Darren Paproski - final PhD submission.pdf - University of ...

List of Figures
Figure 2. 1 Atomic Model of Brand Essence.............................................................................................. 34
Figure 2. 2 The Tri-components model of attitudes .................................................................................. 45
Figure 2. 3 Fishbein and Ajzen’s Theory of Reasoned Action .................................................................... 48
Figure 2. 4 The Theory of Planned Behavior Model .................................................................................. 50
Figure 2. 5 An adapted multi-attribute model of brand purchase behavior ............................................. 55
Figure 2. 6 Foote, Cone, and Belding’s (FCB) Involvement and Product Typology .................................... 57
Figure 2. 7 The de Chernatony-McWilliam Functional-Representational Benefits Matrix ........................ 60
Figure 2. 8 The Halo Effect of the Country-of-Origin Cue.......................................................................... 63
Figure 2. 9 Four broad categories of antecedence of consumer ethnocentrism ...................................... 73
Figure 3. 1 Craig and Douglas’ Components of Culture ............................................................................. 78
Figure 3. 2 A Comparison of China and Canada based on Hofstede’s Cultural Dimensions Index ............ 84
Figure 3. 3 A Comparison of Schütte’s Asian Hierarchy of Needs and Maslow’s (Western) Hierarchy of
Needs ........................................................................................................................................................ 90
Figure 4. 1 Engel-Kollat-Blackwell Model of Consumer Behavior.............................................................. 93
Figure 4. 2 A Framework of Brand Choice in China: Moderators of Purchasing intentions and Behavior 95
Figure 5. 1 Research Methodology Summary Flowchart ........................................................................ 119
Figure 5. 2 Product Categories for the Pre-Test ...................................................................................... 123
Figure A1. 1 Administrative Divisions and Territorial Disputes (CIA World Factbook, 2010) .................. 325
Figure A1. 2 China's International Boundaries ........................................................................................ 326
Figure A1. 3 China population by age, 2010............................................................................................ 328
Figure A1. 4 China's Nominal GDP trend ................................................................................................. 332
Figure A2. 1 Chinese McKinsey ClusterMap ............................................................................................ 355
Figure A2. 2 A categorization of Chinese distributors/Agents ................................................................ 358
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