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Annual Report - Li Ning

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<strong>Li</strong> <strong>Li</strong> <strong>Ning</strong> <strong>Ning</strong> Company Company <strong>Li</strong>mited <strong>Li</strong>mited • • <strong>Annual</strong> <strong>Annual</strong> <strong>Report</strong> <strong>Report</strong> 2006 2006<br />

Management Discussion and Analysis<br />

Mr. ZHANG Zhi Yong,<br />

Chief Executive Officer<br />

OVERVIEW<br />

The Group’s business objectives in 2006 were to sharpen the competitive edge of its core business to ensure strong sustainable<br />

growth and to propel new business development, thereby achieving steady profit growth and continual value creation so as to<br />

maximize shareholder values.<br />

Strong economic growth and rising consumption power in the PRC, coupled with the imminent 2008 Beijing Olympic Games, have<br />

created a favourable macro operating environment for the Group. Riding on its strong brand and marketing capabilities,<br />

unmatched product research and development talents, extensive distribution channel and enhancement in supply chain<br />

management, the Group has achieved another year of distinguished results in 2006.

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