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© Frédéric Borel EXPLORING A WORLD ON THE MOVE 06 Future challenges of marine construction 10 Managing urban growth 14 Frank Gehry: creation is pleasure in motion 16 Frédéric Borel: architecture, a multi-sensory journey MOVING FORWARD IN OUR BUSINESSES 20 When waste becomes a resource 26 Quality of service: an impressive competitive advantage 30 India on the road to growth CONTRIBUTING TO A SUSTAINABLE WORLD 36 Memory will not weaken at the Camp des Milles 38 The Rawang River won’t burst its banks anymore 40 Concrete on top form! 42 Saving time with Chronolia 44 A road paved with challenges STRIVING TO ATTAIN OUR FULL POTENTIAL 48 Lafarge news 50 Insight and perspectives t BRUNO LAFONT Chairman and CEO of Lafarge. wice a year, Crescendo opens its pages to listening and thought, thanks to the contributions of researchers, economists and architects who help to renew our vision of this ever-changing world. This edition focuses on the challenges of increased urbanisation around the world and construction in marine contexts, taking us into the creative world of talented architects, as responsible and stimulating contributors to society and our Group. Crescendo is also a forum for expressing the challenges involved in the transformation currently taking place in our Group to achieve our ambition of being the best in our sector over time. This not only entails achieving the best performance in In an ever-changing world, Lafarge steps up its transformation terms of employee safety, but also being the most innovative in our response to the issues of sustainable construction, the most profitable for shareholders, and the most socially and environmentally responsible. In this edition, we have decided to present you our approach and results in industrial ecology – an expertise developed over time by Lafarge to respond to the question of saving natural resources, global warming and recycling of waste, as well as the economic issues specific to our activity. We are also presenting some examples of how we contribute to sustainable economic development of those around us. The stories of our progress and future challenges included in this edition of Crescendo serve to remind each of us that Lafarge is a Group for which anticipation and our demand for high standards are the driving forces of progress to achieve excellence. BRUNO LAFONT C R E S C E N D O | L A FA R G E | N O V E M B E R 2 0 0 7 | P A G E 0 3 © Gérard Uferas /Rapho
exploring a world on the move © Getty images
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Page 5 and 6: Tokyo, Japan, is extending its rive
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Page 17 and 18: ••• Lafarge has unveiled its
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Page 25 and 26: © Benoît Fougeirol STRIVING TO AT

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