Steve DichterReportsInventory - Hagley Museum and Library

Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org
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Brand Loyalty or Disloyalty among Jewish and Non-Jewish Users
of Cottage Cheese. How is This Affected by Preferences in (1)
Taste and (2) Curd Structure, by (3) Price, by (4) Manufacturer
Image (Reputation, Product Quality, Diversity of Lines) and (5)
Variations in Seasonal Usage. Mogul, Williams & Saylor, Inc. 1961
Product Image which Dannon Yogurt now enjoys among
Consumers -- the Reasons why Present Users buy it and Non-
Users shy away from it. Do New Formula Diets play any part in
Attitudes? The Zlowe Company Inc. 1961
What is Consumer Reaction to Current Whipstix Package, in
Terms of Premium Product Image, Immediated Identification of
Contents, Convenience of New Bar Form versus Whipped Cups,
Colors and Use of Foil? Pace Advertising Agency, Inc. 1961
How Important are health Considerations (such as Polyunsaturates
and Non-Hydrogenated Liquid Corn Oil) when Purchasing a Brand
of Margarine? Foote, Cone & Belding 1961
In What Way does Lucky Whip (in Competition to other Aerosol
Dessert Toppings) Satisfy or Fail to Satisfy Hosewives' Needs?
And how do Other Aerosol Dessert Toppings Satisfy of Fail to
Satisfy the Consumers' Needs? Ogilvy, Benson & Mather Inc. 1961
Would Consumers Pay a Little More Money for a Package of
Frozen Waffles if It was Different from the Ordinary Frozen
Waffles: the Difference would be Pecan Nuts?
Co-Ordinated Marketing Agency,
Inc. 1961
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What is the Attitude of Women Shoppers in Grocery Stores toward
the Display and Arrangement of Bakery Goods Products -- the
Arrangement of Each Baker's Display being shown as a Separate
Unit, or a Display by Types of Baked Goods, irrespective of the
Individual Baker? DCA Food Industries Inc. 1961
62 1370P.21 Frozen Coffee Cakes and Frozen Dessert Cakes Cunningham & Walsh Inc. 1961
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What comes First to Your Mind when You Think or Hear of Each of
the Following Products: 1) Wonder Bread; 2) Hostess Cake; 3)
Profile Bread; 4) Daffodil Farm Bread; 5) Morton Frozen Foods Continental Baking Company Inc. 1961
Is the Word "Geflte" a Drawbak in a Non-Jewish Market and, if so,
what could be done in Terms of a New Name, New Packaging,
Product Format or Any Other Factor that would make This Item
More Appealing to the Non-Jewish Market? Dunay, Hirsch & Lewis, Inc. 1961