Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
31 813A<br />
Study for Qualitee Dairy Products Association <strong>and</strong> Excelsior<br />
Creamery Co.<br />
A Proposal for a Two Phased Research Program to Determine<br />
Basic Consumer Buying Motivations <strong>and</strong> Purchase Patterns as<br />
They Affect the Sales <strong>and</strong> Advertising of Carnation Instant<br />
The Tolle Company 1956<br />
31 814A<br />
Chocolate Drink<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Research Study of the Sales, aDvertising, Packaging <strong>and</strong><br />
The Carnation Company 1956<br />
31 815A<br />
Merch<strong>and</strong>ising Problems of Reynolds Wrap Buchanan & Company, Inc. 1956<br />
31 815D A Pilot Study of Reynolds Crystal Wrap<br />
Proposal for a Motivational Research Study for Reynolds on Kaiser<br />
Buchanan & Company, Inc. 1958<br />
31 815.1A<br />
Quilted Foil n.d.<br />
31 815.1D A Pilot Study of Reynolds Ready Wrap<br />
Proposal for a Motivational Research Study for Reynolds on Kaiser<br />
Buchanan & Company, Inc. 1958<br />
31 815.2A<br />
Quilted Foil - Revision of 815.1A n.d.<br />
31 816A Proposal for a Pilot Study for Sawyer's Nomad Camera<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
1956<br />
Research Study of the Sales <strong>and</strong> Advertising Problems of Studio Eastman Kodak Company -- Kodak<br />
31 817A<br />
Portrait Photography<br />
Portrait Photography Division 1956<br />
How to Motivate the Audience <strong>and</strong> the Sponsor -- Proposal for a Motion Picture Film Department --<br />
31 817.1A Motivational Resesarch Study of Non-Theatrical Films<br />
Eastman Kodak Company 1959<br />
Creative Session with Doherty, Clifford, Steers & Shenfield on Doherty, Clifford, Steers &<br />
31 818E<br />
Zonite<br />
A Creative Memo on the Psychological Factors Influencing<br />
Shenfield 1956<br />
31 819E<br />
Industrial Sales<br />
Motivational Research Study for Selection of a Steamship<br />
Tracy Locke Company, Inc. 1956<br />
31 820A<br />
Company Name<br />
A Proposal for a Motivational Research Study of the Sales <strong>and</strong><br />
1956<br />
31 821A<br />
Advertising Problems of Decaf Nestle (Canada), Limited 1956<br />
31 821.1A A Proposal for an Annual Consultant Service<br />
Memo on Motivation Patterns Influencing Industrial Purchase<br />
Nestle (Canada), Limited 1958<br />
31 822E<br />
Decisions by Engineers<br />
A Creative Memor<strong>and</strong>um <strong>and</strong> Problem Analysis on Nationwide<br />
1956<br />
31 823E<br />
Sales Kits <strong>and</strong> Folders<br />
A Creative Problem Analysis of the Adman's Course of the<br />
Nationwide Insurance Companies 1956<br />
31 823.1E<br />
Nationwide Experimental Program Nationwide Insurance Companies 1957
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