by Milton Harris and Artur Raviv - Faculty
by Milton Harris and Artur Raviv - Faculty
by Milton Harris and Artur Raviv - Faculty
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managers who can discover <strong>and</strong> coordinate interactions in P (respectively, R), i.e.,<br />
M P = {m ω�ω P} <strong>and</strong> M R = {m ω�ω R}.<br />
Incremental benefits from coordinating the pairwise interactions are assumed to be the same for all pairs<br />
<strong>and</strong> are normalized to one. Thus, the probabilities p <strong>and</strong> r also play the role of expected benefits of the<br />
potential interactions.<br />
The CEO, denoted m*, is assumed to be able to discover <strong>and</strong> exploit any interaction, but only the<br />
CEO can exploit the company-wide interaction which is assumed to be present if all four pairwise<br />
interactions occur. Incremental benefits from coordinating the company-wide interaction are given <strong>by</strong> s. 5<br />
Incremental benefits produced <strong>by</strong> the CEO depend on which benefits, if any, middle managers have<br />
already exploited. In particular, m* generates benefits of 1 for each interaction present but not exploited<br />
<strong>by</strong> a middle manager plus s if all four pairwise interactions are present.<br />
This formalism admits many possible interpretations. For example, A <strong>and</strong> C can be electrical<br />
devices in Chevies <strong>and</strong> Cadillacs, respectively, <strong>and</strong> B <strong>and</strong> D can be chassis of Chevies <strong>and</strong> Cadillacs,<br />
respectively. If project A turns out to be headlight improvement <strong>and</strong> B crash resistance, then A <strong>and</strong> B are<br />
likely to interact in that both improve the safety of Chevies. If they do interact, exploiting this interaction<br />
through a coordinated marketing effort emphasizing safety will produce incremental benefits. If,<br />
however, B is roominess, then A <strong>and</strong> B are unlikely to interact. One can interpret m AB (m CD) as the<br />
manager of the Chevy (Cadillac) Division <strong>and</strong> m AC (m BD) as the head of electronics (chassis).<br />
An alternative interpretation is that A <strong>and</strong> B are innovations in products 1 <strong>and</strong> 2, respectively,<br />
while C <strong>and</strong> D are new marketing techniques for the two products, respectively. The innovations may<br />
have common components calling for coordinated production. The new marketing techniques may call<br />
for a common ad campaign for the two products. One can interpret m AB (m CD) as the manager of the<br />
5 One role of the CEO in an organization may be to resolve conflicts in coordinating between two<br />
or more interactions involving the same project, e.g., between AB <strong>and</strong> AC. One can interpret s in our<br />
model as the benefit to such conflict resolution.<br />
D:\Userdata\Research\Hierarchies\temp.wpd 12 February 22, 2000 (11:18AM)