Project Documentation (PDF) - Design Management, International
Project Documentation (PDF) - Design Management, International
Project Documentation (PDF) - Design Management, International
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TOUCH POINTS<br />
Creating a customer experience for the user<br />
of the LEGO CUPCAP’s includes several<br />
touch points and considering all being part<br />
of the brand. The combination of successful<br />
communication, purchase and usage experience<br />
build the framework around an effective<br />
brand experience.<br />
BRAND<br />
EXPERIENCE<br />
USAGE<br />
EXPERIENCE<br />
PURCHASE<br />
EXPERIENCE<br />
COMMUNICATION<br />
EXPERIENCE<br />
In the usage experience we focus on the easy usage and especially the fun<br />
factors while using the LEGO CUPCAP’s. By painting and individualising<br />
the coffee mug based on everybody’s personal desire, the whole world of<br />
coffee drinking becomes more fun and creative.<br />
The LEGO CupCap product will be placed in big supermarkets, with which<br />
LEGO already has contracts, and coffee stores. As this product is not in first<br />
line a toy, the product will mainly be situated in the household department.<br />
Special shelves and POS Material will be produced in order to best place<br />
and represent the LEGO brand in this new field.<br />
The communication for the LEGO CupCap is created with media who interests<br />
and focuses on our target group. Due to this we want to focus in first<br />
line on advertisement in connection with social media networks and other<br />
web channels. The communication language is young, smart and amusing<br />
in order to place the product right in the market and reach the favoured<br />
customers.<br />
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