magazine 2010/3 - Mercedes-Benz UK

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6 Cover Story Omnibus 3·2010 Looking ahead Fresh, bold and colourful was how Mercedes-Benz presented itself at the 2010 IAA Commercial Vehicles Show.
THE MERCEDES-BENZ BUSES AND COACHES STAND at the 63rd IAA Commercial Vehicles Show was more colourful than ever before. The mustard, lavender and orange liveried vehicles bearing the three-pointed star made for a spectacular attraction – in terms of their engineering too of course. The five buses on show were real eye-catchers. The Mercedes-Benz team’s primary focus was on its customers and other interested visitors how ever. The stand design and accompanying programme of events aimed to demonstrate the future of the bus industry in the company’s ever unique, customer-friendly style. Almost the entire Mercedes-Benz sales team was on the stand during the show. Engineers, developers and specialist advisers were on hand to provide customers with the necessary advice and support. A visitor management system developed specially for Mercedes-Benz ensured that everyone was directed to exactly the right point of contact. “We wanted to make sure that all our customers were greeted and dealt with on a personal, one-to-one basis as soon as possible,” explains Michael Göpfarth, Vice-President, Sales, of the Mercedes-Benz Buses and Coaches division of EvoBus GmbH. The show team also implemented the concept efficiently in handling groups of visitors too, with two members of staff assigned to organise and coordinate parties visiting the stand. “We pay great attention to providing the right advice and support. It is our way of showing our respect for our customers.” Focus on safety, service and the environment The Mercedes-Benz Forum presented daily features by specialists on hot industry topics and company product attractions such as electro-mobility, life cycle costs and OMNIplus BusFleet. These events also reflected the Mercedes-Benz focus – alongside safety and comfort – on issues including the environment, economy, and service. “Our buses featuring alternative drive systems combine innovation, environmental protection and mobility in an ideal way. One of our primary goals is to enable local public service buses to run at zero emission levels,” explains Ulrich ü Whether elegant, luxurious, or refreshingly modern: the interior outfitting options are unlimited. Omnibus 3·2010 Cover Story 7
Page 1 and 2: www.mercedes-benz.com | December 20
Page 3 and 4: News 04 Mercedes-Benz Bank with bus
Page 5: Enhanced environmental protection w
Page 9 and 10: Busy and lively: the Mercedes-Benz
Page 11 and 12: WITH THIS NEW MODEL the minibus spe
Page 13 and 14: Comfort and passenger-friendliness
Page 15 and 16: Ulmen Kaisersesch Cochem-Zell Coche
Page 17 and 18: Mercedes-Benz has continually expan
Page 19 and 20: EARLY IN A MORNING and late in an e
Page 21 and 22: in future pose virtually insurmount
Page 23 and 24: WHAT IS BRT (BUS RAPID TRANSIT)?
Page 25 and 26: Curitiba and co-founder of its BRT
Page 27 and 28: On-site training courses are very p
Page 29 and 30: THERE ARE unavoidable costs. Such a
Page 31 and 32: An addictive sport Omnibus 3·2010
Page 33 and 34: A MINI-LEXICON OF GOLF: Caddy: The
Page 35 and 36: Omnibus 3·2010 Destinations 35 ESS
Page 37 and 38: Creativity is booming Sustainabilit
Page 39 and 40: Smooth power Thanks to PowerShift,

magazine 2010/3 - Mercedes-Benz UK

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