QUEENSLAND PERFORMING ARTS CENTRE ANNUAL REPORT ...

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2011-2012 ANNUAL REPORT groups. This included children’s works such as The Flying Orchestra and Nick Junior’s Dora the Explorer LIVE!, as well as Opera Queensland’s Tosca, Carl Barron, The Ten Tenors, Le Grand Cirque’s Adrenaline, and audience favourite John Farnham. The Brisbane season of Mary Poppins, Disney’s fi rst major musical presentation to open in Queensland, ran for three months and was QPAC’s highest selling production in more than a decade. QPAC brand International exclusives alongside the best in local and national performing arts experiences helped to build QPAC’s brand as a leading performing arts centre in Australia and the Asia Pacifi c. Full in-theatre productions combined with free and outdoor programs as well as Festivals and collaborations with our Cultural Centre partners contributed to the QPAC brand recognition. A recent survey conducted found that 57% of respondents were aware of QPAC unprompted and that prompted recognition was at 91%. QPAC had the highest rate of unprompted awareness of all live entertainment venues in Brisbane according to survey results. Cultural Centre QPAC is one of the four organisations that make up Brisbane’s Cultural Centre and values its position within this environment. The unique location and combined capacities of the Cultural Centre organisations enable large and small scale collaborations and partnerships. In 2011 all four organisations collaborated with Torres Strait Islands: A Celebration. This Celebration saw each organisation curate programs unique to their art form and that fi t within the banner of celebrating Torres Strait Islander culture. QPAC presented Bangarra Dance Theatre’s premiere work Belong and the Mabo Oration 2011 featuring Terri Janke. QPAC also contributed to the Torres Strait Islands publication. In 2012 QPAC again collaborated with the Cultural Centre to present the Out of the Box Festival. Whilst the majority of performances, workshops and free events were held at QPAC, a number of Out of the Box events were held across the Queensland Museum, State Library of Queensland and the Gallery of Modern Art. Of particular note was the Connecting the Dots… Symposium held at The Edge, State Library of Queensland over three days of the Festival. 11
QUEENSLAND PERFORMING ARTS CENTRE Genre by Performances Genre by Ticket Sales Genre by Seasons 12 Opera 2% Contemporary Music 5% Musical Theatre 25% Theatre 14% Special Events 4% Special Events 6% Opera 3% Contemporary Music 7% Musical Theatre 41% Special Events 10% Opera 3% Contemporary Music 16% Musical Theatre 7% Theatre 9% Festivals (Single-Category) 10% Theatre 5% Comedy 3% Comedy 6% Comedy 5% Ballet & Dance 8% Children’s/Family 11% Classical Music 5% Festivals (Multi-Category) 1% Festivals (Single-Category) 22% Ballet & Dance 9% Children’s/Family 8% Classical Music 6% Festivals (Multi-Category) 1% Festivals (Single-Category) 4% Ballet & Dance 9% Children’s/Family 6% Classical Music 26% Festivals (Multi-Category) 3%
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QUEENSLAND PERFORMING ARTS CENTRE ANNUAL REPORT ...

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