Doing Business with Romania - Über die Osec

Foreword of Mr. Daniel Küng
CEO of OSEC
Dear reader,
EU is the most important business partner of Switzerland; about 60% of Swiss exportation products go to
EU states. How strongly EU and Switzerland are linked economically each to the Ether, is reflected by the
amount representing the business volume between the two: At the end of 2009, this amount reached
nearly CHF 240 Milliards. The new EU-states of Eastern Europe have become continuously more
important for Swiss enterprises. The reason for that is also the fact that big amounts of European
development funds are dispatched in and for Eastern Europe, and so possibilities for business has
became interesting for Swiss enterprises in this part of Europe.
Nearly half of Swiss direct investment goes to EU. This demonstrates once again how linked Swiss
economy and EU-states are. Direct investment of Swiss enterprises in Romania have increased
significantly in the last years. Since 2004 it has it has been multiplied five times and has reached until
now a level higher then CHF 2 Milliards. This may be based on the big business potential within Romania.
Indeed, Romania is considered as one of the states of that region with strong increase potential. A lot of
business opportunities for Swiss enterprises are open in the sectors of construction and infrastructure,
because of the continuously existing lacks in Romania in these sectors. Furthermore, in the sectors of
engines, pharmaceutics, outsourcing, supply services and cleaning technologies Swiss enterprises may
be welcomed. Vast developing funds of EU are furthermore dedicated to big projects in the water
(energy) and cleaning vector.
As Centre of competence of Swiss foreign business promoters, we, within OSEC, inform, advice and
accompany SME from Switzerland and Lichtenstein in their international business actions. Furthermore,
we connect enterprises, know how centres as well as private and public organisations.
Throughout the world, promoting in that way business abroad. Beyond promotion of exportation we
sustain the geographical business position of Switzerland as well. We are also active in the import and
investment promotion in favour of selected developing and countries of transition.
Related to our activities of promoting business abroad, we coordinate a dense network («Business
network Switzerland») including competent partners in our country and abroad. In Switzerland we
cooperate with chambers of industry and commerce, chambers of trade and economy of the Cantons as
well as with Departments of public economy and offices for economic promotion. On abroad this network
includes 16 Swiss Business Hubs which are located in increasing and core economies and there related
to Swiss representations and bilateral chambers of commerce. We dispose in Switzerland and abroad of
a pool of experts, specialized in the area of exports and internationalization.
If you have questions related to internationalization, if you need support for your expansion towards
foreign countries or if you need contacts to business partners, please contact OSEC. We will be pleased
to help you.
I hope you will enjoy this information.
By Daniel Küng,
CEO of OSEC
11