173_CAN111210_letter.. - California Apparel News

everly hills 

Olima Atelier 

VOLKER CORELL NEWSPAPER 2ND CLASS 

premiere The Beverly Hills 

Fashion Festival 

debuted with a glam 

carnival atmosphere 

that included a series 

of runway shows and 

pop-up showrooms 

held under a giant 

tent near the Beverly 

Hilton hotel in Beverly 

Hills. For highlights 

from the event, see 

page 7. 

$3.50 VOLUME 66, NUMBER 49 NOVEMBER 12–18, 2010 

Tee Shift 

Brands look to T-shirts for rebirth, growth. 

By Erin Barajas Manufacturing Editor 

Gearing up for Spring 2011, a handful of contemporary 

brands are staking their futures and growing their brands on 

the strength of their T-shirt business. 

“Everyone has stacks and stacks of T-shirts. We all wear 

them all the time—except for maybe [Vogue editor] Anna 

Wintour,” said Vanessa Knowles, general manager of Whitley 

Kros, the contemporary collection that bowed out of the 

retail scene for one season before reintroducing itself for 

Spring 2011 as an art-inspired T-shirt line. “Even when they 

are being cautious [with their spending], women will buy Tshirts 

because they are staples; they can live in them. They’re 

like jeans in that way,” Knowles said. 

Emily Goldstein, co-owner and buyer of the Madison 

chain of better specialty stores, said she’s always on the look- 

➥ T-Shirts page 8 

Designer Profile 

The Evolution 

of Skingraft 

By N. Jayne Seward Fashion Editor 

When designer Jonny Cota debuted his Spring 2011 Skingraft 

collection recently at Los Angeles Fashion Week, 

the Los Angeles–based line had a renewed focus that refined 

the look of the theatrical and edgy 5-year-old collection. 

The line was already in influential stores such as Church 

in Los Angeles and Oak in New York. With the Spring collection, 

Skingraft was picked up for the first time by Opening 

Ceremony and Isetan in Tokyo, Atrium in New York, 

and H. Lorenzo in Los Angeles. 

H. Lorenzo selected the collection as one of three lines 

representing the Los Angeles retailer on the runway at Beverly 

Hills Fashion Festival (see related story page 7). 

“We’re quite known for finding designers before they make 

➥ Skingraft page 6 

INSIDE: 

Where fashion gets down to business SM 

3 8 

Denim Report ... p. 3 

Visual Display ... p. 3 

Otis releases “Creative Economy” report ... p. 4 

www.apparelnews.net

2 CALIFORNIA APPAREL NEWS NOVEMBER 12–18, 2010 

NEWS 

Survey: Retailers Will Hire More 

Seasonal Workers This Year 

More than 68 percent of major retailers 

plan to hire more seasonal workers this 

Christmas season than they did in 2009, according 

to CIT Group Inc.’s second annual 

retail-outlook study, released Nov. 10. 

The study’s results dovetail with forecasts 

of seasonal hiring by high-profile employment 

firm Challenger, Christmas & Gray. In September, 

the Chicago-based Challenger released 

its survey, which forecast that 664,300 retail 

jobs would be created in the holiday period, 

from October to December of this year. 

Also in September, Macy’s announced 

that it will hire 65,000 seasonal workers for 

Christmas, and Best Buy announced that it 

will hire 29,000 seasonal workers for this 

holiday retail season. 

The increase in hiring is juxtaposed with 

fears of a bad economy, said Jon Lucas, executive 

vice president and chief sales officer 

of trade finance at CIT. “While retailers 

remain cautious about the future, many are 

preparing for a busy holiday season.” 

CIT’s survey also noted that 72 percent 

of retailers plan to offer more discounts this 

Christmas compared with last year. In addition, 

60 percent of retailers also expect to 

hold a clearance sale prior to the end of the 

Christmas season, while 40 percent said they 

intend to wait until after the holiday season 

ends to hold a clearance sale.—Andrew 

Asch 

Westfield’s Shops at The Patio Debuts 

It’s been a slow year for mall developers, 

but on Nov. 11, Westfield Group debuted 

Shops at The Patio, a lifestyle-center extension 

of Westfield Valencia Town Center in 

Santa Clarita, Calif. 

(Indeed, 2010 saw few new malls open. 

According to the International Council of 

Shopping Centers, only one super-regional 

mall debuted, and only four lifestyle centers 

opened in America in the past year.) 

The new open-air center Shops at The Patio 

features 40 boutiques, including BCBG- 

MAXAZRIA, True Religion, Michael 

Kors and White House | Black Market 

stores. The Shops cost $130 million to construct. 

Plans to make the lifestyle center had 

been approved in 2006. The new center will 

bring more than 700 jobs to Santa Clarita, 

according to a Westfield representative. 

With a population of 178,000, wealthy 

Santa Clarita is the fourth-largest city in Los 

Angeles County, and the Westfield Valencia 

Town Center and its Shops extension are the 

only fashion malls in town. Santa Clarita 

also offers stand-alone fashion boutiques in 

the city’s strip malls and on its streets. 

The architectural details of Shops at 

The Patios feature verandas, fountains, koi 

ponds, fire pits and walls composed of natural-looking 

stone. 

On Nov. 11, Larry Green, Westfield’s senior 

vice president of development, attended 

the opening ceremony for The Shops and 

made an unspecified contribution to the Santa 

Clarita chapter of Veterans of Foreign 

Wars.—A.A. 

Jobs Forecast 

Shows Improvement 

in California 

Things are looking up for more jobs in 

California. 

The pace of job creation should expand 

during the fourth quarter of this year. 

That prediction was made by the A. Anderson 

Center for Economic Research 

at Chapman University in Orange, Calif., 

which released its California Index of Leading 

Employment Indicator report on Nov. 8. 

“It means California is finally going to see 

some year-over-year job growth,” said Esmael 

Adibi, director of the Anderson Center. “There 

has to be more hiring.” 

Researchers took into consideration movement 

in the value of real gross domestic product, 

real exports, the Standard & Poor 500 and 

the state’s total construction spending. They 

use a weighted average of changes in these 

variables to create the California Index of 

Leading Employment. 

Three of the four indicators saw positive 

growth in the third quarter. The year-over-year 

change in GDP was up 3.1 percent, real exports 

grew by 12.2 percent and the S&P 500 

was higher, at an annualized rate of 7.9 percent 

in the third quarter. 

The only indicator lagging right now is 

construction spending in California, which declined 

30.1 percent in the third quarter. 

This all pushed the California Index of Leading 

Employment to move from 99.3 in the third 

quarter of 2010 to 101.1 in the fourth quarter. 

Any value above 100 indicates job growth. 

The index has been below 100 since the second 

quarter of 2008.—Deborah Belgum 

Forever 21 Opens 

Fashion Island 

Emporium 

WEEK 

IN REVIEW 

National 

Sears wants you to wish socially. Hoffman 

Estates, Ill.–based Sears Holdings 

Corp. is adding a social component to 

its Wish Book by putting the holiday 

catalog online and letting customers access 

it through Facebook, smartphones 

and iPads. On Facebook, customers 

can share wish lists, purchase Wish 

Book products and enter a Wish Book 

sweepstakes contest. Smartphone shoppers 

can access the entire catalog and 

sign up to receive text alerts, and iPad 

shoppers can download a free Wish 

Book app, which includes a gift-finder 

function and holiday-themed games. 

The company also updated the traditional 

Wish Book by including quickresponse 

tags that customers can scan 

to view additional information, including 

videos and product pages. 

Playboy signs with IMG in Europe. 

Chicago-based Playboy Enterprises Inc. 

has signed IMG Licensing Worldwide 

at its exclusive agent in Europe, covering 

most Playboy product categories, 

including men’s and women’s apparel 

and accessories. Playboy has a similar 

agreement with IMG for Asia. 

Seegal joins Bluefly. New York–based 

e-tailer Bluefly Inc. named Denise 

Seegal an independent member of the 

company’s board of directors. Seegal is 

currently a global consultant for investment-banking 

firm Financo and operates 

a consultancy specializing in global 

lifestyle brands. She has more than 

30 years of experience in the industry, 

including serving as president and chief 

executive officer of VF Sportswear Coalition, 

VF Corp.; president and CEO 

of Sweetface Fashion Co.; president 

of Liz Claiborne Inc.; president of CK 

Calvin Klein; founding president of 

DKNY; and executive vice president of 

Ralph Lauren womenswear. 

Los Angeles–based Forever 21 continues 

to open big stores at a quick pace. 

Fashion Island is scheduled to debut an 

emporium-sized Forever 21 on Nov. 20, according 

to a statement from the Newport 

Beach, Calif., luxury mall, which is owned by 

The Irvine Co. 

The new Forever 21 store is in a 

36,307-square-foot location in the mall’s former 

Circuit City space, in the mall’s Pacific 

Court wing. Forever 21 has maintained a presence 

at Fashion Island since 2003. But the 

previous store was housed in a 10,000-squarefoot 

space, now relatively modest by Forever 

21’s standards. 

On Nov. 26, a 25,000-square-foot Forever 

21 store opens at Northridge Fashion Center, 

which is owned by General Growth 

Properties. The two-level Forever 21 will be 

located near the mall’s Sears store, according 

to a statement from the mall, located 40 minutes 

north of downtown Los Angeles. 

In July, a 126,000-square-foot Forever 21 

store opened at the Fashion Show mall in Las 

Vegas. And the retailer is opening stores on some 

of America’s top retail streets, including a store 

on Manhattan’s Fifth Avenue, which opened in 

September, and a new store scheduled to open 

on Newbury Street in Boston.—A.A. Quote of the Week 

Corrections and Clarifications 

The Retail Sales column in the 

Nov. 5 issue transposed the October 2010 

sales results for retailers The Buckle and 

Zumiez. The Buckle reported sales of 

$71.10 million in October and a 2.6 percent 

increase in same-store sales over last 

year. Zumiez reported sales of $31.40 

million and a same-store-sales increase 

of 21.5 percent over last October. 

Bon-Ton less one. A 98,000-squarefoot 

Bon-Ton store in the Frederick 

Towne Mall in Frederick, Md., will 

close at the end of January, according 

to an announcement from the Bon-Ton 

Stores Inc. retail chain. The store, which 

has been open since 1972, currently 

employs about 56 people. The company 

said the affected employees will 

be given a chance to consider available 

opportunities at the company’s store 

at the nearby Hagerstown Valley Mall 

or receive career-transition benefits. 

The Bon-Ton Stores, which is based in 

York, Penn., and Milwaukee, has 277 

department stores under the Bon-Ton, 

Bergner’s, Boston Store, Carson Pirie 

Scott, Elder-Beerman, Herberger’s, 

Younkers and Parisian nameplates. 

I believe in glamour. I am in 

favor of a little vanity. I don’t 

rely on just my genes. Looking 

good is a commitment to yourself 

and to others. Wigs, killer heels, 

Pilates, even fillers—whatever 

works for you, honey. 

—Model, entrepreneur, philanthropist and 

Bravo’s “The Fashion Show” judge Iman 

telling Barneys New York Creative Director 

Simon Doonan about her philosophy about 

beauty in Harper’s Bazaar

While many retailers are cutting back on 

store sizes, Banana Republic, a division of 

Gap Inc., is experimenting with emporiumsized 

stores—think more than 13,000 square 

feet—to show its new face. 

The new Banana Republic concept, which 

the retailer calls its Revolution stores, came 

to South Coast Plaza in Costa Mesa, Calif., 

on Nov. 4. Banana Republic’s head of store 

design, Mark Nitkey, talked to California 

Apparel News Retail Editor Andrew Asch 

about the concept and the retailer’s ideas 

about design revolution. 

CAN: When did Banana Republic debut its 

Revolution store? How many will there be? 

Mark Nitkey: We are still in test mode 

for this new concept. It is really a multi-year 

effort to arrive at the best prototype for new 

stores. Our Revolution store concept debuted 

at Fashion Show [mall] in Las Vegas in September 

2009. That year, we also opened two 

additional test stores: one in Scottsdale Fashion 

Square, as well as our flagship location in 

SoHo, New York. 

In 2010, we opened locations at South 

Coast Plaza in Costa Mesa, Calif.; Garden 

State Plaza in Paramus, N.J.; Hillsdale Shopping 

Center in San Mateo, Calif.; and Country 

Club Plaza in Kansas City, Mo.; and we 

will be opening in Metropolis at Metrotown 

in Burnaby, B.C., Canada (just outside of Vancouver) 

in November. We are still evaluating 

how many of these stores will open in 2011. 

CAN: What inspired the shops-in-shops 

and the wide aisles? What inspired the 

Community Plaza? 

M.N.: The design intent of Revolution was 

to create a new physical environment that exemplifies 

the essence of the Banana Republic 

customer: “modern souls” that love discovery 

and have a sense of ease and confidence. 

The design manifested itself through multiple 

inspirations: There is our customers’ 

appetite for discovery. Our product—which 

is designed to fulfill the different parts of our 

customers’ lives from day to night, work to 

play—and how to best showcase this. Cities, 

both domestic and international—those that 

create excitement and a sense of community 

along narrow streets lined with shops, as well 

as public spaces such as plazas/piazzas. A 

residential scale, look and feel is important. 

Through these inspirations, we created a wide, 

central boulevard lined by shops that draw 

you inside with their own small “vitrine” 

storefront to communicate the product story. 

These intimate boutiques have a residential 

feel such as a walk-in closet. We then created 

a plaza as the “hub” of the store to accommodate 

our accessories assortments: shoes, 

handbags, jewelry and small leather goods. 

CAN: Do the SoHo or Las Vegas Revolution 

stores look exactly like the South Coast Plaza 

stores or do they have their individual looks? 

M.N.: Our desire was to create an airy 

yet intimate interior with a modern mix of 

old and new, juxtaposing authentically styled 

ceilings and floors with contemporary cabinets, 

fixtures and displays. To accomplish 

this, we kept our material use to a minimum, 

using reconstituted walnut for our wood in 

cabinets, trim and fixtures; ceramic tile for 

our floors; and residential molding and detailing. 

Our storefront is limestone. The Banana 

Republic design team envisioned the clock 

DENIM REPORT 

Levi’s and Pendleton Go Native 

By Erin Barajas Manufacturing Editor 

When two heritage brands get together 

for a collaboration, one can expect a 

lot of archive diving. That was indeed 

the case for the new collaboration between 

Levi’s and Pendleton, makers 

of all-American jeans and classic 

jacquard wool garments, respectively. 

Both brands looked to their 

oldies but goodies to create Levi’s 

Workwear by Pendleton, a capsule 

collection for men and women 

that just hit stores. 

“The idea behind our partnership 

with Pendleton was to leverage 

the ‘best-in-breed’ aspects of both 

brands,” said Carl Chiara, director of 

men’s and women’s brand concepts 

for Levi’s. The result is a capsule of 

iconic Levi’s silhouettes dosed with 

Pendleton’s trademark Native American–inspired 

wool. 

Men get rugged denim workshirts spiked 

with Pendleton wool, denim “trucker” jackets 

that are garment-washed and blanket-lined 

with a removable vest, and rigid denim jackets 

embellished with jacquard wool panels. Women 

get a soft, washed “trucker” jacket that has 

a removable wool vest, a wool cape featuring 

authentic Levi’s workwear details from the 

1920s and a “trucker” jacket that is lined with 

a removable thigh-length hood wrap made of 

Pendleton wool. To complement the jackets, 

capes and shirts, the collaboration includes 

a special-edition blanket inspired by the Native 

American trade blankets of the 1800s and 

made from 32-ounce wool edged in indigo 

whip stitching. 

The Levi’s Workwear by Pendleton collec- 

tion is made domestically, 

adding to its Americana 

clout. “Throughout 

the last century, these 

two brands have contributed 

to the spirit 

of the West in their 

own ways,” said Jim 

Buckner, manager of 

Pendleton’s Menswear 

division. The 

collection will sell online 

at the Levi’s and 

Pendleton websites, as 

well as at Levi’s stores 

nationwide and a select 

number of Pendleton 

stores. The collection 

retails for $118 for a 

workshirt to $198 for 

the blanket or women’s “trucker” jacket with 

the wrap lining. 

This isn’t the first collaboration for either 

brand. Both Levi’s and Pendleton are old 

hands at these special projects. Pendleton has 

recently collaborated with Hurley, Opening 

Ceremony and Vans. Levi’s has made capsule 

collections with Andy Warhol, Obey, Nike, 

Opening Ceremony, Brooks Brothers, Filson, 

Henry Holland, Billy Reid and Junya 

Watanabe. 

LIKE PEAS AND CARROTS: 

The Levi’s x Pendleton 

collaboration is a no-brainer, 

combining the denim giant’s 

classic jacket with the woolmaker’s 

classic Navajoinspired 

jacquard. 

J Brand’s Jeff Rudes Named City of 

Hope Award Winner 

The City of Hope’s Apparel Industries 

Group has announced that Jeff Rudes, founder 

and chief executive of J Brand, the Los An- 

VISUAL DISPLAY 

Banana Republic’s Design Revolution 

geles–based premium-denim brand, will be 

awarded the charity’s Spirit of Life award at 

its annual gala. Rudes will be recognized for 

his and J Brand’s philanthropic and business 

achievements at the upcoming affair, which will 

be held on Nov. 20 at the Beverly Wilshire Hotel 

in Beverly Hills. The event will raise funds 

to benefit City of Hope’s ongoing research, 

treatment and education for cancer, diabetes 

and other life-threatening diseases. The Apparel 

Industries Group has raised more than $40 million 

for City of Hope. 

“I’m delighted to be a part of this year’s Spirit 

of Life efforts and to give my enduring support 

to City of Hope,” Rudes said in a statement. According 

to the Apparel Industries Guild, the recipient 

of the Spirit of Life award “exemplifies 

the ideals and values that have guided the City 

of Hope for nearly a century… their generosity, 

their ability to inspire and their desire to make a 

difference in the world.” 

Denim Company Lets Consumers Trace 

the Origins of Their Jeans 

Arcanum, Ohio–based All American 

Clothing Co. thinks shoppers will appreciate 

knowing that their jeans were “grown and 

sewn” domestically. 

To wit, the maker of denim, polos and 

outerwear for men and women has partnered 

with Made in USA Certified, a Boca 

Raton, Fla.–based independent certification 

company that complies with the Federal 

Trade Commission requirements, to develop 

“USA Traceability,” a system that allows 

shoppers to use a tracking number on each 

pair of jeans to trace their origins, from farm 

AT HOME IN STORE: Sue DeBord of Huntington 

Beach counsels Scott Steeper, also of Huntington 

Beach of the finer points of a suit. The 

Revolution’s shops in shops were intended to 

have a residential feel. 

as an iconic center of focus within the plaza. 

The flexibility of our Revolution design allows 

us to incorporate it into multiple configurations, 

locations and merchandise assortments. 

The South Coast Plaza location exhibits all 

of the design elements of the new concept 

that we hope to incorporate in future Revolution 

stores. Our flagship and street stores may 

take on a more unique look because of building 

and design constraints. SoHo, as a flagship, 

includes unique design elements such 

as the storefront, shop layouts, detailing, concrete 

floors, unique fixtures, art and displays. 

Though the application of detailing may differ, 

PROVE IT: All American Clothing Co. has introduced 

a tracking system that allows consumers 

to see where the cotton in their jeans was grown 

and trace it through the production process. 

to fabric mill to sewing facility. 

All American Clothing Co., which sells its 

clothes online, uses the permanent bale-identifier 

tags that are attached to bales of cotton 

as they are ginned to trace the progress of the 

cotton as it moves through the production process. 

Yarn produced at the mill is tagged with 

the same identifier and allows the company to 

track the cotton as it is woven into fabric and 

sent to the cut-and-sew facility. 

At the consumer level, jeans are given a 

tracking number that corresponds to the original 

permanent bale identifier, and shoppers are 

directed to the All American Clothing Co. website, 

where they may enter that number into a 

search field. The results show the farm or farms 

that grew the cotton in their jeans—often with 

details and photos of the farms and farmers that 

grew the cotton. American Cotton Growers 

produces all of the denim fabrics used by All 

American Clothing Co., and Elk Brand Manufacturing 

and the Texas Wash House sew and 

wash the company’s denim, respectively. ● 

through the use of our wood materials and juxtaposition 

of new and old, the look and feel of 

each various location will be similar. 

CAN: Did Banana Republic designers 

develop the Revolution look? Were outside 

architects involved? 

M.N.: It was truly a very close collaborative 

effort between our Banana Republic 

design team, our architect Gensler San 

Francisco (which worked on the SoHo Store) 

and McCall Design San Francisco (which 

worked on the other stores). The Banana Republic 

Design Team directed the concept and 

development work, defining the look and feel 

of the store based upon our brand guardrails. 

The team was also responsible for determining 

the size and configuration of the shops based 

upon merchandise needs; designing the cabinets, 

trim, fixtures and displays; and selecting 

materials, lighting and art while working directly 

with vendors to fabricate each item. 

CAN: How do you quantify the success of 

the Revolution concept? Has it increased 

sales? How so? 

M.N.: Over our 30-year history, Banana 

Republic has become known not only for 

its fashion but also its store design and experience. 

We have been looking at multiple 

factors in evaluating the success of the new 

concept: enhancing the customer experience, 

creating clear, compelling product stories 

through elevated visual merchandising, increasing 

merchandise capacity and improving 

overall store sales performance. We have 

received positive feedback from customers to 

date, along with positive results in the other 

metrics, as well. ● 

NOVEMBER 12–18, 2010 CALIFORNIA APPAREL NEWS 3


NEWS 

Otis Releases 4th Annual American Apparel Reports 

‘Creative Economy’ Report Loss in Third Quarter 

American Apparel—the Los Angeles– 

In Southern California, one in every six 

persons is employed either directly or indirectly 

in the creative economy. 

That was among the findings in a recently 

released report from the Otis College of Art 

and Design. 

The report, titled “2010 Otis Report on 

the Creative Economy of the Los Angeles 

Region,” was prepared for Otis by the Los 

Angeles County Economic Development 

Corp. and was presented at a Nov. 10 conference 

at the Colburn School in downtown Los 

Angeles. 

According to the report, the 

creative industries in the region 

currently employ a total 

of 835,000 people directly and 

indirectly. (The report defines 

the creative field as architecture/ 

interior design, art galleries, 

communication arts, digital media, 

entertainment, fashion, furniture 

design, industrial design, 

toys, and visual and performing 

arts. A direct job is defined 

as a job within one of those 10 

industries, and an indirect job 

includes everyone employed by 

companies that supply creative 

industries, as well as producers 

of consumer products who sell 

to both the direct and indirect 

employees of the creative economy.) 

“This is a big-time number; [it’s] a really 

important sector,” said Nancy D. Sidhu, chief 

economist for LAEDC’s Kyser Center for 

Economic Research. Sidhu highlighted the 

report’s key findings, including the economic 

impact of the creative economy—$286 billion—and 

the amount of state and local taxes 

generated—$4.6 billion—by the creative industries. 

The fashion industry is the second-largest 

of the creative industries in Los Angeles 

County, after the entertainment industry. In 

Orange County, the fashion industry is the 

largest creative industry. 

The report also includes a five-year projection, 

which forecasts continued growth for the 

creative industries. 

“By 2014, we expect the creative industries, 

in total, to have grown,” Sidhu said. 

www.otis.edu/econreport 

However, she countered the rosy outlook 

with some words of caution for the fashion 

industry. Although the LAEDC anticipates 

growth in fashion design, it forecasts apparel 

manufacturing to remain flat over the next 

five years. 

Event sponsors included the James Irvine 

Foundation, the Department of Cultural Affairs 

of the City of Los Angeles, Mattel and Nike. 

Otis President Samuel Hoi kicked off the 

event, which drew a crowd representing all 

aspects of the region’s creative industries. 

“With all of you here, it’s easy to imagine a 

better future for our community,” Hoi said. 

The event also featured presentations by 

James Canales, president and chief executive 

officer of the James Irvine Foundation; 

Rocco Landesman, chairman of the National 

Endowment for the Arts; and Ann Markusen, 

economist, professor and director of the project 

on regional and industrial economics at 

the Humphrey Institute on Public Affairs 

at the University of Minnesota. 

The “2010 Otis Report on the Creative 

Economy of the Los Angeles Region” is 

available online at www.otis.edu/econreport. 

In addition to the report, the website 

features a video overview of Southern California’s 

creative industries and their contribution 

to the economy. A video of the 

Nov. 10 event, including the guest speakers’ 

presentations, is also being posted on the site 

later this month.—Alison A. Nieder 

RETAIL NOTES 

Glendale Retail Panelists Say 

Xmas Sales to Increase 

Jack Kyser, a veteran Southern California 

economic guru, forecast retailers’ sales 

would grow by 3 percent during the upcoming 

Christmas holiday season. He made the 

forecast at Glendale Galleria’s 2010 Retail 

Holiday Panel at the mall in Glendale, Calif., 

on Nov. 11. 

Southern California has made an economic 

recovery since the weak Christmas season of 

2009, according to Kyser, the chief economic 

adviser to the Southern California Association 

of Governments. However, consumers 

are still reeling from the impact from the 

recession, and many are focused on saving 

money. “Before the recession, consumers 

were criticized for not saving enough. Now 

they are criticized for saving too much,” he 

said. 

Kyser’s forecast ranks among the more 

optimistic 2010 holiday forecasts. On Oct. 6, 

the National Retail Federation predicted a 

Christmas sales increase of 2.3 percent. On 

Sept. 23, Britt Beemer, a pollster for prominent 

marketing research company America’s 

Research Group, noted that a record 43 percent 

of American shoppers plan to spend less 

in the last quarter of 2010, compared with the 

last quarter of 2009. 

Kyser backed up his forecast with news on 

the recovering business sectors around Southern 

California and the state. He noted that 

business has been improving in the Southern 

California businesses of film production, 

tourism and home building. Also, some areas 

such as Orange County had strong economic 

news to report when California’s Economic 

Development Department noted the county 

added 4,600 jobs in September. 

Leslie C. Reisner, a clinical psychologist, 

also made remarks during the panel. She forecast 

consumers will be using more cash than 

credit to make purchases this season. “We’re 

going to be more practical this year,” she 

said.—Andrew Asch 

based vertically integrated manufacturer, 

wholesaler and retailer—is continuing to 

reposition itself with a greater emphasis on 

wholesale operations and a new leadership 

team, even as it reports results of another 

challenging quarter. 

On Nov. 9, the company announced an 

$8 million loss from operations in its third 

quarter—a significant change from the same 

quarter in 2009, when it reported an income 

from operations of $11.2 million. 

American Apparel’s third-quarter financial 

results also included net sales of $134.5 

million—a decrease of more than 10 percent 

compared with the same quarter last 

year, resulting in a loss per diluted share of 

13 cents. Comparable same-store sales for 

American Apparel stores open a minimum 

of 12 months dropped 16 percent. 

The company pinned a gross margin loss 

of more than 52 percent in the third quarter 

on increased production costs due to lower 

labor efficiency, a production mix that leans 

heavily toward more complicated styles and 

a shift in sales away from retail and toward 

wholesale, something that American Apparel 

said generates a lower gross margin. 

In a Securities and Exchange Commission 

filing on the same day, the company 

warned that noncompliance with “covenants 

under the Lion credit agreement [with lender 

Lion Capital LLC] would constitute an 

event of default under the Bank of America 

credit agreement, which, if not waived, 

could block the company from making borrowings 

under the BofA credit agreement. 

Nov. 13 

24th Annual Golden Hanger 

Fashion Awards Gala, presented 

by Fashion Careers College 

Town and Country Resort and 

Convention Center 

Mission Valley, Calif. 

“Business Plan: The Start of the 

Business Journey” 

California Market Center, C789 

Los Angeles 

Nov. 15 

CALA 

Courtyard by Marriott 

Denver 

Through Nov. 16 

Nov. 16 

“E-Commerce: Build an Online 

Store” 


Los Angeles 

Nov. 17 

Kingpins 

Osage Gallery 

Hong Kong 


Nov. 18 

WRAP 10th-anniversary 

conference 

Calendar 

Embassy Suites 

Fort Lauderdale, Fla. 


“Why GenY Buys: Capturing 

the Millennial Dollar,” a panel 

discussion presented by FGI- 

LA and followed by a Spring/ 

Summer 2011 trend presentation 

J Restaurant 

Los Angeles 

Nov. 20 

“Behind the Seams,” a panel 

discussion sponsored by MAGIC 

on making the leap from sketch 

to sales 

Raleigh Theaters 

Los Angeles 

Nov. 21 

Thread Fashion & Lifestyle Show 

Metreon at Westfield 

San Francisco 

Nov. 22 

“Supply-Chain Management” 


Los Angeles 

Nov. 28 


Horton Event Space 

San Diego 

In addition, all indebtedness under the 

BofA credit agreement and the Lion credit 

agreement could be declared immediately 

due and payable.” These factors and others, 

the company said, “raise substantial doubt 

that the company will be able to continue as 

a going concern.” 

Still, Dov Charney, the company’s 

founder and chief executive, struck a positive 

note, saying American Apparel is being 

proactive in its attempts to turn the company 

around. “We recently announced the 

hiring of Tom Casey as acting president, 

and we are in the process of hiring several 

additional new executives. The American 

Apparel brand remains strong, and many 

of our customers appreciate that our highquality, 

fashionable basics are made in 

America,” he said in a statement. “I have 

seen reinvigorated interest in our brand, and 

our customers are recognizing us for our 

new products. We plan to continue driving 

sales of our basics as we align product design 

and development with more efficient 

manufacturing.” 

Casey, who joined the company in October 

after leaving his post of executive 

vice president and chief financial officer of 

Blockbuster, said American Apparel plans 

to improve its financial results by “supporting 

the brand with a customer-focused supply 

chain, leveraging our speed-to-market 

capability with lower distribution costs. We 

are optimizing our retail store base through 

investments in technology and improved allocation 

while lowering our lease costs.” 

—Erin Barajas 

Dec. 1 

Denim by Première Vision 

La Halle Freyssinet 

Paris 

Through Dec. 2 

“Protecting Your Brand: 

Intellectual-Property Issues for 

the Apparel Industry,” presented 

by the CFA’s Orange County 

Professionals Club 

Kimera Restaurant/Lounge 

Irvine, Calif. 

Dec. 3 


The Bay Salone 

Los Angeles 

Through Dec. 5 

Dec. 7 

ADL celebration dinner honoring 

Joyce Eisenberg-Keefer and Mel 

Keefer and Peter Schwartz 

Beverly Hilton 

Beverly Hills 

There’s more 

on ApparelNews.net. 

For calendar details and contact 

information, visit ApparelNews. 

net/calendar. 

Submissions to the calendar should be faxed to the Calendar Editor at (213) 623-5707. Please include the event’s name, date, time, 

location, admission price and contact information. The deadline for calendar submissions is the Tuesday prior to Friday publication. 

Inclusion in the calendar is subject to available space and the judgment of the editorial staff. 

POSTMASTER: Send address changes to: CALIFORNIA APPAREL NEWS, Customer Service, PO Box 4419, Orlando, 

FL 32802. CALIFORNIA APPAREL NEWS ® : (ISSN 0008-0896) Published by MnM PUBLISHING CORP. APPAREL 

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Quality, not quantity, is the buzzword for apparel consumers these days. Studies 

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Skingraft Continued from page 1 

it or hit it more mainstream,” said Leran Hadar, 

store director of the Los Angeles–based 

retailer (and son of founder Lorenzo Hadar). 

“We like the [Skingraft] aesthetic—it works 

with our aesthetic. It made sense in the store. I 

thought it was quite creative what they do.” 

H. Lorenzo is known for its fashion-savvy 

clientele and cutting-edge selection of European 

and Japanese brands such as Comme 

des Garçons, Junya Watanabe, Ann Demeulemeester, 

Haider Ackermann and 

Damir Doma. 

Structure meets silk chiffon 

This season, Cota focused on making the 

collection more accessible to a wider range 

of customers. And he refined the aesthetic to 

give the collection a higher-end look. 

Those who know Skingraft from the Los 

Angeles Fashion Week runways have seen the 

line’s early beginnings, which included the 

extravagant couture pieces and gowns embellished 

with feathers and studs. 

Spring has transitioned into an edgy yet 

sophisticated streamlined look. The buttery 

leather pieces remain part of the collection— 

as do the custom couture pieces (as well as 

bridal gowns). But the primary focus these 

days is on the ready-to-wear. The latest 

collection includes structured leather jackets, 

silk chiffon harem pants, oversized jersey 

cardigans and avant-garde silk gowns. 

Wholesale prices range from $30 or $45 for 

bamboo and jersey items up to $400 or $500 

for leather pieces. 

For Spring, the collection was inspired 

by African tribal body modifications—neck 

rings, stretched earlobes and tattoos. A stylish 

nod to Grace Jones kept the look modern and 

sci-fi. Cota updated the collection this season 

by utilizing fabrics such as jersey, bamboo and 


silk chiffon for the first time. “I think it lightened 

up a lot of the looks. It gave it a softness, 

which we didn’t have in the past,” he said. 

The designer said he also made a conscious 

decision to make the clothes more wearable 

without losing Skingraft’s high-end structured 

leather aesthetic. “We always do really formfitting 

leather pieces. That’s great, but it fits 10 

percent of the population. So instead of making 

bigger sizes, we just did more things that 

were drapey or relaxed or could fit different 

body types,” he explained. 

The collection also gleans some of its 

influence from Bali, where 90 percent of it 

is produced. Cota spends a third of the year 

there along with many designers from around 

the world who set up camp to create their collections. 

NEWS 

Skingraft’s aesthetic merges wearability with the avant-garde. Pictured are Spring 2011 looks from 

the runway and a signature leather jacket for Fall 2010. 

The availability of certain materials on the 

island influences the types of materials that are 

used in the Skingraft collection. For example, 

all of the leather pieces are made from sheepskin 

because the island’s primary religious 

base is Hindu, which considers cows sacred. 

In addition, the island is filled with villages 

where artisans specialize in local crafts such as 

bone carving, knitting or silversmithing. Cota 

is able to create a unique look for Skingraft 

by printing fabrics, sanding leather and casting 

closures. 

Bali also has a creative influence. “It’s a 

beautiful, beautiful place that focuses a ton 

of energy on spirits and gods and deities,” 

he said. “It’s incredibly religious and incredibly 

gentle. Even if I’m going there with hard 

urban-city designs, no matter what, they are 

softened up there—because you can’t go into 

the middle of the jungle and make a really 

hard future city look. You just can’t. It brings 

an organicness to it.” 

Going solo 

In October, Skingraft debuted the Spring 

collection in a group show sponsored by Cotton 

Inc. at the Exchange L.A., a nightclub 

in the former Los Angeles Stock Exchange 

building in downtown Los Angeles. 

For many in the audience, it was the first 

look of Skingraft created solely under Cota’s 

design direction. Cota said he didn’t immediately 

know how important this collection was 

for him. “I didn’t realize until the day of the 

show that this was the first collection that I really 

designed from the ground up without partners, 

without any collaborators,” he said. “So 

I think that my aesthetic really came through 

this time. [I] also just learned for the first time 

what my aesthetic is,” he said. 

Cota originally launched the brand with 

partner Cassidy Haley. The pair met during 

Apparel News Group 

1944-2010 

Sixty-six years of news, 

fashion and information 

EXECUTIVE EDITOR 

ALISON A. NIEDER 

FASHION EDITOR 

N. JAYNE SEWARD 

SENIOR EDITOR 

DEBORAH BELGUM 

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JOHN ECKMIER, VOLKER CORELL, BEN COPE 

a stint with El Circo, an underground circus 

based in San Francisco. Soon, they moved to 

Los Angeles and launched Skingraft. Selftaught 

and with no budget, they began making 

leather jackets out of recycled leather garments 

from Goodwill. Katie Kay joined the brand in 

2008, and the three collaborated on the collection 

for several seasons and then opened a 

flagship store on Fourth Street between Spring 

and Main streets in downtown Los Angeles. 

According to Cota, the store has been instrumental 

in the brand’s success. “It gave us 

a bricks-and-mortar focal point where people 

could see the designs,” he said. “It also put our 

name in the vocabulary of L.A. fashion.” The 

store provides a glimpse into the Skingraft 

world. Taxidermy hangs from the walls, leather 

jackets line the racks and couture gowns 

are on display in the windows. Customers can 

shop from the line at retail. And with the design 

studio based in the back of the store, stylists 

are easily able to pull from the collection. 

The brand’s theatrical appeal has made it a 

“go to” for celebs including the Black-Eyed 

Peas, Fergie, Rihanna, Kat Von D, Juliette 

Lewis and Adam Lambert, who wore Skingraft 

on his recent tour. 

Late last year, Haley moved on to pursue 

other creative projects. Kay followed in March 

2010. “Each of my partners no longer had the 

desire to move forward in the direction that 

Skingraft was going,” Cota explained. “So, 

they’ve all branched off to do other things.” 

Following their departure, Cota’s brother 

Chris joined the company as business manager 

and partner. “We are a great team. He handles 

all the business, and I do all the creative,” Jonny 

Cota said. “It’s perfect. I couldn’t ask for a 

better situation.” 

Next up: color 

VOLKER CORELL 

JOHN ECKMIER 

MICHAEL SCHMIDT 

WEBMASTER 

GREG WILKER 

CREATIVE MARKETING DIRECTOR 

LOUISE DAMBERG 

DIRECTOR OF SALES AND MARKETING 

TERRY MARTINEZ 

ACCOUNT EXECUTIVES 

DANIELLA PLATT, AMY VALENCIA 

ACCOUNT MANAGER 

LYNNE KASCH-GORDON 

SALES & MARKETING COORDINATOR 

MICHELLE ANDRIZZI 

SALES ASSISTANTS 

CRYSTAL CONTI, MIRANDA MALOUFF 

CLASSIFIED ACCOUNT EXECUTIVES 

ZENNY R. KATIGBAK, JEFFERY YOUNGER 

CLASSIFIED ACCOUNTING 

MARILOU DELA CRUZ 

SERVICE DIRECTORY ACCOUNT EXECUTIVE 

JUNE ESPINO 

PRODUCTION MANAGER 

KENDALL IN 

ART DIRECTORS 

RANDY DUNBAR, DOT WILTZER 

PRODUCTION ARTIST 

JOHN FREEMAN FISH 

CONTROLLER 

JIM PATEL 

As Skingraft gears for the future, Cota plans 

to continue to evolve the brand’s aesthetic. “I 

have this list every season of something that 

really needs to be taken on for the season,” 

he explained. This season the focus was on 

wearability and reinventing the men’s collection. 

Next season, he plans to introduce color. 

“How do we make our designs and make the 

aesthetic of the company just as enchanting 

and just as haunting by using color?” Cota 

said. “I always want to feel challenged each 

season, and the challenge right now is just 

going past black,” he said. 

Cota also plans to continue to upgrade fabrics 

and materials—something that hasn’t been 

a focal point in the past. “I think that when we 

really upgrade those things, the designs will be 

really, really polished,” he explained. 

Other plans include stepping up wholesale 

sales, expanding internationally and possibly 

showing at New York Fashion Week. “I 

think that we’re ready,” Cota said. “I think 

that we’ve matured a lot in the last year, especially 

with the store. It’s made us really grow 

up. I feel really empowered and really fiery 

right now to go take that on,” he said. ● 

CREDIT MANAGER 

RITA O’CONNOR 

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GENERAL MANAGER 

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1922-2000 

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VOLKER CORELL 

Teresa Rosati 

Elie Tahari 

William Rast 

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Atelier 

H. Lorenzo 

Skingraft 

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EVENTS 

Beverly Hills Premiere 

Beverly Hills Fashion Festival, the fashion event from the producers of Downtown L.A. 

Fashion Week, bowed on Nov. 6 with a series of runway shows that included well-known 

labels as well as new names. The event featured pop-up shops—including Custo Barcelona, 

Gypsy 05 and Young Fabulous & Broke—plenty of perks and pampering, and a glam carnival 

atmosphere under a giant tent next to the Beverly Hilton hotel in Beverly Hills. 

The event was open to the public, who had a chance to buy general-admission tickets 

or VIP passes, and each runway show raised funds and awareness for a different charitable 

organization. Organizers Barbara 

Graff and Leanna Lewis said they 

plan to host the event biannually. 

Here are highlights from the 

event, which included runway 

shows by Elie Tahari, Teresa 

Rosati, William Rast and the 

H. Lorenzo boutique, which included 

Olima Atelier, Michel 

Berandi and Skingraft. For more 

from each runway show, see ApparelNews.net.—Alison 

A. Nieder 

Michel 

Berandi 

DIGITAL EDITION 

CHECK THE WEB 

ApparelNews.net 

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T-Shirts Continued from page 1 

out for T-shirts. “T-shirts play a very important role 

in Madison’s business. They represent a good chunk 

of my business—approximately 20 percent,” she said. 

Madison—which sells brands such as Yigal Azrouel, 

Missoni and Halston Heritage—stocks T-shirts from 

a slew of sources, including Alexander Wang, Minden 

Chan, Kain Label and Elizabeth and James. 

“T-shirts are a go-to item; they’ll never be obsolete.” 

Back to basics, then beyond 

For Whitley Kros founders Marissa Ribisi and 

Sofia Coloma, culling the line back to the least-expensive 

and most-accessible item was the only way 

to avoid shuttering the brand. “T-shirts always did 

well for us. We enjoyed designing a full line, but right Kain 

now is not the time for us to do a full fashion collection. 

The market is inundated … and the number of stores that 

can afford to make the buys [that a collection] would need has 

shrunk,” Ribisi said. Wholesaling for $33 to $40, the T-shirts 

are breezy, versatile and priced to sell. “So far the reaction from 

retailers has been great,” she said. 

Despite her concerns about the economy, Ribisi has hopes 

that Whitley Kros’ new incarnation will spur growth for the 

company—but not necessarily in the direction of its past life. 

“T-shirts are the best way to maximize our brand right now. I 

think we’ll stick with the more casual stuff, possibly expand 

into men’s T-shirts and kids’ T-shirts, maybe hoodies, before we 

consider becoming a full collection again.” 

Whitley Kros, which debuted its music-inspired collection 

of T-shirts at Directives West’s “First L.A.” fashion show during 

Fashion Market, isn’t the only brand using T-shirts as an 

incubator for a faltering contemporary business. 

Minden Chan, a Los Angeles–based designer who, four seasons 

ago, morphed his eponymous contemporary sportswear 

collection into a T-shirt collection, said T-shirts were never a 

significant part of his business before the recession. “I had one 

or two basic T-shirts,” he said. His collection—which sold in 

retailers such as Barneys New York, Fred Segal, Steven Allan 


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Whitley Kros 

and Harvey Nichols—was mostly devoted to tailored wovens, 

crisp blazers, silk dresses and luxe outerwear. But when the recession 

hit, demand for his designs, which were at the upper 

levels of contemporary pricing, dried up. “Fewer stores were 

buying the more expensive items—and, at that time, that was 

our focus,” Chan said. T-shirts, despite being underrepresented 

in his collection, became the focus. 

With 10 to 15 styles per season and wholesale prices ranging 

from $35 to $65, Chan found that T-shirts opened up his 

distribution and helped him forge relationships with new stores. 

Now, Chan is making moves to cash in on the success of his 

T-shirts. 

“The goal is to become a full collection again,” he said. 

For Spring 2011, Minden Chan grew to include lightweight 

cashmere sweaters and slim blazers, timing their introduction 

to coincide with what Chan perceives as a slowly recovering 

contemporary market. Fall 2011 will see the addition of more 

cashmere layering pieces and novelty blazers. Eventually, Chan 

plans to introduce trousers and dresses and phase out some of 

his focus on T-shirts. “I am already seeing retailers buying the 

more expensive things. The cashmere has been a bright spot 

for us, and that is quite encouraging,” he said. Madison, which 

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carries Minden Chan, placed a bigger order for the 

brand’s sweaters than for its T-shirts for Spring, Goldstein 

confirmed. 

The brand that T-shirts built 

Like James Perse and Ella Moss before them, 

Los Angeles–based Kain Label is using T-shirts as a 

launching pad for its expansion into a full contemporary 

collection. 

The brand, co-founded by sisters Melanie and 

Amanda Kain in 2008 as a four-piece T-shirt collection, 

has been steadily growing its offerings and distribution. 

Spring 2011 marks Kain Label’s latest and 

greatest strides into the realm of a full lifestyle brand. 

The season features a deeper selection of matte jersey 

dresses, open-weave knits, and the introduction of 

chiffon and linen terry fabrications for a variety of silhouettes, 

Melanie Kain said. “2011 is a big turning point 

for us. For Fall 2010 we added cashmere and merino wool and 

got a great response. We’re gaining confidence.” 

The brand’s dramatic growth was made possible by the 

strength of its T-shirt business. “They’re our workhorses,” Kain 

said. Sold online at Net-a-porter.com and Shopbop.com as 

well as specialty retailers and majors nationwide, Kain Label 

has “truly defied the [down] economy,” Kain said. “It turns out 

that T-shirts have been the Holy Grail,” she joked, referring 

to T-shirts helping a company thrive during a recession. “We 

didn’t know what we had when we started.” 

Quality control for each added category is a big focus for 

the brand, which produces domestically. The biggest challenge, 

however, has been pacing the brand’s growth with the goal of 

creating long-term success, Kain said. “We stayed small for a 

really long time. It was a tough balance to grow without blowing 

out our distribution and avoid being trendy or a one-hit wonder.” 

Now with retailers readily buying new and pricier categories 

from Kain Label, it appears that diligence is paying off—and, 

possibly, just in time. Madison’s Goldstein said she has begun 

to notice a subtle shift away from T-shirts. “Women are beginning 

to look for something a little more special than a T-shirt,” 

she said. ● 

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Designer/Retail/Offi ce/ 

Showroom/Sherman Oaks/ 

Charming Rick Pallack Building 

Beautiful Street So. of Blvd. 

@ 405 & 101 freeways 

Call: Josh Breaux 818-380-5211 

Position Available 

Hudson Jeans is presently looking for the following 

positions for our corporate office in Commerce, CA. 

ASSOCIATE DESIGNER 

Responsibilities include line sheets, tech sketches, development 

of new styles, cutting and tracking tickets, as well 

as creating artwork. 

Experience: Minimum 3-5 years 

Software requirements: Excel, Illustrator, Photoshop 

FIRST PATTERNMAKER 

Responsibilities include creating 1st patterns, 

draping/ computer, issue muslin first to fit & track, 

creating target specs on charts, and updating information 

on shared drives. 

Categories: Women’s/Men’s, denim & sportswear 

Experience: Minimum 3-5 years 

Software requirements: Gerber 

DESIGNER 

Seeking creative individual to hand sketch in ALL 

categories. Responsibilities also include checking tech 

sketches, passing details of sketches to patternmakers, 

sourcing and buying for first sample, and obtaining 

sewing cost for ALL styles. 

Experience: 5+ years 

Software requirements: Excel, Illustrator, Photoshop 

For immediate consideration please e-mail your 

resume along with salary requirements to 

recruitment@hudsonjeans.com. 

Production Sewer Needed 

Established company looking for a skilled production 

sewer with experience in private label fit samples 

and all aspects of production quality sewing. 

Must be detail oriented and able to communicate 

well with pattern makers and design team. 

First thru Production Pattern Maker 

Looking for a pattern maker who is able to hit 

the ground running in our busy design room. 

Must have experience with Junior trend pattern 

making, computer experience not mandatory. 

Please email resumes to Julie@mimichica.com 

or fax to (323) 264-9274 

Associate Designer 

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individual to collaborate in all areas of design and 

collection process. Individual should be self-moti- 

vated with a strong sense of urgency and excellent 

follow up skills. Good color sense and detail. 

Proficient in Excel, Illustrator and PhotoShop. 

Fax resumes, references and flat sketches to: 

(323) 277-6830 or email to 

Resumes@karenkane.com 

WAREHOUSE DISTRIBUTION 

CLASSIFIEDS 

P 213-627-3737 Ext. 278, 280 

F 213-623-1515 

Position Available Position Available 

A denim company in the Los Angeles area is 

looking for the following position to be filled: 

Sample Room Manager 

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women's and men’s denim product 

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while monitoring the sample development 

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garments 

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and hand sewing 

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embellishments, etc. 

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construction from concept through to bulk 

production 

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according to the established fit & quality standards 

as well as complying with cost specification 

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internal team and contractors 

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and working under pressure 

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simultaneously 

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For immediate consideration please e-mail your 

resume with salary requirements to 

denimone1@hotmail.com. 

Tech Designer / Design Assistant 

Fashion Design Degree. 4-5 years of experience 

( Denim) Computer Skills is a Must: Excel, Word, 

Illustrator, Photoshop (no exceptions they need to be up 

to date with all the programs) Will do mainly Tech 

packs........From Beginning to end Will Assist Design on 

all aspects of development when needed. 

*They need to know about patterns 

*They need to know about construction 

*They need to know about Washes 

*They need to know about Hardware (Tacks and Rivets) 

Knowledge of the entire line completion is a must 

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under pressure at a fast pace. They also need to be able 

to think on their own.........I don't have the time explain 

things step by step. Fast learners. 

Please fax your RESUME AT (323)389-0663 

Attention Human Resources. 

SALES DIRECTOR FOR 

MEN WOVENS LINE 

We are launching a new men wovens line and we 

need to build our sales team. We need: 

o Someone who knows how to build a sales force 

from the beginning. 

o Someone reliable and driven who has a strong 

customer base in men wovens with boutiques, 

chains and department stores and 

o Someone who has a great knowledge of 

showrooms nationwide. 

Please email resume to Laetitia Allouche, 

laetitia@jjaconsulting.net 

Call 213-627-3737 x280 to advertise 

To advertise in 

the Directory of Professional Services 

& Business Resources 

call June 213-627-3737 x250 

or E-mail: june@apparelnews.net 

www.apparelnews.net 

MEN'S WOVEN & KNIT PRIVATE LABEL CO. 

seeks the following positions: 

Pre-Production Coordinator 

This is a full time position. Candidate must have a 

minimum of 5 years experience. Strong knowledge 

of fittings, specs and garment construction. Coordinate 

and follow up on technical packs. Responsible 

for final preparation and construction of production 

submission. 

Technical Designer and 

Patternmaker Manager 

This is a full time position needed for import & private 

label. Preferred 5 yrs exp. in garment con-struction & 

spec creation. Coordinates all aspects of preproduction. 

Ensure on time delivery of sam-ples. 

All candidates must be a strong team player. Must 

have excellent written and verbal skills. Proficient 

in Microsoft Office, Photoshop and Adobe Illustrator.Optitex 

Preferred. Knowledge of Target & Kohls 

processes a plus. Excellent salary plus bonus. 

For qualified candidates, please email resume 

to ownedbrands@gmail.com 

Leading Junior Apparel Co. seeks 

SENIOR DESIGNER to launch a 

Missy sportswear & dress division. 

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Missy market designing wovens & knits. 

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tions & be highly motivated. 

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skills & able to multi task. 

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necessary 

Email resume to Eran@secretcharm.com 

FIRST PATTERNMAKER 

Innovative designer, Raquel Allegra, seeks qualified full 

time first patternmaker. Must have min of 5 yrs exp, able 

to work proficiently in jerseys, knits and wovens. Looking 

for candidate with strong draping and construction skills 

who is able to think creatively and outside the box, work 

independently to meet deadlines, work closely with 

sewers and oversee the sample room. 

Must be Gerber proficient. 

Fax Resume to Human Resources: 

213 – 624-5858 

Associate Designer 

K. Bell, a leader in the Hosiery Industry since 1979, is 

looking for a creative & innovative Designer with 2-3 yrs 

of exp. Candidate must be highly creative, have strong 

computer skills, & excellent sense of color. Duties will 

include knit design projects & sample approvals. 

Fashion/Graphic/Textile Degree, proficiency in 

Adobe Illustrator is required. 

For consideration please submit resume, com- 

puterized cad jpegs & salary history to design- 

jobs@kbellsocks.com. No relocations please. 



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Production Patternmaker 

(First through Production) 

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Graphic Designer 

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Production Artist 

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For confidential consideration, please fax 

resume and salary history to: (818) 909-9206 

We will contact only those individuals 

selected for further consideration. 

Satab Rubans, �� 

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Please contact Arthur Klein at Satab America 

Email: AKlein@satab.com 

Marking & Grading 

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Email resume to 55699five@gmail.com 



FOREVER 21 HEADQUARTERS 

Los Angeles, California 

Forever 21 is one of the most dynamic and rapidly 

growing retailers in the fashion industry, currently 

operating more than 450 stores around the world. 

Dedicated to building a passionate, driven team, 

we offer our employees excellent benefits and ex- 

citing work atmosphere! 

Import Production Coordinator 

Required Skills and Qualifications: 

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Job Position Roles and Responsibilities: 

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Denim Technical Designer 

Required Skills and Qualifications: 

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For immediate consideration email resumes to 

corporatecareers@forever21.com Pls. visit our 

Forever 21 website for additional openings & 

positions. 

LA Store Manager Job Description 

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CANDIDATES MUST: 

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Email resume to: melissa@trinaturk.com 

Admin Assistant 

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Fax 323.517.2001 

Fabric Tech 

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Senior Designer with Bottoms Focus 

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Email resume and salary requirements to: 

debra@sanctuaryclothing.com 

Director of Production 

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Email resume with salary requirements 

to: ken@sanctuaryclothing.com 

East Coast Sales Manager 

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Email resume to : 

Erica@sanctuaryclothing.com 

TECHNICAL DESIGNER 

Organized, detail oriented & very technical w/a min. of 

2 yrs. exp. Must have a good sense of fit, denim construction 

knowledge a must. Patternmaking knowledge a plus. 

Daily duties consist of working w/ customers in developing 

new styles, fittings & communicating w/factories. This 

person will also assist in all aspects of pre-production. 

Must know MS Excel & MS Word. 

PRE-PRODUCTION/PRODUCTION ASSISTANT 

Strong self motivated person w/a min. of 2 yrs. exp., 

highly organized, detail oriented, great attitude. Denim 

exp. a must. MS Excel, MS Word & MS Outlook knowledge 

required. AIMS knowledge a big plus. Good sense 

of urgency, multi task & team player. This person will help 

in all aspects of pre-production & production. 

We offer an ideal environment for motivated, 

quality focused professionals eager 

for success. 

EMail Resume To: thrdept@yahoo.com 

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COSTING SPECIALIST/Tech Pack Coordinator 

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We offer a great working atmosphere, 

competitive benefit package. Qualified exp. 

candidates fax resumes to 626-934-5201 or 

email to HR@swatfame.com 

www.apparelnews.net


Well-established Hosiery Company located in La 

Puente is seeking an experienced full time Sales 

Rep/Merchandiser/Sourcing Coordinator. 

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Tel.626.855.3200 Fax.626.855.3208 

E-mail: linda@soxnetinc.com 

Customer Service 

Looking for experienced individual with wholesale apparel 

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Please send resume to thaod@alstyle.com 

Mid West and West Coast Sales Representative 

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Please email resume and cover letter to: 

fcgc@gmail.com 

DESIGNER 

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Please fax resume to: 714-898-0904 

Costing 

Technician 

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industry experience 

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FAX (323) 927-1765 

Sample Sale 

Positions Wanted 

Cutter 

Needed specialty in 

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Please call Sue 

949 232 6258 

Lourdes Chavez Couture Sample Sale 

Dresses starting at $50 (retail $1500) 

Suiting starting at $100.00 (retail $2500) 

All European Fabrics size 6 

November 26,27,28 

2170 E. Anderson St, Vernon CA 90058 

323-587-8887 

DESIGNER, PATTERN MAKER, SAMPLE MAKER 

FREELANCE 

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Ph. 626-792-4022 

FREELANCE PATTERNS 

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�� 909-610-0750 

35 Yrs. Exp. 

�� patterns� 

samples� �� 

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Christin 213-627-9191 

Denim freelance pattern 

specialist. �� 

computer pattern maker spe- 

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�� 909-539-3583 

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Advertise Your Patternmaker & 

Samplemaker 

POSITIONS HERE 


Freelance Cad Artist 

Need individual to work in house on artwork 

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Email resume to: colleen@zeloufwest.com 

SALESMAN for BOTTOM PRODUCTS 

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imported and domestic garment products is expanding its 

line to include all about bottom products (but not 

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Please email resume to: suzette@jakesusa.com 

Casablanca Bridal 

Leading Orange County based Bridal Gown 

�� Assistant Bridal 

Designer �� 

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Please email resumes and salary history to: 

Starr@casablancabridal.com 

Denim Pattern Maker 

1st- Production 

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Please email resume to denimapp@gmail.com 

Major Retail Stores Sales Representative 

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experienced independent sales rep for major retail chains 

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Please email resume to: chainrep@gmail.com 

DEMIN PATTERN- 

MAKER FIRST- 

PRODUCTION 

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RESUME TO 

RSKSUNG@ 

HOTMAIL.COM 

Positions Wanted 

DESIGNER, PATTERN MAKER, SAMPLE MAKER 

Experienced Pattern 

Maker� �� 

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Paulo 323-314-0706 

paulorosas6@ 

hotmail.com 

FREELANCE PATTERNMAKER 

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Dwntn Location 

M.O.D. 818-679-2007 

Wanted 

Missy Clothing 

Line Designer 

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Please fax or 

email resume to: 

323-232-3555 

Helen@iccollection. 

com 

Tag Studio 

Pattern Design Service 

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tagstudio.biz 

Monica Houlihan 

415-664-2408 

Handbags & Accessories 

Innovative Designer 

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Development 

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Call Rosalind 626-398-3760 

Advertise Your 

Positions Here 

Business Space Avail. 

FOR LEASE 

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Call: Mike 818-209-7744 

1st Pattern Maker / 

Production 

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Fax Resume & Salary history to 213.747.9311 

or email: hectorg@moniquelhuillier.com 

CONTROLLER/ FULL CHARGE BOOKKEEPER 

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Please email resumes to: Betsee Isenberg 

info@10eleven.com 

Technical Designer 

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swimwear importer with an immediate opening for 

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ability to work independently on multiple projects 

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Send Resume w/salary history to: 

rbowwestp2@aol.com 

LOOKING FOR A NEW CAREER? 

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Email your info to newfabricrep@gmail.com 

in confidence. 

Technical Designer 

Denim company seeks proactive candidates for 

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Please email resume to denimapp@gmail.com 

Production 

Pattern Maker 

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Please fax resume to 

323-277-1467 attn 

Human Resources 

WE BUY FABRIC! 

Excess rolls, lots, sample 

yardage, small to large qty's, 

ALL FABRICS! 

fabricmerchants.com 

Steve 818-219-3002 

Close Outs 

APPAREL 

CLOSEOUTS 

WANTED 

We buy it all!! 

Call Alex or Peter 

213-749-7629 

mgwebuy@jps.net 

We Buy 

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Overstock 

480-612-2886 

tensbums@cox.net 

Fabrics Wanted 

Production women’s 

Swimwear 

Patternmaker 

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and grading ability 

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anne@sunsetsinc. 

com 

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Sally’s Fabrics 

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310-930-4765 

323-780-1010 

sallys_fabrics@yahoo.com 

WE NEED SILKS - 

WOOLS & OTHER 

NATURAL FABRICS 

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213-489-1732 

Fit Models Avail. 

Size 8 

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madonnafowler@ 

yahoo.com 

Cell/Text 818-415-4740 

To place ads call 213-627-3737 

Ext. 280 Fax 213-623-1515 

E-mail: jeffery@apparelnews.net 


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