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housing market still dragging economy<br />

Post-recession, the positives are once again outnumbering the negatives in Jeff MacLellan’s<br />

annual report on the <strong>Columbia</strong> area’s economy.<br />

On the plus side in 2010: There’s strong population growth, continued college enrollment<br />

increases, an upturn in retail sales, a bit <strong>of</strong> a building rebound, a drop in unemployment<br />

from above to below 6 percent, relatively low cost <strong>of</strong> living, property values holding<br />

steady and extremely low interest rates.<br />

The population spike from the census-estimated 102,324 in 2009 to the census-verified<br />

108,500 in 2010 must have been caused by an underestimate, MacLellan said. A net increase<br />

<strong>of</strong> 6,176 people, or 6 percent, is more than three times the typical annual rate during the past<br />

few decades. But there’s no doubt that the 28 percent jump in population since 2000 is good<br />

news for the local economy.<br />

On the minus side: The number <strong>of</strong> jobs dropped for the third straight year, foreclosures<br />

hit a record high, the number <strong>of</strong> houses sold dipped, the value <strong>of</strong> commercial building<br />

dropped to the lowest <strong>of</strong> the decade and the number <strong>of</strong> business licenses fell.<br />

Although there was a slight increase in home-building permits, “real estate is still in the<br />

dumper,” he said. (Last year at this time, MacLellan predicted that “any recovery in the<br />

housing market is likely to be prolonged.”)<br />

MacLellan, the semi-retired former chairman and CEO <strong>of</strong> Landmark, said there are also<br />

a few intangibles that are having both positive and negative impacts on the local business<br />

climate.<br />

The plus: Openings <strong>of</strong> the IBM Service Center and Linen King and the production expansion<br />

at 3M “has provided a psychological boost to the business community,” MacLellan said<br />

during an interview in his <strong><strong>of</strong>f</strong>ice.<br />

The minus: There’s uncertainty caused by the national deficit problem and a drop in<br />

consumer confidence. “People know we can’t keep spending at this pace,” MacLellan said.<br />

“The math doesn’t work.” With the uncertainty, business operators and consumers “are less<br />

likely to make commitments.”<br />

Then there’s what might be called the potential plus: Regional Economic Development<br />

Inc. has an extraordinary large list <strong>of</strong> pending deals, such as companies interested in locating<br />

a data center here, which could create significant numbers <strong>of</strong> jobs and tax revenue, according<br />

to MacLellan, who’s a former REDI chairman and has been on the board for about eight<br />

years now.<br />

“REDI is seeing more activity than it ever has,” he said.<br />

MacLellan has been charting the local economic indicators for nearly a quarter century<br />

now. Here are highlights <strong>of</strong> his latest compilation, put in perspective:<br />

Boone County’s Top employers in 2010<br />

The economic downturn had a delayed impact<br />

on some public sectors, which held steady during<br />

the actual recession but had to reduce employment<br />

last year because <strong>of</strong> funding cuts. The public<br />

school system shed 12 percent <strong>of</strong> its workforce, and<br />

the state jobs based here fell about 7 percent. The<br />

county and the Post Office also had cutbacks.<br />

As pointed out last year in the CBT chart, the<br />

strength <strong>of</strong> higher education and health care<br />

helped minimize the local impact <strong>of</strong> the recession.<br />

After years <strong>of</strong> steady losses, manufacturing jobs<br />

rose in 2010 at Hubbell, Schneider and Frito Lay/<br />

Quaker and are expected to rise significantly at 3M<br />

this year.<br />

The numbers collected by REDI don’t reflect<br />

the new jobs at the IBM Service Center, which is<br />

expected to jump into the top 30 next year.<br />

Companies with job growth greater than 10<br />

percent in the past year included <strong>Columbia</strong> College<br />

and VA Mortgage Center, and the biggest gainer<br />

was Joe Machens, which joined the list this year<br />

because the dealerships were consolidated. v<br />

Dropouts in 2010: <strong>Columbia</strong> Daily Tribune,<br />

Missouri Employers Mutual<br />

Additions in 2010: CenturyLink, Joe Machens<br />

Dealerships<br />

* Includes MU, Extension and System<br />

employees.<br />

** Excludes MU | n/l Not Listed<br />

*** ABC has added 48 employees since the<br />

survey<br />

Source: Regional Economic Development Inc. Full-time, benefited<br />

employees. Numbers provided by individual companies, government<br />

personnel <strong><strong>of</strong>f</strong>ices\ and Harris Online Directory (Watlow)<br />

Households/Individuals Per House<br />

2007....................40,856 ....................2.32<br />

2008....................40,233 ....................2.38<br />

2009....................42,143 ....................2.43<br />

2010....................43,722 ....................2.48<br />

(MacLellan said the rise in individuals<br />

per household might be a result <strong>of</strong> the<br />

economic downturn and “difficult job<br />

market,” as more young adults live at<br />

home while working. “We’ll see what<br />

happens when the economy improves.”)<br />

MU Enrollment<br />

1997................................................22,500<br />

2010................................................32,415<br />

(There have been gains <strong>of</strong> 1,691, 1,553<br />

and 1,101 in the past three years.)<br />

Retail Sales<br />

2007....................................$1.88 million<br />

2008....................................$1.84 million<br />

2009....................................$1.92 million<br />

2010....................................$1.97 million<br />

Labor Force (jobs in market)<br />

2007................................................93,041<br />

2008................................................92,747<br />

2009................................................92,533<br />

2010................................................92,484<br />

Foreclosures<br />

2008.....................................................307<br />

2009.....................................................298<br />

2010.....................................................347<br />

EMPLOYER EMPLOYEES 1 YR CHANGE ’09 RANK 5-YR CHANGE<br />

1. University <strong>of</strong> Missouri* 8,630 +85 1 +988<br />

2. University Hospital & Clinics 4,279 +40 2 +727<br />

3. <strong>Columbia</strong> Public Schools 2,140 -288 3 +110<br />

4. Boone Hospital Center 1,647 -5 4 +313<br />

5. City <strong>of</strong> <strong>Columbia</strong> 1,286 +1 5 +97<br />

6. U.S. Dep. <strong>of</strong> Veterans Affairs 1,250 Same 7 +334<br />

7. Shelter Insurance Companies 1,171 +76 9 +152<br />

8. MBS Textbook Exchange 1,084 -185 6 +149<br />

9. State Farm Insurance Cos. 1,043 -61 8 -36<br />

10 Hubbell Power Systems Inc. 680 +90 11 -120<br />

11. Joe Machens Dealerships 613 +45 ** n/l<br />

12. State <strong>of</strong> Missouri ** 557 -54 10 +104<br />

13. Kraft Foods <strong>Columbia</strong> 522 +19 12 -78<br />

14. <strong>Columbia</strong> College 490 +67 13 +165<br />

15. Boyce & Bynum Pathology Labs 369 -8 15 n/l<br />

16. Boone County Government 365 -12 14 +8<br />

17. ABC Laboratories Inc.*** 348 +18 17 n/l<br />

18. U.S. Postal Service 341 -21 16 n/l<br />

19. <strong>Columbia</strong> Insurance Group 324 +3 18 +50<br />

20. Schneider Electric: Square D 300 +49 22 -1<br />

21. MidwayUSA 294 +10 20 n/l<br />

22. Boone County National Bank 275 +23 19 +10<br />

23. Watlow Inc. 270 Same 21 -30<br />

24. U.S. Dept <strong>of</strong> Agriculture 258 +11 24 n/l<br />

25. MFA Inc. 250 Same 23 +9<br />

26. VA Mortgage Center 249 +29 27 n/l<br />

27. Frito-Lay/Quaker 240 +10 25 n/l<br />

28. CenturyLink 230 +xx xx +16<br />

29. Woodhaven 220 +7 28 n/l<br />

Business Licenses<br />

2007..........................4,982<br />

2008..........................5,008<br />

2009......................... 4,933<br />

2010 .........................4,859<br />

Houses Sold<br />

2005......................... 2,900<br />

2006..........................2,301<br />

2007..........................2,079<br />

2008..........................1,715<br />

2009..........................1,688<br />

2010..........................1,634<br />

Building Permits<br />

Total Value<br />

2007.............$214 million<br />

2008.............$144 million<br />

2009.............$168 million<br />

2010.............$128 million<br />

Commercial Permits<br />

Total Value<br />

2008............$86.4 million<br />

2009............. $111 million<br />

2010............$58.6 million<br />

Boone County Property<br />

Total Market Value<br />

2007............. $6.10 billion<br />

2008............. $6.80 billion<br />

2009............. $6.83 billion<br />

2010............. $6.87 billion<br />

30. 3M 210 -1 29 -366<br />

13 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com

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