News - Scandinavian Outdoor Group

Product news
expedition-worthy
WiTh The NuMBers series, Fjällräven launches a new
series of outdoor clothing made for the most demanding
users. Gaiter Trousers No.1 and Anorak No.8 are two examples
from the collection that will endure long days spent
outdoors, whatever the season.
Smart functions offer great possibilities for adjustment
according to the weather and terrain. For example,
the trousers feature an innovative leg construction that
converts the lower leg into a fully functioning gaiter – it’s
as practical in the mountains as in the jungle. The anorak
has a highly adjustable hood with a foldable brim that follows
the head perfectly. Long side zippers allow for good
ventilation and easy pulling on and taking off.
All materials and details are chosen to reduce environmental
impact and ensure a long product lifetime.
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A tough one
chaNgiNg WeaTher conditions are no match for
the Barents Parka from Fjällräven. This durable,
waterproof and warm G-1000 parka has a
protective hood and many
practical pockets. The
Hydratic membrane protects
against wind-driven
rain while the Supreme
Microloft padding insulates
when temperatures drop.
And when venturing out
into the wilderness, the
durable G-1000 fabric provides
excellent protection
against wear and tear.
Reuse and repair
isBJÖrN oF sWedeN continues to conquer Europe
with their outdoor clothing for children. Switzerland,
France, Russia and Italy are next in line.
At the same time the brand is challenging itself
to less wear and tear by summarizing its sustainability
philosophy with the four R’s: Reduce, Reuse,
Recycle and Repair.
“Everyone knows that the production of clothing
affects the environment and therefore we make our
clothes to last. We want to inspire our customers to
think the same way,” says Maria Frykman Forsberg,
CEO and founder of Isbjörn of Sweden.
ScaNdiNaviaN OutdOOr NewS
Keep warm in style
WeariNg WiNTer BooTs doesn’t
mean you have to look like Bigfoot.
This new women’s boot from Viking
offers warmth with style.
The Viking Sirius GTX matches
outdoor performance with a
style-confident appearance.
It is a calf-high boot equipped
with a Gore-Tex membrane to
keep user’s feet warm and dry.
The combination of leather in
the shoe area and textile in the
bootleg area also makes the Sirius
comfortable to wear.
Viking introduced its female
collection of outdoor boots last
year with the Viking Kaisa.
Sirius is available in sizes 36-42
and in the colors off-white and
grey/black.
Get a grip
iT’s sWedish iceBug’s top of the line
trail and winter running shoe. Last year
Anima BUGrip became a test winner. Now
it comes in green.
Designed specifically for advanced
runners wanting to keep up the pace even
when running across ice and snow, Anima BUGrip recently
earned the title ”Best in Test” in the Swedish Runner’s
World test of six different studded running shoes.
The ouTsole of Anima BUGrip is made of a special
rubber compound and has 19 integrated steel
studs. Working independently from each other,
the studs are not completely fixed to the
sole, instead they are dynamic.
”On hard and solid
surfaces, like asphalt
or concrete, they
are pushed in toward
the sole’s
surface, but
when you hit a
slippery surface,
Warm weaves
ivaNhoe, new development member of
SOG, is involved in the outdoor world’s hottest
material: wool. The family business still
knits their functional garments in their own
factory. For autumn 2012, a completely new
collection will be launched with a
less sporty appearance.
“For example, we
have dusted off one
of Grandpa’s old
models, a duffel
coat. And in our
regular range, we
have of course
developed new
designs, colors
and details,” explains
Marketing
Manager Anna
Göthager.
the studs protrude and give you a firm grip,” explains
Karin Lundqvist, Director of Design and Development
at Icebug.
Product news
Though greaT For aNYoNe speNdiNg time on
slipper y surfaces, Anima BUGrip is not for the beginner.
With a moderately cushioned midsole, a long and
aggressiv e toe spring, together with a 8 mm drop, it is
a shoe best suited for the driven runner.
”If you have a heavy
stride and often land
on your heel, it’s not
the shoe for you,” says
Lundqvist.
The 2012/2013 version
of Anima BUGrip
features the same
patented technology as
this year’s model. The
men’s version comes in
an emerald green color,
while the women’s version
comes in violet.
ScaNdiNaviaN OutdOOr NewS 5