Darren Paproski - final PhD submission.pdf - University of ...

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Page 1 and 2:
Purchasing Intentions and Behavior
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Dedication This work is dedicated t
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Abstract This research is a study o
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List of Acronyms CE - Consumer Ethn
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2.2.3 The Brand as Providing a Func
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5.0 Introduction ..................
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7.5.11 Banks (ATMs) ...............
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A1.9 Summary ......................
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Appendix VII. Main Consumer Survey
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List of Tables Table 5. 1 Pre-teste
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Table 6. 46 Chi-Square Tests of Dif
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1.1 Background of Study Once the Ch
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The role that culture plays in gene
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Understanding how to enhance brand
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� Chapter 8 -Summary, Implication
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chips, and ice cream tubs). In Cell
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2. Managerial and Consumer Perspect
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"non-rational" elements as this alt
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trajectory will angle upward. The l
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determinants of purchase intention,
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line according to a similar taxonom
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objects, or issues (Solomon et al,
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Figure 2. 2 The Tri-components mode
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identifying a set of attributes, we
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them. According to the theory, AACT
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The Theory of Planned Behavior inte
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2.12 Attitudes toward the advertise
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Figure 2. 5 An adapted multi-attrib
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and (Laurent and Kapferer, 1985). W
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and by consumers’ reactions towar
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1993). Papadopoulos et al (1993) de
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Figure 2. 8 The Halo Effect of the
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ehavior acted upon perception of br
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However, even though many consumers
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others. This may confuse consumers
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products (Kaynak and Kara, 2002). A
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Figure 2. 9 Four broad categories o
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matrix was presented as the model u
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aspects, Chinese consumers generall
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Howard and Sheth (1969) discussed t
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3.1.3 Hofstede Cultural Dimensions
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power distant context may be more l
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tend to be more rational and keep t
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countries. This has been termed “
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One of the limitations of Maslow’
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4. A Framework of brand choice 4.0
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Figure 4. 1 Engel-Kollat-Blackwell
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main theoretical foundation for thi
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The socio-cultural environmental in
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consists of two parents and one chi
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ehavior to remain. Yet, with the ve
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SRQ 1.1.1a.1: Is the intention to p
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RP 1.1.5: Chinese consumers’ purc
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RP 1.2.4: The importance of store l
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inconvenient activity. Beijing's va
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In our study we investigated the br
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SRQ 4.1: Do consumers in Guangzhou
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RP 5.4.0: Chinese consumers are not
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5. Research Methodology 5.0 Introdu
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Figure 5. 1 Research Methodology Su
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with a sample size of between fifty
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Figure 5. 2 Product Categories for
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follow-up emails, where applicable,
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Low Functionality/ Low Representati
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product category's COO higher than
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We can see that for product categor
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the case of household appliances, S
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Table 5. 8 Selection of brands used
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Table 5. 9 Expected versus Actual Q
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5.7 Expert Interviews Marketing exp
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5.7.1 Results of the Pre-test of Ma
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esult in high internal validity but
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6.3 Data Analyses Data analyses wer
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19 When a new brand of an existing
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13 price for an unknown brand. My f
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Table 6. 4 Tests of importance for
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Table 6. 5 ANOVAs Between Ethnicity
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Table 6. 6 Summary of Fisher's LSD
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Table 6. 7 Two Sample Test of Hypot
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1.1.1 Conservatism: Ethnocentrism i
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Proposition # Specific Research Que
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Proposition 1.1.2a, which states th
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Proposition 1.1.3, which states tha
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Propositions Specific Research Ques
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We argued that a "conservative" con
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important service component, there
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member/loyalty cards more often tha
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Consumers from the key cities studi
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Table 6. 16 Pair-wise tests of sign
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Table 6. 17 Frequency of Purchase (
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Table 6. 19 Frequency of Purchase (
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Based on Cramer's V, the strength o
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GRQ 2.0: Brand choice and ethnicity
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four categories there is a very str
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Table 6. 24 Percentage of urban con
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Brands by category Beijing Shanghai
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small to medium effect with respect
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12 categories for Chongqing consume
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Beijing Shanghai Chongqing Guangzho
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table highlights that quality overa
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the least frequent purchases. Perfu
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Table 6. 30 Actual Percentage of Co
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The general research question askin
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Table 6. 33 Means of Importance of
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Using Cramer's V to measure the str
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Specific Research Questions Proposi
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Table 6. 37 Consumer Knowledge of B
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Brand % Correct Country of origin C
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With respect to Leconte, many respo
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Brand % Correct Country of origin C
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To determine if those who recently
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H0: Are those urban consumers who b
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H0: Are those urban consumers who b
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no differences between COO and COM
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H0: Are consumers more aware of COM
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Table 6.41 summarizes results by in
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Statistically significant differenc
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% Correct responses Brand/Ethnicity
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% Correct responses Brand/Ethnicity
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Table 6. 45 Two-way Contingency Tab
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Table 6. 46 Chi-Square Tests of Dif
Page 243 and 244: Table 6. 47 Two-way Contingency Tab
Page 245 and 246: H0: p1 ≤ p2 ;H1: p1 > p2; z=1.65
Page 247 and 248: are misinformed as to the correct C
Page 249 and 250: Marketers, moreover, need to be war
Page 251 and 252: definitive nature of the survey que
Page 253 and 254: With respect to the fourth dimensio
Page 255 and 256: Population density likely accounts
Page 257 and 258: 2006; Wakefield and Inman, 2003; En
Page 259 and 260: 7.4 Brand Choice (RQ 2.0) This sect
Page 261 and 262: Table 7. 3 Reasons for purchasing f
Page 263 and 264: influenced. Melewar et al (2004) si
Page 265 and 266: Table 7. 7 Overall brand knowledge
Page 267 and 268: more than 70 imported or joint vent
Page 269 and 270: domestic brands and partly because
Page 271 and 272: 8. Summary, Implications, and Concl
Page 273 and 274: 8.1.4. Actual purchase frequency
Page 275 and 276: their segmentation and targeting st
Page 277 and 278: Ideally the main person responsible
Page 279 and 280: counterparts; yet, the interviewee
Page 281 and 282: promotions and marketing, differenc
Page 283 and 284: 8.5.8 Situational factors impacting
Page 285 and 286: Anderson, D.R., Sweeney, D.J. & Wil
Page 287 and 288: Bettman, J.R. (1970) Information pr
Page 289 and 290: Chen, C.H. and Zimitat, C. (2006) U
Page 291 and 292: Czinkota, M.R. and Ronkainen, I.A.
Page 293: Ehrenberg, A., Goodhardt, G. & Barw
Page 297 and 298: Hofstede, G. (2001) Culture's Conse
Page 299 and 300: Insch G.S. (2003) The Impact of Cou
Page 301 and 302: Kluckhohn, C. and F.L. Strodtbeck (
Page 303 and 304: Li, J.J. and Su, C. (2007) How Face
Page 305 and 306: [Accessed 3 April 2010). McShane, S
Page 307 and 308: innovation diffusion: The case of J
Page 309 and 310: Perrin, R. and Gong, Y. (2010) Uniq
Page 311 and 312: Samiee, S. (1994) Custumer evaluati
Page 313 and 314: Su, Y., Xu, D. & Phan, P.H. (2008)
Page 315 and 316: Verlegh, P.W. and Steenkamp, J.B. (
Page 317 and 318: Wu, K. (1998) Sociology of Educatio
Page 319 and 320: Appendix I. The Chinese Marketing E
Page 321 and 322: Confucius was not particularly inte
Page 323 and 324: China from their bases in Manchuria
Page 325 and 326: Figure A1. 1 Administrative Divisio
Page 327 and 328: Table A1. 1 Population and Its Comp
Page 329 and 330: levels of domestic and internationa
Page 331 and 332: Table A1. 4 GDP and Population Dens
Page 333 and 334: middle south regions and below nati
Page 335 and 336: world’s third-largest economy). B
Page 337 and 338: 337 Countries Market Size Market Gr
Page 339 and 340: Table A1. 6 Year to Year Comparison
Page 341 and 342: Table A1. 7 Dimensions and Measures
Page 343 and 344: internet access exists but some cen
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certifications, such as a license.
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Table A1. 8 Business Monitor Intern
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China’s political environment is
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and makers to reduce the stigma of
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making comparisons between differen
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2007). Each of the populations in t
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Walmart in 2007, who explained that
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From a manufacturer's perspective,
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among others as well as China's own
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Table A2. 2 Traditional Media Expen
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The size of China's online display
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Appendix III. Industry Interviews -
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A3.3. Q3-2 Do Chinese consumers try
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cigarettes."; "Older people prefer
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a bias toward foreign brands due to
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guarantee or promise of good qualit
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Table A3. 2 Synopsis of interview r
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A3.6. Q3-5 Are Chinese consumers sl
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Table A3. 3 Combined responses to Q
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products even for foreign brands bu
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A3.10. Q3-9 Do Chinese consumers ge
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deposit or some stores don't allow
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their related product categories. P
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agreement that Beijing consumers ar
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administration and white-collar wor
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� Shanghai and Guangzhou consumer
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trying new products). Thus, consump
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A3.14. Q4-3 Would you consider urba
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Response No. of expert mentions* Ye
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Experts also unanimously agreed tha
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Strategy lever Useful Insights Pric
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awareness of brand names, relative
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Appendix IV. Research Consent Forms
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A4.2 Research Consent Form - Depth
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Appendix V. Survey of Consumer Bran
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Bottled Water 矿泉水或纯净水
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Ice Cream Tubs 冰淇淋浴盆 Yes
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Potato Chips (Crisps) 薯片(脆片
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Household Appliances (refrigerators
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Airlines 航空公司 1. Singapore
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Appendix VI. Specification of brand
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11. Banks (including ATMs) 中国
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消费者购买行为调查请根
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C 对于以下品牌产品当中,
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C 对于以下品牌产品当中,
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品牌之间的关系如下所示,
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Appendix VIII. Main Consumer Behavi
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II. Relationship to Product Categor
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III. Relationship to Brands C Speci
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Page 449 and 450:
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COO/COM 品牌之间的关系 3. To
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453 7. Perfume 香水兰蔻Lancome
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COO/COM 品牌之间的关系 11. B
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Appendix IX. Interview Guide for Ma
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3.2. Would you consider consumers i
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potential sampling (Type I) error b
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A10.9 Coefficients of Correlation F
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The main general research questions
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The main general research questions
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Study(Year) Country Findings Jordan
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Appendix XIV. Brand Choice - Other
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Category Brand Beijing Shanghai Cho
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Appendix XV. Unique Promotional App
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Distribution of shopping discount c
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479
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481
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483
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485
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487
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489
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491
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with negative rhetoric and pejorati
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literature where consumers consider
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correctly point out that their stud
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quite difficult to research the mod
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dissuades them from accepting brand
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esponsibility and argued that socia
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