Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
75 1652D Present Time Purchase Motivations<br />
Textile Fibers Department -- E. I.<br />
du Pont de Nemours & Co., Inc. 1963<br />
75 1653A Listening Post Luncheons for the Liqour Industry<br />
Proposal for a Research Study of the Effectiveness of<br />
Commercials for Bayer Aspirin <strong>and</strong> Phillips' Milk of Magnesia<br />
Esquire Magazine 1962<br />
75 1654A<br />
Products<br />
Proposal for a Study to Determine the Possibilities of Opening a<br />
Sterling Drug, Inc. 1963<br />
75 1655A Franchise for Stockings, Bras, <strong>and</strong> Girdles in Canada<br />
Proposal for a Pilot Research Investigation of the Potentials of a<br />
Weil & Aschheim, Ltd. 1963<br />
75 1656A<br />
New Type of Beauty Soap Lever Brothers Company 1963<br />
75 1657A Floor Covering Armstrong Cork Co. Ltd. n.d.<br />
75 1658A Design Consideration for White Owl Packaging Carl Fink Associates<br />
Canadian Advertising Research<br />
1963<br />
75 1659A The Toronto Daily Star Study<br />
Interim Report on the Position of the Newspaper in Relation to<br />
Four In-Home Media as seen by Canadians in Five Canadian<br />
Foundation 1962<br />
75 1659B<br />
Cities<br />
A Motivational Research Study of the Comparative Profile of the<br />
Toronto Daily Star/CRF/CDNPA 1963<br />
75 1659C<br />
Toronto Star Toronto Star Limited 1963<br />
The Problems of Scotch Liquor <strong>and</strong> the Proposed New Light VAT Fletcher Richards, Calkins &<br />
75 1660A<br />
69<br />
Holden, Inc. 1963<br />
75 1660B Memo on VAT 69 Classic Light 1963<br />
A Motivational Research Study of the Market Potential for VAT 69 Fletcher Richards, Calkins &<br />
75 1660C<br />
Classic Light<br />
Memor<strong>and</strong>um on the Problems involving the Ladies' Home Journal<br />
on a Comparative <strong>and</strong> Competitive Basis in the Current Magazine<br />
Holden, Inc. 1963<br />
75 1661A<br />
Market<br />
Proposal for the Possiblity of exp<strong>and</strong>ing the Research undertaken<br />
Ladies' Home Journal 1963<br />
75 1662A<br />
in a Pilot Project on Playtex Bras in 1962 International Laytex Corporation 1963<br />
75 1663A A Proposal for a Pilot Motivational Study on a New Filter Cigarette American Tobacco Company 1963<br />
75 1663A.1 Proposal for Follow-Up Research on Project Durham American Tobacco Company 1963<br />
75 1663C.1 Project Durham Phase II -- A Motivational Research Study The American Tobacco Company 1963<br />
75 1663D A Pilot Motivational Study on a New Filter Cigarette American Tobacco Company 1963<br />
75 1664A<br />
Problems involving Beefeater on a Comparative <strong>and</strong> Competitive<br />
Basis in the Current Gin Market Particularly <strong>and</strong> the Liquor Market<br />
Generally Hicks & Greist, Inc. 1963
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