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Knowledge Management: From Brain to Business (PDF 5.5 - Asian ...

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Tata Steel wanted <strong>to</strong> look at knowledge management from both an IT and people focus.<br />

Thus, Tata companies tried two things: codification which is the capture and transfer of<br />

knowledge independent of time and space, and personal communication in the form of<br />

explicit <strong>to</strong> tacit knowledge diffusion. Most of the Tata companies have taken the step of<br />

creating their own portals as well as creating communities of practice where it is called<br />

Manthan in Hindi or Sanskrit. It actually means churning, where you bring the people<br />

<strong>to</strong>gether. You make sure that there are affinity groups created, they exchange views, they<br />

are connected, they shake hands and all that.<br />

Tata also adopted a <strong>Knowledge</strong> Community Framework (Figure 2.)<br />

Page 38<br />

Figure 2: <strong>Knowledge</strong> Community Framework<br />

For all this work Tata received the following awards:<br />

• 2006 Global MAKE award<br />

• 2006 Indian MAKE award<br />

• 2005 Indian MAKE award<br />

• 2004 MAKE Asia award<br />

• 2003 MAKE Asia award<br />

• APQC best practice partner<br />

Tata Chemicals is the next company that implemented knowledge management.<br />

Tata Chemicals launched an IT-enabled knowledge management process last year. They<br />

developed interesting unique methodologies, including sharing s<strong>to</strong>ries by employees that can<br />

build a reposi<strong>to</strong>ry of tacit knowledge.<br />

Today one of the very interesting methods <strong>to</strong> bring people <strong>to</strong>gether is the s<strong>to</strong>rytelling<br />

method. You talk about what happened, tell the whole s<strong>to</strong>ry and document it. There is a<br />

writer assigned <strong>to</strong> these groups <strong>to</strong> document the s<strong>to</strong>ryteller’s tacit knowledge.<br />

I was doing a project a few years ago on creating an artificial intelligence-based<br />

maintenance management system and I realized that one of the most difficult jobs is <strong>to</strong><br />

acquire the tacit knowledge of the maintenance technicians and managers who have been<br />

operating the plant for more than 40 years.

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