Housing related mobility services for the VBW in Bochum, Germany

Housing related mobility services for the VBW in Bochum,
Germany
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1. Overview
Since October 2003 the housing company “VBW BAUEN UND WOHNEN GMBH”
in Bochum offers several mobility service products to its tenants: a ticket for
tenants, a start package (both in cooperation with the “BOGESTRA – Bochum-
Gelsenkirchener-Straßenbahn AG”) and a re-location service. A car-sharing service
was implemented in 2005, but was canceled after one year of testing due to a lack
of demand.
2. Activity description
Background and Objectives
Against the background of demographical changings in the Ruhr area the housing
company VBW implemented additional housing related mobility services to increase
customer’s loyalty.
The target audience of the ticket for tenants are the tenants of the VBW who owns
at least approximately 14.500 flats. The start package as well as the re-location
service was implemented especially for the approximately 1.200 new tenants per
year. All offers count for the urban area of Bochum and the entry requirement is a
tenancy contract with the VBW.
Implementation
The concept development as well as the preparation of the implementation of
several mobility services was made by the ILS NRW in 2003. This leads to a
cooperation contract between the VBW and the BOGESTRA who offer through this
cooperation the mobility services of the ticket for tenants and the mobility related
parts of the start package. All mobility services were implemented since October
2003:
• If tenants choose the tenant-ticket they get 11,5 % discount on the annual
subscription (VRR-Ticket2000/1000) alternatively for the 3 ambits A till C (price
category A = urban area of Bochum). Its also available as ”9 o’clock-ticket”,
“BärenTicket” (for persons at an age of 60 or older) and “YoungTicketPlus”(for
young people in apprenticeship). To finance the ticket for tenants the VBW as
distributor of the BOGESTRA guarantees a minimum purchase and gets an
analogical provision; this is given to the tenants. For the publicity of the offer,
letters with an information brochure and an admission blank are sent to all
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households of the VBW who live for rent. Placards are hanged out and press
conferences are hold.
• The start package is for new tenants of the VBW. Beside general housing
related information and information about living in Bochum, it includes vouchers
for four day-tickets (for up to five persons) of the BOGESTRA and an admission
blank for the ticket for tenants. The mobility information and vouchers are
prepared and financed by the BOGESTRA who makes the day-tickets available.
The distribution is organised by the VBW.
• The re-location service offers discounts for vans or vans & drivers. Furthermore
customers can get a price reduced all-inclusive-service.
Obstacles:
not specified
Conclusions:
Tickets for tenants: successful service; currently there are over 1000 users of the
tenant-ticket. Win-win: customer loyalty (VBW) and new customers (BOGESTRA)
Start package: on-going and well accepted
Car-sharing: not affordable due to a lack of demand
3. Indexing (Eltis database)
Integration, intermodality, organisation of transport:
- Car-sharing,
- Public Transport,
- Reducing private car using,
- Ticketing
4. Additional documents/ links
www.vbw-bochum.de
5. Contact person
VBW BAUEN UND WOHNEN GMBH, Bochum
Wirmerstr. 28
44803 Bochum
Mr. Dennis Mehlan
Phone: 02 34 / 310 – 346
Fax: 02 34 / 35 34 16
Dennis.Mehlan@vbw-bochum.de
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6. Author
Doris Bäumer and Jost Wilker (ILS NRW)
7. Data origin:
� ILS NRW (Hrsg.): Mieterticket & Co. Erfolgsfaktoren siedlungsbezoger
Mobilitätsdienstleistungen, Dortmund 2003
� Homepage of the network “housing and mobility“
� Homepage of the VBW GmbH:
http://www.vbw-bochum.de/vbw/index.php?id=36
Last update of information: October 2007
Last saving: 09/04/2008 14:30:00
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