Annual Report - Li Ning

Management Discussion and Analysis (Continued)
Breakdown of turnover by geographical location
Year ended 31 December
2006 2005
% of total % of total Change
Note RMB’000 turnover RMB’000 turnover (%)
LI-NING brand
PRC market
Beijing and Shanghai 238,387 7.5 187,078 7.6 27.4
Central region 1 395,959 12.4 287,221 11.7 37.9
Eastern region 2 701,378 22.1 570,135 23.3 23.0
Southern region 3 397,074 12.5 313,583 12.8 26.6
Southwestern region 4 320,812 10.1 208,325 8.5 54.0
Northern region 5 557,920 17.5 384,851 15.7 45.0
Northeastern region 6 451,955 14.2 305,319 12.5 48.0
Northwestern region 7 76,625 2.4 45,455 1.9 68.6
International markets 27,935 0.9 31,844 1.3 -12.3
Other brands*
PRC market 12,498 0.4 116,725 4.7 -89.3
Total 3,180,543 100.0 2,450,536 100.0 29.8
* Other brands include the KAPPA and AIGLE brands. Corresponding figures for 2005 relate to the KAPPA brand (disposed of in August 2005), while those for 2006 relate to
the AIGLE brand.
Notes:
1. Central region includes Hubei, Hunan and Jiangxi.
2. Eastern region includes Zhejiang, Jiangsu and Anhui.
3. Southern region includes Guangdong, Guangxi, Fujian and Hainan.
4. Southwestern region includes Sichuan, Chongqing, Guizhou, Yunnan and Tibet.
5. Northern region includes Shandong, Hebei, Henan, Tianjin, Shanxi and Inner Mongolia.
6. Northeastern region includes Liaoning, Jilin and Heilongjiang.
7. Northwestern region includes Shaanxi, Xinjiang, Gansu, Qinghai and Ningxia.
The Group has established a nationwide network which covers all provinces and municipalities in the PRC. The second and
third-tier cities where the Group has strong presence in are the mainstream market for future growth.
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