Vol. 3 2012 Thistle Magazine - Jardines

vol.3 2012 

Thistle 

The Magazine of Jardine Matheson 

PIP Awards 2013 Look for Inspiring Talent 

> page 3 

Gammon Wins Science Park Contract 

> page 11 

Prestigious Accolades for Marina Bay Financial Centre 

> page 21 

Dairy Farm’s Health & Beauty Business – 

Going Strong Across The Region

Making it Happen 

In our annual Pride in Performance (PIP) Awards Programme we are looking for teams that 

have been making things happen and delivering great results. Through a new category, 

‘Inspiring Talent’, we also want to hear how talented people have been energized to 

reach for and achieve new performance heights – through skills training, through sharing 

values, or through internal marketing and communications. 

In uncertain and difficult markets, the Group performed satisfactorily in the half-yearly 

results for the first six months of 2012 and expects to maintain this momentum over the 

full year. While some of our businesses recorded mixed results, others like Dairy Farm 

produced further earnings growth. A major contributor was Dairy Farm’s Health & Beauty 

sector, the subject of our feature on pages 14-19. Five years ago the Health & Beauty 

sector represented 23% of total Dairy Farm Group profits. Today its excellent results have 

taken that figure to 30%. This has been achieved with clear market positioning, successful 

innovations and customer focus, all supported by passionate and professional teams of 

employees – inspired to make things happen. 

Ben Keswick

At the Centre 2 


Group Businesses Performing Well 

Mandarin Oriental Hotel Group Reaches Further into Mainland China … 

8 

19 

24 

Spirit 26 

Feature 14 

Dairy Farm’s Health & Beauty 

Business – Going Strong Across 

The Region 

Performance 20 


Wellcome Scores High as Hong Kong’s ‘Most Liked’ 

Supermarket 

Further Praise for Pizza Hut Hong Kong … 

New Jardine Ambassadors Take Up the Baton as Mental Health Advocates 

Health in Mind Programme Marks Tenth Anniversary 

MINDSET Celebrates Tenth Anniversary 

Maxim’s Expands Surplus Bread Donations … 

37 

Leadership 8 

Dairy Farm Enters Philippines Retail Market 

New Business for Jardine Aviation Services 

IKEA Taiwan Optimizes Marketing to Launch 

New Collection 

New Business Focus for Jardine Shipping Services … 

People 36 

Decision Making Approach for Group Finance Conference 

Royal Diamond Jubilee Celebrations 

Graduation for Cycle & Carriage Leaders 

Enterprise at Work … Astra Honda Motor – 

Parts Division 

CONTENTS


Customer 

Engagement 

Superior 

Growth 

AT THE CENTRE 

Innovative 

Ideas 

Inspiring 

Talent 

Marketing 

Excellence


The Pride in Performance (PIP) Awards 

Programme 2013 will be looking for 

‘Inspiring Talent’ with the addition of 

this as a new category. The other four 

categories have also been revised to 

reflect the current focus of the PIP 

Programme, which is now entering 

its 12th year. They will be under 

the headings of ‘Innovative Ideas’, 

‘Marketing Excellence’, ‘Customer 

Engagement’ and ‘Superior Growth’. 

The new ‘Inspiring Talent’ category 

seeks to highlight and recognize 

initiatives undertaken by Group 

operating companies to energize 

people within – as teams, units or 

workforce – as they reach for and 

achieve new performance heights. 

“We are looking for cases that are all 

about how you have inspired your 

Group Posts Satisfactory Half-Yearly Results 

In the challenging circumstances 

of uncertain and difficult markets, 

the Jardine Matheson Group posted 

satisfactory half-yearly results for the 

first six months of 2012. 

Underlying profit for the first six 

months of 2012 was US$714 million, 

1% below the same period in 2011. 

Underlying earnings per share were 

2% lower at US$1.97. The revenue 

of the Group, including 100% of 

the revenue of associates and joint 

ventures, was US$30.3 billion, 

compared to US$27.4 billion in the 

first half of 2011. An increased interim 

dividend of US¢35.00 per share, up 

6%, was declared. 

Jardine Pacific recorded mixed results 

from its businesses in the first half 

of 2012 leading to a reduction in 

teams to make things happen. In 

other words, people are not just a 

part of the story, they are the key 

ingredient,” said Jardine Matheson 

Group Managing Director Ben 

Keswick in a video introduction to the 

2013 PIP Awards. 

In the other categories, ‘Innovative 

Ideas’ involves the adoption of ideas, 

processes, technology, products 

or business models that are either 

new or new in their application; 

‘Marketing Excellence’ seeks out 

exciting and effective marketing 

strategies or initiatives that 

have led to commercial success; 

‘Customer Engagement’ celebrates 

how businesses have excelled in 

understanding and engaging their 

customers; and ‘Superior Growth’ is 

aimed at teams that have stood out 

earnings. The group’s engineering 

and construction interests enjoyed a 

good first half, but this was countered 

by the poor trading conditions facing 

its transport services operations. Its 

restaurant and IT operations also saw 

declines in earnings after a strong 

2011. Jardine Motors experienced 

a disappointing first half as fierce 

competition and oversupply led to 

sustained pressure on margins in 

mainland China. New business gains 

and disciplined cost control enabled 

Jardine Lloyd Thompson to produce 

another satisfactory performance for 

the first half of 2012. 

Hongkong Land’s operating profit from 

its commercial properties rose in the 

first six months of 2012. There was a 

particularly good contribution from 

its prime Hong Kong portfolio, where 

from their competitors in achieving 

growth over the past three years. 

In another new departure, each entry 

will have to be accompanied by a short 

video clip, which ‘sells’ the submission 

and demonstrates the passion 

behind it. 

The deadline for entries is 

11th January 2013. 

“Recognizing outstanding 

performances is at the core of PIP,” 

said Mr Keswick, “so, if you and 

your team have been making things 

happen and delivering great results, 

you should enter. Pick your category 

and prepare your submission. We look 

forward to reading your entry and 

watching your video.” 

rental levels were underpinned by a 

lack of new supply, as well as growth 

in Singapore. This improvement 

was more than offset, however, by 

lower earnings from residential 

developments. Dairy Farm produced 

further earnings growth in the first 

half of 2012 while expanding its 

store network and investing in new 

markets. Mandarin Oriental’s Asian 

hotels continued to enjoy a good 

trading environment and improved 

performances were recorded in most 

locations. Jardine Cycle & Carriage 

achieved an improved result as Astra 

performed well in the first half of 2012. 

“The first-half results were satisfactory 

and we expect to maintain our 

performance over the full year,” said 

Group Chairman Sir Henry Keswick. 


Thistle vol.3 2012

Group Businesses 

Performing Well 

Jardine Matheson Group businesses 

are performing well in resilient 

markets despite the current uncertain 

times, Ben Keswick told senior 

management in Hong Kong in his first 

address to them since assuming his 

role as Group Managing Director. 

Mr Keswick said that having visited 

Group interests across the region in 

the Philippines, Indonesia, mainland 

China and many units in Hong Kong 

during the previous four months, he 

was optimistic about the key markets 

of Greater China and Southeast Asia. 

“Ninety-five percent of Group business 

comes from these areas and while 

they are not unaffected, they continue 

to show resilience,” he said. 

Mr Keswick told his audience that 

growth strategy would seek to create 

value over the long term. The Group 

would pursue initiatives to create a 

foundation for future profit growth. 

“Key to our success are our people 

and our strong businesses with their 

sound balance sheets and robust 

market positions,” said Mr Keswick. 

“We must be adaptable too and 

ready to move swiftly to react to any 

deterioration and yet take advantage 

of opportunities. I am confident that 

we have an excellent base on which to 

build for the future.” 

Gala Dinner Commemorates MINDSET’s 

Tenth Anniversary 

Jardine Matheson Group Managing Director Ben Keswick toasts guests at 

the gala dinner held to mark MINDSET’s tenth anniversary. 

The event, which was held at Maxim’s Palace, City Hall, Hong Kong, included 

performances by service users and student participants in the Health in 

Mind programme. 

Meeting with Chinese Politburo Officials 

Jardine Matheson Group Chairman Sir Henry Keswick and Matheson & Co 

Director Lord Powell of Bayswater both attended a China-Britain Business 

Council dinner in honour of Politburo Standing Committee member 

Li Changchun during his official visit to the United Kingdom. 

Right: Lord Powell with Li Changchun, Sir Andrew Cahn, former Head of UK Trade and Investment, 

and Liu Xiaoming, China’s Ambassador to the UK.

Group Chairman Hosts Dinner for Beijing Visitors 

Jardine Matheson Group Chairman Sir 

Henry Keswick (centre) with Directors 

Simon Keswick and Lord Leach of 

Fairford together with a delegation 

from Beijing led by the Vice Mayor of 

Dongcheng District, Chen Zhichang, at a 

dinner hosted by Sir Henry at Mandarin 

Oriental Hyde Park, London. 

Dongcheng District is the location of 

Hongkong Land’s new integrated luxury 

retail development at Wangfujing in the 

heart of China’s capital city. 

Group Deputy Managing Director Addresses Chongqing Mayor’s Advisory Council 

Jardine Matheson Group Deputy 

Managing Director Adam Keswick was 

one of the speakers at the seventh 

session of the Mayor of Chongqing’s 

International Economic Advisory 

Council, which brought together 

Jardine Matheson Group Deputy Managing Director 

Adam Keswick at the seventh session of the Mayor of 

Chongqing’s International Economic Advisory Council. 

some 40 global business leaders from 

Fortune 500 and other world-renowned 

business enterprises. 

Focusing on the theme of the session, 

which was ‘Chongqing Enterprises Going 

Out – Puzzles and Countermeasures 

of Overseas Investment’, Mr Keswick 

addressed the gathering on services 

and support for investment overseas 

and the Government’s role in pushing 

enterprises to go global. He said that 

Jardine Matheson with 180 years of 

international experience had great 

expertise in penetrating new markets 

and building businesses and there 

were many ways that the Chongqing 

Government could build on its 

impressive record of support for its local 

companies in their global ambitions. 

Country Adviser Appointed for Myanmar 

The Jardine Matheson Group has appointed a full-time Country Adviser in 

Myanmar. Dr Wong Yit Fan will establish the Group’s new representative office in 

Yangon and support its development in this emerging new market. 

Dr Wong, who holds a PhD in Economics and an MBA (Honours) from the 

University of Hawaii, has had a career in finance and investment, primarily in the 

banking sector in Southeast Asia. Prior to his appointment with the Group, he was 

based in Myanmar providing consultancy services and training for local banks. 

These included “helping them develop 

international capabilities, strong 

management teams and a talent 

pool, facilitating global growth by 

reducing regulatory burdens, helping 

to provide knowledge of international 

markets and the right connections, 

and by ensuring companies are 

culturally attuned. 

“While overseas expansion is not 

easy, it can be extremely rewarding,” 

continued Mr Keswick. “I am convinced 

that the determination and capabilities 

of the people of Chongqing with the 

strong leadership of the Chongqing 

Government will provide the impetus 

that will see many Chongqing 

companies soon joining the ranks of 

the Fortune 500.” 



Paris Stopover 

During a recent trip to London, 

Jardine Matheson Group 

Deputy Managing Director 

Adam Keswick made a 

stopover at Mandarin Oriental, 

Paris to tour the business 

operations of the hotel, which 

opened in June last year. 

Mr Keswick is photographed 

outside the hotel with 

its General Manager 

Philippe Leboeuf. 

Gammon Establishes Partnership in Vietnam 

Gammon has increased its presence 

in Vietnam with the establishment of 

a partnership for strategic business 

co-operation with Cofico, in which it 

is already a minority shareholder. 

Cofico is a leading Vietnamese 

contractor with an extensive track 

record of delivering high quality 

projects across the country. 

“Gammon expects that joint 

co-operation with Cofico in 

forthcoming projects will 

strengthen the relationship 

between the two companies and 

ultimately result in an increase in 

Gammon’s shareholding in Cofico,” 

explained Gammon Chief Executive 

Thomas Ho. 

Watching the agreement signing ceremony between (front left) Thomas Ho, Chief Executive, Gammon and 

Le Dang Xu, Chairman, Cofico were from left: Sam Houston, Executive Director, Gammon; Shuji Tanka, 

Chief Executive Officer and Le Dang Vinh, Business Development Director, Cofico; Simon Keswick, Director, 

Jardine Matheson Holdings; Alain Cany, Chairman, Jardine Matheson Vietnam; and Michael Lin, Gammon 

Country Representative, Vietnam. 

Mandarin Oriental Hotel 

Group Reaches Further 

into Mainland China 

The recent announcement that 

Mandarin Oriental Hotel Group (MOHG) 

is to manage a luxury hotel under 

development in Chengdu, the capital 

of Sichuan province, is the latest step 

in its strategy to grow the Mandarin 

Oriental brand and expand its presence 

in mainland China. 

MOHG first entered the mainland 

China market in 2009 with Mandarin 

Oriental, Sanya, on Hainan Island. 

With the opening of Mandarin 

Oriental, Guangzhou and Mandarin 

Oriental Pudong, Shanghai in the first 

half of next year, to be followed by 

Beijing, the group will soon have four 

hotels in operation in key areas of 

mainland China. 

“If you add to this Mandarin Oriental, 

Chengdu which is scheduled for 

completion in 2015, the group’s three 

hotels in Hong Kong and two in Macau, 

plus Taipei on the horizon, we will have 

a total of 11 properties in the Greater 

China area within the next few years,” 

explained MOHG Chief Executive 

Edouard Ettedgui. “China is now the 

second largest source of business for 

MOHG, so firmly establishing our brand 

on the Mainland is important for us.” 

As the luxury resort of Mandarin 

Oriental, Sanya set new benchmarks 

for the hotel industry in mainland China 

when it opened, so the group’s latest 

properties will introduce unrivalled 

standards of luxury and legendary 

service to a whole range of new guests, 

whether they are in pursuit of business 

or leisure activities.

For example, Mandarin Oriental, 

Chengdu will be positioned as the 

most sophisticated luxury hotel in 

Western China. Located on the top 33 

floors of an iconic tower, the property 

will feature 320 spacious rooms with 

outstanding views of the Jin-jiang River, 

the city skyline and Wang-jiang Park, 

which dates back to the Ming dynasty. 

“We are delighted to extend Mandarin 

Oriental’s renowned levels of 

hospitality into Western China,” said 

Mr Ettedgui. “This project presents an 

ideal opportunity to further grow our 

brand on the Mainland, and we are 

looking forward to creating the best 

luxury hotel in this dynamic city, the 

capital of this important economic and 

culturally rich province.” 

Mandarin Oriental, Guangzhou is 

already winning awards having been 

selected by Forbes Travel Guide 

as one of ‘The 10 Most Anticipated 

Mandarin Oriental, Chengdu will be positioned as the most sophisticated luxury 

hotel in Western China when it opens in 2015. 

Hotel Openings Of 2012’. The hotel, 

which will have 233 rooms and 30 

suites and 24 serviced apartments, 

is located above TaiKoo Hui, a 

prestigious 450,000 sq. m, mixeduse 

development set in Guangzhou’s 

Tianhe Central Business District. Its 

standard guest rooms will be the 

largest in the city at 60 sq. m, while 

its expansive 750 sq. m ballroom is 

set to become Guangzhou’s premier 

celebration and events destination. 

Linked directly to TaiKoo Hui’s 

world-class shopping, office and 

entertainment venues, the hotel 

is also conveniently connected to 

Shipaiqiao Station, Line 3 of the city’s 

metro system, and is five minutes 

from Guangzhou East Railway Station, 

which transports passengers via 

high-speed rail link to and from Hong 

Kong in approximately two hours, and 

to Guangzhou Baiyun International 

Airport in 45 minutes. 

In Shanghai, 

Mandarin Oriental 

Pudong is located 

in the heart of 

Lujiazui Central 

Financial District. 

It will form part of 

‘Harbour City’, a 

new 25-hectare, 

mixed-use 

development, 

which is within 

walking distance 

of the Shanghai 

Stock Exchange, 

the regional 

headquarters of 

major domestic 

and international 

financial 

institutions, and 

has direct access 

to the promenade 

on the banks of 

Mandarin Oriental Hotel Group is expanding its 

presence in mainland China. 

the Huangpu River and to extensive 

gardens that will change the local 

landscape. The hotel will feature 

362 guestrooms and 210 serviced 

apartments, all with outstanding 

views of the city skyline and the 

Huangpu River. 

Dining opportunities will include a 

choice of three eclectic restaurants, 

a lobby lounge and bar, and a 

Mandarin Oriental Cake Shop. For 

the local community, an extensive 

range of banqueting venues, 

including a grand ballroom, will 

provide a perfect backdrop for 

celebrations, while a wide variety 

of well-equipped meeting rooms 

are expected to appeal to the 

business community. 

“We are delighted to be expanding 

our presence in China,” said 

Mr Ettedgui. “All our properties in 

mainland China are expected to 

become landmarks and to provide 

exceptional services to support 

the development of the prominent 

districts in which they are located.” 




LEADERSHIP


Dairy Farm is entering the retail 

market in the Philippines with the 

acquisition of a 50% interest in 

Rustan Supercenters, Inc (RSCI). 

RSCI, which was established by the 

Tantoco family, is one of the leading 

grocery chains in the country. It 

currently operates ten hypermarkets 

and nine supermarkets under the 

Shopwise brand, which caters mainly 

to mass market consumers, and 13 

Rustan’s supermarkets, which offer 

a variety of fresh food and groceries 

for middle income consumers. 

New Business for Jardine Aviation Services 

Peach Aviation has appointed Jardine 

Aviation Services (JAS) to provide 

passenger and ramp handling services 

at Hong Kong International Airport. 

From its base at Kansai International 

Airport in Japan, Peach Aviation 

has begun daily passenger flights 

between Osaka (Kansai) and Hong 

Kong using A320 aircraft. 

Meanwhile, JAS provided VIP ground 

services for China’s President, Hu 

Jintao, when he arrived in Hong Kong 

to attend the 15th anniversary of 

Hong Kong’s handover to mainland 

China and the swearing-in ceremony 

of the fourth Hong Kong Special 

Administrative Region Government. 

“This investment provides Dairy Farm 

with an excellent strategic opportunity 

to enter another key Asian market 

and enables us to advance our growth 

strategy in the region,” explained 

Dairy Farm Group Chief Executive 

Michael Kok. “We are looking forward 

to working closely with RSCI to build 

on its existing platform and grow the 

Shopwise and Rustan businesses in 

the coming years to the benefit of 

customers, employees, suppliers 

and shareholders.” 

JAS greeted the Air China 

presidential flight with professional 

aircraft handling and VIP reception 

services on its arrival at Hong Kong 

International Airport, and handled 

President Hu’s departure three 

days later. 

In another development, JAS shared 

its experience and expertise in the 

form of a seminar for nearly 200 

Yunnan airport community members, 

prior to the successful relocation of 

Kunming’s airport to its new home at 

Changshui International Airport. JAS 

and Yunnan Airport Group have had a 

strategic alliance since establishing 

their joint venture, Yunnan Airport 

Service Limited, in Kunming in 2009. 

The arrival of the inaugural Peach Aviation A320 flight at Hong Kong International Airport. 

THACO Extends 

Competitive Advantage 

with New Port 

THACO Chairman Tran Ba Duong addresses guests at 

the opening of Chu Lai – Truong Hai Port. 

Truong Hai Auto Corporation (THACO), 

in which Jardine Cycle & Carriage holds 

a 32% interest, has held an opening 

ceremony to celebrate the completion 

of the first phase of Chu Lai – Truong 

Hai Port at Tam Hiep industrial park 

in Quang Nam province, Vietnam. The 

event was attended by the Deputy 

Minister of Transportation and various 

Central and Quang Nam Province 

committee members and governors. 

“The new port will support the value 

chain of THACO thus helping to 

increase its competitive advantage,” 

explained THACO Chairman Tran Ba 

Duong. “In addition it will provide a 

full logistics service for companies in 

Chu Lai and serve as a port facility for 

the surrounding region.” 

Chu Lai – Truong Hai Port, which 

took two years to construct with an 

investment of US$16.5 million, has 

the capacity to handle 1.6 million tons 

of goods and 56,000 TEU containers 

per annum. It is equipped with a 

300 metre-long bridge, bonded 

warehouses, and a 15-hectare service 

area with modern facilities as well as a 

newly-built tugboat. 

Leadership 9 


News from Mandarin Oriental in Marrakech, Chengdu and San Francisco 

Mandarin Oriental Hotel Group 

(MOHG) is to manage new properties 

in Marrakech, Morocco and Chengdu, 

mainland China. It has also marked 

the 25th anniversary of the opening 

of Mandarin Oriental, San Francisco 

with a complete refurbishment of the 

property’s interior. 

Mandarin Oriental, Marrakech 

will be an exclusive retreat set in 

20 hectares of landscaped olive 

groves in the heart of the exotic 

Palmeraie region. The resort will 

comprise 54 individual villas, or 

riads, each housed in private walled 

gardens, featuring their own pools 

and hot tubs, open-air showers and 

shaded alfresco dining. The resort’s 

main building will house a further 

seven suites, each with their own 

rooftop pool. 

Mandarin Oriental, San Francisco, which has just 

undergone a complete refurbishment to mark the 

25th anniversary of its opening. 

IKEA Taiwan Optimizes Marketing to Launch New Collection 

IKEA Taiwan optimized marketing 

communications to launch the arrival 

of the IKEA PS 2012 collection and 

enhance the brand position of the 

home furnishing leader. 

An interactive Facebook page was 

set up to engage people’s attention 

and participation in furnishing 

their home with the key concept 

of ‘design belongs in real home’. 

A free three-day exposition was held 

outside the IKEA store in Taipei City, 

complemented by a virtual expo 

tour on the IKEA Taiwan website. 

A press conference also optimized 

PR communications through print, 

internet and TV media. 

To reinforce the key concept, IKEA 

Taiwan invited 12 renowned local 

specialists to share home furnishing 

ideas inspired by IKEA at the expo. 

‘Before and after’ video clips of the 

home furnishing process and four 

real room sets generated much media 

attention and public discussion. 

Feedback was very positive. More 

than 12,000 people visited the expo 

while 12,850 new fans joined the 

Mandarin Oriental, Chengdu will 

form part of a prestigious mixed-use 

development on a prime riverfront 

site in Jin-jiang district. Located on 

the top 33 floors of an iconic tower, 

the property will feature 320 spacious 

rooms including 41 suites. 

Meanwhile Mandarin Oriental, San 

Francisco, which was MOHG’s first 

hotel in the United States, has unveiled 

its new look. This includes refurbished 

guest rooms and suites, and a 

signature restaurant, Brasserie S&P. 

“Our dedicated team, which includes 

some from our opening 25 years ago, 

continues to personalize every guest 

experience to provide the utmost 

in luxury, quality and service,” said 

Mandarin Oriental, San Francisco 

General Manager Cliff Atkinson. 

IKEA Taiwan 

held a press 

conference prior to 

the exposition to 

optimize publicity 

through print media, 

television stations 

and the internet. 

IKEA Taiwan Facebook page, which 

saw it become IKEA’s most popular 

Facebook page worldwide with more 

than 177,500 friends. Altogether 

the campaign was estimated to 

have generated free publicity 

valued at more than NT$12 million 

(US$410,000).

Gammon Wins Science Park Contract 

Gammon Construction’s expertise in 

developing green projects has won the 

group a HK$2.18 billion (US$281 million) 

contract to build the latest stages of 

the Hong Kong Science Park. 

The project, which is part of the Park’s 

Phase Three development, includes 

the construction of three multi-storey 

research and development office and 

laboratory buildings with basement 

carpark, services tunnels and a 

link bridge. 

The development will showcase 

green construction technologies and 

sustainable building design including 

the application and installation of 

natural ventilation, energy-efficient 

systems and renewable energy. 

Every detail will play its part in the 

Science Park’s vision of being a 

green role model for Hong Kong. 

At least one of the buildings will be 

Astra Daihatsu Invests in Research and Development 

Astra Daihatsu Motor (ADM), 

Southeast Asia’s largest auto 

manufacturer and the Indonesian 

distributor of Daihatsu vehicles, is 

to invest US$66.7 million to build a 

research and development centre. 

targeting the Leadership in Energy and 

Environmental Design (LEED) Platinum 

standard, a world-recognized green 

rating system and currently the highest 

level of certification available. 

“Gammon is delighted to have been 

awarded this project, which recognizes 

The first phase of construction 

has begun with an investment of 

US$15.8 million and will take about 

three years to construct. This will be 

followed by second and third phases, 

which are estimated to cost an 

additional US$52.9 million. 

An Astra Daihatsu Motor employee makes a final quality control check before a car leaves the 

manufacturing plant. 

An artist’s impression of the latest stages of the Hong Kong Science Park, which are to be built by 

Gammon Construction. 

our technical expertise and capability 

in developing green projects,” said 

Gammon Chief Executive Thomas Ho. 

Work on the project is due to be 

completed by December 2013. 

The research and development 

centre will be adjacent to ADM’s 

plant in Karawang, West Java where 

a new factory will also be built to 

boost annual production to 430,000 

units from 330,000 units at a cost of 

US$233.3 million. 

Daihatsu is the second best-selling 

brand in Indonesia with a 15.2% 

market share. The Indonesian 

government is encouraging other auto 

manufacturers to follow ADM’s lead in 

investing in research and development 

centres in Indonesia that will enable 

them to better market their products 

to local consumers. With a growing 

middle class and relatively easy access 

to car loans, Indonesia is on the verge 

of surpassing Thailand as Southeast 

Asia’s largest car market. 

Leadership 11 


New Business Focus for Jardine Shipping Services 

Jardine Shipping Services (JSS), 

the Jardine Matheson Group’s oldest 

business unit, has recently launched 

a redirection of its business focus. 

The impact of lacklustre growth in 

demand from Europe and the USA 

has put significant pressure on 

JSS’ profitability during the past 

few years. 

“Container shipping had been our 

core business since the 1970s but 

as we intend to grow the overall 

business, a change in focus was 

needed. We identified port agency as 

a revenue source with significantly 

higher growth potential,” 

explained JSS Chief Executive Eric 

van der Hoeven. 

Beginning in mid-2011, JSS has 

implemented a number of initiatives 

in support of this focus on growth 

in port agency. These include the 

establishment of a commercial 

team and the appointment of a 

Product Development Director 

who is responsible for introducing 

the systems, infrastructure and 

capabilities to provide consistency 

and innovative products and 

services. JSS has also partnered 

with S5 Agency World – the fastest 

growing global port agency 

company – and is its exclusive 

Asia Pacific partner. This gives the 

group access to clients who prefer 

to appoint one global agent who can 

serve them worldwide. 

As a strategic partner of United Arab Shipping Company (UASC), Jardine Shipping Services provides 

agency and support services to UASC’s shipping operations throughout Asia. 

Hongkong Land Issues US$500 Million 10-year Notes 

Hongkong Land has issued 

US$500 million of 10-year Notes in 

a second syndicated US dollar issue 

under the US$3 billion Guaranteed 

Medium Term Note Programme 

established in 2009. The proceeds 

will be used for general corporate 

funding requirements. 

The Hongkong and Shanghai Banking 

Corporation Limited, Mitsubishi 

UFJ Securities International plc and 

Standard Chartered Bank acted 

as Joint Lead Managers and Joint 

Bookrunners for the offering. 

The Notes will pay a coupon of 4.5% 

per annum and the reoffered price has 

A new back office system is currently 

being introduced to provide a unique, 

consistent customer facing service 

across the region. Health and safety 

standards are also very important 

in the shipping industry, especially 

when handling chemical tankers, oil 

tankers and LNG vessels. JSS is the 

first shipping agency to take a groupwide 

approach to this and has recently 

achieved internationally recognized 

safety certification in each country 

where it operates. 

“To date the results are promising,” 

said Mr van der Hoeven. “JSS has 

firmly established its position as 

one of the largest independent port 

agency operators in the Asia Pacific 

region and will manage some 12,000 

port calls this year. That is a different 

vessel every 45 minutes. This is 

undertaken by our 1,300 professional 

staff who operate out of more than 

50 offices, covering some 200 ports 

throughout Asia. 

“We are confident that with the 

re-energized focus of the organization 

on port agency, our target of managing 

20,000 port calls per year is clearly 

achievable. By then, JSS will have 

established itself as the preferred 

shipping agency in Asia,” concluded 

Mr van der Hoeven. 

been set at 98.796% to yield 4.652% 

per annum. 

“The issue received strong support 

from regional and international 

institutional investors and further 

strengthens the group’s capital 

structure,” said Hongkong Land Chief 

Financial Officer John Witt.

South Island East Line Contract for JEC 

Jardine Engineering Corporation (JEC) together with its joint venture 

partner Chun Wo E&M has been awarded the contract for the electrical 

and mechanical services for Wong Chuk Hang Depot on the MTR 

Corporation’s new South Island East Line. The contract will involve 

the design and build of services systems including the environmental 

control, electrical, fire services, plumbing and drainage, depot 

management, and compressed air systems, along with kitchen and 

towngas installations. 

“JEC is delighted at its continuing involvement in the expansion of Hong 

Kong’s railway infrastructure,” said JEC Chief Operating Officer S H Wu. 

“I am sure our JV partnership will reflect the skills and resources of 

both companies as we work together to better serve the MTR.” 

Zung Fu Introduces Latest M-Class to Hong Kong 

Wellcome Hong Kong Initiates New Brand Campaign 

To enhance the strength of its ‘Low 

Low Price’ and ‘Fresh is Fresh’ image, 

Wellcome Hong Kong initiated 

an innovative new interactive 

brand campaign. 

A ‘Low Low Price Watcher’ game 

launched on television screens quickly 

became the ‘talk of the town’. During 

its run, HK$100 cash coupon prizes 

were presented on a daily basis to 

the first 100 viewers who texted the 

price mentioned in a pre-specified 

television advertisement to the 

campaign hotline. Two other initiatives 

emphasizing the importance of ‘Saving 

Following the success earlier in the year of Mercedes-Benz’ new B-Class 

premium tourer, Zung Fu introduced the latest M-Class at its two Hong 

Kong car shows, which were held at Festival Walk and Ocean Terminal. 

Thousands of car enthusiasts and buyers attended the two events 

in order to get a closer look at the vehicle, which features a brand 

new façade with a chrome bumper and LED fog lamps. The ML 350 

BlueEFFICENCY received particular attention and praise for its extra low 

fuel consumption, BlueDIRECT V8 engine and seamless 7G-TRONIIC 

PLUS automatic shift. The new model is an addition to the Mercedes- 

Benz Environment-Friendly Vehicle line-up, which gives buyers the 

benefit of a maximum car tax incentive of US$9,677. 

Wisely’ by using every drop of oil and 

every grain of rice also struck a strong 

chord with customers. 

To maximize the ‘Fresh is Fresh’ element 

of the campaign, Wellcome advertised 

on the exterior of 60 buses. Customers 

were also invited to play a game on 

Facebook for lucky draw prizes. 

The site of Wong Chuk Hang Depot, which is currently under 

construction. 

“Response to this was overwhelming,” 

said Wellcome Hong Kong Sales 

and Marketing Director Julie Chiu. 

“Indeed, the whole campaign was so 

effective that the number of Wellcome 

Hong Kong Facebook friends almost 

doubled from 29,000 to 56,000 in just 

six weeks.” 

One of the 60 buses 

carrying Wellcome 

Hong Kong’s ‘Fresh 

is Fresh’ and ‘Low 

Low Price’ brand 

campaign messages 

to consumers. 

Leadership 13 


Dairy Farm’s Health & Beauty Business – 

Going Strong Across The Region 

FEATURE

Dairy Farm’s Health & Beauty Business – Going Strong Across The Region 

Forty-five years after Dairy Farm 

opened its first Health & Beauty 

store in Malaysia, the business is 

going strong across the region. 

With expansion into new markets 

throughout Asia and continuous 

strategic investment over the last 

decade, the Health & Beauty format 

has grown to become one of the most 

important sales and profit contributors 

in the Dairy Farm Group. This has 

been achieved with clear market 

positioning, successful innovations 

and customer focus, all supported by 

passionate and professional teams 

of employees. 

Five years ago the Health & Beauty 

sector represented 23% of total Dairy 

Farm Group profits. Today its excellent 

results have taken that figure to 30%. 

In the interim results for the first half 

of 2012, the sector’s profits grew 24% 

over the same period last year to 

US$92 million. 

“In most countries, our business 

started from a community drug store 

serving local needs,” explained 

Dairy Farm Group Chief Executive 

Michael Kok, “and then successfully 

repositioned itself to become 

a pharmacy, health and beauty 

format in response to the changing 

consumer market and growing 

demand for diversified products and 

services. Subsequently, we have 

evolved to become the market leader 

in Health & Beauty with over 1,400 

stores servicing 147 million people 

across our developed locations 

last year.” 

From those small beginnings as 

community drug stores, the Health & 

Beauty business today encompasses 

everything from healthcare products, 

prescribed pharmaceuticals, health 

supplements and over the counter 

medicines, to ‘head to toe’ beauty 

products including personal care, skin 

care and cosmetics as well as milk 

powders and other baby products. 

In the bigger stores, the range of 

products on offer can exceed 7,000. 

In all its markets Dairy Farm strives 

to customize its services and product 

Dairy Farm is the market leader in Health & Beauty across the region with over 1,400 stores servicing 147 million people. 

offerings to meet consumer demands 

and to quickly establish a strong 

presence when entering new markets. 

Through the Closer Economic 

Partnership Agreement (CEPA), 

Dairy Farm successfully entered the 

mainland China market in late 2004. 

Today it has 200 stores under the 

Mannings banner with Guangdong 

Province as its main base. In its 

newest market of Vietnam, where it 

established a presence in 2011 with 

the opening of the first Guardian store, 

Dairy Farm has expanded rapidly and 

expects to have 15 stores by the end 

of 2012. 

“Our strong brands, our modern 

store formats, and the combination 

of innovative merchandising and a 

comprehensive range of products 

have all helped us to maintain our 

leadership position across the region 

in this highly competitive market,” 

said Mr Kok. “We are committed to 

meeting the lifestyle needs of our 

customers and to doing it even better 

in the future.” 

Feature 15 


Mannings 

Hong Kong 

Mannings is the leading Health 

& Beauty retailer in Hong Kong 

with 344 outlets, including seven 

‘Mannings Plus’ stores offering 

added value free health consultation 

services. Over the last four decades, 

Mannings Hong Kong has achieved 

sustained profit growth with 

outstanding sales and world-class 

brand equity. 

Although Mannings has faced 

different challenges during various 

economic cycles, it has overcome 

these through its astute business 

expertise and its vision of being 

the leader of Hong Kong’s Health & 

Beauty industry. During the economic 

downturn in 2003, Mannings opened 

its first Health & Beauty specialty 

store in Causeway Bay, a major 

milestone in the development of the 

business. In the same year, Mannings 

further consolidated its reputation 

and brand status with its provision 

of facemasks during the SARS crisis, 

when it not only catered for the panic 

demand, but also insisted on selling 

them at cost price. 

Mannings is a winning business 

on other levels too, as reflected in 

the raft of awards with which it has 

been honoured in recent years for 

business performance, customer 

service and marketing. These include 

34 Customer Service awards from 

the Hong Kong Retail Management 

Association; the Most Popular TV 

Commercial Award 2010 and 2012 

from Television Broadcasts Limited 

(TVB); and two Jardine Matheson 

Group Pride in Performance 

(PIP) awards – the 2002 Premier 

Award and the 2011 Business 

Outperformance Category Award. 

Macau 

Mannings entered the Macau market 

in 2005 and since then has established 

itself as a leader in the Health & 

Beauty sector there. 

Mannings is currently operating 

15 stores in Macau, almost double 

that of its direct competitor. 

Mainland China 

The first Mannings store in mainland 

China opened in Guangzhou in 2004. 

Impactful marketing 

strategies, such 

as advertisements 

supported by local 

celebrities, have proved 

most effective for 

Mannings Hong Kong. 

By 2007, the network had been 

extended to Shanghai and currently 

there are 200 Mannings stores in 

31 cities. Dairy Farm is committed to 

meeting the fast changing needs of 

consumers in this growing market and 

despite the recent slow down in the 

retail sector in mainland China, the 

sales performance of Mannings shows 

a positive trend. Efforts have focused 

on fine-tuning the existing operation 

while also working on the repositioning 

of the brand to give it clearer 

differentiation from competitors. 

Dairy Farm has over 200 Mannings stores in 31 cities in the growing market of mainland China.

Guardian 

Singapore 

Guardian with 150 outlets in Singapore 

has a very strong health heritage and 

is the city-state’s market leader in the 

provision of pharmacy services. The 

Guardian network offers professional 

services such as patient-care 

counselling and dispensary services, 

as well as a wide range of Health & 

Beauty products. 

Guardian Singapore’s ‘from pharmaceutical to 

beauticeutical’ concept has given the brand a 

more contemporary Health & Beauty image. 

In 2010, Guardian launched a new 

concept, ‘from pharmaceutical 

to beauticeutical’ with the goal 

of giving it a more contemporary 

Health & Beauty image. This 

involved redesigning stores, opening 

more modern-styled outlets and 

expanding product offerings while still 

maintaining its professional reputation 

as a pharmacy. Positive customer 

feedback and profit growth showed 

that the approach had paid off. For 

its innovative thinking and marketing 

excellence, Guardian won the 2012 PIP 

Award for Marketing Excellence. 

Malaysia 

With its offerings of quality 

products, innovative 

merchandising, and 

professional services, 

which include on-site 

pharmacists and skincare 

specialists, Guardian 

Malaysia is a thriving 

business. It has grown to 

become the market leader 

in the Health & Beauty 

sector in Malaysia and 

with close to 400 stores 

nationwide serving more than 

35 million consumers per year, is the 

largest in terms of sales and network 

in the country. 

In recent years, Guardian Malaysia has 

further increased market penetration 

through strategic store expansion 

and the continuous enhancement of 

existing stores to offer new shopping 

experiences for customers. For 

these efforts, Guardian Malaysia 

won both the 2009 PIP Grand Prize 

and the Business Outperformance 

Category Award. 

Indonesia 

As a pioneer of the modern Health 

& Beauty industry in Indonesia, 

Guardian is today the leading operator 

in this rapidly growing market with 

over 250 stores and ambitious plans 

for further expansion. Guardian was 

first established to answer the needs 

of consumers looking for convenient, 

easily accessible pharmacies for 

their families. Over the years it 

has continued 

to meet the 

changing needs 

of consumers and 

is passionate about 

providing innovative new 

services for their wellbeing. 

Guardian Malaysia, the market leader in the nation’s Health & Beauty 

sector, serves more than 35 million consumers per year. 

Brunei 

The Guardian network in Brunei has 

grown from seven stores to 21 since 

market entry in 2008, making it the 

leading Health & Beauty chain there 

offering a comprehensive range of 

products and services to the local 

community. Over the last four years 

profits have grown significantly, 

supporting the continuing expansion 

of the business. 

Vietnam 

Dairy Farm introduced the Guardian 

brand into the up and coming market 

of Vietnam in September 2011, and 

currently has 11 stores offering Health 

& Beauty products and professional 

services to the local community. 

Further expansion is planned in step 

with the growth of this exciting new 

market with its young 

population. 

With more than 

250 stores, 

Guardian Indonesia 

prides itself on 

delivering excellent 

customer service. 

Feature 17 


Health & Glow 

India 

Dairy Farm’s joint venture Health & 

Glow in India has a network of 85 stores 

located mainly in the key cities of 

Bangalore, Chennai, Hyderabad and 

Strategy for Continuing Success 

Dairy Farm’s strategy for 

continuing success in the Health 

& Beauty sector centres around 

its commitment to offering 

a comprehensive range of 

professional solutions to meet 

customers’ changing needs. 

Research across the region reveals 

that these include the different 

demands of an ageing population, 

the challenges created by an 

increase in pandemic diseases, and 

a growing awareness and desire to 

lead a healthy lifestyle. 

The innovative iPhone app launched by Mannings Hong Kong in 2011 

enables convenient real time communication between pharmacists 

and customers. 

Mumbai. It is the leader in the 

modern Health & Beauty industry, 

particularly in the cosmetics 

segment, and is well placed to take 

advantage of India’s increasingly 

affluent consumer base. 

As the established leader in many 

of its markets, Dairy Farm is always 

setting higher industry standards 

and introducing new services and 

innovative features. Both Guardian 

Singapore and Mannings Hong 

Kong were the first retailers in 

their respective markets to offer 

‘telepharmacy’ in their stores, 

where customers can receive faceto-face 

consultations with qualified 

pharmacists via a computer, video or 

audio link. In 2011, Mannings Hong 

Kong also pioneered the launch of 

an iPhone app which 

allows real face 

time communication 

between pharmacists 

and customers. 

Its introduction of 

‘Genuine Product 

Guarantee’, which 

assures customers that 

they are buying reliable 

and safe products, has 

further strengthened 

consumers’ confidence. 

Another success with 

customers has been 

Patient Care Centres 

in Guardian Singapore 

stores. These offer 

a private area for 

personal consultations 

with a pharmacist and 

are supported by a 

computerized clinical 

The health category is seen as a 

major focus for the way forward, 

while the recent opening of a larger 

format store with new product 

offerings has been very well received 

by consumers. 

Patient Care Centres, such as this one in a Guardian 

Singapore store, offer customers a private area for 

personal consultations with a pharmacist. 

information system, which is linked 

to a USA database. Specialized 

services such as quit smoking 

programmes, weight management 

services and screening tests for 

coronary heart disease are also part 

of the total approach to preventative 

health care. 

In 2010 Mannings Hong Kong 

consolidated its health solutions 

under the banner of a new concept, 

‘Mannings Plus’. 

“These stores offer free professional 

advice from dieticians, pharmacists 

and Health & Beauty advisers plus 

free health tests and personal 

product recommendations. They 

also showcase the widest range 

of vitamins in Hong Kong,” said 

Michael Kok. “Our mission is to 

lead the industry in taking care of 

the wellbeing of people and the

community. Our Mannings Plus 

stores are setting new industry 

benchmarks in this regard.” 

In the Beauty sector too, Mannings 

and Guardian are leading the way 

by creating a lifestyle shopping 

experience driven by better 

enhanced store environments, 

excellent customer service, and 

a comprehensive range of brand 

selection and product offerings. 

In Malaysia, Guardian focuses on 

targeting both men and women 

and creating new opportunities to 

reinforce the brand. Its approach 

in empowering women through the 

‘Great Guardian Makeover’ and men 

through ‘Are you Men Enough?’ 

campaigns brought about increased 

relevance to the brand and positive 

engagement with customers. 

Other measures have included 

the introduction of customized 

products for specific markets. 

Guardian in Singapore has launched 

a comprehensive ‘Natural & Organic’ 

range of healthcare and wellness 

products to meet the growing 

demand for more natural products, 

Guardian is continuing to expand its network across the region as opportunities arise. 

while in mainland China, the launch 

of four new skincare product lines 

in Mannings’ own corporate brand 

range to meet consumers’ needs 

resulted in a positive increase in 

sales. In the first six months of 

the products being available, the 

Mannings range jumped from its 

previous ranking of six to become 

the number two skincare brand of 

Mannings China and the leading 

gross profit contributor. 

Mannings and Guardian are leading the way in the Beauty sector with their comprehensive range of brand 

selection and product offerings. 

“We are driven by the wish to expand 

our Beauty offerings anchored by 

our strong presence in the Health 

sector,” said Mr Kok. 

Dairy Farm is committed to 

surpassing customer expectations 

in both products and services in 

its Health & Beauty stores and to 

expanding as opportunities arise 

in the region’s emerging markets 

such as Vietnam. In spite of the 

economic downturn, which has 

affected the retail sector in many 

markets, Dairy Farm’s Health & 

Beauty sector continues to thrive, 

bolstered by strong sales and 

successful promotions. 

“The Health & Beauty segment is 

highly competitive,” said Mr Kok, 

“but our strong presence across the 

region, constant refining of store 

formats, and expansion of our store 

network mean we are very well 

placed for future development.” 

Feature 19 


Prestigious Accolades for Marina Bay 

Financial Centre 

PERFORMANCE


Hongkong Land joint venture 

development Marina Bay Financial 

Centre (MBFC) has won two prizes in 

the prestigious international FIABCI 

Prix d’Excellence Awards 2012, which 

recognize the world’s outstanding real 

estate developments. MBFC, which 

is Singapore’s largest mixed-use 

development in the new downtown, 

clinched the top award in the Office 

category while Marina Bay Residences 

(MBR), the residential component of 

Phase 1 of MBFC, was runner-up in the 

Residential (High Rise) category. 

“The FIABCI awards reinforce 

MBFC’s position as an outstanding 

development and enhance 

Singapore’s status as a key financial 

hub with world-class infrastructure,” 

said Warren Bishop, Chief Executive 

Officer of Raffles Quay Asset 

Management, which 

manages MBFC. 

Phase 1 of MBFC was 

judged among 60 other 

projects from 13 countries 

in 14 categories by an 

international panel of top 

real estate experts and 

industry professionals. 

The development was 

lauded for its innovative 

and cutting-edge 

architecture as well as its 

innovative mix of office 

space, waterfront homes 

and retail mall. It also won praise 

for the successful use of its prime 

waterfront locale and efficient use of 

land, as well as the efforts to minimize 

the environmental and social impact 

during the construction process. 

Wellcome Scores High as Hong Kong’s ‘Most Liked’ Supermarket 

For the second successive year, 

Wellcome Hong Kong has been voted 

‘Hong Kong People’s Most Liked 

Supermarket’ scoring high points 

for its quality service and extensive 

272-store network. The annual survey 

of local people’s shopping preferences 

is conducted by leading market 

research specialist IPSOS. 

Over the last few years, Wellcome 

Hong Kong has further strengthened 

the popularity of its brand by 

pioneering a new Superstore concept 

aimed at enticing customers with 

simpler furnishings, softer lighting and 

a more spacious in-store environment. 

Branches have opened more special 

counters such as sushi, fresh local 

pork and Southeast Asian food 

stalls. Some Wellcome Superstores 

have also introduced popular ‘Bread 

Talk’ outlets. 

To keep food even fresher and safer, 

Wellcome Hong Kong has invested in 

a 160,000 sq. ft fresh food-processing 

centre, which is the largest facility of its 

kind in Asia. Internationally approved 

agricultural practices are applied 

during all fresh food source monitoring 

as well as stringent periodic sampling 

and testing of foodstuffs to ensure 

that health and safety are enforced 

throughout the supply chain. 

Left: Warren Bishop, Chief Executive Officer of Raffles Quay Asset 

Management, together with Marina Bay Financial Centre joint venture 

partners Tan Swee Yiow of Keppal Land, Justin Chiu of Cheung Kong 

Holdings and James Robinson of Hongkong Land, accepting the 

FIABCI Prix d’Excellence Awards 2012. 

MBFC qualified for the international 

Prix d’Excellence Awards 2012 following 

its success in the inaugural FIABCI 

Singapore Property Awards 2011, where 

Phase 1 and MBR also clinched awards 

in the Office and Residential (High Rise) 

categories respectively. 

Value for money is another top 

priority of Wellcome which never 

forgets that its hundreds of 

thousands of regular shoppers 

demand unbeatable value for 

money. In delivering on this promise, 

the brand has pioneered many 

innovative discounts and reward 

programmes to meet its customers’ 

unique needs. 

Wellcome Hong 

Kong staff 

are delighted 

to have been 

voted ‘Hong 

Kong People’s 

Most Liked 

Supermarket’ 

for the second 

successive year. 



JEC Wins International Safety Award 

Jardine Engineering Corporation (JEC) 

has been awarded an International 

Safety Award 2012, with merit, by 

the British Safety Council for its 

commitment to high standards of 

health and safety management in The 

Link project, which serves over 40% of 

the Hong Kong population. In addition 

to fulfilling criteria such as no major 

injuries in 2011, the team increased 

communication channels to share 

best practices in health and safety 

knowledge with JEC staff on the project. 

International Awards for Cold Storage Magazine 

The official magazine of Cold Storage 

in Singapore, Savour, which was 

launched a year ago, has won two 

international awards for its excellence. 

Savour, which targets Cold Storage’s 

shoppers, aims to be a source of 

essential food information, comprising 

recipes and skill-boosting tips on 

preparing gourmet meals at home. 

The quarterly publication won a 

Silver award for ‘Best Editorial – 

New Publication’ in the Magnum 

Opus Awards 2012, which recognize 

excellence in editorial and design in 

custom publishing, and attracted over 

500 entries from around the world. 

Savour also received an award of 

excellence in a similar category in the 

24th annual APEX awards 2012. There 

were close to 3,400 entries for these 

awards, which recognize outstanding 

work in graphic design, editorial 

content and ability to achieve overall 

communications excellence. 

Hactl Named ‘Ground Handler of the Year’ 

Hong Kong Air Cargo Terminals Limited 

(Hactl) has been voted ‘Ground 

Handler of the Year’ at the inaugural 

Payload Asia Awards 2012. 

The new award scheme, which is 

the initiative of air cargo industry 

publication Payload Asia, is intended 

to spotlight and recognize air cargo 

supply chain organizations that have 

made a difference in the industry 

with particular emphasis on market 

adeptness, innovative products and 

superior strategy. The winners were 

nominated online by Payload Asia 

Right: Hactl Managing Director Mark Whitehead 

receives the ‘Ground Handler of the Year’ Award from 

Alec Koh, Council Member & Past Chairman, The 

Singapore Aircargo Agents Association. 

From left: Ricky Li, 

Senior Safety Officer, 

and Ricky Lo, Quality 

& Environmental 

Safety Manager, JEC; 

Lynda Armstrong, 

Chair, The Board 

of Trustees, British 

Safety Council; and 

H W Yu, Operations 

Director, Maintenance 

& Renovation 

Division, JEC. 

readers following the shortlisting of 

candidates in each category by an 

independent panel of expert judges. 

Hactl was named ‘Ground Handler of the 

Year’ in recognition of its operational 

excellence, customer service, product 

innovations, competitive services, cost 

structure and scope of service offerings. 

“This award is a welcome recognition 

of our continuing efforts to provide 

handling services of the highest 

possible calibre,” said Hactl Managing 

Director Mark Whitehead.

Bag of Best Company Awards for Astra 

Astra won seven accolades in the 2012 

Asia’s Best Companies Awards event 

organized by Finance Asia magazine 

and voted for by 265 regional investors 

and analysts. 

Astra ranked highest in the categories 

of ‘Best Managed Company’, ‘Best 

Corporate Governance’, and ‘Best 

Corporate Social Responsibility’. Astra 

also achieved second place in another 

three categories – ‘Best Investor 

Relations’, ‘Most Committed to a 

Strong Dividend Policy’, and ‘Best CEO’ 

for Astra President Director Prijono 

Sugiarto, as well as third place in the 

‘Best CFO’ category for Astra Director 

Simon Dixon. 

Astra has occupied the 

top position in the 

Best Managed 

Company category nine 

times in the 12-year 

event and seven times 

in the Best Corporate 

Governance category. 

“Astra is committed 

and consistently strives 

to give its utmost in all 

of its businesses,” said 

Astra Director Gunawan 

Geniusahardja who 

accepted the awards on 

behalf of the group. 

Top Facebook Ranking for 7-Eleven Hong Kong 

The Facebook page of 7-Eleven Hong 

Kong – http://www.facebook.com/ 

7elevenhongkong – is now ranked 

number two among all Facebook 

corporate brand pages in Hong 

Kong with more than 175,000 friend 

subscriptions. The page serves as 

an extended platform for 7-Eleven 

customers’ interaction with the brand 

with posts which include informative 

messages and interactive polling. 

Various tactical campaigns such as 

mini games and a lucky draw have also 

added to the excitement on the brand 

page resulting in a big increase in 

friend subscriptions. 

Since the launch of 7-Eleven Hong Kong’s Facebook page in 2010, it has recruited over 175,000 ‘friends’. 

Right: Astra Director Gunawan Geniusahardja receives the Asia Best 

Companies Awards from Credit Suisse Managing Director Robby Winarta. 

“Staying connected with our customers 

anytime, anywhere, definitely 

reinforces 7-Eleven’s energetic brand 

positioning,” said 7-Eleven Hong Kong 

& Macau Sales & Marketing Director 

Rose Yeung. 

Indeed the power of the page is 

such that 7-Eleven can attract virtual 

Facebook friends to spend in its outlets. 

A recent example of this was the launch 

of the Doraemon 100 microwavable box 

with noodles, an exclusive and limited 

product that was only available at 

7-Eleven Hong Kong for a short period 

of time. When news of the product was 

posted on 7-Eleven’s Facebook page 

on a single night, over 1,858 friends 

clicked ‘like’ while 212 friends clicked 

‘share’ and some friends even said that 

they must buy it and would go down to 

a 7-Eleven store immediately to do so. 

“In this instance, you could see how we 

transferred our ‘like’ and ‘share’ hits to 

actual sales,” said Ms Yeung. 



Further Praise for Pizza 

Hut Hong Kong 

Pizza Hut Hong Kong’s exceptional 

success in both consolidating its brand 

image and promoting its business 

has been praised at the 3rd CMO Asia 

Awards where the group received 

Asia’s ‘Best Brand Award’. The awards 

are voted for by key marketing leaders 

from various industries in 25 countries 

in Asia. 

Pizza Hut Hong Kong Marketing Director Richard 

Leong has won the Yum! Human Torch Award 2012. 

Pizza Hut Hong Kong Marketing 

Director Richard Leong has also been 

acclaimed by Yum! Brands Inc. with the 

award of the ‘Yum! Human Torch Award 

2012’ for his outstanding performance. 

Mr Leong was commended for his 

efforts in strengthening Pizza Hut’s 

brand value in Hong Kong and driving 

its sales in the delivery sector. 

“This accolade also underscores our 

commitment to enhancing Pizza Hut 

Hong Kong’s communications and 

linkage with customers through social 

media and customer relationship 

management programmes,” said 

Mr Leong. 

Gammon Receives Honour for Innovation 

and Creativity 

Gammon Construction has been 

honoured for its green treatment 

of marine mud technology at the 

annual 2012 Hong Kong Award for 

Industries organized by the Hong 

Kong General Chamber of Commerce, 

where it carried off the Innovation 

and Creativity Award. 

Gammon applied the environmentallyfriendly 

technology for the first 

time in Hong Kong at the Kai 

Tak public housing development 

project where it was used to 

transform approximately 12,000 

cubic metres of marine mud, an 

amount equivalent to five standard 

Olympic-sized swimming pools, into 

backfilling material. Traditionally, 

marine mud had been treated as 

waste and dumped in landfills or 

marine dumping sites. The Gammon 

solution mixed the marine mud 

with premixed cement and in-situ 

granular, thus transforming it into 

a material which could be used to 

provide a solid building foundation, 

while also saving significant disposal 

JLT Retains Asia Pacific Title 

Jardine Lloyd Thompson (JLT) has 

retained its title of ‘Best Political 

Risk Insurance (PRI) Broker’ in the 

Asia Pacific region for the second 

year running in the annual awards 

determined by readers of Global 

Trade Review. 

JLT was the first broker to establish 

specialized credit and PRI capabilities 

in Asia and during the last year, has 

continued to strengthen and expand 

its team of specialists across the 

region, with practitioners recruited in 

Singapore, Hong Kong, Tokyo, Beijing 

and Bangkok. 

Gammon Project Manager Matthew Yu explains 

the company’s innovative technology for the green 

treatment of marine mud. 

costs and potential damage to the 

marine environment. 

“The ‘Green Marine Mud’ treatment 

technology has subsequently been 

applied in other Housing Authority 

projects where there was marine 

mud, and will become a role model 

for similar projects in the future,” 

explained Gammon Project Manager 

Matthew Yu. “The award recognizes 

our close collaboration with the 

Housing Authority, our outstanding 

site management and stringent 

supervision over construction quality.” 

“This award is especially significant 

considering that a number of new 

players have established themselves 

in Asia in recent years,” said JLT 

Capital Risks Managing Director 

Matthew Strong. “JLT’s long presence 

in Asia, coupled with the strength of 

our Asian and global teams, means 

that we have the depth of knowledge 

and understanding to support our 

clients in the region.”

Recognition for Jardine Shipping’s Excellent Services 

Jardine Shipping Services’ (JSS) 

delivery of excellent port agency 

services has been recognized by 

its Asia Pacific partner, S5 Agency 

World, the fastest growing global port 

agency company. 

The recognition came after one of 

the principals served by S5, Qatar 

Gas, had a liquid nitrogen gas (LNG) 

vessel ‘Al Rekayyat’ calling at a new 

port in Nantong, China. Following 

negotiation and liaison with the local 

port authority, JSS Hong Kong Senior 

Manager Doris Yau helped Qatar Gas 

to save more than US$500,000 in 

port costs. 

“This was the outcome of hard work 

and dedication by the JSS team and 

the good reputation and relationships 

which JSS has established with its 

The LNG vessel ‘Al Rekayyat’. 

Mandarin Oriental Restaurant Amber Stars Again 

For the second year running, Amber 

restaurant at The Landmark Mandarin 

Oriental, Hong Kong has been 

recognized by the San Pellegrino 

‘World’s 50 Best Restaurants’ Awards, 

which are organized by Restaurant 

Magazine in the UK and involve a 

panel of 800 highly regarded industry 

experts. Amber continues to be the 

only restaurant in the Greater China 

region to appear in the top 50 ranking. 

Having built his reputation on a solid 

foundation of traditional French 

cooking techniques, Amber’s two- 

Michelin-star chef Richard Ekkebus 

is known for his focus on superior 

produce and innovative presentation, 

creating cuisine with a contemporary 

and light feel. 

“Mandarin Oriental hotels are 

renowned for creating memorable 

dining experiences for guests Amber at The Landmark Mandarin Oriental, Hong Kong. 

local operating partners in the 

Chinese market over many years,” 

said Ms Lau. 

through excellence and 

innovation,” said The 

Landmark Mandarin 

Oriental General 

Manager Anthony Costa. 

“The gastronomic 

landscape in Hong 

Kong is constantly 

evolving and we are 

truly honoured that the 

efforts of Richard and 

his team have again 

been acknowledged, 

particularly given the 

competition locally and 

from around the world.” 



New Jardine Ambassadors Take Up the Baton 

as Mental Health Advocates 

SPIRIT

On Mental Health from 

the Jardine Ambassadors 

New Jardine Ambassadors Take Up the Baton as Mental Health Advocates 

At the launch of the 2012-2013 Jardine 

Ambassadors Programme, recognition 

was given to the Ambassadors who 

had served their two-year tenure, 

while 43 young and energetic new 

Ambassadors were officially welcomed 

to their roles as mental health 

advocates by Group Managing Director 

and MINDSET Chairman Ben Keswick. 

Mr Keswick said that existing and 

former Ambassadors had told him 

of the many advantages gained from 

their role. 

“They develop life-long friendships 

after two years, they feel a stronger 

sense of belonging to Jardines and, 

due to the contacts they make, it is 

easier to seek collaborative initiatives 

with other companies within 

the Group. 

“Being an Ambassador is very 

demanding, but it is also very 

rewarding and you will learn many 

valuable lessons that will stand you in 

good stead throughout your careers,” 

added Mr Keswick. 

Health in Mind Programme Marks Tenth Anniversary 

As a MINDSET initiative, the Health 

in Mind Programme is celebrating 

its tenth anniversary. Over the last 

decade, 52 Hong Kong secondary 

schools have joined the programme, 

and in doing so, have helped more 

than 63,000 students, parents 

and teachers to strengthen their 

understanding of mental health issues. 

Speaking at the finale ceremony 

for the 2010-12 Health in Mind 

Programme, which was held at The 

Rotunda, Exchange Square, Group 

Managing Director and MINDSET 

Chairman Ben Keswick said that the 

Health in Mind initiative had been a 

cornerstone of MINDSET since the 

beginning, and one where the Jardine 

Ambassadors had really shown 

fantastic commitment. 

“It has been very effective in creating 

an understanding of mental wellness 

amongst the students; while at the 

same time it is helping to reduce the 

social stigma associated with mental 

illness,” said Mr Keswick. 

Students from the participating schools 

shared their experiences of the past 

two years at the finale ceremony and 

staged singing and drama performances, 

including the winning play in the Joint 

School Drama Show from Tseung Kwan O 

Government Secondary School. In 

addition, 20 students chosen for their 

outstanding performance over the 

two-year programme were awarded 

Group Managing Director and 

MINDSET Chairman Ben Keswick 

presenting awards to students 

who demonstrated outstanding 

performance during their 

involvement in the 

two-year Health in 

Mind Programme. 

One of the first experiences for the new 

Ambassadors was a two-day orientation 

camp on Lantau Island. There, they 

undertook team-building exercises and 

learnt something of the experiences of 

fellow Ambassadors and of their roles 

as mental health advocates. On the 

second day, Kwai Chung Hospital Senior 

Clinical Psychologist Dr Raymond 

Chan conducted an enjoyable and 

educational session on basic mental 

health knowledge and the skills and 

techniques necessary for working with 

secondary school students to prepare 

them for the Health in Mind programme. 

positions as summer trainees in various 

Jardine Matheson Group companies. 

To further commemorate the tenth 

anniversary and to promote mental 

health to the community at large, 

a territory-wide Video Production 

Competition was launched. Over 

80 videos promoting mental health 

messages such as de-stigmatization, 

reintegration and normalization were 

submitted in the Secondary, Tertiary 

and Open categories. 

Spirit 27 


MINDSET Celebrates Tenth Anniversary 

MINDSET celebrated its tenth 

anniversary with a gala dinner and 

the publication of a commemorative 

brochure depicting its activities and 

achievements over the past decade. 

The dinner was attended by 480 

guests from the Jardine Matheson 

Group, participating NGOs, schools 

and Government agencies, who have 

all worked together to make the 

mental health initiative the success it 

has been. 

The event began with a video depicting 

MINDSET’s achievements to date and 

continued with performances and 

the sharing of experiences by service 

users from Baptist Oi Kwan Social 

Service, MINDSET Club, New Life 

Psychiatric Rehabilitation Association, 

Phoenix Clubhouse, and MINDSET 

Place. It also included a performance 

of the winning drama from the Joint 

School Drama Show by students 

of Tseung Kwan O Government 

Secondary School. 

MINDSET’s Board of Governors and Steering Committee members officiate at the tenth anniversary 

celebrations. 

Addressing the gathering, Group 

Managing Director and MINDSET 

Chairman Ben Keswick said that 

MINDSET was launched in 2002 after 

considering many possible areas 

of focus. 

“We were in no way experts in mental 

health, but we did believe that it 

was an underfunded and poorly 

understood area of need within the 

community. And we believed that we 

could make a difference. It was not

an easy task finding our way in such 

a complex and sensitive area, so we 

were lucky to gain the support of many 

professionals that were already active 

in the sector,” said Mr Keswick. 

Looking forward, Mr Keswick told 

his audience that the Group remains 

committed to MINDSET. 

“We shall be continuing our 

programmes and creating new 

ones to strengthen mental health 

in our community. We are also 

taking MINDSET further afield, with 

Service users from the Richmond Fellowship 

of Hong Kong enjoy MINDSET’s tenth 

anniversary gala dinner. 

Bread Making Fun at Mandarin Oriental 

Group Managing Director and MINDSET 

Chairman Ben Keswick enjoyed the fun of 

making bread doughnuts, and cookies along 

with members of the New Life Psychiatric 

Rehabilitation Association at a bakery workshop 

organized by Mandarin Oriental, Hong Kong. 

Executive Pastry Chef Yves Matthey taught 

participants the techniques of making great 

tasting and beautiful-looking cookies. They 

were then given the basic ingredients to create 

their own masterpiece. 

“There was a very happy atmosphere,” said 

Mr Keswick after the workshop. “New Life’s 

members were so creative and we all had a 

fantastic time making cookies for ourselves.” 

Singapore already up and running. So 

there is a lot more to come.” 

As well as paying tribute to the hard 

work of all those who have been 

involved with MINDSET, the tenth 

anniversary brochure also outlines 

the impressive achievements of the 

past decade. 

“MINDSET’s programmes are many 

and include peer education at 20 

schools annually; a residential 

home opened in 2010; job training 

and employment within the Jardine 

The support and guidance of many people such as 

Ophelia Chan and Deborah Wan has been key to the 

success of MINDSET. 

Matheson Group; the creation of a 

social centre for service users and 

their families; and programmes 

to help the children of the 2008 

Sichuan earthquake come to 

terms with the trauma and grow in 

confidence,” says Mr Keswick in the 

Chairman’s message. 

“Reducing stigma is a long process 

and there is still some way to go, 

but MINDSET has touched tens of 

thousands of lives in Hong Kong.” 

Guests at the MINDSET celebrations learn how to do a 

magic trick. 

Group Managing Director and MINDSET Chairman Ben Keswick and a New Life service member 

add a few finishing touches to the cookies they made. 

Spirit 29 


MINDSET Days Promote Interaction 

Jardine Ambassadors organized a 

MINDSET Fun Day in Hong Kong to 

promote interaction and celebrate the 

initiative’s tenth anniversary followed 

by a series of Mini MINDSET Days to 

introduce service users to some new 

experiences and activities. 

The Tenth Anniversary Fun Day was 

held at a Bowling Centre in Shatin. 

Altogether 48 Ambassadors, 65 

volunteers from various Jardines units 

and 90 service users from the Baptist 

Oi Kwan Social Service, Castle Peak 

Hospital, MINDSET Place and Richmond 

Fellowship of Hong Kong participated. 

An extraordinary journey by ox-drawn carriage 

around Tai Tong Lychee Valley for service users from 

the MINDSET Club of Castle Peak Hospital. 

“It was great to see how well everyone 

got along,” said MINDSET Governor 

Neil McNamara. “The interaction of 

activities such as bowling can really 

promote understanding and acceptance 

of people with mental illness.” 

The Mini MINDSET days involved a 

wide range of outings. 

Dairy Farm 

In Taipo, some 24 enthusiastic Dairy 

Farm staff and 26 service users from 

Baptist Oi Kwan Social Service were 

Bowling – an activity for participants to knock over pins and an opportunity to knock down the stigma often 

associated with mental health. 

divided into groups of four and given 

drawing materials to decorate their 

own kites and then compete for the 

best design. 

“We were so impressed with the ability 

and creativity of the service users,” 

said Jardine Ambassador Eva Wong 

from Dairy Farm. 

JEC 

A group of Jardine Ambassadors and 

20 Jardine Matheson and JEC staff 

explored the Tai Tong Lychee Valley with 

20 service users from the MINDSET 

Club of Castle Peak Hospital. Activities 

included horse and ox-drawn carriage 

riding as well as viewing wild life such 

as ostriches, sturgeon, peacocks, 

goats and wild boar. At the end of the 

event, participants were given organic 

strawberry jam and tea from Tai Tong 

Organic Farm as a souvenir. 

Pizza Hut and Hongkong Land 

There was a similar theme of ‘Being 

Close to Nature’ when Jardine 

Ambassadors from Pizza Hut Hong 

Kong and Hongkong Land organized a 

visit to Greenfield Garden in Tin Shui 

Wai for 20 service users from New Life 

Psychiatric Rehabilitation Association. 

Teams were formed to make kites 

together followed by a barbeque and 

kite-flying session. 

“It was fun and the satisfaction of 

being able to fly a kite that I had 

made by myself was so fulfilling and 

beyond words,” remarked one of the 

service users. 

Jardine Schindler and Zung Fu 

Jardine Ambassadors from Jardine 

Schindler and Zung Fu organized a 

junk trip from Sai Kung for members of 

the Mental Health Association of Hong 

Kong. The Ambassadors entertained 

their guests with specially learnt 

magic tricks, while some participants 

also enjoyed fishing and karaoke. 

JOS and Mandarin Oriental 

In another event for the Mental 

Health Association of Hong Kong, 

a group of 18 service users joined 

Jardine Ambassadors from Jardine 

OneSolution and Mandarin Oriental 

Hotel Group for a bowling fun day 

in Shatin.

MINDSET Goes to Singapore Zoo 

Jardine Ambassadors in Singapore organized a MINDSET 

Fun Day visit to Singapore Zoo. 

A group of Jardine Ambassadors and volunteers 

from Jardine Cycle & Carriage and Jardine Schindler 

organized the event for a group of 60 beneficiaries and 

accompanying staff from Simei Care Centre. 

As well as enjoying viewing a variety of animals, the group 

attended a show at the amphitheatre where they were 

amazed by the tricks performed by a range of domestic 

pets. Another highlight was the KFC lunch, which followed 

the show. 

Ambassadors Share Mid-Autumn Festive Joy 

Some 50 Jardine Ambassadors celebrated Mid-Autumn Festival in 

Hong Kong with over 90 service users from various mental health 

agencies. At the gatherings which were held at Caritas Fanling 

Hostel, Kwai Chung Hospital, Castle Peak Hospital MINDSET Club 

and MINDSET Place, the participants played games and enjoyed 

mooncakes donated by Maxim’s Group and fruit contributed by 

Wellcome Hong Kong. 

“As a new Jardine Ambassador, this was my first experience of 

interacting with service users,” said Jimmy Choy of JEC. “They 

behaved no differently from us and we all had a great time.” 

The group poses for a photo outside the ‘Primate Affair’ exhibition at 

Singapore Zoo. 

Schools Embark on 2012-2014 Health in Mind Programme 

Ten new schools have embarked 

on the 2012-14 Health in Mind 

Programme. Together with the nine 

New Health in Mind Programme students gain self-confidence 

through games at their orientation camp. 

schools entering their second year of 

the programme and the five schools 

that have been involved for four 

years, there are currently 

24 participating schools. 

The 2012-13 programme 

began with a workshop 

on Emotional 

Management for 

students of the nine 

second-year schools 

conducted by Kwai Chung 

Hospital Senior Clinical 

Psychologist Dr Raymond 

Chan. During the session, 

the students learnt about 

the factors that affect a person’s 

emotions and with this knowledge 

how they might better control their 

own emotional ‘ups and downs’. 

A highlight of the workshop was 

hearing firsthand from a woman 

who had recovered from depression. 

Meanwhile, the 147 students 

from the ten schools new to the 

programme participated in an 

orientation camp held at Wu Kai 

Sha Youth Village. Through various 

adventurous games, the students 

gained self-confidence and built 

team spirit. 

Jardine Ambassadors and service users enjoy their 

Mid-Autumn Festival get together. 

Spirit 31 


Maxim’s Expands Surplus Bread Donations 

Maxim’s Group has expanded 

its ‘Surplus Bread Donation 

Programme’, which helps the needy. 

The group currently has a total of 

100 participating stores including 

Maxim’s Cakes and Arome Bakery. 

Initiated by Maxim’s in 2009, 

the programme now contributes 

surplus bread to around 40 charity 

organizations. In addition to 

benefitting the underprivileged, the 

programme also aims to promote 

waste reduction. 

JOS Fun Day for Visually Impaired Children 

Some 37 visually impaired children 

and their families enjoyed a day of 

fun at the Indian Recreation Club in 

Hong Kong organized by the Jardine 

OneSolution (JOS) Community Service 

Team – josCare – and the Hong Kong 

Society for the Blind. They were 

joined by JOS Managing Director 

Edmand Cheung and 24 JOS staff and 

their families. 

A training session was held before 

the event to prepare the volunteers 

on how to interact with the service 

Both service users and volunteers enjoyed a fun day at the Indian Recreation Club. 

Maxim’s Group shows its support for the establishment of a ‘Food Donation Alliance’ by Friends of 

the Earth. 

users. This proved particularly useful 

when participants were conquering 

the mildly challenging group games 

that made use of various tools, which 

included lawn bowls, soccer balls 

and parachutes.

Jardine Foundation Scholarships for 15 Students 

A record 15 students have been 

awarded Jardine Foundation 

Scholarships for studies at Oxbridge 

this year. 

Five students have gone up to Oxford 

colleges while ten have gone up 

to Cambridge. 

Of the Oxford students, Sarah 

Hopkin of Bermuda, Amaris Lee of 

Singapore and Putu Geniki Lavinia 

Natih of Indonesia have entered 

Trinity College. Miss Hopkin and 

Miss Lee will read Materials Science 

and History & Politics respectively, 

while Miss Natih will embark on a 

postgraduate MPhil in Development 

Left: Jardine Matheson Group Managing Director Ben Keswick with 

Hong Kong Scholars Queenie Chan, Tim Yung, Natasha Brown and Vivian Chow. 

Jardine Matheson Group Director Anthony Nightingale 

presents mainland China student Charles He with his 

Jardine Foundation Scholarship certificate. 

Studies. Another student from 

Indonesia, Desy Kristianti, will enter 

Oriel College to read Mathematics 

while Queenie Chan of Hong Kong 

will read Experimental Psychology 

at Queen’s. 

Of the Cambridge students, Kevin 

Teo of Singapore has entered Trinity 

to read medicine while Charles He 

from mainland China has entered the 

same college to read Engineering. 

Kevin Surya Widjaja of Indonesia has 

been awarded a Jardine Foundation 

Scholarship at Fitzwilliam where he 

is reading Chemical Engineering. 

Natasha Brown of Hong Kong and 

Robert Vistal of the Philippines have 

both entered Downing to read Law 

and Natural Sciences, respectively. 

Jocelyne Sze of Singapore will 

also read Natural Sciences, but at 

Peterhouse, where she will be joined 

by Jenny Fan of mainland China who 

will read the same subject. Three 

Scholars will enter Magdalene 

College; Vivian Chow and Tim Yung of 

Hong Kong to read Law and History, 

respectively, and Kaimei Zhang of 

mainland China to read Engineering. 

Centre: Jardine Matheson Group Chairman Sir Henry Keswick 

with Singapore scholars Kevin Teo and Amaris Lee. 

From left: Indonesian Scholars Putu Geniki Lavinia Natih, 

Desy Kristianti and Kevin Surya Widjaja celebrate receiving 

their certificates from (second left) Jardine Matheson 

(Indonesia) Country Chairman Jonathan Chang. 

Spirit 33 


Dairy Farm Inspires Youth with its Entrepreneurial Spirit 

Dairy Farm is helping to inspire the 

youth of Hong Kong to become future 

leaders with its involvement in the 

School-Company-Parent Programme 

(SCP) 2011-2012 organized by the 

Young Entrepreneurs Development 

Council (YDC). This programme aims 

to help secondary students connect 

to the commercial world to acquire 

an entrepreneurial mindset prior to 

entering the workforce. 

To facilitate the students’ learning, 

Dairy Farm organized six workshops 

with its school partner. One of these, 

‘Qualities of Entrepreneurship’, 

was addressed by Marcus Chan of 

7-Eleven, the winner of the Hong 

Kong Retail Management Association 

Service & Courtesy Award 2008 and 

now the Area Manager of 7-Eleven 

Hong Kong. As the guest speaker 

she shared her valuable work 

experience, personal aspirations and 

successful career development in the 

Dairy Farm Group. 

Apart from learning through a 

successful role model like Ms Chan, 

the students also experienced the 

practical work environment by visiting 

a 7-Eleven store and the district office 

located in Shun Lee Estate, Kowloon. 

Students participating in the School-Company-Parent Programme visited the 7-Eleven Hong Kong store 

and district office in Shun Lee Estate, Kowloon. 

There, they learnt about convenience 

store operations and the scope and 

diverse levels of duties of the job from 

different perspectives. The students 

were guided through the complete 

job application process of a Retail 

Trainee in 7-Eleven including filling 

in the job application form, sitting for 

written assessment and attending 

an interview. 

“The ambassadors representing Dairy 

Farm saw significant transformations 

in the students after the programme,” 

said Christine Fung, Senior HR 

Pizza Hut Hong Kong Postcards Help the Deaf 

Pizza Hut Hong Kong has helped 

to raise funds for the deaf 

through the sale of a limited 

edition of postcards organized 

in collaboration with renowned 

illustrator, Bigsoil. 

The package included four limited 

edition postcards by Bigsoil plus a 

set of Pizza Hut coupons. For each 

set sold, HK$8 was donated to the 

Hong Kong Association of the Deaf. 

Manager, 7-Eleven Hong Kong. “They 

became more proactive, confident and 

willing to speak up and try their best 

to complete the tasks assigned. We 

were proud to share Dairy Farm’s best 

people, practices and entrepreneurial 

spirit with the younger generation.” 

Following completion of the 

programme, Dairy Farm’s efforts were 

recognized with ‘Great Entrepreneurs 

Spirit’ and ‘Best Performance of 

School-Company Partnership’ awards 

by the YDC. 

The package of Bigsoil 

postcards and Pizza Hut 

Hong Kong coupons.

Wellcome Hong Kong Promotes Family Activities 

To support ‘International Day of 

Families’ and encourage parents 

and children to share more quality 

time together, Wellcome Hong 

Kong joined Heep Hong Society 

(HHS), a charity dedicated to 

educating children with learning 

difficulties, and mounted a second 

series of ‘I Can Do It! Shopping 

Day’ initiatives. 

In this, the second year of working 

with HHS, the number of activities 

have been expanded from ten to 

43. The first ‘ I Can Do It! Shopping 

Day’ event involved almost 70 HHS 

students and parents. Highlights 

Wellcome Taiwan Supports the Disadvantaged 

Wellcome Taiwan has been awarded 

a certificate by the Taipei City 

Government in recognition of its 

support of the disadvantaged, as 

demonstrated by the company 

exceeding the Government’s targeted 

quota for hiring handicapped staff. 

The certificate system introduced 

this year by the Department of Labor 

aims to help handicapped people 

have more job opportunities and 

encourage more businesses to hire 

handicapped staff. 

included a stimulating parent-child 

shared shopping expedition to the 

Tseung Kwan O Superstore with HHS 

and Wellcome volunteers. 

Altogether the initiative will enable 

around 800 children to learn 

appropriate behaviour in a lifelike 

supermarket setting followed by 

a workshop. Purchasing goods 

with parents, queuing up to pay 

and redeeming special offers are 

among the topics covered and 

upon successful completion of 

the workshop, each youngster is 

rewarded with a commemorative 

certificate and Wellcome coupons. 

Participants pose outside Wellcome Hong Kong’s superstore at Tseung Kwan O during its second annual 

‘Family Shopping Day’. 

Gammon Helps 

Butterfly Reserve 

From left: Yau Wing Kwong, Chief Executive, 

Tai Po Environmental Association; Thomas Ho, 

Chief Executive, Gammon; and Man Cher Fai, 

Vice Chairman, Tai Po District Council celebrate 

the successful completion of the footpath. 

Gammon Construction together with 

the Tai Po Environmental Association 

has completed a nine-month footpath 

restoration project at the Fung Yuen 

Butterfly Reserve, which is a ‘Site of 

Special Scientific Interest’ and home 

to more than 80% of Hong Kong’s 

butterfly population. 

Tapping its expertise in concrete 

production, 233 pavers were produced 

by Gammon to form the pathways 

and steps of the reserve by reusing 

ten tonnes of waste material sourced 

from various Gammon construction 

projects. Fifty-eight Gammon colleagues 

participated in six half-day paver-laying 

sessions, amounting to 330 hours of 

volunteering over the nine-month period. 

Engineers from Lambeth Associates, 

Gammon’s in-house engineering 

consultancy, also provided professional 

advice on construction work. 

“Gammon embraces corporate 

responsibility as an integral part of its 

business model,” said Gammon Chief 

Right: Bella Wu, Employment/Administration 

Deputy Manager of Wellcome Taiwan’s HR 

Executive Thomas Ho, “and this project 

Department, receives the certificate from 

is a good example of how to make that 

Yeh-shin Chen, Commissioner, Department of 

Labor, Taipei City Government. work to everybody’s benefit.” 

Thistle vol.3 2012 

Spirit 35

Dairy Farm Singapore Reinforces 

Service Campaign 

PEOPLE

Dairy Farm Singapore Reinforces Service Campaign 

Dairy Farm Singapore launched the 

second year of its highly successful 

Service Campaign with a management 

team session followed by a series of 

training sessions for the wider group 

to introduce and teach staff how to 

deliver the 2012 theme of ‘Service 

with a Touch’. 

As part of the training programme, 

participants were given a heartshaped 

note on which to write 

their pledge for better service and 

then asked to paste the note in a 

designated area of their respective 

store or department to strengthen 

the commitment to service delivery 

and consistency. This year’s Service 

Campaign song – ‘Service with a 

Touch’ to the tune of ‘YMCA’ – 

has also proved very popular. 

Dairy Farm Singapore Senior Management take the first step towards making their service pledge. 

As part of the campaign, head office 

team members are encouraged to 

visit Dairy Farm Singapore stores 

each month in order to give feedback 

Bermuda Gallery Named After Harry Wilken 

A new gallery in Bermuda has been 

named after the late Harry Wilken, 

former Company Secretary of Jardine 

Matheson Holdings. 

The Harry Wilken Gallery is one 

of ten galleries in the recently 

renovated Queen’s Exhibition Hall at 

the National Museum of Bermuda. 

Photographed at the new Harry Wilken Gallery at the National Museum of Bermuda are from left: 

Jardine Matheson International Services President John Lang; Jardine Matheson Group General Counsel 

Giles White; National Museum of Bermuda Executive Director Dr Edward Harris; and Jardine Matheson 

Group Corporate Secretary and Director, Group Corporate Affairs Neil McNamara. 

on how to improve service and also 

to commend team members who 

are delivering particularly excellent 

customer service. 

The galleries form part of a 

new permanent exhibit entitled 

‘Shipwreck Bermuda’, which depicts 

the 400 years of settlement of 

Bermuda and the important role 

the island has played in Atlantic 

trade. The items in the Harry 

Wilken Gallery comprise a variety 

of artifacts, including some with a 

Chinese connection. 

Mr Wilken, who died in early 2010, 

played an important role in the local 

community in Bermuda. He was a 

great supporter of the Museum and 

donated his collection of military 

pictures to it. The dedication of 

the gallery was attended by His 

Excellency the Governor, George 

Fergusson, and by Mr Wilken’s 

widow, Eileen. 

People 37 


Decision Making Approach for Group Finance Conference 

The annual Jardine Matheson Group 

Finance Conference took a different 

approach this year in the form 

of a two-day course on ‘Decision 

Making’ facilitated by Anil Gaba, 

Professor of Decision Sciences at 

INSEAD, Singapore. 

New Appointments at Jardine Matheson China 

There are a number of new appointments 

at Jardine Matheson China (JMC) to 

coincide with a restructuring and 

expansion of the Group’s corporate 

presence on the Mainland so as to 

better serve its growing business in 

priority regions in China. 

Adam Williams 

Adam Williams, as Group Chief 

Representative, will oversee all JMC 

representative offices. He will also 

retain his role as Chief Representative 

of the JMC Beijing Office, while Liu Lu 

will remain Senior Adviser to the 

Beijing office. 

A total of 88 finance executives 

gathered at Mandarin Oriental, Macau 

where topics covered were the softer 

side of decision making, including the 

‘Illusion and Paradox of Control’, risk 

biases and the power of group decision 

making. Led by Group Finance Director 

James Riley, participants estimated 

the number of sweets in a jar, tried to 

Participants in the annual Jardine Matheson Group Finance Conference, which was held at Mandarin Oriental, Macau. 

After 18 years of service with 

the Group, Eugene Liu, who was 

based in Shanghai and was the 

third generation of his family to 

work for Jardines, has retired. 

Konrad Shek has joined the 

JMC Shanghai Office as Chief 

Representative and Wayne Wang 

has been appointed Business 

Development Manager. 

In Chongqing, where JMC’s 

representative office was formally 

opened in March 2012, Helen 

Zhong has been appointed 

survive a plane crash in Canada and 

determined how many ‘experts’ there 

were in the team. Not many! 

Feedback on the conference was 

very positive and participants 

agreed that there were lessons that 

could be practically applied to their 

business units. 

Konrad Shek Helen Zhong 

Chief Representative. Her assistant is 

Danny Cao. 

In South China, Zhou Zhao Sen retains 

the role of Chief Representative of JMC 

Guangzhou and Shenzhen offices. 

Zhou Zhao Sen

Senior Management Appointments 

Graham Allan has joined Dairy Farm 

as Chief Operating Officer. He will 

succeed Michael Kok when he retires 

as Group Chief Executive at the end 

of 2012. Mr Kok will remain a nonexecutive 

director. 

Graham Allan 

Royal Diamond Jubilee Celebrations 

Staff at Mandarin Oriental Hotel 

Group’s offices in London entered 

into the spirit of Queen Elizabeth 

II’s Diamond Jubilee celebrations 

by holding their own office party. 

Complete with Union Jack flags, the 

group tucked into a delicious array 

of homemade delicacies as they 

enjoyed the special occasion. 

Mr Allan recently stepped down 

as President of Yum! Restaurants 

International based in Dallas. He had 

been with Yum! Brands since 1992. 

Meanwhile, David Walker has taken up 

the role of Chief Executive of Jardine 

Aviation Services. He replaces Enoch 

Lam who left at the end of September 

after 23 years’ service with the Jardine 

Matheson Group. 

Mr Walker, who has been with the 

Group for 15 years, was most recently 

Chief Executive of Tradeport. His 

position there has been taken over 

Graduation for Cycle & Carriage Leaders 

The latest group of Cycle & Carriage 

managers to graduate from its Leaders 

Core Programme (LECP) celebrated their 

success with a grand finale module 

held at Universal Studios in Singapore. 

The participants had already completed 

modular programmes spanning a 

two-year period and covering subjects 

ranging from Leadership and Emotional 

Intelligence to Critical Thinking. 

David Walker 

by Kenneth Bell who in turn has 

been succeeded as Managing 

Director of Hacis at Hactl by Vivien 

Lau. She had been supporting 

the Group Managing Director as 

Executive Assistant. 

The objectives of the grand finale 

were a test of brawn, brain, speed 

and wit in a three-hour mission hunt. 

Participants were formed into groups 

and then had to overcome ‘missions’ 

in the different zones within the theme 

park. This was followed by a buildable 

activity, which tested them on their 

flexibility, adaptability and creativity 

while working as a team. 

The day ended with a graduation 

ceremony and dinner complete 

with video and photographs which 

encapsulated the essence of shared 

leadership and teamwork. 

People 39 


ENTERPRISE AT WORK 

... Astra Honda Motor – Parts Division 

Centre: Astra Honda Motors General Manager Parts Division Herry Junaidi with 

members of the ‘Winning Concept’ team. 

As the market leader in the motorcycle business in 

Indonesia, Astra Honda Motors (AHM) needs to keep ahead 

of its competitors by creating new products and systems to 

provide the best services for its customers. One of AHM’s 

latest success stories has been AHM Oil, an initiative 

launched by its Parts Division in 2009 and subsequently 

developed into a highly successful business. 

The opportunity to create a ‘Genuine Oil’ brand arose 

with the launch of a new generation of Honda motorcycle 

engines in 2009, which required an oil formula that was able 

to fully support efficient fuel consumption, performance 

drivability, low temperature function, engine durability, 

longer oil changes, and low exhaust gas emission. 

“Astra is the most trusted company in Indonesia and Honda 

is the worldwide motorcycle market leader. Leveraging 

those brand names, AHM could create a ‘Genuine Oil’ 

business using a new low viscosity formulation developed 

by Honda R&D in Japan,” explained AHM General Manager 

Parts Division Herry Junaidi. 

While there were many challenges to overcome, the 

application of the Astra Group’s ‘Winning Concept, Winning 

System and Winning Team’ strategy saw AHM Oil become 

the largest Honda ‘Genuine Oil’ distributor in Southeast 

Asia last year with revenue increasing from US$17.4 million 

in 2009 to US$59.2 million in 2011. 

In determining the Winning Concept, AHM focused on 

empowering organization; establishing the necessary 

processes; enhancing consumer satisfaction; and achieving 

sustainable increased revenue and profitability growth. 

Under the banner, ‘From Honda – By Honda – To Honda’, 

AHM created a Winning System by generating high brand 

awareness, developing strong distribution networks, and 

delighting customers with special offers of free oil changes 

and trials. 

As with many new projects, the Winning Team played a 

critical role. 

“Our success depended not just on the design of the 

Winning Concept and Winning System, but more on about 

how to implement them,” said Mr Junaidi “This was where 

choosing the Winning Team became so important – having 

the right people to energize the whole team to work 

together to achieve the goals.” 

In addition to the AHM Parts Division and supporting 

functions, the Winning Team involved suppliers and main 

dealers all over Indonesia. 

“We used the best people in each field – sales, logistics, 

warehouse, and promotion and we worked closely with each 

main dealer to equip them with the skills and knowledge 

required to overcome any challenges,” said Mr Junaidi. 

Since its launch, AHM Oil has grown to become the biggest 

pillar of AHM’s Parts Division with sales contribution 

increasing from 9.1% in 2009 to 21.2% in 2011. Over the next 

three years, AHM plans to build on this success. 

“We aim to achieve One Trillion Rupiah or US$111 million 

in sales by 2014, and to build both our market share and 

brand awareness,” said Mr Junaidi. “We want AHM Oil to be 

the leading engine oil in the long term especially for Honda 

motorcycles, and to achieve value-added sustainability.”

Please address your comments or 

suggestions regarding Thistle to the 

Thistle Editor, 

c/0 Group Corporate Affairs, 

Jardine Matheson Limited, 

48/F Jardine House, 

Central, Hong Kong 

gca@jardines.com 

Thistle is published by 

Jardine Matheson Limited on behalf of 

the Jardine Matheson Group.

www.jardines.com

Vol. 3 2012 Thistle Magazine - Jardines

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