magazine 2010/3 - Mercedes-Benz UK

2 Editorial Omnibus 3·2010
Dear Reader,
The IAA Commercial Vehicles Show has just finished. Held every two
years, it reflects the underlying trends and the advances being made
on the commercial vehicles market. This year’s show once again
featured lots of interesting new releases from Mercedes-Benz.
One of the show’s real highlights was the world premiere of the new
Sprinter City 77. Despite its slim design, it offers room for 40
passenger in comfort. The flagship Travego M coach, incorporating
all currently available safety features and driver assistance systems,
represented the embodiment of maximum safety on the
Mercedes-Benz stand. The colourful livery in which all our buses were
shown was doubtless a major feature of the show, attracting even
more interest than usual from the many visitors.
True to our motto “Responsibility demands commitment”, we regard
ourselves as groundbreakers in paving the way for the mobility of
the future. We are pursuing a strategy of investing in a sustained
manner in innovative technology and research. However, we will only
be able to achieve success if we base all our efforts on mutual
dialogue. High cost pressures, more stringent environmental requirements,
and the need for efficient, affordable technologies: those are
the major challenges which all parties involved must confront.
The future is already here. Check out pages 12 and 13 to see for yourself.
With the introduction of the BRT (Bus Rapid Transit) system we
have demonstrated that improving transport services by incorporating
rail-bound local networks works superbly – and not just in major cities.
I very much hope you enjoy reading this issue.
Best regards,
Michael Göpfarth
Vice-President, Sales, of the Mercedes-Benz
Buses and Coaches division of EvoBus GmbH
Cover Story
06 Mercedes-Benz Buses and
Coaches presented a wide range
of products and lots of innovative
solutions at this year’s IAA.
Photo: Markus Bollen