The SOURCE - Elevator World

the ELEVåTOR WÅRLD
2012
SOURCE
MEDIA PLANNER
The International Directory for the
Building Transportation Industry
List Your Company Profile anytime at www.elevatorworld.com/directory.
SUPPLIERS PRODUCTS CONSULTANTS CONTRACTORS ASSOCIATIONS COMMUNICATIONS

MORE OPTIONS...
MORE EXPOSURE...
MORE CONTROL…
That is what you can expect from the NEW and improved ELEVATOR WORLD SOURCE directory. The
directory has been reformatted, re-sized and revised to be handier and more usable than ever for
2012.
The Source is in its 28 th year of publication and reaches over 40,000 key industry professionals. The
new eDirectory website (www.elevatorworld.com/directory) is the place to be found if you are a supplier/manufacturer,
contractor, consultant, association or publication. This site is directly connected
to the print edition and offers a variety of options.
Gaining a competitive advantage is a must in today’s business environment. By advertising and listing
your company in the most complete elevator/escalator industry directory, you will be found.
The Source is used worldwide by elevator contractors, architects, engineers, manufacturers, suppliers,
consultants, government agencies, educators, building owners and facility managers to locate companies,
specify products and purchase goods and services.
The International Directory for the
Building Transportation Industry
A supplement to Elevator World
2012
the ELEVåTOR WÅRLD
SOURCE
SUPPLIERS PRODUCTS CONSULTANTS CONTRACTORS ASSOCIATIONS COMMUNICATIONS
The Elevator World Source print format, with nearly 400 pages, includes detailed
listings of industry members and professionals from suppliers to associations. Locate
companies alphabetically, geographically or by the products or services they provide.
The Elevator World Source eDirectory is the Source online. This site, along with the
Elevator World network of websites, attracts over 75,000 users monthly. The eDirectory
boasts much more than just your company listings. It has endless amounts of new features
to help your company enhance its exposure. Features include: events, classifieds, articles,
deals and banner advertising. Get all the details at www.elevatorworld.com/directory.
List Your Company Profile anytime at www.elevatorworld.com/directory.

LISTING OPTIONS
There are six listing choices: Free, Basic, Premium, Premium Advertiser, Showcase and Showcase Advertiser.
Visit www.elevatorworld.com/directory for complete details on all listing options.
Below are two main types of listings that will provide your company maximum exposure in both the print edition
and online eDirectory.
Premium listing includes:
Your business/company name, address, all forms of contact,
summary description, personnel, five product categories, map
function and social media tools. This listing level is both online
and in the 2012 print edition for $249.00. This listing level is FREE
to display advertisers. Also included is a FREE one-year subscription
to ELEVATOR WORLD magazine (print and digital),
which includes a copy of the Source in print.
Showcase listing includes:
Your business/company name, address, all forms of contact,
summary description, detailed description, personnel, unlimited
product categories, map function and social media tools. This
listing also includes your company logo featured on the home
page of the eDirectory site, additional photos, and video and
brochure files. Showcase listings always show up above any
other level of listing when users are searching. This listing level is
both online and in the 2012 print edition for $399.00 or $150.00
for display advertisers. Also included is a FREE one-year subscription
to ELEVATOR WORLD magazine (print and digital), which
includes a copy of the Source in print.
List Your Company Profile anytime at www.elevatorworld.com/directory.

SAMPLE LISTINGS
PRINT eDirectory
RATH MICROTECH
N56 W24720 NORTH
CORPORATE CIRCLE
SUSSEX, WISCONSIN 53089
Telephone: (262) 246-8438
Toll Free Phone: (800) 451-1460
Fax Number: (262) 246-4828
E-mail: jcpierce@bmgmail.com
Web Site: www.rathmicrotech.com
Marketing Contact: Kristin Blankenburg
Engineering Contact: John Pierce
Sales Offices:: Sussex, Wisconsin 800-451-1460
Products Manufactured/Supplied: Emergency Elevator
Phone Systems for both the Commercial and Home markets.
Company Statement: Rath Microtech is the #1 Emergency
Phone manufacturer in North America. Our 2100 series
phone is 2010 Code Compliant and has features not found in
competitor’s units. We have phones, both external and phone
line powered, for the Commercial and Home markets. Mounting
options are behind the panel, surface and flush mount.
Our In-Building Rescue phones, SmartRescue and Machine-
Room Rescue, round out all of your elevator phone system
needs.
Market: International
ASDF
See advertisement Page 239
Overview
Description
Hours of work
Display Advertisers also receive:
Photo Gallery
Map Location
• A FREE detailed company listing, valued at $249.00, or upgrade to showcase for only $150 to have your company logo
added in print and on the eDirectory site along with other valuable benefits, like photos, video, brochures and your
listing is featured on the home page.
• Unlimited product categories, valued at $35.00 each.
• A FREE one-year subscription to ELEVATOR WORLD magazine (print and digital formats), which includes a copy of the
Source in print.
• 15% off educational materials at elevatorbooks.com.
List Your Company Profile anytime at www.elevatorworld.com/directory.
Video

Mechanical Requirements
To ensure the quality and correctness of your advertisement,
follow the below requirements. For assistance,
contact the advertising department.
Accepted file formats: QuarkXpress 8, Photoshop
CS4, Illustrator CS4, InDesign CS4, Adobe PDF 9
Files should be CMYK or grayscale with a minimum of
300dpi. Send or imbed all artwork, screen and printer
fonts. Total ink density should not exceed 305%. Include
1/8-inch bleed for ads that are to bleed. .jpg and .gif
files are NOT accepted file formats.
PROOFS
Materials may be submitted via CD, email (files no larger
than 10 mb) or ftp site. ELEVATOR WORLD will NOT guarantee
quality or color correctness of any advertisement
submitted without a Kodak approval or dot proof, or if digital
materials are sent in unapproved software/format.
PDF files will be printed as is.
PRINTING/BINDING
Binding: Perfect; Method of printing: Web Press
Ad Sizes
Page trim size
7” x 10.5”
(177.8 x 266.7mm)
Double-Page Spread
14" x 10.5"
(355.6 x 266.7mm)
allow 1/8" (.58mm)
for bleed
Full Page
5.95" x 9.5"
(151.13 x 241.3mm)
Full Bleed Page
at least 7.25" x 10.75"
(184.15 x 273.05mm)
to allow for trim
FULL
1/2 Horizontal
5.95" x 4.75"
(151.13x120.65mm)
1/2 Horizontal Bleed
at least 7.25" x 4.75"
(184.15 x 120.65mm)
to allow for trim
1/2 Vertical
2.833" x 9.5"
(71.88 x 241.3mm)
1/3 Horizontal
5.95" x 3.125"
(151.13 x 79.375mm)
1/4 Horizontal
5.95" x 2.375"
(151.13 x 60.325mm)
1/2H
1/3H
1/4H
DOUBLE PAGE SPEAD
1/4 Vertical
2.833" x 4.75"
(71.8 x 120.65mm)
1/8 Horizontal
2.83" x 2.375"
(71.8 x 60.32mm)
Classified Ad Sizes
1/8 Horizontal
2.833" x 2.208"
(71.967 x 56.092mm)
1/4 Vertical
2.833" x 4.585"
(71.967 x 116.466mm)
1/2 Horizontal
5.95" x 4.585"
(151.13 x 116.466mm)
1/2V
CLASSIFIED
ADS
1/8H
1/2H
1/4V
1/8H
1/4V
Display Rates
SPACE 1x 4x 6x 9x 12x
Tabs* $6,000.00 $4,800.00 $4,200.00 $3,900.00 $3,600.00
Full $3,900.00 $3,120.00 $2,925.00 $2,730.00 $2,652.00
1/2 Page H $2,975.00 $2,380.00 $2,231.25 $2,082.50 $2,023.00
1/2 Page V $2,975.00 $2,380.00 $2,231.25 $2,082.50 $2,023.00
1/3 Page H $2,550.00 $2,040.00 $1,912.50 $1,785.00 $1,734.00
1/4 Page H $2,125.00 $1,700.00 $1,593.75 $1,487.50 $1,445.00
1/4 Page V $2,125.00 $1,700.00 $1,593.75 $1,487.50 $1,445.00
1/8 Page H $1,750.00 $1,400.00 $1,312.50 $1,225.00 $1,190.00
Double $7,175.00 $5,740.00 $5,381.25 $5,022.50 $4,879.00
Inside Front Cover $6,250.00 $5,000.00 $4,688.00 $4,375.00 $4,250.00
Gatefold Cover $9,868.00 $7,975.00 $7,400.00 $6,900.00 $6,710.00
Inside Back Cover $6,250.00 $5,000.00 $4,688.00 $4,375.00 $4,250.00
Back Cover $6,875.00 $5,500.00 $5,156.00 $4,812.00 $4,675.00
*There are 6 tabs in the SOURCE with special-position opportunities, on the front
and back of each. Categories include: Suppliers, Products, Consultants, Contractors,
Associations and Communications. Rates include 4-color process and special-position
charges.
Classified Rates
FREQUENCY 1x 6x 12x
1/8 H $300 $200 $175
1/4 V $400 $325 $300
1/2 H $1,200 $1,000 $800
Rates per word (boxed composition), per insertion US$3.00
Blind Box advertising, extra per insertion US$50.00
Color – 1 Spot Color US$100.00
Color – 4 Color US$400.00
Classified closing date: 1st of month preceding month of publication (For online
classified rates, go to www.elevatorworld.com/directory)
NEW ADVERTISER SPECIAL
1/8 page horizontal black and white advertisement
plus up to five detailed Company listings, unlimited
product or service listings AND a full year subscription
to ELEVATOR WORLD. ALSO INCLUDES YOUR COM-
PANY’S 4-COLOR LOGO ADDED TO YOUR COMPANY
LISTING! ONLY $700.
List Your Company Profile anytime at www.elevatorworld.com/directory.

Advertising Economics
History has proven that companies that maintain or increase
their advertising investments in periods of economic downturns
increase their sales and share of market, both during
and after the downturn.
Here are the facts:
• Economic downturns reward the aggressive advertiser. 6
• A strong advertising/marketing effort enables a firm to solidify
its customer base, take business away from less aggressive competitors
and position itself for the recovery. 7
• Advertising in an economic downturn should be regarded not
as a drain on profits, but as a contributor to profits. 9
• Maintaining or increasing advertising budget levels during
economic downturns may be necessary in terms of protecting
market position. 1
• Advertising through both boom and down times sustains
brand recognition, 4 and maintaining and sustaining it costs
much less than rebuilding it later. 2
• If you maintain a strong advertising presence while your competitor
cuts his budget, you will automatically increase your "Share
of Mind." 3
• Maintaining advertising during an economic downturn will give
the image of corporate stability and give the advertiser the
chance to dominate the media. 5
• When times are good, you should advertise; when times are
bad, you must advertise. 8
1How Advertising in Recession Periods Affect Sales, American Business Media; 2Ibid; 3San Diego Executive
Magazine; 4Making A Recession Work For You, American Business Media; 5Ibid; 6The Strategic Planning Institute;
7Coopers & Lybrand; 8Making A Recession Work For You, American Business Media; 9Harvard Business Review
The
P o w e r
in B-to-B Media
In any given sector,
business media reaches
between 80% and 100%
of the people
who make all the
spending decisions.
No other medium can make the
same claim. No other medium
even comes close.
List Your Company Profile anytime at www.elevatorworld.com/directory.

Advertiser/Company Name: __________________________________________________________________________________________
Advertising Agency: ________________________________________________________________________________________________
Contact Name: ______________________________________________________________________________________________________
Title: ______________________________________________________________________________________________________________
Address: ____________________________________________________________________________________________________________
City: ______________________________________ State: ________________________________ Zip: ______________________________
Country: ____________________________________________________________________________________________________________
Phone: ______________________________ Fax: _______________________________ Email: ____________________________________
INSTRUCTIONS: Please fill in the following information about your advertisment:
DISPLAY SIZE: ( ) Double-Page Spread; ( ) Full Page; ( ) 1/2 Page Horizontal; ( ) 1/2 Page Vertical; ( ) 1/3 Page Horizontal;
( ) 1/4 Page Vertical; ( ) 1/4 Page Horizontal; ( ) 1/8 Page Horizontal;
CLASSIFIED: ( ) 1/8 Horizontal; ( ) 1/4 Vertical; ( ) 1/2 Horizontal;
FORMAT: ( ) Vertical; ( ) Horizontal COLOR: ( ) Black & White; ( ) 4-Color
SOURCE PAYMENT METHOD: ( ) Check enclosed for full amount less discount; ( ) American Express; ( ) VISA; ( ) MasterCard;
Account # ______________________________________ Expiration Date: ___________________
SPECIAL POSITION (ADDITIONAL 15%): Includes any special positions _______________________
Contract Details:
The Elevator World Source 2012
Advertising Space/Color Reservation Form
DEADLINE: November 1, 2011
MATERIALS CAN BE SUBMITTED ON CD/DVD/ZIP OR DIGITAL FILES VIA E-MAIL OR PLACED ON FTP SITE OR OTHER INTERNET DOWNLOAD SITES – NO FILMS ACCEPTED. ADVERTISING MATERIAL
DEADLINE FOR NEW AND REVISED ADS for the SOURCE is November 1, 2011. Any material(s) received after this date will be assessed a US$200.00 late penalty, appearing on the advertiser’s invoice.
ELEVATOR WORLD will NOT guarantee quality or color correctness of any advertisement submitted in unapproved software/format. These materials could incur production charges at a rate of US$125.00 per hour.
SOURCE-only advertisers and those not on a 4-, 6-, 9- or 12-time contract MUST remit payment for advertising WITH INSERTION – NO EXCEPTIONS!
International/Canada: Remit funds in U.S. dollars only, by bank draft (check) drawn on a prime U.S. bank, international money order/wire transfer, direct to us, or via S.W.I.F.T. to RBC Centura, 3250 Airport
Boulevard, F-4, Mobile, Alabama, 36606; Acct. No. 519-0086994, Sort Code: 053100850, ABBA/Swift Code: CNTAUS33 or charge to one of the international credit cards listed above under the Payment
Method section.
This reservation is incomplete without a signed authorization. Please review, sign, and fax back, mail or e-mail this form to:
Elevator World, Inc. • P.O. Box 6507 • Mobile, AL 36660
Phone: (251) 479-4514 or Toll-Free: 1-800-730-5093 • Fax: (251) 272-4092 • E-Mail: sales@elevatorworld.com
SIGNED: _____________________________________________DATE:___________________
List Your Company Profile anytime at www.elevatorworld.com/directory.