Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
43 977.1E Some of the Findings -- Phase I -- D-Zerta Study<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Research Study of the Sales <strong>and</strong> Promotion of Slater System, Inc.<br />
General Foods Corporation 1958<br />
43 978A<br />
among Prestige Companies<br />
A Motivational Research Study on the Competitive Beer Drinking<br />
Gray & Rogers 1958<br />
43 978.8C<br />
Climate in Quebec<br />
An Executive Summary of a Motivational Research Study on<br />
Molson's Brewery Limited 1960<br />
43 978.9B.2<br />
Molson's Manitoba Image<br />
A Motivational Research Study of the Lager Beer Climate in<br />
Sicks' Breweries, Ltd. 1960<br />
43 978.9C.1<br />
Alberta<br />
A Pilot Motivational Research Study on the Psychological Appeals<br />
Sicks' Breweries Ltd. 1960<br />
43 979D<br />
of Genuine Lath <strong>and</strong> Plaster The Tolle Company 1958<br />
43 980A Proposal re: Possible Research Project on Listerine Lambert & Feasley, Inc. 1958<br />
43 980F Analysis of Four Listerine Ads <strong>and</strong> Their Component Elements<br />
MRP Creative Analysis of the Motivating Response Patterns to<br />
Lambert & Feasley, Inc. 1959<br />
43 980TV<br />
Three Listerine Television Commercials Lambert & Feasley 1958<br />
43 980.1A<br />
Proposal for a Motivational Research Study aimed at Exp<strong>and</strong>ing<br />
the Sale of Listerine through New Advertising Appeals<br />
An Analysisi of the Motivating Response Patterns to the Use of the<br />
Lambert & Feasley, Inc. 1958<br />
43 980.1TV<br />
Jingle in Listerine Television Commercials Lambert & Feasley 1959<br />
43 980.2A Letter Proposal on Listerine Lambert & Feasley, Inc. 1959<br />
43 981A Proposal for a Limited Motivational Advertising Test<br />
Proposal for a Motivational Research Program to Determine how<br />
Eagle Pencil Company 1958<br />
43 981.1A Eagle can Most Effectively Enter the Ballpoint Market<br />
Possible Research Study for the Milk Producers Federation of<br />
The Eagle Pencil Company 1958<br />
43 982A<br />
Clevel<strong>and</strong><br />
A Motivational Research Study of the Sales, Advertising <strong>and</strong><br />
The Griswold-Eshleman Company 1958<br />
43 982C<br />
Merch<strong>and</strong>ising Problems of Old Reading Beer<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
The Old Reading Brewery, Inc. 1958<br />
43 983A<br />
Research Study<br />
Rapport Preliminaire Relatif a L'Etude Psychologique de la<br />
Agence Dupuy n.d.<br />
43 983B<br />
Centrale Laitiere de Casablanca et de ses Produits La Societe R. L. Dupuy n.d.<br />
43 983.1A Three Centrale Laitiere de Casablanca Proposals<br />
Letter-Proposal for a Motivational Research Study of the Sales <strong>and</strong><br />
La Centrale Laitiere de Casablanca n.d.<br />
43 984A<br />
Advertising Problems of the Geigy Weed Killer Geigy Company 1957
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