Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
21 559A<br />
The Hot <strong>and</strong> Cold Ceereal Market of the Future -- A Proposal for a<br />
Motivational Research Study General Mills, Inc. 1955<br />
21 559B Cereal -- Unsatisfied Needs <strong>and</strong> Present <strong>and</strong> Future Trends<br />
A Motivational Research Study on Present <strong>and</strong> Future<br />
n.d.<br />
21 559C<br />
Psychological Trends in Cereals General Mills 1955<br />
21 559.1A Letter Clarifying Proposal for Motivational Study of Cereals<br />
Proposal for a Motivational Research Study of the Sales <strong>and</strong><br />
General Mills 1955<br />
21 560A<br />
Advertising Problems of Saran Wrap Dow Chemical Company 1955<br />
21 560B Progress Report Outline on Saran Wrap<br />
A Motivational Research Study on the Sales <strong>and</strong> Advertising<br />
Dow Chemical Company 1955<br />
21 560C<br />
Problems of Saran Wrap Dow Chemical Company 1955<br />
21 560 EX A Summary of Major Findings on Dowgard The Dow Chemical Company 1961<br />
21 560.1A Letter Proposal -- Dow Chemical Company Listening Post Study Dow Chemical Company 1959<br />
21 560.1A1 A Progress Report on Dowgard The Dow Chemical Company 1960<br />
21 560.1B A Memor<strong>and</strong>um of Questions <strong>and</strong> Answers on Dowgard The Dow Chemical Company 1960<br />
21 560.1B1 Dowgard<br />
Specific Confidential Findings on How Saran Wrap can Motivate<br />
n.d.<br />
21 560.1C<br />
Word-of-Mouth Dow Chemical Company 1958<br />
21 560.2C A Motivational Research Study on Dowgard<br />
Proposal for an Annual Consultant Service to Cockfield, Brown &<br />
The Dow Chemical Company 1961<br />
29 789A<br />
Company, Ltd. Toronto, Canada Cockfield, Brown & Company, Ltd.<br />
Cockfield, Brown & Company,<br />
1956<br />
29 789.1A A Proposal for an Annual Consultant Service<br />
Limited 1958<br />
29 790D A Motivational Pilot Study on Deodorants<br />
New Psychological Aspects of Selling <strong>and</strong> Advertising Life<br />
Norman, Craig & Kummel, Inc. 1956<br />
29 791E<br />
Insurance Fitzgerald Advertising Agency, Inc. 1956<br />
Motivational Research for Citizens Federal Savings <strong>and</strong> Loan citizens Federal Savings <strong>and</strong> Loan<br />
29 792A<br />
Association of Hialeah<br />
Proposal for a Motivational Research Study of the Sales <strong>and</strong><br />
Association of Hialeah 1956<br />
29 793A<br />
Advertising Problems of Leisy Beer The John Duffy Company 1956<br />
29 794A Proposal for National Institute of Drycleaning National Institute of Drycleaning 1956<br />
30 794.1A How the Consumer Really Feels about Drycleaning National Institute of Drycleaning 1956<br />
30 794A.1<br />
Proposal for a Motivational Research Study on Current Consumer<br />
Attitudes Toward All Types of Drycleaning Establishments<br />
The National Institute of<br />
Drycleaning 1962
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