News - Scandinavian Outdoor Group

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Viking is an outdoor footwear specialist
from the world’s toughest test lab
– Norway. The company, which started
with rubber boots in 1920, is now the
leading supplier of outdoor footwear
to the Nordic countries. The company
sells more than two million pairs of
boots, shoes and other footwear each
year and is one of the biggest suppliers
of Gore-tex®-footwear in the world.
www.vikingfootwear.com
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For more than 80 years, Norwegian
Aclima has kept the heat turned up,
delivering sports underwear that
perform in cold climates. Being one of
the few clothing companies that still
makes its products in Norway, Aclima
develops its warm, soft and breathable
products just a snowball’s throw
from the famous Norefjell ski resort.
www.aclima.com
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In recent years this renowned Swedish
company has become more of an
urban brand. Now, the modern look
has been preserved, but functionality
has returned to Tenson’s roots – the
outdoors, skiing and marine activities.
Tenson’s new design team has
managed to combine comfort, style
and quality into the new collection.
www.tenson.com
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Isbjörn of Sweden has set a new
standard in outdoor clothing for kids.
With a design and quality comparable
to the best of outdoor wear for adults,
Isbjörn of Sweden is keeping more
and more kids warm and dry in all
weather conditions. The company
also has a strong commitment to
the environment. And the name
Isbjörn? It is Swedish for polar bear.
www.isbjornofsweden.com
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Anyone who has ever run on slippery
ground or snow understands why
Icebug shoes are needed. Icebug is
the market leader in providing traction
and solving the problem of slipping
while training, which they do through
a number of patented technologies.
Whether trail running, winter running
or winter walking – Icebug offers
injury prevention and the freedom
to stay active all year round.
www.icebug.se
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For Ecco, it was a natural step forward
to enter the outdoor world. The Danish
footwear brand has succeeded in all
segments tested. The high quality
of every Ecco shoe is a result of the
entire manufacturing chain being
owned by the company – from design,
tanneries and factories, to their
own stores. Ecco outdoor footwear
is available in three categories:
Mountain, Terrain and Aqua.
www.ecco.com
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Tretorn creates performance and
leisure products for a lifestyle lived
largely outdoors. The range of products
includes footwear like sneakers
and rubber boots for hunting, hiking,
safety/occupational, casual wear and
performance riding, as well as apparel
and tennis balls. The company was
founded in 1891 in Helsingborg, Sweden,
where it remains headquartered.
www.tretorn.com
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Woolpower produces underwear,
shirts, socks and accessories from
the highest quality Merino wool. As
they like to say: “We offer warmth,
care, function and a lot of knowledge
about the cold.” In addition to
Woolpower clothing being used by
outdoor enthusiasts and the military,
it can also be seen in a growing
number of fashion magazines.
www.woolpower.com
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A Hestra glove is composed of 109 parts
and assembled with the highest level of
precision. While some brands introduce
many different products over the years,
Hestra has remained a glove manufacturer
since it was established back in
1936. And rather than develop different
products, Hestra focuses on making
theirs better and better every year. Today,
Hestra is one of the world’s leading
glove manufacturers for the outdoors.
www.hestragloves.com
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Some people say: to survive in Iceland
you need to be brave, have a good
sense of humor and wear 66°North
clothing. The company has been keeping
Iceland warm since 1926. The name
reflects the latitude 66°N; the Arctic
Circle. Today, 66°North produces
a wide range of both protective and
streetsmart clothing, influenced by the
fascinating Icelandic environment.
www.66north.com
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Textile know-how combined with a
harsh Swedish climate encouraged
Johannes Nilsson to start a
hat factory in Sätila, Sweden, in
1896. Since then, Sätila has knitted
all types of headwear for people
who value excellence, comfort
and style. The collection ranges
from fashionable to functional
and embraces an eco-friendly approach
to fabrics and production.
www.satila.com
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”Freedom to be active – in any
weather” is the motto of Reima. The
Finnish manufacturer is renowned
for its functional, high-quality
children’s outdoor clothes and
footwear for ages 0 to 12. Maybe the
secret lies in the real-world testing,
where Reima has chosen the world’s
most frank and ruthless test team
of all kinds – kids themselves.
www.reima.fi
also members of SOG: Gränsfors Bruk, Seger, Polygiene, Point 65, Nanok, Feelmax, tentipi, trangia,
walkstool, Optimus, Primus, Silva, Helsport, Hilleberg
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One of the world’s most active
103-year-olds, Norway’s largest
outdoor company was born in 1908
when Ole F. Bergan invented a
backpack with an anatomical carry
system. Backpacks are still one of
Bergans of Norway’s trademarks,
but through tradition and innovation,
the company also manufactures
high-quality tents, sleeping bags
and clothing. www.bergans.com
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Based in Sweden, Light My Fire
specializes in outdoor accessories
that are as practical in the city as
they are in the wild. From making
fires to eating meals – Light My Fire’s
innovative products have been
taken to heart by both backyard
adventurers and backwoods
survivalists all across the world.
www.lightmyfire.com
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Since 1960, Fjällräven has developed
durable, functional and timeless outdoor
equipment. It all started with an
innovative backpack designed for long
treks in the Swedish mountains – forever
Fjällräven’s “heartland”. Now, the
classic outdoor company with its popular
equipment has won the hearts of
outdoor enthusiasts all over the world.
www.fjallraven.com
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Lundhags makes boots fit for kings
– literally. The company is a Royal
Warrant Holder to the Swedish royal
family. Since 1932, the shoemaker
in Järpen, Sweden has made
comfortable and durable boots for
all kinds of outdoor pursuits. Today,
the company also sells clothing, backpacks
and other outdoor equipment
developed in the same tradition.
www.lundhags.com
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One of Scandinavia’s fastest growing
apparel companies is Didriksons. From
the beginning, the company made
clothing for fishermen on the west
coast of Sweden. Today, welldesigned
and functional clothing are the
company’s main focus. Didriksons’
clothing is characterized by a consistent
and modern look, the result of close
cooperation between the company’s
fashion and technical designers.
www.didriksons.com
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Many cold regions of the world have
been explored by people wearing
underwear from Devold of Norway. The
company has supported Norwegian
polar and climbing expeditions for
over 100 years, but the company is
even older. It was started in 1853.
Still today, Devold manufactures
high quality underwear, shirts,
jackets and socks from the finest
Merino wool. www.devold.com
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Klättermusen’s designers are as fearless
as they are environmentally conscious.
The products they design have
unique solutions that follow the Klättermusen
motto “maximum safety for you,
minimum impact on nature.” The product
line consists of shell jackets and
trousers, wind-proof garments, underwear,
sleeping bags and backpacks.
www.klattermusen.se
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8848 Altitude was established in
1990 while designing equipment
for the first successful Swedish
ascent of Mount Everest. Ever since,
8848 Altitude has been developing
innovative, technical clothing for
skiers and outdoor enthusiasts.
8848 Altitude is available in more than
600 stores in 23 countries, and the
brand is appreciated for high functionality,
quality and modern Scandinavian
design. www.8848altitude.com
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Houdini’s mission is what they call
“core comfort for body and soul”. This
means no compromises when it comes
to performance, sustainability and
style. For this season, the Swedish
company has created products made
from 80 percent recycled fibers, and
the even better part is that every
garment is recyclable. This means
you can dress sustainably in Houdini
– from underwear to outerwear.
www.houdinisportswear.com
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Dale of Norway recommends you
stay close to nature. The company
itself has been doing so since it was
established in the picturesque
village of Dale, in 1879. Dale of
Norway is the largest producer of
traditional wool knitwear, and its
modern sports collection proves that
wool is equal to – some would say
better than – high-tech materials.
www.dale.no
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Viktor Haglöf made his first backpack
in 1914 and his company grew slowly
but surely until the year 2000, when
things really started to take off! Since
then, Haglöfs has established itself as
a highly respected player within the
international outdoor arena. Today,
Haglöfs makes nearly one million
quality products every year in the
hardware, footwear and clothing
segments. www.haglofs.com
The Scandinavian Outdoor Group
(SOG) was founded in 2000 as an
industry initiative to serve outdoor
retailers and media in export
markets. It unites well-respected
outdoor gear manufacturers from
all five Nordic countries: Norway,
Sweden, Finland, Denmark and
Iceland. The head office is located
in Gothenburg, Sweden.
www.scandinavianoutdoorgroup.com
also aT ispo
Business
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This family-owned Norwegian
company makes
high-end outdoor clothing
through a design approach
they call “loaded minimalism”.
The Norwegian
heritage is clear. The stylish
and super-functional
clothing speaks of a long
tradition of outdoor life in
Norway and Norwegian
expeditions around the
world. www.norrona.com
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Thule is the world leader
within sports and utility
transportation offering
accessories for active
families, outdoor enthusiasts
and professionals
who want to transport their
gear safely, easily and in
style. The product portfolio
comprises rooftop boxes,
roof rails, bike carriers,
kayak carriers, ski carriers,
trailers and much more. The
company is headquartered
in Malmö, Sweden.
www.thule.com
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Craft of Scandinavia is the
pioneer of function apparel.
The Sweden based
company has devoted itself
to developing innovative
clothing built to withstand
extreme requirements in all
conditions. Craft’s foundation
is a close cooperation
with its many sponsored
athletes and national teams
competing in cross-country
skiing, biking, orienteering
and more. www.craft.se
developMeNT MeMBers
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alfa a6.138a
parTNers
Fjord Norway
rudholm & haak a6.117
primaloft a6.317
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