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Newsline
The “Train the Trainer” conference has been held for the second time, this time at MSI in Dormagen. Our picture shows Dr. Berthold
Franz (Senior Manager Competence Center Test Field) during the tour of Pierburg GmbH in Neuss, which was also part of the program.
while the MSI seminar participants learn, among other things, about the range of tasks performed by the engine test beds.
Second “Train the Trainer” seminar — this time at MSI in Dormagen
Multipliers for an optimized service
Neuss/Dormagen. Following its premiere
in 2005, the second Pierburg
“Train the Trainer” conference has now
been held, this time at the MSI location
in Dormagen. Alternating each year
with the “Train the Trainer” seminar
(TtT) at Kolbenschmidt in Neckarsulm,
service technicians and engineers at
this international training event are familiarized
in depth with the Pierburg
products
available
worldwide
for the aftermarket.
The
focus of this
year’s TtT
was not only
on the communication
of technical knowledge, but also on
sales and marketing information.
This year, 27 people from 15 countries
attended the four-day event. The Pierburg
technical training attracted not
only important MSI business partners
from Ireland, Portugal, the UK, the
Netherlands, Italy, Romania, Norway,
Israel, Bulgaria and Greece. In fact, employees
from MSI’s own companies —
KS Motorac (France), KS Istanbul
(Turkey), MSI Asia and KS Motor Ser-
vice (Czech Republic) — also seized the
opportunity to obtain information from
the Technical Market Support staff in
Dormagen on Pierburg products which
they can later pass on to their customers
in their respective countries
and regional markets.
“Our partners and customers that we
train thoroughly during the TtT are effectively
the extended arm of MSI in
their own countries. After training,
these so-called multipliers are in a
much better position to offer their customers
locally a good and quality service.
This way they can successfully
serve and penetrate the market,” explains
Dustin Smith, head of the Dormagen
location.
The multipliers’ range of tasks then
also includes — in each case locally —
the holding of technical training sessions,
the establishment of a technical
15
service, and the improvement of the
technical hotline, sales, and the assessment
and handling of complaints.
The conference with its mix of theory,
distribution information, marketing and
practical details thus went down very
well with everyone attending. A tour of
the Pierburg location in Neuss, which
was also part of the program, practical
work on the test engines at the MSI
training center
in Dormagen,
and various
lessons
on theory,
covered diversified
topics
of interest to
everyone
which will enable
them to hold various MSI and Pierburg
activities in their own markets and
have a positive impact on sales.
Smith sums up: “Since interest in the
Pierburg and Kolbenschmidt products
is constantly growing — the growth in
the attendance levels from 11 in 2005
to 27 this year says it all — I am convinced
that we shall be able to welcome
further new participants and
partners to the next Pierburg TtT conference
in 2009.”
Pictures: Michael Rennertz