Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 94 2124A Proposal for an Advertising Test and Evaluation of a Campaign to promote Confidence in Pest Control Specialists who display the Symbol of "Gold Crest Protection" A Psychological Research Study and Test of Three Sander Allen Advertising, Inc. 1967 94 2124F Advertisements New Products for the Supermarket Freezer Case of the Future -- A Sander Allen Advertising, Inc. 1968 94 2125E Creative Memorandum Ralston Purina Company 1968 94 2126E Unsatisfied Needs and the Psychology of the Blouse C & A Brenninkmeyer GmbH 1967 94 2127E Unsatisfied Needs and the Psychology of the Skirt Proposal for a Motivational Research Study on Buying Trends in C & A Brenninkmeyer GmbH 1968 94 2128A the Automotive Field American Motors Corporation 1968 94 2129E What is Contemporary? A Creative Memorandum How to convert Bag Users to Fleet -- A Motivational Research Leo Burnett Company, Inc. 1968 94 2130A Proposal Cargill Wilson and Acree 1968 94 2131F Motivpsychologischer Produkttest Carrina Vorschlag zu einer Unterrsuchung uber das C & A Image in Gervais AG 1967 94 2132A Mannheim und Hannover Motiv- und Imageuntersuchung uber C & A Brenninkmeyer in C & A Brenninkmeyer 1968 94 3132C Mannheim und Hannover Vorschlag zu einer Motiv- und Imagestudie uber die Gestaltungsund Strategieprobleme von Oscar Weber an der Bahnhofstrasse in C & A Brenninkmeyer GmbH 1968 94 2133A Zurich Oscar Weber AG 1968 94 2134A Vorschlag zur Produkt- und Packungsteststudie fur Sucherba Chocolat Suchard SA. 1968 94 2134C Namens-, Produkt- und Packungsteststudie fur Sucherba Chocolat Suchard SA. 1968 94 2135A Vorschlag zu einer Motivstudie uber Versandhaus-Kataloge Bericht zu einer Untersuchung uber Kaufmotive und Versandhauswahl von Neckermann- und Quelle-Kunden (unter Neckermann Versand KGaA 1968 94 2135C 2135A.1 Spezieller Berucksichtigung der beiden Kataloge) Neckermann Versand KGaA 1969 94 Revised Vorschlag zu einer Motivstudie uber Versandhaus-Kataloge Neckermann Versand KGaA 1968 94 2136A Camelia-Anzelgentest in Frankreich Vereinigte Papierwerke 1968 94 2136C Bericht zu einem Pre-Test uber Camelia Perfecta in Frankreich Proposition d'une Etude Motivationnelle concernant le Fromage Vereinigten Papierwerke 1968 Francais en Italie et L'Axe de Publicite Psychologique pour Le L'Agence de Publicite Brullmann & 94 2137A Tartare et Caprice des Dieux A Diagnostic Appraisal of Four (4) Sears "DieHard" Contini 1968 94 2138A Advertisements J. Walter Thompson Company 1968
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 94 2138F A Test of Four Advertisements for "DieHard" Batteries J. Walter Thompson Company 1968 2138F Exec. A Test of Four Advertisements for "DieHard" Batteries -- Executive 94 Summary Summary Proposal for the Development of Several Basic Principles of J. Walter Thompson Company 1968 94 2139A Creative Cooking How to Increase the Salesman's Productivity -- Proposal for a Revell, Incorporated 1968 94 2140A Motivational Research Study Bristol Laboratories 1968 94 2141A Proposal for a Motivational Research Study of Men's Slacks Hystron Fibers Inc. 1968 94 2141C A Motivational Research Study of Men's Slacks Hystron Fibers Inc. 1968 2141C Ex. A Motivational Research Study of Men's Slacks -- Executive 94 Summary Summary Hystron Fibers Inc. 1969 94 2142A Proposal for a Pilot Study for The Christian Science Monitor Vorschlag zu einer Motiv- und Produktkonzeptions-Studie uber The Christian Science Monitor 1968 94 2143A "Mon Amour" Chocolat Suchard SA. 1968 94 2143C Bericht zu einer Motiv- und Produktstudie uber Pralines Chocolat Suchard SA. Compagnie Francaise de 1968 94 2144A Letter Proposal to Compagnie Francaise de Distribution Vorschlag zu einer Motiv- und Marketingstudie uber Placentubex C Distribution 1968 94 2145A und Fettfrei Bericht zu einer Motiv- und Marketingstudie uber Placentubex C Merz & Co., Chemische Fabrik 1968 94 2145C und Fettfrei An Evaluation of the Name "Rambler" -- Proposal for a Merz & Co., Chemische Fabrik 1968 94 2146A Motivational Research Study A Fresh Look at the Concept of "Seasoned in Butter" Canned American Motors Corporation 1968 94 2148A Vegetables -- A Motivational Research Proposal Triggers, Trends & Typologies -- Proposal for a Motivational Libby, McNeill & Libby 1968 94 2149A Research Study of Christmas Club Members Christmas Club a Corporation 1968 94 2149C A Motivational Research Study of Christmas Clubs and Banking Proposal for a Motivational Research Study of the Business Christmas Club a Corporation 1968 94 2150A Communications Environment in the Nineteen-Eighties Xerox Corporation 1968 Proposal for a Motivational Research Study of Names and Farmers Union Central Exchange, 95 2151A Logotypes How to Introduce a New Drug to the Medical Profession -- An Inc. 1968 95 2151C Exploratory Motivational Research Study Bristol Laboratories 1967
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Steve DichterReportsInventory - Hagley Museum and Library

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