Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
15 400A<br />
Proposal for a Motivational Research Study on the Sales <strong>and</strong><br />
Advertising Problems of Ammident Block Drug Company 1954<br />
15 401E Electric Shavers<br />
Proposal for a Motivational Research Study on the Sales <strong>and</strong><br />
Knox Reeves Advertising, Inc. 1954<br />
15 402A<br />
Advertising Problems of Goodyear Tires<br />
A Psychological Research Study on the Sales <strong>and</strong> Advertising<br />
Goodyear Tire & Rubber Co. 1954<br />
15 402C<br />
Problems of Goodyear Tires<br />
A Proposal for a Motivational Research Study of Stix Baer <strong>and</strong><br />
Goodyear Tire & Rubber Co. 1954<br />
15 403A<br />
Fuller Sales, Advertising <strong>and</strong> Merch<strong>and</strong>ising<br />
A Proposal for a Motivational Research Study of Current Smoking<br />
Stix, Baer <strong>and</strong> Fuller 1954<br />
15 404A<br />
Attitudes United States Tobacco Co. 1954<br />
15 405A Anti-Cigarette Publicity <strong>and</strong> Cigar Smoking Cigar Institute of America 1954<br />
Letter Memo on Cigar Institute of America Series of<br />
Doherty, Clifford, Steers &<br />
15 405E<br />
Advertisements<br />
A Proposal for a Motivational Research Study of Current Smoking<br />
Shenfield 1959<br />
15 406A<br />
Attitudes P. Lorillard Company 1954<br />
15 407A Proposal for an Annual Consultant Service to Winius-Br<strong>and</strong>on Co.<br />
Proposal for a Consultant Service to Winius-Br<strong>and</strong>on Company,<br />
Winius-Br<strong>and</strong>on Company 1954<br />
15 407.1A<br />
St. Louis, MO<br />
Proposal for an Annual Consultant Service to R. W. Reynolds<br />
Winius-Br<strong>and</strong>on Company 1955<br />
15 408A<br />
Limited<br />
Proposal for an Annual Consultant Service to the F. H. Hayhurst<br />
R. W. Reynolds Limited 1954<br />
15 409A<br />
Co. Limited<br />
Proposal for an Annual Consultant Service to Miler & Company,<br />
F. H. Hayhurst Co. Limited 1954<br />
15 410A<br />
Inc.<br />
Proposal for an Annual Consultant Service to Miller, Mackay,<br />
Miller & Company, Inc. 1954<br />
15 410.1A<br />
Hoeck <strong>and</strong> Hartung -- Seattle, Washington Miller, Mackay, Hoeck <strong>and</strong> Hartung 1955<br />
15 411B Progress Report on Phone Ad Tests Botsford, Constantine <strong>and</strong> Gardner 1954<br />
15 411C The Effectiveness of the Present Phone Advertising Campaign Botsford, Constantine <strong>and</strong> Gardner 1954<br />
15 411E Memo on the New Prune Campaign<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
1955<br />
15 412A<br />
Advertising Problems of Regal Pale Beer Regal-Amber Brewing Co. 1954<br />
15 412B Regal Pale Beer Guild, Bascom & Bonfigli, Inc. 1954<br />
15 413B Tentative Directions Indicated in Rainier Study Miller & Co. 1954
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