News - Scandinavian Outdoor Group

Product news
Bergans down under
BergaNs is kNoWN for making
jackets and midlayer clothing
from technical wool. Now, the
Norwegian outdoor company is
introducing a completely new
range of base layers made
entirely from Merino.
In 2012,
Bergans is
giving wool a
prominent position
within the company’s
entire collection.
The clearest example
of this wool trend is
Bergans’ new range of
base layer shirts, pants,
polos and tees.
“Wool is a natural, sustainable
resource. It fits into the current
trends and it is a very smart
material that insulates without
making you too warm,” says
Christoph Centmayer, Marketing
Communication Manager at
Bergans.
The NeW Base laYer
range comes in four different
weights, from 150
grams (superlight), to 320
grams (super warm).
According to Bergans,
the company only uses
high quality Merino wool
from Australia, which is
certified mulesing free and
can be traced back to the
farm it came from.
And to top it off, the garments
also come in their own sustainable
and reusable packaging.
it’s all about the details
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“Our mission is to constantly
bring inspiration and innovation
to all garment accessories
from design to distribution”
The producTs NoMiNaTed for the Scandinavian
Outdoor Award will be presented for the
second consecutive year, in cooperation with
Rudholm & Haak, in an exhibit in the Scandinavian
Village.
“We would like to be involved and highlight
the brands that stand for the same things that
we stand for, Scandinavian design and strong
environmental awareness,” says Frederick
Svensson, Sales Manager at Rudholm & Haak.
The company, which is based in the
Swedish textile capital of Borås, has an eye
for detail – literally. With their own design and
production, the company is the leading supplier
of buttons, hang tags, labels and other
branding solutions to brands worldwide.
Since last year Rudholm & Haak is also the
Scandinavian agent for Polygiene and their
environmentally certified technology for antibacterial
coatings.
“We are proud of this because it is
important to us, and for the outdoor industry,
to work on sustainable solutions,” says
Svensson.
Art work: RH4945J
Brand: Rudholm & Haak
Date: 19.12.11
Description: Bild till ISPO annons
wool passion
For dale of Norway, wool has
always been nature’s own high
tech material for outdoor wear.
the company produces most
of their yarn in the same way
they have for the last decade,
using the same blend
of Norwegian wool and
in the same small town of
dale located just outside
of Bergen, Norway.
iF TradiTioN is oNe side to the brand
Dale of Norway, innovation is another. In
the company’s lab, traditional wool sweaters
have become water repellent, while the
company’s very own version of a soft shell
jacket, called Knitshell, was recently developed
by adding a weather proof membrane that does not
compromise the properties of wool.
“We produce our products on nature’s doorstep,” says
Arnstein Raunehaug, Sales and Marketing Manager at Dale
of Norway. “For the design and development team it is simple
to see what the needs of our consumers are, as they
are the same as our own daily needs.”
All Dale of Norway designs are based on one concept:
it’s all about where you are in the Norwegian
mountains. In harsh conditions at the top, taking a
walk in the forest or putting another log on the fire
in the cabin. Among new products for 2012 are
also the Nordpolen and Spitsbergen jackets,
designed to work just as well with goggles in
the slopes as with your Ipod on the streets.
The NorWegiaN Wool in Dale of Norway
products comes from sheep that graze on healthy
non-agricultural land, where no pesticides are used. By moving to new
pastures regularly and allowing new grass to grow, the sheep actually
contribute to a better environment since grass consumes double the
amount of Carbon Dioxide while growing.
The increased interest for wool products comes as no surprise to
Dale of Norway.
“We see that consumers are becoming more and more aware of the
importance of sustainability, and also of wool as one of the best natural
materials. It has a high absorption rate, good moisture transportation
and insulation, it’s non-flammable and it’s antibacterial. That makes it
a very technical material,” explains Raunehaug.
Product news
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