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Newsline
Land Systems Weapon and Munitions Propellants Air Defence C4ISTAR Simulation and Training
Armoured vehicles
Turrets + weapon stations
Supporting vehicles
Command and
functional vehicles
Services
Direct fire
Indirect fire
Infantry
Protection systems
Plant engineering
(Continued from page 1)
who is also the CEO in charge of Defence
activities, on the strategic reason
for the reorientation: “The reorganization
aims to consolidate commonalities
under the umbrella of Rheinmetall
Defence and enhance the management
of the group. We intend to expand our
system capabilities even further – by
decentralizing responsibilities to the
maximum degree possible – and
hence to raise our profile on markets.
One of the main
targets of our new
structure is to
support and
strengthen
growth on international
sales
markets.“
Commenting on
entrepreneurial
functions within
the Defence group,
Eberhardt adds
that the new Defence
organization
defines and identifiesresponsibilities
very clearly
since the six business
units are
centers of competency; added to this,
(internal) coordination processes will
be optimized and the capacity to act
dynamized. “With its new structure,
Rheinmetall Defence is now well prepared
and – above all – ready for further
steps towards the consolidation of
the European land systems industry.”
One important feature of the reorganization
is the mentioned allocation of
competencies and market responsibilities
to the six business units and (cur-
Issue: August/September 2007
Propellant systems
Civil chemistry
Newsline is a summary of the most
important news articles published
in “Das Profil”, the company newspaper
of the Rheinmetall group
2
Ground based AD
Naval AD
Services
rently three) national companies with
their portal function. These portals in
Canada, Greece and Italy/Mediterranean
region plus the regional sales
offices will likewise strengthen international
business, backed by the six regional
sales teams responsible for the
markets in the USA, Scandinavia, western
and eastern Europe, Asia, Australia
and the rest of the world.
Further key objectives of the new
structure are: to strengthen the entre-
preneurial role of the business units
that are each managed by a managing
director responsible for sales and profits
(see also info box “System portfolio
streamlined”), to define rules for cooperation
and intra-group accounting
within the newly organized Defence
unit and to explicitly lay down tasks
and functions of the new business
units and the legal entities.
Although the legal entities that will
continue to exist in future (e.g. Rhein-
Reconnaissance
Command
Fire control
Airborne systems
Publisher: Rheinmetall AG
P.O. Box 10 42 61
D-40033 Düsseldorf
newsline@rheinmetall.com
Flight simulation
Land simulation
Maritime and
process simulation
Rheinmetall Defence has introduced a new organizational structure
Strong partners on markets worldwide
One face to the customer – with a strategic focus on national and international markets.
metall Landsysteme GmbH, Rheinmetall
Defence Electronics GmbH,
Rheinmetall Waffe Munition GmbH,
Oerlikon Contraves AG) will feature less
prominently in future, they will give the
business units comprehensive support
where infrastructure, development,
project management, production, purchasing
and quality management, human
resources, accounting and finance/controlling
are concerned. Last
but not least, the new Rheinmetall
Defence organization
will manage
marketing activities
centrally, develop
strategic
planning processes
and integrate
these in central
business planning,
and adapt
management reporting
to the new
structure (see p.3).
According to
Rheinmetall CEO
Klaus Eberhardt,
the new organization
will send out
clear signals with
regard to the
group’s market profile and future
strengths – both inside and outside
Rheinmetall. “Rheinmetall Defence is
synonymous with a strong partnership
on international markets. Our new structure
will boost growth, especially on markets
abroad, and hence help to lastingly
secure the future of our group. Simultaneously,
it will concentrate responsibilities
in the business units to which market
segments, core competencies and
technologies are clearly allocated.”
Composing: René Dahlmanns
Responsible:
Peter Rücker
Editor-in-chief:
Rolf D. Schneider
Grafic arts: Joachim Oszinda