05.04.2013 Views

22_CAN122807lettersi.. - California Apparel News

22_CAN122807lettersi.. - California Apparel News

22_CAN122807lettersi.. - California Apparel News

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

NEWSPAPER 2ND CLASS<br />

<strong>Apparel</strong><strong>News</strong><br />

Plus-Size Designers<br />

Fill the Sizing Gap<br />

By Robert McAllister<br />

TECHNOLOGY EDITOR<br />

Some of <strong>California</strong>’s plus-size designers are finding<br />

new opportunities beyond their target customers—and<br />

they are adjusting their sizing below traditional plus-size<br />

boundaries.<br />

The plus-size segment traditionally has addressed sizes<br />

14 and up, but a group of young <strong>California</strong> companies is<br />

bringing those sizes down a notch to address a changing<br />

marketplace.<br />

San Francisco–based Igigi will lower size offerings to<br />

12 for January deliveries. Santa Ana, Calif.–based Svoboda<br />

expanded into a size 12 last season, and Anaheim,<br />

Calif.–based Kiyonna Clothing made the move a few<br />

years ago.<br />

These companies have found a gap between what mainstream<br />

manufacturers and retailers offer and what the<br />

plus-size market offers. Typically plus sizes are graded<br />

proportionally larger than misses sizes, according to designer<br />

Jessica Svoboda, who said there is also a vanity aspect,<br />

which means a plus size 14 tends to run larger than<br />

a misses size 14.<br />

Plus Size page 5<br />

2007 in Review<br />

It was a year of both the mega-deal and the quiet merger.<br />

7 For All Mankind sold for $775 million and American<br />

<strong>Apparel</strong> for $774 million, while Chicago menswear<br />

company Hartmarx quietly swooped in and bought its<br />

third Los Angeles label, Monarchy.<br />

Private-equity company Veronis Suhler Stevenson<br />

picked up MAGIC Marketplace parent Advanstar<br />

Communications for about $1.14 billion. And Fashion<br />

Coterie parent ENK International bought WSA Global<br />

Holdings, the producer of the biannual World Shoe Association<br />

show, for an undisclosed amount.<br />

<strong>California</strong>’s minimum wage increased, as did employers’<br />

health-care costs and lawmakers’ attempts to correct<br />

the state’s health-care system.<br />

Gap shuttered its Forth & Towne baby-boomer concept<br />

business, and Pacific Sunwear exited its One Thousand<br />

Steps shoe concept and began to look for ways to<br />

get out of the urban market by exploring opportunities for<br />

its demo stores.<br />

Christian Audigier and the owners of Ed Hardy artwork<br />

fought over royalties, and Paul Frank Industries<br />

and Paul Frank Sunich fought over the Paul Frank name.<br />

The Year in Review begins on page 8.<br />

Inside:<br />

Technology … p. 3<br />

Surf Report … p. 6<br />

What’s Checking … p. 7<br />

www.apparelnews.net<br />

Where fashion gets down to business SM<br />

THE VOICE<br />

OF THE<br />

INDUSTRY FOR<br />

63<br />

years<br />

$2.95 ($3.50 OUTSIDE CALIFORNIA) VOLUME 63, NUMBER 55 DECEMBER 28, 2007–JANUARY 3, 2008<br />

<strong>California</strong> Couture<br />

Fashion shows and the glamorous madhouse images<br />

they conjure up are great for building buzz. But some Los<br />

Angeles–based couture designers are turning the idea of<br />

the fashion show on its head to showcase their designs<br />

better and close sales.<br />

On a sunny afternoon in December, a dozen well-to-do<br />

women gathered in designer Lloyd Klein’s couture atelier<br />

in Los Angeles for an intimate fashion show. Guests sipped<br />

champagne and nibbled fancy cookies while models strutted<br />

down a small catwalk in couture evening gowns, Klein’s<br />

LLOYD KLEIN<br />

L.A. Designers Use Personal Touch to Inspire Sales<br />

By Erin Barajas<br />

MANUFACTURING EDITOR<br />

“best of” and red-carpet favorites, and a new collection of<br />

sexy knitwear.<br />

Klein, who greeted his guests after the show and<br />

discussed the finer points of his gowns, said these tiny<br />

gatherings have become indispensable to his business.<br />

“We got the idea to do monthly fashion shows in-house,<br />

and now they have become part of our protocol. They are<br />

such a success,” Klein said.<br />

Launched in October in collaboration with the Costume<br />

Council of the Los Angeles County Museum<br />

Couture page 6<br />

VOLKER CORELL


ENK Announces Acquisition of WSA <strong>California</strong><br />

ENK International, the New York<br />

trade-show organizer whose shows include<br />

Fashion Coterie, Intermezzo Collections,<br />

Sole Commerce, Accessories Circuit,<br />

Brighte Companies and Blue, announced<br />

its acquisition of WSA Global Holdings,<br />

the producer of the biannual World Shoe<br />

Association show and its luxury showwithin-a-show,<br />

The Collections at WSA.<br />

WSA Global Holdings, based in Encino,<br />

Calif., provides marketing services for the<br />

footwear and accessories market and produces<br />

WSAToday, a trade publication, and<br />

WSAToday.com.<br />

Financial terms of the deal were not disclosed.<br />

Elyse Kroll, founder and chairman<br />

of ENK, and Luis Padilla, ENK’s president,<br />

will remain with the company. Skip Farber,<br />

WSA’s chief executive, and Diane Stone,<br />

WSA’s chief operating officer, will also retain<br />

their posts.<br />

“We consider the combination of these<br />

two great companies to be the perfect storm<br />

of ‘best in class’ leadership and marketing<br />

in the fashion trade-show industry. We are<br />

very excited about the growth opportunities<br />

for this combination,” said Theodore J.<br />

Forstmann, a senior partner at Forstmann<br />

Little & Co., which in 2006 purchased a<br />

majority stake in ENK. Kroll remains a principal<br />

shareholder with the company.<br />

In a statement, Kroll said the combined<br />

ENK-WSA company would focus on accelerating<br />

its growth. “The strength of the ENK<br />

and WSA brands and the value we bring to<br />

our customers provide many avenues for<br />

growth, and we intend to leverage this remarkable<br />

platform to significantly grow the<br />

business while maintaining continuity and<br />

stability of our valuable customer relationships,”<br />

she said.<br />

Forstmann Little owns IMG Worldwide,<br />

the entertainment and media company that<br />

produces Mercedes-Benz Fashion Week<br />

in New York and Los Angeles. Kroll said<br />

the new ENK-WSA company will collaborate<br />

with IMG’s IMG Fashion division on<br />

several projects.<br />

ENK was founded in 1981 by Kroll and<br />

2 CALIFORNIA APPAREL NEWS DECEMBER 28, 2007–JANUARY 3, 2008<br />

produces nine fashion and accessories trade<br />

shows. The 59-year-old WSA Show is one of<br />

the largest footwear and related accessories<br />

shows in the world. Its twice-yearly show in<br />

Las Vegas attracts more than 36,000 attendees<br />

and nearly 1,600 exhibitors.—Erin Barajas<br />

Revamped Vuitton Opens<br />

at Hollywood & Highland<br />

The influence of French luxurygoods<br />

company Louis Vuitton<br />

might loom larger over Hollywood.<br />

On Nov. 21, it held an exclusive<br />

cocktail party to celebrate an expansion<br />

and remodeling of the Louis<br />

Vuitton store at the Hollywood<br />

& Highland shopping center.<br />

Hollywood & Highland’s new<br />

Louis Vuitton is 4,000 square<br />

feet—about triple the size of the<br />

retail center’s first location for the<br />

iconic brand, according to Shaul<br />

Kuba, the principal of Los Angeles–based<br />

CIM Group. The real<br />

estate company owns Hollywood<br />

& Highland, and Louis Vuitton<br />

has been a Hollywood & Highland<br />

tenant since 2004. There are<br />

19 Louis Vuitton stores in <strong>California</strong>.<br />

The new store is located on the center’s<br />

first floor, and it took two spaces that were<br />

formerly occupied by Kelly’s Coffee &<br />

Fudge and Swarovski stores.<br />

The new store will include an expanded<br />

luggage area and offer men’s and women’s<br />

shoes, jewelry and sunglasses. Kuba said<br />

that the store is patronized by tourists as<br />

well as Los Angeles fashionistas. Iconic<br />

LUXE: Louis Vuitton celebrated the expansion of its<br />

Hollywood & Highland store on Nov. 21.<br />

European brands are among the toughest<br />

to sign as a tenant, Kuba said. However,<br />

more European retailers will be moving<br />

into CIM Group properties across the<br />

street from Hollywood & Highland.<br />

A two-level, 17,000-square-foot Zara<br />

store is scheduled to open by fall 2008<br />

at nearby 6904 Hollywood Blvd. A<br />

12,000-square-foot H&M will open in<br />

Spring 2008 at 6914 Hollywood Blvd.<br />

—Andrew Asch<br />

Lyon Mode City,<br />

Interfilière Move to Paris<br />

The Lyon Mode City and Interfilière<br />

trade shows are moving to Paris.<br />

The beachwear, lingerie and fabric trade<br />

shows, which have been held in Lyon,<br />

France, for nearly 20 years, will be held<br />

Sept. 6–8, 2008, at the Paris Expo at Porte<br />

de Versailles in Paris. Eurovet, organizers<br />

of the Lyon shows, as well as sister show<br />

Le Salon International de la Lingerie,<br />

held in Paris, has chosen the new venue to<br />

renew, refocus and ensure the future of the<br />

event. The decision to move the show came<br />

after several major French lingerie brands<br />

dropped out of the exhibitor lineup in Lyon<br />

over the past two years.<br />

While the Lyon show has always attracted<br />

half as many brand buyers as its Paris counterpart,<br />

visitor numbers have decreased over<br />

the last two editions of the show because of<br />

the absence of leading industry players, according<br />

to Florence Mompo, communication<br />

and visitors marketing director for the<br />

lingerie division of Eurovet. In response,<br />

Mompo said, the show is planning a significant<br />

transformation immediately. The show<br />

will emphasize its strengths: innovation,<br />

creation, fabrics, luxury and beachwear,<br />

Mompo said.<br />

By relocating the show to Paris, visitors<br />

will be able to also attend other trade shows<br />

held concurrently in Paris, including readyto-wear<br />

trade shows Prêt à Porter and Atmosphere<br />

D’ete. Organizers will emphasize<br />

the value of European design in a bid<br />

to encourage brands to return as exhibitors.<br />

In addition, the show will launch a new segment<br />

called “Sportiv,” which will combine<br />

ladieswear, fashion and sportswear.<br />

Going forward, show organizers will look<br />

into shifting the show dates from early September<br />

to late June or early July, Mompo<br />

said.—N. Jayne Seward<br />

Week In Review<br />

Salary boost. Starting Jan. 1, <strong>California</strong>’s<br />

minimum wage hits $8 an hour, a<br />

6.7 percent increase from the previous<br />

minimum wage of $7.50. Employees who<br />

are exempt from overtime pay now have<br />

their minimum monthly salary pegged<br />

at $2,733.33 a month, up from $2,600.<br />

Businesses must update their <strong>California</strong><br />

employer posters to reflect the new<br />

minimum-wage increase and comply<br />

with state and federal laws. Beginning<br />

Jan. 1, San Francisco’s minimum wage<br />

will be $9.36 an hour, up from $9.14.<br />

National<br />

Big blue. Cone Denim, the world’s largest<br />

denim producer, based in Greensboro,<br />

N.C., hopes to have its new denim<br />

plant in Nicaragua up and running some<br />

time in early 2008. Cone Denim recently<br />

announced it obtained a seven-year loan<br />

for $37 million from the Inter-American<br />

Investment Corp. and four co-financing<br />

banks doing business in Nicaragua to<br />

complete the project. Matt Haynes,<br />

Cone Denim’s vice president of denim<br />

manufacturing for Latin America, said<br />

the construction and start-up of the facility<br />

were underway and that production<br />

should start in the first quarter of 2008.<br />

The facility, located outside Managua in<br />

Ciudad Sandino, will be a vertical operation<br />

using state-of-the art manufacturing<br />

equipment to process raw cotton into<br />

finished fabric. When fully operational,<br />

the factory will produce 28 million yards<br />

annually and employ 850 people. Cone<br />

Denim also has plants in Mexico, Turkey<br />

and India, with an expansion project<br />

underway in China.<br />

Success tips. Retailers with wellstocked<br />

shelves and a customer-friendly<br />

return policy tended to fare better<br />

than other retailers during the holiday<br />

season, according to accounting firm<br />

KPMG. In a phone survey, the accounting<br />

firm noted that 76 percent of customers<br />

said their spending decisions<br />

were influenced most by when a store<br />

had the item they expected while 58<br />

percent said the store’s return policy<br />

was a major factor.<br />

International<br />

Watchful eye. Vietnamese apparel<br />

manufacturers have hired a U.S. law<br />

firm to help them deal with any antidumping<br />

charges brought by the U.S.<br />

government in 2008. Sidley Austin LLP,<br />

a worldwide law firm headquartered in<br />

Chicago, will help Vietnamese apparel<br />

makers legally fight any antidumping<br />

charges surrounding five apparel<br />

categories: shirts, trousers, sweaters,<br />

underwear and swimwear. The U.S. Department<br />

of Commerce has been watching<br />

apparel imports from Vietnam since<br />

January 2007 to make sure the country<br />

isn’t dumping goods at below-market<br />

prices. Monitoring of goods will take<br />

place until at least Jan. 19, 2009, when<br />

President Bush leaves the White House.<br />

In its first biannual review in July, the<br />

U.S. government found there was insufficient<br />

evidence for antidumping action.<br />

To pay for Sidley Austin’s services, the<br />

Vietnam Textile and <strong>Apparel</strong> Association<br />

will ask all firms to pay a .01 percent<br />

fee on all its estimated export business<br />

to the United States.<br />

Quote of the Week<br />

The surge at the beginning of the season<br />

and the surge at the end of the season definitely<br />

resulted in the modest growth that<br />

we saw. If we didn’t have those surges,<br />

it would have been a negative story.—<br />

Michael McNamara, vice president of<br />

research and analysis for MasterCard<br />

Advisors, in a Wall Street Journal story<br />

about holiday shopping


Technology<br />

PTC Brings Its PLM Knowledge Westward<br />

By Robert McAllister<br />

TECHNOLOGY EDITOR<br />

The apparel industry is starting to embrace PLM<br />

(product lifecycle management) technology, and that has a<br />

bandwagon of vendors from all parts of the country courting<br />

West Coast manufacturers, retailers and importers.<br />

One of the market leaders, Needham, Mass.–based PTC,<br />

held a “knowledge forum” Dec. 11 at the Viceroy Hotel in<br />

Santa Monica, Calif., to help potential users understand<br />

PLM better. While PTC is based near Boston, it does have<br />

three West Coast offices.<br />

PTC’s vice president of vertical product strategy, Kathleen<br />

Mitford, and Kurt Salmon Associates Senior Manager<br />

Jeremy Rubman presented the daylong presentation, which<br />

was attended by company representatives from Liz Claiborne<br />

and Patagonia, among others.<br />

PLM helps manage pre-production processes from<br />

design to shipping via the Internet and a central database<br />

that keeps designers on the same page with factories, agents<br />

and others within the supply chain.<br />

The technology is helping companies speed up production<br />

and save time and money. But finding a vendor at a time<br />

when companies are lining up to present their pitches is a<br />

challenge. In most cases, PLM also requires companies to<br />

change portions of their business methodologies, and that<br />

has also been a big challenge.<br />

PTC executives tried to allay some of the fears. First, Mitford<br />

emphasized that the benefits outweigh any initial hardships but<br />

warned that companies should use PLM to support objectives,<br />

including line planning, design or vendor collaboration.<br />

PLM does work, said Mitford. It’s not another pie-in-the-sky<br />

technology that companies have come across in the past. The<br />

latest PLM maxim is that it offers a single version of the truth.<br />

In line planning, for example, everyone sees the same history of<br />

sales performance and trend analysis. As a result, redundancies<br />

are avoided and more time can be spent on new lines.<br />

The same works for design. There’s one line plan with clear<br />

direction. When changes are made, the system automatically<br />

updates line sheets and spec sheets so the designer doesn’t have<br />

to do it manually. PTC’s system also feeds directly into Adobe<br />

Illustrator so designers can work with a tool they are familiar<br />

with.<br />

“Sophisticated companies open up their systems to the<br />

supply chain and create and collaborate as a result,” Mitford<br />

said, adding that more apparel companies have their design<br />

teams spread across different offices.<br />

Rubman went on to explain the paradox of the apparel<br />

industry, using a simple Beijing Olympics<br />

T-shirt from one of PTC’s clients as an<br />

example. A T-shirt appears simple to produce,<br />

but in actuality it could have more than<br />

1,000 variations of product specs made up<br />

of multiple colorways, sizes, size categories,<br />

factories and distribution regions.<br />

Rubman said PTC has an Excel-based<br />

user interface to give users familiarity when<br />

creating the tech packs required for the<br />

T-shirt example as well as all garments.<br />

“PLM’s broad configuration can snowball.<br />

You have to lay a road map and align your<br />

strategy with what PLM can do,” Rubman www.avenue.com<br />

said.<br />

At the same time, he said, PLM can go beyond<br />

expectations.<br />

“Look beyond product justification. Leverage what your<br />

suppliers know,” he said.<br />

In addition, Rubman emphasized that PLM is a processbased<br />

system.<br />

“Everybody cuts an order the same way. You have to<br />

focus your requirements on how you are different. PLM can<br />

support your business and become a tool kit to build around<br />

your organization.”<br />

Avenue.com Overhauls E-Tail Platform<br />

Pleasanton, Calif.–based Mercado Software has<br />

installed a new navigation engine for Rochelle Park, N.J.–<br />

based Avenue.com, which markets plus-size apparel for<br />

women through its e-commerce site and about 400 bricksand-mortar<br />

stores.<br />

Avenue.com is using Mercado’s On Demand platform,<br />

a hosted system intended for small- to medium-sized<br />

companies. It’s the same one that Mercado clients Macy’s<br />

and Guess? Inc. use, but it’s configured for smaller<br />

operations and has a lower price tag.<br />

It features relevant<br />

and merchandised search<br />

and navigation results<br />

and rankings, linguistic<br />

support (synonyms, spelling<br />

correction and stemming),<br />

more than 20 industry<br />

domain dictionaries, metricsdriven<br />

merchandising tools,<br />

a rules engine managed by<br />

business users, and reports<br />

with integrated data and<br />

metrics.<br />

Julie Daly, president of the<br />

Avenue’s “Shop at Home”<br />

division, said the company has experienced an increase in<br />

sales conversions, which is the ratio of browsers who make<br />

a purchase.<br />

“We monitor the search terms used by our customers<br />

and then generate special promotions to fulfill those needs.<br />

For example, our Web analytics indicated that a large<br />

number of customers were searching for bras, so we used<br />

Mercado to quickly develop and present campaigns to meet<br />

these customer interests,” Daly said.<br />

For more information, visit www.mercado.com.■<br />

DECEMBER 28, 2007–JANUARY 3, 2008 CALIFORNIA APPAREL NEWS 3


4 CALIFORNIA APPAREL NEWS DECEMBER 28, 2007–JANUARY 3, 2008<br />

Major <strong>Apparel</strong> Importers’<br />

Association to Meet in Los Angeles<br />

Key U.S. government officials who influence<br />

the apparel and textile import market<br />

will be speaking at a one-day meeting in Los<br />

Angeles organized by the United States<br />

Association of Importers of Textiles and<br />

<strong>Apparel</strong> (USA-ITA).<br />

USA-ITA is a non-profit group in New<br />

York that lobbies Congress on quota and<br />

tariff matters and keeps its members up-todate<br />

on import regulations.<br />

At the Feb. 15 conference, scheduled at<br />

the Omni Los Angeles Hotel, attendees<br />

can learn about U.S. Customs and Border<br />

Protection’s new apparel and textile detention<br />

policies; antidumping and countervailing<br />

duty threats on goods from China, Vietnam<br />

and other countries; new rules on prod-<br />

Calendar<br />

*Denotes local events<br />

Jan. 5<br />

*“Perfecting Fit,” a series of<br />

workshops on six Saturdays<br />

presented by Rosa Hildebrandt<br />

FBI Resource Center<br />

Los Angeles<br />

Cost: $240 for FBI members;<br />

$330 for nonmembers (for all six<br />

workshops); $40 for FBI members;<br />

$55 for nonmembers (for individual<br />

workshops)<br />

For information: www.fashionbizinc.<br />

org or info@fashionbizinc.org<br />

Jan. 6<br />

Designers and Agents<br />

Starrett-Lehigh Building<br />

New York<br />

Through Jan. 8<br />

Cost: free to the trade<br />

For information: www.<br />

designersandagents.com<br />

Accessories The Show<br />

Jacob K. Javits Convention Center<br />

New York<br />

Through Jan. 8<br />

Cost: free to the trade<br />

For information: www.<br />

accessoriestheshow.com<br />

Fame<br />

Jacob K. Javits Convention Center<br />

New York<br />

Through Jan. 8<br />

Cost: free to the trade<br />

For information: www.fameshows.com<br />

Moda Manhattan<br />

Jacob K. Javits Convention Center<br />

New York<br />

Through Jan. 8<br />

Cost: free to the trade<br />

For information: www.<br />

modamanhattan.com<br />

Jan. 7<br />

Accessorie Circuit/Intermezzo<br />

Collections<br />

Piers 92 and 94<br />

New York<br />

Through Jan 9<br />

Cost: free to the trade<br />

For information: www.enkshows.com<br />

Jan. 8<br />

*Prepare Your Brand for MAGIC:<br />

“Are You Ready for Market?”<br />

presented by Frances Harder, and<br />

“10 Easy Steps to Maximizing<br />

Your ROI at MAGIC,” presented by<br />

Melanie Wood<br />

FBI Resource Center<br />

Los Angeles<br />

9–11:30 a.m. and 1:30–4 p.m.<br />

Cost: free<br />

For information: areed@magiconline.<br />

com (RSVP in advance is required)<br />

uct safety; and how to understand the rules<br />

of the various preference programs.<br />

Speakers include Matt Priest, head of the<br />

Committee for the Implementation of Textile<br />

Agreements and the deputy assistant<br />

secretary at the U.S. Department of Commerce;<br />

Scott Quesenberry, special textile<br />

negotiator for the U.S. Trade Representative’s<br />

office; Janet Labuda, director of the<br />

textile and apparel policy and programs<br />

division of Customs and Border Protection;<br />

Julie Hughes, senior vice president of<br />

USA-ITA; and Mary Jo Muoio, president of<br />

the National Customs Brokers and Forwarders<br />

Association of America.<br />

For more information, contact USA-ITA<br />

at (212) 463-0089.—Deborah Belgum<br />

Events<br />

TALA’s Crowded House<br />

About 120 children spilled into the <strong>California</strong> Market<br />

Center Fashion Theater for the Textile Association<br />

of Los Angeles’ annual holiday party.<br />

This was the local association’s 63rd annual party,<br />

and the guests of honor were children from several local<br />

after-school programs, including the Los Angeles<br />

Boys & Girls Club, the Eastside Boys & Girls Club,<br />

the Chinatown Service Center, the Salvation Army<br />

Red Shield Community Center and two districts of the<br />

Salesian Boys and Girls Club.<br />

Organized by TALA board member Fran Sude, the<br />

party included food donated by Trimana and gifts<br />

donated by CMC tenant Mickey Lang, president of<br />

gift showroom CMA. Once again, Los Angeles Councilmember<br />

Ed Reyes provided buses to ferry the children<br />

to and from the party.<br />

The children sang Christmas carols and enjoyed a visit from Santa (TALA member Michael<br />

Goldman), who read an original story, “Harry the Horse,” before giving gifts to each child.<br />

Attorney and amateur photographer Denise Daniels took photos with plans to send<br />

copies to each after-school organization.—Alison A. Nieder<br />

*“Growing an <strong>Apparel</strong><br />

Company: How to Build a Strong<br />

Infrastructure,” presented by<br />

Dana Fried<br />

FBI Resource Center<br />

Los Angeles<br />

6–8:30 p.m.<br />

Cost: $40 for FBI members; $55 for<br />

nonmembers<br />

For information: www.fashionbizinc.org<br />

Jan. 10<br />

Surf Expo<br />

Orange County Convention Center<br />

Orlando, Fla.<br />

Through Jan. 13<br />

Cost: free to the trade<br />

For information: www.surfexpo.com<br />

Jan. 11<br />

*Los Angeles Fashion Market<br />

<strong>California</strong> Market Center<br />

The New Mart<br />

Cooper Design Space<br />

Gerry Building<br />

Los Angeles<br />

Through Jan. 15<br />

Cost: free to the trade<br />

For information: www.<br />

californiamarketcenter.com<br />

www.newmart.net<br />

www.cooperdesignspace.com<br />

www.gerrybuilding.com<br />

Submissions to the calendar should be faxed to the Calendar Editor at (213) 623-5707. Please include the event’s name, date, time,<br />

location, admission price and contact information. The deadline for calendar submissions is the Tuesday prior to Friday publication.<br />

Inclusion in the calendar is subject to available space and the judgment of the editorial staff.<br />

POSTMASTER: Send address changes to: CALIFORNIA APPAREL NEWS, Customer Service, 100 E. Pine St., Suite 606,<br />

Orlando, FL 32801. CALIFORNIA APPAREL NEWS ® : (ISSN 0008-0896) Published by MnM PUBLISHING CORP. APPAR-<br />

EL NEWS GROUP Publishers of: <strong>California</strong> <strong>Apparel</strong> <strong>News</strong> ® , Market Week Magazine ® , New Resources ® , Water wear ® ,<br />

New York <strong>Apparel</strong> <strong>News</strong> ® , Dallas <strong>Apparel</strong> <strong>News</strong> ® , <strong>Apparel</strong> <strong>News</strong> South ® , Chicago <strong>Apparel</strong> <strong>News</strong> ® , The <strong>Apparel</strong><br />

<strong>News</strong> (National), Bridal <strong>Apparel</strong> <strong>News</strong> ® , Southwest Images ® , Stylist ® and MAN (Men’s <strong>Apparel</strong> <strong>News</strong> ® ). Properties of<br />

MnM PUBLISHING CORP., <strong>California</strong> Market Center, 110 E. Ninth St., Suite A777, Los Angeles, CA 90079, (213) 627-3737.<br />

©Copyright 2007, 2008 MnM Publishing Corp. All rights reserved. Pub lished weekly except semi-weekly first week of January,<br />

second week of July and first week of September. Periodicals Postage Paid at Los Angeles, CA, and addition additional<br />

entry offices. The publishers of the paper do not assume responsibility for statements made by their advertisers in business<br />

competition. Opinions expressed in signed editorial columns or articles do not necessarily reflect the opinions of the publishers.<br />

Subscription rates: U.S.: 1 year, $89; 2 years, $140. Canada: 1 year, $135. Foreign: $180 U.S. funds (1-year subscription<br />

only). Single-copy price $2.95 ($3.50 outside <strong>California</strong>). Send subscription requests to: <strong>California</strong> <strong>Apparel</strong> <strong>News</strong>,<br />

Customer Service, 100 E. Pine St., Suite 606, Orlando, FL 32801. For customer service, call toll-free (866) 207-1448.


Plus Size<br />

Continued from page 1<br />

“It’s really been demand fueling this,”<br />

said Kim Camarella-Khanbeigi, designer<br />

and owner of Kiyonna Clothing, which last<br />

month launched a retail store in Anaheim.<br />

“A customer who can’t fit into a size 12 at<br />

The Gap is likely going to fit into our size<br />

12.”<br />

Most national retailers<br />

are not addressing the<br />

plus-size market in a big<br />

way, even though it has<br />

grown into a $32 billion industry.<br />

American Eagle,<br />

for example, sells XXL and<br />

sizes 16 and 18 only on its<br />

e-commerce site (www.<br />

ae.com), while others such<br />

as Ann Taylor Loft sell<br />

up to size 18 but also only<br />

online (www.anntaylorloft.<br />

com). Plus-size chain Catherines<br />

Plus-Sizes, a subsidiary<br />

of The Charming<br />

Shoppes Inc., only stocks<br />

sizes 16W–34W, while sister<br />

company Lane Bryant<br />

starts at size 14. Selling<br />

plus sizes online allows retailers<br />

to draw stock directly<br />

from their warehouses<br />

rather than the limited<br />

space at a store.<br />

Igigi, Svoboda and Kiyonna<br />

are among a group<br />

of young companies that<br />

are focused on bringing<br />

more styling and a contemporary<br />

edge into the plus-size market.<br />

“The consumer in this market is really<br />

style-starved,” noted Camarella-Khanbeigi.<br />

Added designer Yuliya Zeltser of Igigi:<br />

“It is hard to shop for a woman who is in<br />

between straight and plus sizes. Straightsize<br />

clothes are small, and plus-size clothes<br />

are too big. We had many size-14 shoppers<br />

saying that they really wanted to buy Igigi,<br />

but our size 14 was too big for them. We did<br />

Kiyonna’s kimono silhouettes<br />

are prominent in its Holiday<br />

collection featuring Lenzing’s<br />

soft Modal fabric and pintuck<br />

detailing.<br />

our homework, listened to our customers<br />

and decided to come out with plus-size 12<br />

with a goal to fulfill their wishes.”<br />

Masha Salvado, the company’s marketing<br />

manager, said Igigi invests much of its<br />

resources into research on size and fit.<br />

“This market historically has been<br />

underestimated and has not been wellserviced,”<br />

she said. “The fit is really good.<br />

When you put it on, it complements you.<br />

We work very hard on it to make women<br />

feel good.”<br />

Igigi initially introduced a collection of<br />

dresses and tops to address the needs of<br />

the customers who could wear neither a<br />

straight nor a plus 14. A comprehensive<br />

work collection made up of separates including<br />

jackets, pants and skirts in sizes<br />

12–30 is to follow soon. Igigi sells the bulk<br />

Igigi’s “Hollywood Diva” gown in<br />

ruby red from the company’s Fall<br />

line. Next season, gowns will be<br />

available in sizes 12 and up.<br />

Svoboda’s trouser jean<br />

offered some variations on<br />

denim for Holiday.<br />

of its offerings online but is expanding its<br />

wholesale operations. Price points range<br />

from $150 to $300 for gowns, $60 to $120<br />

for dresses and $70 to $90 for pants. Lakisha<br />

Jones of “American Idol” and Nikki<br />

Blonsky of “Hairspray” are among the<br />

brand’s fans.<br />

New items include a Dupioni<br />

silk wrap blouse in<br />

fuchsia, peacock, terracotta<br />

and gold; a velvet wrap<br />

dress with silk charmeuse<br />

ties in purple and green;<br />

and the “Lucille” cocktail<br />

dress detailed with lace in<br />

red and black.<br />

Svoboda, who specializes<br />

in denim and more<br />

casualwear than Igigi, expanded<br />

her size range to<br />

include sizes 10–12 last season.<br />

The segment is still a<br />

small piece of her business.<br />

The largest percentage of<br />

her customer base falls into<br />

the 16–18 range. “There’s<br />

been a change in the marketplace.<br />

The low-rise jeans<br />

that were popular don’t fit<br />

a curvier figure well. Plus,<br />

you are seeing people coming<br />

off special diets and<br />

weight-loss surgery [who<br />

may now fall into this size<br />

range],” she said.<br />

Lane Bryant also reacted<br />

to the fit issue.<br />

In August it debuted a new denim<br />

line called Right Fit, which is based<br />

on body-scanning technology from<br />

Intellifit Corp. Consumers measure<br />

three areas of their body and then choose<br />

among three color-coded cuts—straight,<br />

moderately curvy and curvy—to determine<br />

the best fit and eliminate problems<br />

such as gaping in the back and tightness<br />

along the thigh area. The Right Fit line is<br />

also carried at parent company<br />

Charming Shoppes. Results<br />

have been better than anticipated.<br />

At the company’s third-quarter<br />

earnings release, Jay Dunn,<br />

Lane Bryant’s vice president<br />

of marketing, said the launch<br />

“blew away” aggressive sales<br />

projections and expectations.<br />

Camarella-Khanbeigi saw the<br />

size concerns back in 1999, when<br />

she expanded to size 12.<br />

“We started in 1996 with sizes<br />

1x–3x [or 14–<strong>22</strong>]. What happened<br />

was that we strictly sold<br />

to specialty boutiques, and they<br />

told us they wanted bigger sizes.<br />

But then we saw women who<br />

weren’t plus size who wanted<br />

our styles.”<br />

Opening a bricks-and-mortar<br />

store has enhanced the company’s<br />

insight even further. “When<br />

you sell 80 percent of your product<br />

online, the customer doesn’t<br />

seem real at times. With the<br />

store, we see the faces of our customers,”<br />

she said.<br />

Next up for Kiyonna is a loungewear/<br />

lingerie collection to debut in January.<br />

“It’s been amazing for us. We are constantly<br />

looking at metrics and conversions<br />

and business intelligence.”<br />

Svoboda, which has doubled its business<br />

over the past couple of years, is also<br />

expanding into Europe. The company<br />

is sold in most of the majors, including<br />

Bloomingdale’s, Saks and Nordstrom.<br />

It will show its line Feb. 10–12 at the CPD<br />

show in Dusseldorf, Germany.<br />

“There’s definitely more [plus-size designers]<br />

coming in, but we don’t necessarily<br />

see that as a bad thing right now,” she<br />

said. “You can’t stand alone, and the competition<br />

has made us step up our game.” ■<br />

CALENDAR<br />

FREE, Navigatable and Printable<br />

ADD TO<br />

GOOGLE MAPS<br />

The calendar section of <strong>Apparel</strong><strong>News</strong>.net<br />

makes it easy to fi nd and locate with the<br />

new “Google Maps” feature. With one click,<br />

Google takes you there with a fully<br />

navigatable and printable map.<br />

go to the new<br />

<strong>Apparel</strong><strong>News</strong>.net<br />

DECEMBER 28, 2007–JANUARY 3, 2008 CALIFORNIA APPAREL NEWS 5


Couture<br />

Continued from page 1<br />

of Art, the intimate setting was<br />

well-recieved, and Klein continued<br />

to produce shows on his<br />

own in his atelier on Beverly<br />

Boulevard.<br />

Inspired by the 1939 Joan<br />

Crawford high-society film “The<br />

Women” and the in-store shows<br />

held in Parisian couture houses,<br />

Klein’s fashion shows bring a<br />

welcome dose of glamour and<br />

decorum, Klein said. “This way,<br />

we have a whole afternoon. We<br />

can talk about the clothes; they<br />

can see them on a body and see<br />

Designer Lloyd Klein<br />

the construction. [Traditional] fashion shows are more<br />

for press and buyers. These shows allow me to focus on<br />

my customers and listen to what they like. As a couture<br />

designer, I like to work closely with my customers,” he<br />

said. And, since his designs are not determined by the<br />

season but rather by the needs of his customers, the<br />

monthly shows make more sense for him than seasonal<br />

catwalk extravaganzas.<br />

Populating the shows was a no-brainer, Klein said.<br />

“For the first shows, we invited our regular clients. Then,<br />

they began to bring their friends and daughters. It makes for a very<br />

nice atmosphere,” he said. Now, the shows’ popularity has grown so<br />

much that the designer has added a second show to accommodate<br />

the demand. “We have a very small afternoon show of about a dozen<br />

women. Then, in the evening, we have a larger show of about 50 or<br />

60 women. It is more casual [than the afternoon show], but it is a lot<br />

of fun,” he said.<br />

The proof of the show’s allure is in Klein’s rising sales figures.<br />

“We have been very successful. Many of our customers buy right<br />

after the show. Some return for a private fitting of their own. It is a<br />

very nice way to shop. My clients are very high-profile ladies and<br />

couture lovers. They appreciate the added attention and discretion,”<br />

he said. Several of his clients left cheat sheets with the designer so<br />

he could help their husbands shop for them. “The husband of one<br />

of my clients was just in. He is [a French diplomat], and his wife<br />

sent him here to buy her a Christmas present,” he laughed. “She<br />

will be very pleased.”<br />

Still, couture doesn’t dominate Klein’s in-store catwalk. A new<br />

knit collection, which he debuted during his December shows, has<br />

been very well received. “Women can buy it right after the show—<br />

instant gratification!” Klein said, adding that the new ready-to-wear<br />

knit collection is helping to drive sales and expand his client base.<br />

“It is more affordable and very versatile. Very young and hip,” he<br />

Los Angeles–based couture designer<br />

Bradley Bayou has shown on the runway<br />

at Mercedes-Benz Fashion Week<br />

at Smashbox Studios, but the former<br />

Halston designer recently eschewed<br />

the large-scale runway show format in<br />

favor of a more-intimate setting.<br />

In early December, Bayou hosted a<br />

party and private showing of his Spring<br />

2008 couture collection at his home in the<br />

Hollywood Hills area of Los Angeles.<br />

The decision to show outside the<br />

confines of a formal fashion week made<br />

sense with his business model, Bayou<br />

said.<br />

“My core business is celebrities and<br />

special clients,” he said. “I don’t sell to<br />

stores.”<br />

In addition to custom designs for an elite clientele, Bradley<br />

also produces a more-mainstream collection for QVC. The designer<br />

also recently published a book, “The Science of Sexy,”<br />

which is a guide to dressing for a variety of body types.<br />

“My business has taken off,” he said. “I’m adding new lines,<br />

[including] interiors. It’s becoming a world brand.”<br />

Bayou keeps the two sides of his business separate, but the designer’s<br />

creativity is the common thread that runs through both.<br />

“The couture is a design lab. It’s where I get my ideas,” he said.<br />

The show was scheduled to coincide with the Hollywood<br />

awards season, which kicks off in January with the Golden<br />

Globes and ends in February with the Academy Awards.<br />

“What better time to show actresses who might be nominated?”<br />

Bradley said, adding that the intimate setting and very limited<br />

guest list was designed with his clientele in mind.<br />

“Couture is not good for runway because you miss all the details,”<br />

he said.<br />

The designer showed a small collection of gowns and cocktail separates.<br />

Models snaked through the designer’s living room and out<br />

6 CALIFORNIA APPAREL NEWS DECEMBER 28, 2007–JANUARY 3, 2008<br />

NEW KNITS: Klein<br />

debuted a new collection<br />

of knitwear in December.<br />

TIMELESS ELEGANCE: Klein said his clients dress for blacktie<br />

events and red-carpet affairs–not for the season.<br />

said. Sexy and body-conscious, the knits have become a hit with<br />

the younger crowd. “It is the sort of thing young women can wear<br />

to parties or clubs,” Klein said. Retail prices for the knits line fall<br />

well below the price of Klein’s couture gowns. Sweater dresses,<br />

miniskirts, jackets and tops retail for $200 to upwards of $600.<br />

Eveningwear designer Kevan Hall, who is a regular during<br />

Mercedes-Benz Fashion Week at Smashbox Studios in Culver<br />

City, Calif., will produce similar events when his new couture<br />

studio is completed next year. The new studio is located<br />

on Beverly Boulevard in Los Angeles—down the street from his<br />

current location. “It is a targeted focus, very different from the<br />

Fashion Week shows. They allow me to cater to my clients, the<br />

ones buying my gowns,” he said. For his couture shows, Hall<br />

said he will invite select clients for luncheons or tea. Beyond<br />

building a personal rapport and inspiring women to buy his creations,<br />

these gatherings of his most influential clients will give<br />

him insight into their needs and tastes. “It gives women an opportunity<br />

to work closely with the designer, and they love that.<br />

And, as a designer, I am able to focus and listen and see what<br />

they are responding to,” Hall said.<br />

Currently in the process of building his studio, Hall is working<br />

with his designers to create a space that can accommodate the intimate<br />

gatherings. “It is going to be beautiful.” ■<br />

Bayou Hosts Private Show<br />

to a patio that overlooked the twinkling lights of Los Angeles.<br />

Guests perched on couches and around Bayou’s dining room table<br />

admired the details: the row of feathered trim running down<br />

the spine of a black wool crepe dress, the obi-like corset on a<br />

hand-pleated gown and the origami-like treatment on the collar<br />

of a white suit.<br />

The look was luxe from beginning to end, but the drama escalated<br />

to the finale, which featured sweeping gowns named in honor<br />

of Bayou’s Texas roots. The “Gulf Hurricane” featured swirling<br />

layers of blue and aubergine satin. “Clear Blue Sky” trimmed<br />

aquamarine Duchesse satin with silver. And “Texas Twister” featured<br />

hand-pleated layers of yellow taffeta and tulle.<br />

In February, Bayou will show the collection in a private home<br />

in Dallas for a group of women who call themselves “The Fashionistas.”<br />

“I love showing that way,” he said<br />

The designer said he hopes to continue to show in private settings,<br />

based on the success of the showing in his home. “It’s a great<br />

sign when a designer has fun at his own party!”—Alison A. Nieder<br />

VOLKER CORELL<br />

PHIL CUENCO AND JIMMY FIKES<br />

Surf Report<br />

ASR Goes Digital<br />

By Erin Barajas<br />

MANUFACTURING EDITOR<br />

Come January, the Action Sports Retailer<br />

Trade Expo in San Diego will take<br />

on a distinctively high-tech flair. As part of<br />

its move toward a more eco-friendly and<br />

user-friendly platform, ASR’s directory, the<br />

ASR LineUp, will be offered in an all-digital<br />

format. Expanded Show Preview and ASR<br />

Show Daily publications will be available on<br />

the show floor.<br />

“The relevance and speed makes the<br />

new digital ASR LineUp a win-win for both<br />

buyers and manufacturers,” said Andy<br />

Tompkins, ASR’s show director. “We understand<br />

that as ASR grows, it’s becoming<br />

more challenging for attendees to follow all<br />

the events and news on the floor relevant to<br />

their businesses. These three products are<br />

being designed explicitly to help buyers,<br />

media and exhibitors make the most out of<br />

a trip to ASR.”<br />

A digital ASR LineUp makes updates<br />

easier, cuts down on paper waste and creates<br />

a tool attendees can continue to use<br />

after the show is over, Tompkins said. The<br />

ASR LineUp will be accessible to all of the<br />

industry at the show’s Web site (www.<br />

asrbiz.com) and at entry points throughout<br />

the industry starting this month.<br />

An expanded Show Preview will include a<br />

schedule of events, seminars and a detailed<br />

floor plan for the show’s three-day run of<br />

Jan. 24–26. The new ASR Show Daily magazine<br />

will include breaking news, brands<br />

to watch, events and trends for the coming<br />

season. Each day, the ASR Daily will<br />

be available in hotel lobbies and throughout<br />

the San Diego Convention Center.<br />

Quiksilver Top Hair-Raiser for Charity<br />

One month of prickly faces added up<br />

to more than $65,000 raised for charity by<br />

180 Quiksilver employees. In November,<br />

Quiksilver Chief Bob McKnight, sponsored<br />

surfer Kelly Slater, and employees and<br />

executives from the company’s American,<br />

Australian and French offices participated<br />

in “Movember,” a month-long fund-raising<br />

and awareness event for prostate-cancer<br />

research, in which participants grew mustaches<br />

during the month. Quiksilver’s charitable<br />

arm, Quiksilver Foundation, was<br />

the largest participating and top-earning<br />

team. The Foundation matched up to $100<br />

of each team member’s earnings.<br />

To commemorate the end of Movember,<br />

McKnight hosted a wrap party at Quiksilver’s<br />

Huntington Beach, Calif.–based offices<br />

complete with awards for “Best Mo.”<br />

Reef’s Green Effort Gets New Chief<br />

Reef’s eco-focused Reef Redemption<br />

division has a new chief. The company<br />

promoted Mike Gass to the newly created<br />

position of director of Reef Redemption.<br />

Gass will direct the brand’s environmental<br />

initiatives; the Reef Redemption<br />

eco-friendly product line; and the Reef<br />

Redemption Fund, the brand’s charitable<br />

division.<br />

“We have an amazing team of individuals<br />

committed to affecting real change in<br />

how we make product, conduct our business<br />

and give back,” Gass said in a statement.<br />

“It is great to be working on this<br />

project at a time when there seems to be<br />

a real shift in attitude, not only in our industry<br />

but in the overall business world,<br />

as well.”<br />

Before being named director of Reef<br />

Redemption, Gass was a senior footwear<br />

product developer and an associate product<br />

line manager for men’s footwear at<br />

the company. He was part of the team<br />

that created the program two years ago.<br />

Gass will be responsible for researching<br />

and sourcing eco-friendly materials to expand<br />

the Reef Redemption product array<br />

in 2008. ■


What’s Checking<br />

Costa Mesa: The Closet Opens<br />

in Growing Indie Retail Scene<br />

By Andrew Asch<br />

RETAIL EDITOR<br />

With luxury retail centers South<br />

Coast Plaza and Fashion Island only<br />

a few minutes’ drive away, people in<br />

Costa Mesa, Calif., and the adjacent city<br />

of Newport Beach, Calif., have a dizzying<br />

array of shopping choices, from<br />

Versace to Bloomingdale’s to Quiksilver.<br />

But longtime Southern <strong>California</strong> retailer<br />

Billy Stade thought there was room<br />

for another boutique in the area.<br />

To get noticed, Stade realized his new<br />

store had to dazzle. On Dec. 12, he gambled<br />

that the concept of a mini-department store<br />

would intrigue the retail-savvy people of the<br />

area. He opened a 10,000-square-foot space<br />

on 1800 Newport Blvd. in Costa Mesa.<br />

The store, called The Closet, will be<br />

immediately famil The Closet locations in<br />

Santa Monica, Calif.; Huntington Beach,<br />

Calif.; and Fashion Island in Newport<br />

Beach. The store sells premium denim<br />

and fashion-forward surf and skate brands.<br />

Stade closed his 8-year-old location at<br />

Costa Mesa’s Triangle Square shopping<br />

center in November to open the new<br />

store. He moved because he wanted extra<br />

space to experiment with new retail ideas.<br />

By March 2008, the Newport Boulevard<br />

address will offer a full-service hair salon<br />

and an eatery called Eat Chow. The space<br />

also will be the location of the executive<br />

offices of Stade’s retail company. A newsstand<br />

will be located outside the store.<br />

So far, the people shopping at the mini- department<br />

store are typically Costa Mesa<br />

and Newport locals, said Brendan Thomas,<br />

The Closet’s director of stores and public<br />

relations and marketing.<br />

THE QUEEN BEE: This Mike<br />

& Chris jacket costs $242 at<br />

The Queen Bee.<br />

GOAT: This Morphine<br />

Generation blazer costs<br />

$340 at Goat.<br />

These customers might be the<br />

support system for a new wave of independent<br />

boutiques in the area.<br />

One of this scene’s catalysts opened in August.<br />

The Trovata fashion label, headquartered<br />

in Newport Beach, opened its first<br />

namesake boutiuqe in its hometown, just a<br />

couple of miles away from The Closet. The<br />

Trovata boutique has reportedly attracted<br />

a steady flow of fashion followers to the<br />

area.<br />

One-year-old fashion boutique Goat is<br />

betting that these destination shoppers, as<br />

well as Costa Mesa and Newport Beach locals,<br />

will visit its gallery-style store, located<br />

at 186 E. 16th St. in a stretch of Costa Mesa<br />

between The Closet and the Trovata store.<br />

Goat co-owner Matthew Thomas opened<br />

a men’s section on Nov. 29. He reported<br />

T-shirts designed by Apolis Activism,<br />

based in Santa Barbara, Calif., were selling<br />

well. They retail for $65. Also popular<br />

was straight-legged denim by Stockholm,<br />

Sweden–based Acne Jeans. The jeans retail<br />

for $269.<br />

THE CLOSET: On Dec. 12, a 10,000- squarefoot<br />

The Closet boutique opened in Costa<br />

Mesa, Calif.<br />

Blazers produced by Los Angeles–<br />

based Morphine Generation, which<br />

cost $340, also were popular at the<br />

store, which is decked out with white<br />

custom couches and chandeliers.<br />

In Goat’s women’s section, favorite items<br />

included the “Los Feliz” leather jacket, designed<br />

by Los Angeles–based Ever. It retails<br />

for $715. A tunic dress by French label<br />

Diabless also sold well. It costs $328.<br />

There also is an established but growing<br />

independent-fashion boutique scene in<br />

Newport Beach’s Newport Heights neighborhood.<br />

Los Angeles–based Ames LLC<br />

will open an Ames On Westcliff store at<br />

2043 Westcliff Drive in 2008. The 10-year-old<br />

The Queen Bee store, located a few blocks<br />

away, will undergo an extensive remodel in<br />

2008, said store manager Jeremy Scruggs.<br />

The retail mix will remain the same. Currently<br />

popular are candystriped<br />

smocks by La Rok,<br />

which retail for $267. There’s<br />

a motorcycle-style jacket<br />

constructed out of fleece,<br />

which was produced by Los<br />

Angeles–based label Mike<br />

& Chris. It costs $242. Highwaisted<br />

jeans by Los Angeles–based<br />

Rich & Skinny<br />

also retail well at The Queen<br />

Bee. They cost $240.<br />

A few blocks away from<br />

The Queen Bee, Lisa Gurney<br />

and business partner<br />

Helen Platt sell basics and<br />

fashion at their boutique,<br />

Shopgirls by Lisa & Helen,<br />

located at 369 E. 17th St.<br />

Popular items include a cashmere<br />

track suit by New York–based White<br />

+ Warren. The top costs $297, and the bottom<br />

costs $330. T-shirts and dresses by the<br />

Los Angeles–based Michael Stars label<br />

sell well. Price points for the T- shirts range<br />

from $37 to $54. Michael Stars’ “Ava” dress<br />

also is popular. It retails for $154.<br />

At The Closet, women’s buyer Rachel<br />

Atacan said that the store will feature local<br />

designers, including best-selling labels<br />

RVCA and Volcom, both based in<br />

Costa Mesa. RVCA T-shirts sell well and<br />

start retailing at $21, and Volcom’s hooded<br />

jacket with a high collar, called the<br />

“Kobain,” costs $76. An up-and-coming<br />

designer line is the Long Beach, Calif.–<br />

based Quail. Its high-waisted miniskirt<br />

retails for $114. Lake Forest, Calif.–based<br />

LRG produced the magenta-colored<br />

“Lorax” pullover, which retails for $74.<br />

Los Angeles–based denim makers sold<br />

well at The Closet. Women were buying<br />

True Religion’s “Bobby” jean ($199). Men<br />

were buying 7 For All Mankind’s boot-cut<br />

“Flynt” jean ($159). ■<br />

In-house custom printing<br />

on wovens & knits<br />

THE SOURCE OF ALL SOURCES<br />

YARN-DYE &<br />

NOVELTY WOVENS<br />

IN STRIPES & PLAIDS<br />

SOLID WOVENS:<br />

TROPICAL,<br />

100% COTTON<br />

SATEEN<br />

STRETCH TWILL,<br />

VOILE, LAWN,<br />

AND POPLIN<br />

LARGEST IN-STOCK<br />

SELECTION OF<br />

IMPORTED &<br />

DOMESTIC<br />

COMMODITY &<br />

NOVELTY KNITS<br />

POLY RAYON<br />

SPANDEX<br />

COTTON JERSEY<br />

SPANDEX<br />

RIB & BABY JERSEY<br />

ITY POLY SPANDEX<br />

5500 Union Pacific Ave., City Of Commerce, CA 90040<br />

Tel: (213) 741-9999 Fax: (213) 741-9797<br />

houman@pacesetterfabrics.com<br />

fabrics<br />

DOMESTIC<br />

HIGH-TECH<br />

KNITTED FABRICS<br />

MADE IN CALIFORNIA<br />

CASHMERE BLENDS<br />

WOOL BLENDS<br />

MICRO MODAL<br />

MODAL SILK BLENDS<br />

WOVEN BAMBOO<br />

VINTAGE COTTON<br />

JERSEY<br />

60/1 & 80/1<br />

PIMA COTTON<br />

PROTURA STRIPES<br />

DECEMBER 28, 2007–JANUARY 3, 2008 CALIFORNIA APPAREL NEWS 7


2007 Year in Review<br />

Year in Review<br />

Continued from page 1<br />

JANUARY<br />

The Dominican Republic<br />

joined the Central American<br />

Free Trade Agreement, leaving<br />

Costa Rica the last country<br />

to join the free-trade initiative.<br />

With the addition of the Dominican<br />

Republic, the agreement,<br />

known as CAFTA, became<br />

CAFTA-DR.<br />

Jan. 1, 2007, brought in a<br />

slate of new <strong>California</strong> laws<br />

that could impact the state’s<br />

apparel and retail businesses.<br />

Chief among the new laws was an increase<br />

in the state minimum wage by 75 cents to<br />

$7.50, with an additional 50-cent increase<br />

scheduled for January 2008.<br />

E-tail spending during the 2006 holiday<br />

season rose 26 percent from the previous<br />

year, surpassing the $100 billion mark on<br />

Dec. 23 for year-to-date, non-travel e-commerce<br />

spending.<br />

Immediate goods were the order of the<br />

day at the Jan. 12–16 run of the Los Angeles<br />

Fashion Market, where retailers were<br />

on the hunt for dresses, novelties and new<br />

lines to entice customers to buy after a lackluster<br />

holiday season.<br />

The Jan. 25–27 run of the Action Sports<br />

Retailer Trade Expo and Agenda trade<br />

shows in San Diego was relatively quiet, according<br />

to several exhibitors who credited<br />

the “retailer fatigue” to the crowded tradeshow<br />

calendar.<br />

M.M.P. Inc., a Los Angeles company<br />

doing business as Fabrics & Fabrics, filed<br />

suit against Forever 21, claiming the Los<br />

Angeles fast-fashion retailer knocked off<br />

one of Fabric & Fabric’s prints for dresses<br />

and tops sold in Forever<br />

21 stores.<br />

FEBRUARY<br />

The North Rodeo<br />

Drive building<br />

that houses Gucci’s<br />

Beverly Hills store<br />

sold to Los Angeles–<br />

based real estate<br />

group The Festival<br />

Cos. for more than<br />

$40 million.<br />

Ocean Pacific<br />

shuttered its Irvine,<br />

Calif., office and<br />

dismissed about 18 employees after three<br />

months under new ownership by New<br />

York–based Iconix. Operations for the<br />

iconic surf brand moved to Iconix’s New<br />

York offices.<br />

Anaheim, Calif.–based Pacific Sunwear<br />

shuttered 74 of its <strong>22</strong>5 urban-themed demo<br />

stores.<br />

Exhibitors reported brisk business at<br />

the MAGIC Marketplace, Project Global<br />

Trade Show and Pooltradeshow, which<br />

ran Feb. 13–16 in Las Vegas concurrently<br />

with six satellite shows, including new<br />

shows CurveNV, the E.C.O. Trade Show<br />

and the United Trade Show.<br />

MARCH<br />

Los Angeles–based contemporary<br />

brands Libertine and Jovovich-Hawk<br />

both struck deals with fast-fashion retailers<br />

for diffusion lines. Libertine’s collection is<br />

slated for Target, and Jovovich-Hawk’s line<br />

is set for MNG by Mango stores.<br />

The owners of the Lady Liberty Building<br />

in downtown Los Angeles began trans-<br />

H&M Forever 21<br />

forming the 60,000-square-foot, five-floor<br />

building to showroom space. Owner Bellagio<br />

Management LLC announced it<br />

intends to convert the building to eight loftlike<br />

6,000-square-foot showrooms.<br />

San Francisco–based retail giant Gap<br />

Inc. shuttered its Forth & Towne concept<br />

after 18 months in business. Since the<br />

2006 launch, Gap had opened 19 Forth &<br />

Towne stores, which carried merchandise<br />

for women aged 35 and older.<br />

Lawmakers prepared to reintroduce a<br />

piece of legislation written to extend copyright<br />

protection to fashion designs. The<br />

Design Piracy Protection Act was first introduced<br />

in 2006 by U.S. Rep. Bob Goodlatte<br />

(R–Roanoke, Va.).<br />

Designer Anand Jon Alexander was arrested<br />

after several women, including a<br />

15-year-old girl, accused the Beverly Hills<br />

designer of rape and assault. Alexander designs<br />

under the name Anand Jon.<br />

By most accounts, retailers turned out in<br />

force to shop the showrooms of the <strong>California</strong><br />

Market Center, The New Mart,<br />

the Cooper Design Space and the Gerry<br />

Building during the March 23–27 run of<br />

Los Angeles Fashion Market. Traffic was<br />

steady at concurrent trade shows Designers<br />

and Agents and Bright Cos.<br />

Pasadena, Calif.–based tags-and-labels<br />

maker Avery Denison Corp. reached an<br />

agreement with rival Paxar Corp. to acquire<br />

the White Plains, N.Y.–based company<br />

for $1.3 billion.<br />

Advanstar Communications, parent<br />

company of MAGIC International, was<br />

being sold to an investor group under the<br />

direction of private-equity company Veronis<br />

Suhler Stevenson for about $1.14 billion<br />

in cash.<br />

APRIL<br />

After nearly a year of negotiations, the<br />

United States and South Korea hammered<br />

out a free-trade agreement on April 1 that<br />

could boost trade between the two countries<br />

by as much as $20 billion a year.<br />

Santa Ana, Calif.–based software developer<br />

AIMS and Woodland Hills, Calif.–<br />

based factor Continental Business Cred-<br />

8 CALIFORNIA APPAREL NEWS DECEMBER 28, 2007–JANUARY 3, 2008<br />

it joined forces to streamline<br />

the purchase-approval process<br />

for their clients.<br />

Los Angeles–based retail<br />

consultancy and buying<br />

office Directives West<br />

formed a formal partnership<br />

with Los Angeles trendforecasting<br />

agency Trends<br />

West.<br />

During the first three<br />

months of the year, the number<br />

of cargo ships calling at<br />

the ports of Los Angeles and<br />

Long Beach dipped slightly<br />

compared with 2006, but the<br />

number of containers was up<br />

considerably, meaning the ships arriving at<br />

Southern <strong>California</strong>’s ports were carrying<br />

more cargo per trip.<br />

The <strong>California</strong> Supreme Court sided with<br />

employees in an April 16 ruling that allows<br />

employees who are denied lunch breaks to<br />

file a complaint against their employers to<br />

seek up to three year’s worth of back-pay<br />

compensation. Employers had fought for a<br />

one-year limit for back-pay liability.<br />

MAY<br />

Macy’s Inc. opened a 291,169-squarefoot,<br />

three-level Bloomingdale’s at the<br />

South Coast Plaza shopping center in<br />

Costa Mesa, Calif.<br />

A new proposal, the Clean Air Action<br />

Plan, sought to eliminate the pollution from<br />

older trucks serving the ports of Los Angeles<br />

and Long Beach by retrofitting or replacing<br />

16,000 trucks with cleaner models<br />

that pollute less. The controversial proposal<br />

was expected to cost $1.8 billion and will be<br />

funded by increased rates.<br />

Dutch company Logo International<br />

S.V. bought the international trademarks<br />

for clothing and products under the O’Neill<br />

Los Angeles Fashion Market<br />

The MAGIC Marketplace Bloomingdales’s at South Coast Plaza<br />

brand from 55-year-old surf brand O’Neill<br />

Inc., based in Santa Cruz, Calif.<br />

RVCA, the Costa Mesa, Calif.–based<br />

streetwear brand, announced plans to open<br />

its first retail store. The new store debuted<br />

in the summer in San Francisco’s Haight-<br />

Ashbury district.<br />

Vegas Enterprises, the Australian<br />

majority-stake owner of surf brand Rusty,<br />

unexpectedly terminated the 40-year-old<br />

licensing agreement between Irvine, Calif.–<br />

based C&C Cos. and San Diego–based<br />

Rusty, following an ongoing dispute over<br />

the well-known brand. On May 17, an Orange<br />

County Superior Court judge granted<br />

C&C a temporary restraining order against<br />

Vegas and R…And Everything Else, preventing<br />

the Australians from continuing<br />

to claim that C&C’s license with Rusty is<br />

over.<br />

Premium-denim brand Chip & Pepper<br />

opened its first West Coast store at<br />

Fashion Island in Newport Beach, Calif.<br />

The 900-square-foot store carries the entire<br />

collection of denim, sportswear and C&P<br />

University tees designed by the label’s<br />

twin owners, Chip and Pepper Foster.<br />

The Action Sports Retailer Trade Expo’s<br />

fledgling Holiday show, ASR Holiday,<br />

held its second edition May 23–24 in Costa<br />

Mesa, Calif., in a new, larger venue. There<br />

was a 20 percent increase in attendance and<br />

a slight uptick in exhibitors.<br />

<strong>California</strong> labor officials closed 30 apparel<br />

factories in Southern <strong>California</strong> for laborlaw<br />

violations in one of the largest garmentfactory<br />

sweeps in the state in two years.<br />

A report conducted by Cambridge,<br />

Mass.–based Forrester Research Inc. for<br />

the National Retail Federation’s Shop.<br />

org division announced that apparel became<br />

the No. 1 non-travel online purchase<br />

in 2006, outpacing computer-product sales.<br />

JUNE<br />

Premium-denim maker J Brand Inc.<br />

became embroiled in a legal squabble that<br />

threatened to place 40 percent of the Los<br />

Angeles–based company in the hands of its<br />

original investors. Industry veterans Colin<br />

Dyne and Todd Kay, who loaned J Brand<br />

$130,000 two years ago, went to court to<br />

get a chunk of the blue-jeans venture that<br />

has become a popular label, selling for $150<br />

to $255 a pair. Dyne and Kay said J Brand<br />

founder Jeff Rudes repaid a portion of the<br />

loan back but has yet to fully pay back the<br />

money.<br />

Business was surprisingly good at the<br />

June 8–12 run of the Los Angeles Fashion<br />

Market at the <strong>California</strong> Market Center,<br />

The New Mart, the Cooper Design<br />

Space and the Gerry Building, as well as<br />

concurrent temporary trade shows Designers<br />

and Agents, Brighte Cos. and Boutique<br />

Lingerie, according to many sales<br />

representatives and showroom owners.<br />

Retail real estate investment in <strong>California</strong>’s<br />

Inland Empire outpaced industrial<br />

sales, indicating that<br />

retailers were finally<br />

making a serious<br />

move into the region,<br />

located about<br />

90 miles east of Los<br />

Angeles, analysts<br />

said.<br />

Jordache Enterprises<br />

and Frankie<br />

B. owner Daniella<br />

Clark worked out a<br />

settlement for the<br />

Dittos denim brand.<br />

Earlier this year,<br />

Clark released a line<br />

of Dittos-branded denim under a license<br />

for the Spring/Summer season. Jordache,<br />

which acquired the Dittos license in 1981,<br />

when the popular, high-waisted denim<br />

brand filed for bankruptcy, filed a milliondollar<br />

name-infringement and false-designation-of-origin<br />

lawsuit in New York against<br />

Clark, her company and related parties.<br />

Los Angeles–based fast-fashion retailer<br />

Forever 21 released an upscale concept<br />

line called Twelve by Twelve, with plans<br />

to open in-store shops for the new concept<br />

line as well as its own free-standing stores.<br />

Designer Christian Audigier and his company,<br />

Nervous Tattoo, filed a cross complaint<br />

in response to a lawsuit filed in May<br />

by the owners of the Ed Hardy license,<br />

under which Audigier has been producing<br />

a line of tattoo-inspired apparel since 2004.<br />

The first suit—filed in Los Angeles County<br />

Superior Court by Ed Hardy licensor and<br />

owner of Don Ed Hardy intellectual-property<br />

rights, Hardy Life—alleged that Audigier<br />

and Nervous Tattoo breached their<br />

10-year licensing agreement and asked for<br />

the immediate recision of the agreement.


Nervous Tattoo filed a $5 million cross complaint against<br />

Hardy Life, alleging breach of contract, fraudulent misrepresentations<br />

and negligent misrepresentations.<br />

Caruso Affiliated, the owner of The Grove lifestyle center<br />

in Los Angeles and developer of Americana at Brand<br />

in Glendale, Calif., signed a deal to bring Barneys Co-Op<br />

to the Americana development. Barneys New York operates<br />

its Co-Op concept store at The Grove, as well. The<br />

Americana Barneys New York Co-Op is the third Co-Op<br />

store in Southern <strong>California</strong>. Costa Mesa, Calif.–based<br />

South Coast Plaza also is home to a Co-Op store.<br />

St. Louis–based Kellwood Co. announced plans to shutter<br />

its Chico, Calif., distribution center, effective<br />

Aug. 31, and lay off about 160 workers between<br />

mid-July and the end of August. The closure was<br />

prompted by changes in the company’s business<br />

processes, said Kellwood Global President Jeffery<br />

Streader in a prepared statement.<br />

Liz Claiborne Inc.’s new chief executive,<br />

William McComb, announced he is splitting the<br />

nearly $5 billion company into two divisions.<br />

One division is for direct brands Juicy Couture,<br />

Lucky Brand Jeans, Kate Spade, Mexx and<br />

Sigrid Olsen, as well as the company’s outlet<br />

and e-commerce business. The other division<br />

is for wholesale “partnered” brands, such as Liz<br />

Claiborne, Dana Buchman, Ellen Tracy, Monet,<br />

Laundry by Design, Prana, C&C <strong>California</strong>,<br />

and DKNY jeans and activewear, which will work on<br />

partnerships with the company’s retail customers to focus<br />

on highly desired products that will turn faster.<br />

JULY<br />

Boardsports brand Globe International announced the<br />

sale of skate brand World Industry to Newport Beach, Calif.–<br />

based I.E. Distribution in a deal valued at $8 million.<br />

Port of Long Beach<br />

The U.S. Court of Appeals of the Federal Circuit heard<br />

a case that could decide whether holiday apparel imported<br />

into the United States in 2006 could retroactively qualify for<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

To order subscriptions to<br />

CALIFORNIA<br />

<strong>Apparel</strong> <strong>News</strong><br />

or for assistance with your<br />

current subscription<br />

duty-free status. The case, Michael Simon Design Inc. v.<br />

the United States, could affect manufacturers who paid customs<br />

duties on imported goods such as Christmas sweaters<br />

and Halloween shirts last year.<br />

Attendance was up by 15 percent at the Miami Swim-<br />

Show, according to show organizers who celebrated the<br />

show’s 25th anniversary during the July 11–15 run at the<br />

Miami Beach Convention Center. The trade show runs<br />

concurrently with the runway shows of Mercedes-Benz<br />

Fashion Week Miami Swim.<br />

Los Angeles–based Pooltradeshow teamed up with San<br />

Diego–based independent shopping event Thread, which<br />

Mercedes-Benz Fashion Week Miami Swim<br />

moved its headquarters to Pool’s in Los Angeles’ Silver<br />

Lake district. Although Thread will continue to operate its<br />

consumer-driven shows—which feature indie designers,<br />

music, art and film—a handful of Thread’s designers will<br />

show at the August run of Pool in Las Vegas.<br />

Australian surf brand Cult Industries temporarily<br />

ceased operations at its Huntington Beach, Calif.–based<br />

American headquarters. The company laid off its staff and<br />

halted distribution while executives determined how to proceed.<br />

The company was in talks with potential American<br />

licensees who could manage the brand going forward, said<br />

Go to<br />

www.apparelnews.net<br />

and click Subscribe<br />

Or call<br />

(866) 207-1448<br />

7 a.m.–3:30 p.m., Monday–Friday<br />

Doug Spong, owner and founder of the Australian brand<br />

and a partial owner of Cult Industries USA.<br />

The Port of Los Angeles celebrated its 100-year anniversary<br />

with a July 12 fashion show titled “L.A. By Design,”<br />

featuring Los Angeles brands and several city officials walking<br />

the runway.<br />

Los Angeles–based premium-denim maker 7 For All<br />

Mankind sold to VF Corp. for $775 million. The Greensboro,<br />

N.C.–based manufacturing giant also bought Portland,<br />

Ore.–based retail chain Lucy Activewear for $110<br />

million.<br />

Surfwear maker Quiksilver Inc., the $2.3<br />

billion surf maker based in Huntington Beach,<br />

Calif., and the Kymsta Corp., a Los Angeles<br />

company with $4 million in annual revenues,<br />

were scheduled to head back to U.S. District<br />

Court in Los Angeles on Nov. 13 for yet another<br />

trial that would determine how these two<br />

clothing companies would be allowed to use<br />

the word “Roxy” in their labels.<br />

Commerce, Calif.–based Blue Holdings<br />

named Glenn S. Palmer chief executive officer<br />

and president, taking over for Paul Guez,<br />

who took on a more strategic role in the company.<br />

Palmer has 30 years of experience in<br />

corporate finance, operations and the apparel<br />

industry, including experience at Cerberus<br />

Capital Management, Amerex Group Inc., Best Manufacturing<br />

Group LLC, Liz Claiborne and Bonaventure<br />

Textiles USA.<br />

San Francisco–based Gap Inc. named Glenn Murphy<br />

chairman and chief executive officer of the company, filling<br />

a position left vacant by Paul Pressler, who left the company<br />

in January.<br />

Port clerks at the ports of Los Angeles and Long Beach<br />

2007 Year in Review page 10<br />

DECEMBER 28, 2007–JANUARY 3, 2008 CALIFORNIA APPAREL NEWS 9


2007 Year in Review<br />

Year in Review<br />

Continued from page 9<br />

received a 14 percent salary increase, and multiemployer<br />

pension trust contract negotiations<br />

were reached between the clerks and terminal<br />

operators and 17 shipping lines.<br />

AUGUST<br />

New lingerie trade show CurvExpo Inc. announced<br />

plans to launch a New York edition,<br />

called CurveNY, in February.<br />

Irvine, Calif.–based luxury brand St. John<br />

hired Glenn McMahon, former president of<br />

Dolce & Gabbana USA, as its new chief executive<br />

officer.<br />

The Holiday/<br />

Resort market<br />

has traditionally<br />

been one of the<br />

smallest markets<br />

on the Los<br />

Angeles market<br />

calendar, but<br />

buyer traffic was<br />

particularly low<br />

during the Aug.<br />

10–14 Los Angeles<br />

Fashion The <strong>California</strong> Market Center’s Area 4<br />

Market, according<br />

to many sales<br />

representatives who reported turnout from primarily<br />

local retailers.<br />

Costa Mesa, Calif.–based Paul Frank Industries,<br />

which had been battling founder and<br />

designer Paul Frank Sunich in court since he<br />

was fired in 2005, announced it had amicably<br />

settled the dispute over Sunich’s interest in the<br />

company. Details of the settlement remain private.<br />

PFI and Sunich are still battling over control<br />

of the Paul Frank name.<br />

Los Angeles–based trade show The Exclusive,<br />

which operates upscale menswear shows<br />

in Los Angeles and Las Vegas, was acquired<br />

by Norwalk, Conn.–based Business Journals<br />

Inc., parent company of MR magazine and MRketplace.com.<br />

Terms of the deal were not disclosed.<br />

The show was renamed MRket and will<br />

continue to be held biannually in Las Vegas.<br />

Brooks College, which offers fashion programs<br />

at its Long Beach and Sunnydale, Calif.,<br />

campuses, announced it will close both campuses<br />

in a gradual phaseout, expected to be completed<br />

in early 2008. The decision came about<br />

after an effort to sell the Long Beach campus to<br />

another educator fell through last year.<br />

The <strong>California</strong> Market Center began expanding<br />

its contemporary fifth floor to add a<br />

42,000-square-foot space on the fourth floor<br />

called Area 4. The space will be connected to<br />

the fifth floor by a new staircase and will feature<br />

an exclusive dedicated elevator from the lobby.<br />

Showrooms are expected to be open for the Los<br />

Angeles Fashion Market in March.<br />

Fashion Business Inc. received a $97,000<br />

grant by the city of Los Angeles to provide consulting<br />

services to apparel manufacturers in the<br />

city. The grant is a “growth industry contract”<br />

and was created to spur growth in the city’s<br />

manufacturing core.<br />

Los Angeles–based Vanounou Clothing Inc.,<br />

maker of Go Jeans and Go Clothing, filed suit<br />

against Target Corp., accusing Target of trademark<br />

infringement and other transgressions relating<br />

to Target’s Go International label.<br />

Chicago-based menswear manufacturer<br />

Hartmarx Corp. bought Los Angeles–based<br />

premium-denim and sportswear label Monarchy<br />

for $12 million. Monarchy joined Los Angeles<br />

labels One Girl Who… and Zooey, both<br />

acquired by Hartmarx last year.<br />

It was a buyers’ market in Las Vegas at the<br />

Aug. 27–30 run of the giant MAGIC Marketplace<br />

and its ever-growing coterie of satellite<br />

shows. In addition to MAGIC; its men’s, wom-<br />

10 CALIFORNIA APPAREL NEWS DECEMBER 28, 2007–JANUARY 3, 2008<br />

en’s, accessories, childrenswear and sourcing<br />

shows; and its subsidiary and partnered<br />

shows—Project Global Trade Show, Pooltradeshow,<br />

ISAM (the International Swimwear<br />

and Activewear Market) and Printsource at<br />

MAGIC at the Las Vegas Convention Center,<br />

Sands Expo & Convention Center and Hilton<br />

Convention Center—there were several independent<br />

shows for buyers to shop. The ASAP<br />

Global Sourcing Show shared space with the<br />

Global E.C.O. Trade Show at The Venetian,<br />

where The Exclusive, CurveNV, Lingerie<br />

Americas, Accessories The Show and Moda<br />

Las Vegas also showed. The Off-Price Specialist<br />

Show was nearby at the Sands, WWIN<br />

(WomensWear in Nevada) was at the Rio Hotel<br />

& Casino and the United Trade Show was at<br />

the Alexis Park Resort.<br />

Two Rodeo Drive<br />

The U.S. Chamber of Commerce hosted a<br />

week-long workshop designed to educate the<br />

trade and consumers about counterfeiting and<br />

the efforts to stop it.<br />

A federal judge ruled in favor of Costa<br />

Mesa, Calif.–based Paul Frank Industries<br />

in the trademark-infringement lawsuit that PFI<br />

brought against founder Paul Frank Sunich,<br />

who was fired in 2005 after negotiations for a<br />

buyout failed. Judge Cormac Carney decided<br />

that Sunich may not design under the names<br />

“Paul Frank” or “Paul Frank Sunich.”<br />

SEPTEMBER<br />

X-Rite Inc.—a provider of color-matching,<br />

measuring and simulations solutions—signed<br />

an agreement to purchase Pantone Inc. for<br />

$180 million. Pantone’s products are used by designers<br />

in several industries—including fashion,<br />

home décor, architecture and digital technology—to<br />

identify, match and reproduce colors.<br />

Buyers, surfers and skaters descended upon<br />

San Diego for the double whammy of the Action<br />

Sports Retailer Trade Expo, held Sept. 7–9 at<br />

the San Diego Convention Center, and the<br />

Junk Food’s Blaine Halvorson<br />

and Natalie Grof<br />

Agenda trade show, held Sept. 7–8 at the San<br />

Diego Concourse. Counting 20,000 attendees,<br />

including 7,000 buyers roaming the aisles at ASR<br />

and an expanded exhibitor list at Agenda, show<br />

organizers for both events declared the Spring<br />

2008 shows a success.<br />

Barneys New York opened its newest store<br />

in San Francisco’s Union Square.<br />

Vernon, Calif.–based premium-denim maker<br />

Citizens of Humanity acquired denim veteran<br />

Adriano Goldschmied’s premium-denim brand<br />

Mayor Antonio Villaraigosa (right)<br />

with The Stronghold’s Michael<br />

Paradise (left) and Designers and<br />

Agents’ Barbara Kramer (center)<br />

GoldSign as well as Laundry Atelier, Goldschmied’s<br />

laundry and laboratory.<br />

Designer Martin Margiela opened a 2,800square-foot<br />

Maison Martin Margiela boutique<br />

on Santa Monica Boulevard in Beverly Hills.<br />

On Sept. 10, the <strong>California</strong> Legislature passed<br />

a bill to require that all but the smallest employers<br />

contribute as much as 7.5 percent of their<br />

payroll to cover the cost of health-care insurance<br />

for employees or pay into a state pool that will<br />

provide coverage. Gov. Arnold Schwarzenegger<br />

said he would veto the bill and called for a special<br />

legislative session to work out an alternative<br />

to this health-care bill.<br />

New York–based The Warnaco Group Inc.<br />

Pooltradeshow<br />

announced it would severely whittle down its<br />

$389 million swim business, which it operates<br />

through the Warnaco Swimwear Group, a<br />

division based in Commerce, Calif. The plan,<br />

which is a bid to bolster Calvin Klein’s business<br />

and enhance the $1.8 billion company’s profitability,<br />

calls for the sale of some of Warnaco’s<br />

swimwear brands—including Catalina, Anne<br />

Cole and Cole of <strong>California</strong>—and discontinuing<br />

others, including Warnaco’s license to produce<br />

Op’s juniors swimwear, which it kept after<br />

selling the Op brand to New York–based Iconix<br />

Brand Group last year.<br />

Luxury shopping venue Two Rodeo Drive<br />

in Beverly Hills was sold for an estimated $275<br />

million, according to Cushman & Wakefield<br />

real estate brokers who represented the buyer,<br />

Sloan Capital Partners LLC, an investment<br />

holding company. Sloan acquired the property<br />

from the Rodeo Owner Corp.<br />

Los Angeles contractor The Evans Group<br />

opened a satellite office in San Francisco, where<br />

services will include fittings and sample sewing.<br />

OCTOBER<br />

Blue Holdings, the publicly traded premium-denim<br />

manufacturer, discontinued<br />

its Life & Death<br />

brand and planned to close its<br />

two retail stores and dismiss 35<br />

employees, or approximately<br />

25 percent of its full-time staff.<br />

New York retailer Intermix<br />

opened its first Los Angeles<br />

store on Robertson Boulevard.<br />

Macy’s celebrated the 25th<br />

anniversary of its Macy’s Passport<br />

fashion fund-raiser, which<br />

has raised more than $27 million<br />

for HIV and AIDS charities<br />

since it launched. For the silver<br />

anniversary, Macy’s enlisted<br />

the support of Dame Elizabeth<br />

Taylor, Dita von Teese and a<br />

veritable who’s who of designer<br />

brands on the runway.<br />

Costa Rica became the last signatory country<br />

to join the Dominican Republic–Central America<br />

Free Trade Agreement, joining the United<br />

States, Guatemala, Nicaragua, El Salvador, Honduras<br />

and the Dominican Republic.<br />

Juicy Couture opened a boutique on Rodeo<br />

Drive in Beverly Hills. The new store was the latest<br />

in an ambitious expansion plan for the Southern<br />

<strong>California</strong> label, which is owned by New<br />

York–based Liz Claiborne. More than 20 Juicy<br />

<strong>Apparel</strong> <strong>News</strong> Group<br />

63<br />

<br />

Sixty-three years of news,<br />

fashion<br />

and information<br />

Executive Editor<br />

ALISON A. NIEDER<br />

Fashion Editor<br />

N. JAYNE SEWARD<br />

Senior Editor<br />

DEBORAH BELGUM<br />

Technology Editor<br />

ROBERT MCALLISTER<br />

Retail Editor<br />

ANDREW ASCH<br />

Manufacturing Editor<br />

ERIN BARAJAS<br />

Editorial Assistant<br />

RHEA CORTADO<br />

Editorial Manager<br />

JOHN IRWIN<br />

Copy Editor<br />

KRISTINHA ANDING<br />

Web Editor<br />

CONNIE CHO<br />

Webmaster<br />

JACQUES REN MARQUETTE<br />

Contributing Writers<br />

CINZIA BLACK<br />

CHRISTIAN CHENSVOLD<br />

LILLIAM RIVERA<br />

CLAUDIA SCHOU<br />

JAMIE SHARPE<br />

DENA SMOLEK<br />

JOSELLE YOKOGAWA<br />

Contributing Photographers<br />

VOLKER CORELL<br />

JOHN ECKMIER<br />

KURT ISWARIENKO<br />

RICHARD KNAPP<br />

JUST LOOMIS<br />

JON MCKEE<br />

FELIX SALZMAN<br />

JESSICA SILVERSTEIN<br />

Creative Marketing Director<br />

LOUISE DAMBERG<br />

Director of Sales and Marketing<br />

TERRY MARTINEZ<br />

National Advertising Manager<br />

BARBARA WOO<br />

Account Executives<br />

SHIRLEY CHIANG<br />

LISA KOFF<br />

DANIELLA PLATT<br />

AMY VALENCIA<br />

Sales Assistants<br />

ELIZABETH ROBB<br />

DANIELLE SMITH<br />

Marketing Assistant<br />

LAUREN CAMPEDELLI<br />

Classified Account Executives<br />

ZENNY R. KATIGBAK<br />

JEFFERY YOUNGER<br />

Classified Accounting<br />

MARILOU DELA CRUZ<br />

Classified Assistant<br />

CHELSEY HUFFMAN<br />

Service Directory Account Executive<br />

JUNE ESPINO<br />

Production Manager<br />

KENDALL IN<br />

Digital Color Production<br />

LUC EKSTEIN<br />

Editorial Designer<br />

DOT WILTZER<br />

Production Artists<br />

RANDY DUNBAR<br />

JOHN FREEMAN FISH<br />

CHRISTIAN OJEDA<br />

Controller<br />

JIM PATEL<br />

Credit Manager<br />

RITA O’CONNOR<br />

Accounting Clerk<br />

ROSALINDA BRIEVA<br />

Receptionist<br />

ANNIE CAMPBELL<br />

Advertising Administrator/<br />

Office Manager<br />

DIANNE RINI<br />

Publisher/<br />

General Manager<br />

MOLLY RHODES<br />

MnM Publishing Corp.:<br />

Co-CEOs<br />

TERI FELLMAN<br />

CARL WERNICKE<br />

Publisher/Chairman/CEO<br />

MARTIN WERNICKE<br />

19<strong>22</strong>–2000<br />

PUBLISHED BY<br />

MnM PUBLISHING CORP.<br />

APPAREL NEWS GROUP<br />

Publishers of:<br />

<strong>California</strong> <strong>Apparel</strong> <strong>News</strong><br />

Waterwear<br />

Jr.<br />

EXECUTIVE OFFICE<br />

LOS ANGELES:<br />

<strong>California</strong> Market Center<br />

110 E. Ninth St., Suite A777<br />

Los Angeles, CA 90079-1777<br />

<br />

<br />

www.apparelnews.net<br />

webmaster@apparelnews.net<br />

INTERNATIONAL OFFICES<br />

HONG KONG & PR OF CHINA:<br />

Ronan Gardiner<br />

<br />

PRINTED IN THE U.S.A.


2007 Year in Review<br />

stores have opened since last year.<br />

Designer David Cardona joined premium-denim brand<br />

Rock & Republic as vice president of design.<br />

Los Angeles–based retail chain Metropark named Renee<br />

Bell chief executive officer, replacing Bob Allison, the<br />

retailer’s interim chief executive officer, who will remain on<br />

the company’s board. Bell was previously Metropark’s vice<br />

president and general merchandise manager.<br />

Pacific Sunwear announced it would shutter its ninestore<br />

footwear division, One Thousand Steps, and retained<br />

investment banker Financo Inc. to help it find “strategic<br />

alternatives” for its 154 urban-themed demo stores.<br />

Brush fires in Southern <strong>California</strong> stymied buyer traffic<br />

at the Oct. 26–30 Los Angeles Fashion Market, but<br />

showroom representatives said sales were brisk for Spring<br />

goods and Immediate deliveries.<br />

Los Angeles Mayor Antonio Villaraigosa spent 4½ hours<br />

in the Fashion District, visiting the Designers and Agents<br />

trade show during the Los Angeles Fashion Market.<br />

The Cooper Design Space in the Los Angeles Fashion<br />

District renovated its mezzanine to open up more<br />

showroom space in the 11-floor building. The building also<br />

began work on its 10th floor, which is nearly leased and is<br />

expected to open in early 2008.<br />

NOVEMBER<br />

Los Angeles–based Junk Food Clothing debuted a<br />

collaboration with San Francisco–based retailer GapKids<br />

under the moniker Junk Food Loves GapKids. The collaboration<br />

will be tested in 131 GapKids stores across the<br />

United States and, if successful, will be rolled out to the rest<br />

of the chain.<br />

A Los Angeles Superior Court jury ordered the owner<br />

of Glendale Galleria, a neighbor of the Americana at<br />

Brand, to pay $15 million in punitive damages to Rick<br />

Caruso, whose Caruso Affiliated is the developer of the<br />

Americana at Brand shopping center. Caruso accused<br />

General Growth Properties Inc. of illegally threatening<br />

the Cheesecake Factory restaurant chain after it showed<br />

interest in opening at the Americana. The Galleria was said<br />

to be courting the restaurant, too. The jury also awarded<br />

Caruso $74 million in compensatory damages. General<br />

Growth attorneys denied that the Chicago-based real estate<br />

development trust lobbied the restaurant against dealing<br />

with its competition. They plan to appeal the awards and<br />

the rulings.<br />

With 330 attendees from 39 countries, the Organic Exchange’s<br />

annual conference, held this year in Monterey,<br />

Calif., was a record success for the 5-year-old organization.<br />

Attorneys<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Accounting Services<br />

HOVIK M. KHALOIAN<br />

CPA<br />

ACCOUNTING AUDITING<br />

TAXATION SERVICES FOR THE APPAREL INDUSTRY<br />

520 N. CENTRAL AVE., SUITE # 650<br />

GLENDALE, CA 91203<br />

TEL: 818.244.7200<br />

HMKCPA@JPS.NET<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Construction began on Falcon <strong>California</strong> Inc.’s<br />

109-unit open-air Stanford Wholesale Mart, which will<br />

open in early 2008 with a mostly juniors tenant mix. The<br />

mart, at the corner of 12th and Stanford streets, could also<br />

have a new neighbor; Falcon <strong>California</strong> is planning another<br />

project across the street.<br />

Premium-denim brand 7 For All Mankind opened its<br />

first boutique on Los Angeles’ Robertson Boulevard. The<br />

Stanford Wholesale Mart<br />

Organic Exchange conference<br />

company opened a second store, in Dallas, and has plans to<br />

open 10 more stores in 2008.<br />

Despite the lackluster forecasts, the holiday season<br />

started with big sales on Nov. 23. According to a study released<br />

by the International Council of Shopping Centers,<br />

combined U.S. retail sales for Black Friday and the<br />

next day—called Black Saturday—rose 7.2 percent over<br />

the same period in the previous year.<br />

Saks Inc. settled a lawsuit with one of its vendors regarding<br />

the department store’s charge-back policy, but<br />

many in the industry questioned whether the settlement—<br />

for an undisclosed amount—would lead to any substantial<br />

changes in charge-back practices. On Nov. 23, Saks settled<br />

a case filed in 2005 by attorney Donald L. Kreindler, a partner<br />

at New York firm Phillips Nizer. Kreindler alleged<br />

that Saks’ charge-backs for markdown allowances of more<br />

than $31 million led to the demise of a manufacturer called<br />

<strong>Apparel</strong> Group International (AGI), which produced<br />

Oscar de la Renta fashions. Kreindler specifically represented<br />

International Design Concepts LLC, which had<br />

purchased the assets of AGI.<br />

A Nov. 29 raid in the Los Angeles Fashion District resulted<br />

in 26 arrests, the all-day closure of 11th Street between<br />

Maple and Santee, and the seizure of more than 50,000 pieces<br />

of suspected counterfeit clothing, jewelry, accessories,<br />

DVDs and CDs estimated to be worth $8 million.<br />

DECEMBER<br />

The U.S. Senate passed the Peru Trade Promotion<br />

Business Consultant<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Designer<br />

www.unlimiteddesignservices.com<br />

We now offer manufacturing!<br />

Product development in L.A. and London<br />

Flats * 3D Visuals * Technical Design<br />

PAD Pattern * Grading * Samples<br />

Work online or come to you ON-SITE!<br />

25% off 1st pattern order<br />

(213)784-0972<br />

Agreement Implementation Act, known as the PTPA. President<br />

Bush signed the measure into law.<br />

Irvine, Calif.–based young contemporary brand B.B.<br />

Dakota hired Roth Capital Partners, a Newport Beach,<br />

Calif.–based investment bank, to look for acquisition possibilities<br />

or even consider an initial public offering.<br />

Truckers, longshore workers and thousands of other port<br />

workers in Long Beach, Calif., and Los Angeles began enrolling<br />

for Transportation Worker Identification Credential<br />

(TWIC) cards, the mandatory security cards<br />

now required by the federal government.<br />

Robert Hass, a descendant of Levi Strauss<br />

& Co. founder Levi Strauss, announced he will<br />

retire as company chairman of the board after<br />

18 years in that position. He will remain on the<br />

board as a director with the honorary title of<br />

chairman emeritus. Board member T. Gary<br />

Rogers will take over as chairman of the board<br />

in February.<br />

After nearly a year of negotiations and paperwork,<br />

Endeavor Acquisition Corp. in New<br />

York completed its approximately $774 million<br />

acquisition of American <strong>Apparel</strong> Inc., the vertically integrated<br />

manufacturer of T-shirts and other casual clothing<br />

made in downtown Los Angeles. Endeavor, a blank-check<br />

company that traded on the American Stock Exchange<br />

under the symbol EDA, has changed its name to American<br />

<strong>Apparel</strong> and is now traded under the symbol AAP.<br />

Stephanie Seeley, who joined the Pooltradeshow in October<br />

as show manager, was named operations manager of<br />

the trade show, replacing Mindy Weiner, who resigned to<br />

pursue other opportunities in North Carolina. Seeley most<br />

recently held the position of head buyer at Los Angeles–<br />

based specialty retailer American Rag Cie.<br />

ENK International—the New York trade-show organizer<br />

whose shows include Fashion Coterie, Intermezzo<br />

Collections, Sole Commerce, Accessories Circuit,<br />

Brighte Cos. and Blue—announced its acquisition<br />

of WSA Global Holdings, the producer of the biannual<br />

World Shoe Association show and its luxury show-withina-show,<br />

The Collections at WSA. WSA Global Holdings,<br />

based in Encino, Calif., provides marketing services for the<br />

footwear and accessories market and produces WSAToday,<br />

a trade publication, and WSAToday.com.<br />

In Memoriam<br />

Rose Marie Reid’s Nina Kessley, 94<br />

Jam Warehouse’s Jack Malkin, 77<br />

Gianfranco Ferre, 62<br />

Liz Claiborne, 78<br />

Fashion illustrator Fernando Flores, 66<br />

Garment contractor Margaret Walter, 83<br />

Embroidery<br />

Dye House<br />

DECEMBER 28, 2007–JANUARY 3, 2008 CALIFORNIA APPAREL NEWS 11


Fabric Printing<br />

Grading & Marking<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Employment Services<br />

Equipment Maintenance Services<br />

<br />

Model Services<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

12 CALIFORNIA APPAREL NEWS DECEMBER 28, 2007–JANUARY 3, 2008<br />

Overruns & Closeouts<br />

<br />

<br />

<br />

<br />

<br />

<br />

At your service<br />

Model Services<br />

Production Services<br />

Production Services<br />

<br />

<br />

<br />

<br />

Samples, Duplicates & Small Lots.<br />

Cutting, Sewing & Finishing.<br />

Embroidery Samples & Digitizing.<br />

Designer and Manufacture<br />

Uniforms, Executive Clothing and<br />

Accessories and Handbags<br />

Call: (702) 260-8511<br />

Warehouse Distribution<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

COMING SOON IN<br />

<strong>California</strong> <strong>Apparel</strong> <strong>News</strong><br />

Bonus Distribution<br />

AccessoriesTheShow/Moda Manhattan/FAME 1/6–8<br />

Designers & Agents NY 1/6–8<br />

Surf Expo 1/10–13<br />

Designers & Agents LA 1/11–13<br />

LA Market Week 1/11–15<br />

LA Gift & Home Market 1/15–<strong>22</strong><br />

Brighte Cos. TBA<br />

<br />

<br />

<br />

<br />

<br />

<br />

waitex provides<br />

Complete end-to-end supply chain solutions<br />

• 25 years of experience in the garment industry<br />

• 3 million square feet of modern<br />

distribution facilities in NY, NJ, & LA<br />

• EDI, UCC128, ASN, TMS, scan & pack capability<br />

• Pick, pack & ship by piece or pre-packed carton<br />

• GOH/Flatpack storage by carton/unit/sq.ft<br />

NYC-Candice: (212) 967-8100 • Air/Sea world-wide cargo forwarding<br />

LA-Alfred: (909) 829-9888 • Garment and label sewing<br />

Email: info@waitex.com • Hoffman Press / Steam tunnel<br />

www.waitex.com<br />

• 3000 world-wide service specialists<br />

Yarns & Threads<br />

To advertise call 213-627-3737 x250 or<br />

E-mail: june@apparelnews.net<br />

January 4<br />

Cover: Fashion<br />

New Resources<br />

Spot Check<br />

Waterwear<br />

Finance<br />

Advertorial<br />

For spacereservations<br />

call 213-627-3737


<strong>California</strong> <strong>Apparel</strong> <strong>News</strong> Ph: 213-627-3737 Ext. 237, 278, 280 Fax: 213-623-5707<br />

CLASSIFIEDS<br />

www.apparelnews.net<br />

Michael Stars is seeking responsible, creative<br />

& energetic professionals with a sense of<br />

contemporary style to fill the following<br />

open positions:<br />

Retail Operations Manager<br />

• Manage business to ensure retail stores and<br />

outlets operate efficiently and achieve<br />

profitability goals<br />

• Loss prevention and inventory maintenance<br />

• Implementing and maintaining policy<br />

and procedures<br />

• Overseeing store building maintenance,<br />

housekeeping and safety standards<br />

• Bachelor's in business management,<br />

operation/organizational management<br />

or a comparable field<br />

• 3+ years experience in managing professional<br />

and clerical personnel<br />

• 2+ years experience in retail store management<br />

• Proficiency with Microsoft Word and Excel<br />

• Experience with cash registers, retail<br />

POS/inventory control computer systems<br />

• Travel (less than 35%)<br />

Assistant Designer<br />

• Develop garment spec & construction<br />

based on images or samples<br />

• Create tech packs for new development<br />

• Create flat sketches on Illustrator<br />

• Create development line sheets<br />

•Order sample fabric/trim<br />

• Coordinate with Tech Design to ensure proper<br />

procedures & steps are taken to facilitate<br />

production of all styles<br />

• Coordinate with Patternmaker on all development<br />

to ensure proper fit and construction are applied<br />

• Bachelors degree in<br />

<strong>Apparel</strong> Merchandising or Design<br />

• Extensive knowledge Microsoft office- Illustrator<br />

Photoshop, Excel, Outlook, Word, Internet<br />

Assistant Warehouse Manager<br />

• <strong>Apparel</strong> Related Experience<br />

• Speaks and Writes English Fluently<br />

• Speaks Spanish<br />

• Inventory or Process Blanks experience<br />

• Basic Computer Skills- Outlook, Internet, Excel<br />

• Ability to work weekends if needed<br />

• Familiar with Dye House Dynamics<br />

• Experience Managing Warehouse Crews<br />

• Basic Safety Rules Experience<br />

• Forklift Compliant and Certified a MUST<br />

E-Commerce<br />

Assistant Buyer/Merchandiser<br />

• Create and receive PO's<br />

• Track inventory from purchase to launch<br />

• Create & maintain items in E-Commerce system<br />

• Monitor/Update website pricing<br />

• Coordinate web images according to marketing<br />

plan and inventory<br />

• Bachelor's degree preferred<br />

• 2+ years Retail experience<br />

• Excellent communication skills<br />

• Strong knowledge of Microsoft applications<br />

Online Marketing Manager<br />

• Assist in development of online marketing strategy<br />

and management of the acquisition budget<br />

• Responsible for creative development,<br />

management and optimization of online advertising<br />

and homepage campaigns<br />

• Maintain monthly customer reposting, focusing<br />

on key performance metrics<br />

• Design testing strategies<br />

• Bachelor's in Marketing, Communications<br />

or related field<br />

• 3+ years of Retail experience<br />

• Website analytics experience<br />

• Experience in purchasing online media<br />

Excellent Benefits Package Included<br />

Please e-mail your resume to<br />

jobs@michaelstars.com or fax to 310-263-7387<br />

www.apparelnews.net<br />

ESTABLISHED APPAREL COMPANY SEEKING<br />

INDIVIDUALS TO FILL THE FOLLOWING<br />

POSITIONS. EXCELLENT OPPORTUNITY<br />

AND BENEFITS.<br />

DESIGNER/MERCHANDISER<br />

DESIGNER/MERCHANDISER - 5 years experience<br />

and an in-depth knowledge of the Junior/<br />

Missy Denim & Related market. Must be familiar<br />

with overseas and domestic manufacturing, garment<br />

construction, sample room, pre-production<br />

and costing. Good sketching ability with excellent<br />

design/color/fabric/trims/wash & fit sense. Be Proficient<br />

in Illustrator. Have a working knowledge of<br />

Photoshop. Must be able to oversee all phases of<br />

line development. Retail experience a plus.<br />

Needs to be detail oriented and be able to work<br />

well under pressure. Some travel required.<br />

ASSOCIATE DESIGNER<br />

Must have an in-depth knowledge of the Junior/<br />

Missy Denim & Related market. Responsible for<br />

research in order to identify new trends, fabrics<br />

and techniques. Must have Illustrator and<br />

Photoshop exp. and be able to perform basic flat<br />

sketches. Needs to have a solid understanding<br />

of design and product construction.<br />

DESIGN ASSISTANT<br />

Must be a detailed oriented assistant with strong<br />

computer skills (Outlook, Illustrator & Photoshop).<br />

Minimum 2 yrs exp. Must be extremely organized,<br />

familiar with garment construction & have<br />

excellent communication & follow-up ability.<br />

Pre-production exp. Preferred.<br />

TECHNICAL DESIGNER<br />

Technical designer with 2-3 years experience in<br />

the junior denim bottoms market needed. Must<br />

have well rounded knowledge of garment construction<br />

and the production process. Will be responsible<br />

for ensuring the accuracy, consistency and<br />

quality of the fit, construction and specs of the garments.<br />

Must have good fit skills & ability to lead a<br />

fitting, either on a live model or a form. Knowledge<br />

of patternmaking a plus. Strong computer and<br />

communication skills.<br />

IMPORT PRODUCTION COORDINATOR<br />

Highly motivated person with 2-3 years exp. in the<br />

junior denim bottoms market needed to assist in<br />

import production. Must have well rounded knowledge<br />

of overseas garment production & construction.<br />

Exp. with measuring garments as well as<br />

approving finished garments, lab-dips, fabrics, etc.<br />

Must be a self starter, detail oriented individual and<br />

have strong written and verbal comm. skills.<br />

PRODUCTION PATTERNMAKER<br />

FIRST THROUGH PRODUCTION patternmaker<br />

with 3 to 5 years experience in the junior denim<br />

market. Must have a good understanding of garment<br />

wash and shrinkages. Candidate must be a<br />

self-starter, well organized and have experience<br />

with Patternmaking software.<br />

Email to hrdept6@verizon.net or fax resume<br />

with salary history to (323) 657-5344<br />

Established L.A. based Manufacturer has<br />

immediate opening for the following position.<br />

Production Patternmaker<br />

FOR JRS & KIDS KNITS-WOVENS<br />

Great opportunity for a highly organized, selfmotivated<br />

individual to work in a fast paced<br />

Jr. Company. Must have 5 years experience in<br />

knits & wovens and, knowledge of Tukatech<br />

system preferably.<br />

Excellent employee benefit package.<br />

Please fax resume to<br />

Attn: H.R. (323) 859-2499<br />

To place your classified call<br />

213-627-3737 x278 or 280<br />

e-mail jeffery@apparelnews.net or<br />

zenny@apparelnews.net<br />

Larry Hansel Clothing, LLC<br />

Larry Hansel Clothing a Family of Fashion forward<br />

brands is currently recruiting for the<br />

following positions.<br />

DESIGN ASSISTANT<br />

Design Assistant with at least 2-3 years experience<br />

in the Junior and Dress market. The position<br />

requires strong organizational skills with exp. in<br />

general design room operations (line sheets,<br />

clerical, trims, etc.). Garment construction and<br />

technical knowledge is a must. You must be able<br />

to take direction, challenges, meet deadlines and<br />

have ability to work in a fast paced environment.<br />

Working computer experience with Illustrator,<br />

Photo shop excel and word. Must have great<br />

communication (verbal & written) skills.<br />

PATTERN MAKER<br />

Minimum 4 years experience as a First through<br />

Production Patternmaker working with Denim<br />

bottoms and Junior Sportswear & Dresses. Solid<br />

working GERBER knowledge required. Must be a<br />

team player and able to work within a fast paced<br />

environment. Will create patterns, attend fittings<br />

and issue corrections. You will work with the<br />

design and production teams.<br />

FIT MODEL<br />

Are you our perfect size 7? Bust 35 ?, Waist 28,<br />

Hip 38 1/2? Then send us your photo and resume.<br />

If you are ready to be part of this amazing<br />

design team, forward your resume to<br />

fax (323)727-9790 or via email at<br />

HR@RAMPAGE.COM. We offer a competitive<br />

compensation package that includes Medical,<br />

Dental, Vision, 401K and Vacation.<br />

We are an EOE.<br />

KANDY KISS OF CALIFORNIA, INC.<br />

Fabric Buyer/Coordinator<br />

Immediate opening for a bright, organized, detail oriented<br />

person to negotiate costs, order fabrics and issue p.o.’s.<br />

This individual will follow-up on orders, lab dips and<br />

strikeoffs and communicate with overseas staff and<br />

factories. Knowledge of MTL process is needed.<br />

Mandarin speaking preferred with working<br />

knowledge of AS400 vantage point.<br />

Email resume to: Tad@kandykiss.com<br />

or fax: 818-833-6371<br />

Production Fabric Sourcing /<br />

Development Manager<br />

Position will work with our design teams, our china office<br />

and current supply base in development of new product.<br />

Must have strong technical knowledge of knits and wovens.<br />

Must have positive relationship with overseas trading<br />

companies/mills.Mandarin speaking a must. Organized,<br />

team player and great communicator essential.<br />

Fax resume to: 818-833-6371 or<br />

email to Michaelo@kandykiss.com<br />

Sweater Designer<br />

Must have seven years top brand experience<br />

designing with quality yarns and overseas<br />

factories.You must possess excellent sketching,<br />

presentation, and managerial skills.<br />

Positions are based in our beautiful<br />

Century City location.<br />

Email resumes and jpegs to<br />

sdaliege@bebe.com<br />

Fleurish, a fashion forward Junior Company<br />

seeks talented first patternmaker.<br />

Candidates must have experience with all<br />

categories of sportswear. Salary<br />

commensurate with experience.<br />

Please fax resume to 213-746-4688<br />

DECEMBER 28, 2007–JANUARY 3, 2008 CALIFORNIA APPAREL NEWS 13


POSITION AVAILABLE POSITION AVAILABLE POSITION AVAILABLE<br />

Recognized as a global leader of women’s contemporary fashion, BCBG Max Azria Group continues to<br />

grow and diversify. With an international vision of Bon Chic, Bon Genre (French for Good Style, Good Attitude),<br />

BCBG Max Azria Group maintains the highest standards in creativity, quality and innovation – in its<br />

product offering, operations and staff. The Group’s vast portfolio of over 15 brands encompasses a retail &<br />

wholesale network of more than 9,000 points of sale in over 45 countries on 5 continents. With more than<br />

10 offices around the globe, our worldwide team is integral to the company's successful expansion. We are<br />

currently seeking creative, talented & dynamic individuals to join our growing workforce of over 10,000<br />

employees. The following exciting opportunity is at our Globalin Los Angeles, CA.<br />

Sr. Manager - Fabric R & D<br />

Fabric Research team is responsible to “source” fabrics globally based on fabric trends & directions<br />

from the design team. This position will work closely with Designers on new fabrics & be able to counter<br />

source fabrics according to price & aesthetics needs of design. Travel & visit fabric vendors & fabric trade<br />

shows to enhance company resources; coordinate with VP of Fabric R&D on price negotiations, long<br />

lead-times, minimums, & payment terms; receive & coordinate all fabric headers with designer team to fabricate<br />

each delivery/season; organize & maintain fabric library together with library coordinator. Ideal candidate<br />

will have a min. of 5 yrs of exp. in the Fashion industry in a fabric related area or production. Fashion<br />

related college education is necessary. Textile engineering or textile related field is a plus. Must have<br />

fabric technical knowledge, understanding of constructions/yarns/finishes on fabrics. Job code: 07-838<br />

To Apply: Qualified candidates, please submit your resume to human.resources@bcbg.com.<br />

BCBG Max Azria Group is an equal opportunity employer. To view all of our current career opportunities,<br />

please visit our company’s career section at www.bcbg.com.<br />

PRODUCT DEVELOPER/<br />

ASSISTANT DESIGNER<br />

Great opportunity to work at a golf sportswear company.<br />

Seeking a team player, strong background in knits,<br />

organized, w/min. 3 yrs exp. in Illustrator, garment<br />

construction, specs and excellent communication skills<br />

with garment factory’s and internal staff.<br />

Responsibilities are not limited to, but include strong Illustrator<br />

skills, 2 seasonal product releases, sourcing fabrics<br />

and trims, negotiating cost, creating "Bill of Material,<br />

Specs and Margin reviews. Meeting timeline dates and<br />

coordinating all sales samples garments from factory<br />

through shipping to sales team.<br />

* Must be self motivated, and able to handle<br />

multi-tasking.<br />

• Casual environment, great staff and strong<br />

leadership.<br />

• Full Time with benefits<br />

• Position In-House mandatory<br />

Email: jkellner@straightdown.com<br />

FIRST THROUGH PRODUCTION<br />

PATTERNMAKER<br />

Min. 5 years exp. Knowledge of Gerber<br />

Silhouette 2000, junior mkt., sewing<br />

construction and spec sheets.<br />

We offer a competitive benefits package.<br />

E-mail resume w/ salary history to:<br />

Helens@KNLclothing.com or fax to<br />

310-515-8699<br />

DESIGN ASSISTANT to work in fast-paced<br />

design room. Must be detail oriented with<br />

strong communication and organizational<br />

skills. Must have the ability to handle multiple<br />

projects and follow through with a sense of<br />

urgency. Must take direction well. Minimum<br />

one year experience required.<br />

Please forward resumes to<br />

ccartagena@aquablues.com<br />

Denim Patternmaker<br />

1st thru Production<br />

A seasoned patternmaker with a eye for line<br />

and proportion. A person of integrity who accepts<br />

responsibility & assumes control of the company’s<br />

supremely important fits. Experience in<br />

current premium denim market. Computer<br />

patternmaking experience necessary.<br />

Fax resume to Drew 323-260-7820<br />

14 CALIFORNIA APPAREL NEWS DECEMBER 28, 2007–JANUARY 3, 2008<br />

CUSTOMER SERVICE/DATA ENTRY<br />

Major <strong>Apparel</strong> Brand located in LA area requires a<br />

person experienced in all areas of customer service/data<br />

entry. Such as, allocation of orders for<br />

major/specialty stores, customer support, EDI, inventory<br />

control, shipping coordination. Motivated,<br />

detail oriented, with ability to work well under pressure,<br />

multi-task, strong follow-up skills, and willingness<br />

to learn new job functions. A minimum of<br />

2 years apparel mfg. exp. required. Must be well<br />

organized and possess good communication skills.<br />

Computer exp: IBM AS 400 skills a must, IBM<br />

Navigator, Excel and Word a plus. Full time<br />

w/benefits.<br />

Please e-mail resume w/salary history to:<br />

jobs3@bpjeans.com or<br />

fax to Attn: HR 562-576-0181<br />

PATTERNMAKER<br />

Jr Missy cloghing mfr seeks exp’d 1st thru production<br />

pattern maker. Detailed, able to interpret new styles.<br />

Min. of 7 yrs. exp. in fittings, technical specs, manual<br />

patterns needed.<br />

Must be able to work in a fast paced team environment.<br />

Fax resume: 323-584-5902<br />

E-mail resume:designermichellek@hotmail.com<br />

Pattern Maker<br />

Fast paced manufacturer is looking for first<br />

pattern makers for junior/missy/plus sizes.<br />

Minimum 2 years experience. PAD system<br />

experience preferred but would train the right<br />

candidate. Must be self-motivated and able to<br />

function in a busy environment. SFV location.<br />

Fax resumes to: 818-833-6370 or<br />

Email: monicar@kandykiss.com<br />

1st Pattern Maker<br />

A experienced patternmaker capable of knits &<br />

wovens in tops, dresses, jackets, skirts and pants.<br />

A detail oriented person who is accurate, organized<br />

and efficient. Work closely with creative designers<br />

to make unique styles. Must have computer<br />

patternmaking experience.<br />

Fax resume to:<br />

Drew 323-260-7820<br />

www.apparelnews.net<br />

To place your classified call<br />

213-627-3737 x278 or 280<br />

e-mail jeffery@apparelnews.net or<br />

zenny@apparelnews.net<br />

St. John Knits<br />

St. John Knits, a leading designer and manufacturer<br />

of luxury women's apparel, has immediate<br />

need for highly skilled PATTERNMAKERS<br />

in their headquarters located in Irvine, CA.<br />

Individuals will be responsible for First Design<br />

prototype patterns as well as finalizing patterns<br />

for production. Must be adept at draping and<br />

extremely detail oriented. Must also work well<br />

with others in a fast pace environment. Must have<br />

proven experience in working directly with Designers.<br />

Must be able to instruct sewers in the making<br />

of the first sample. Candidates must have a minimum<br />

of seven years previous experience in high<br />

quality products. Basic knowledge of computerized<br />

pattern making a plus, but not required.<br />

Our benefit package is competitive in the industry,<br />

including Vacation, 401(k) Plan, Employee<br />

Discount, Medical, Dental, Life Insurance and<br />

Relocation Allowance. Visit our website at<br />

www.stjohnknits.com for more information.<br />

Salary commensurate with experience. Submit<br />

resume, salary history and requirements to<br />

Garey Chambliss 27<strong>22</strong> Michelson Dr.,<br />

Irvine, CA 92612: FAX 949-266-0343<br />

or E-mail corporate@sjk.com.<br />

Jr. and Kids manufacturer has immed openings for<br />

the following positions:<br />

FABRIC BUYER<br />

Detailed oriented person to order and source<br />

fabric, trims and issue PO's.<br />

IMPORT COORDINATOR<br />

Highly organized individual to follow up on orders,<br />

tech packs, lab dips, strike offs and communicate<br />

with overseas staff.<br />

PRODUCTION TRIM COORDINATOR<br />

Must be organized & follow up. Only detailed<br />

person need to apply.<br />

Must have minimum 5 years experience and<br />

working knowledge of AS400.<br />

Please fax resumes to 213-742-9678<br />

Koral Industries<br />

1st Thru Production Patternmaker<br />

Needed<br />

Exp'd patternmaker needed for established<br />

Clothing Manufacturer. Must be fully skilled &<br />

Fluent in the use of the Gerber System / PDS2000<br />

and up to date upgrades Min. 5 yrs experience<br />

with knits and wovens. Must have xlnt. comm.<br />

skills & be able to work in fast-paced team<br />

environment. Need not apply if you do<br />

not meet the requirements.<br />

Fax resume to 323 582-3650<br />

GRAPHIC ARTIST<br />

Leading clothing manufacturer is looking for<br />

A graphic artist with min. 4yr experience in the<br />

Junior and Girls market. Must be fluent in<br />

photoshop & illustrator.<br />

Experience in Junior and Girls market for<br />

silkscreen T-shirts REQUIRED. Fluent in English<br />

a MUST.Need not apply if you do not meet<br />

these requirements.<br />

Fax resume to (323)-584-3650<br />

PATTERNMAKER<br />

Must be organized, detailed, computer literate<br />

team player. Must be great communicator who<br />

understands deadlines and accuracy.<br />

Min. 5 yr. experience only.<br />

Fax: 213-745-8161 email: donna@kos-usa.com<br />

GIRL FRIDAY<br />

ASSISTANT<br />

SELF STARTER<br />

FABRIC<br />

BACKGROUND<br />

FAX<br />

213-489-7690<br />

ragfinder@aol.com<br />

ADVERTISE<br />

YOUR<br />

POSITIONS<br />

HERE


POSITION WANTED<br />

DESIGNER, PATTERNMAKER, SAMPLEMAKER<br />

35 Yrs. Exp.<br />

1st thru prod. patterns,<br />

samples, fitting, grading,<br />

sportswear, menswear,<br />

lingerie, Kids, Jr, Missy &<br />

all area. Sketches &<br />

pictures available.<br />

Christin 213-627-9191<br />

ORANGE COUNTY'S<br />

BEST<br />

Designs/Patterns. 1st thru<br />

Prod., Samples, Fittings<br />

Designs, etc., all areas<br />

contemporary Junior &<br />

Missy. Lynn<br />

FREELANCE<br />

Patternmaker 1st thru<br />

Production - Patterns<br />

marking/grading service<br />

10 yrs of exp. swimwear,<br />

lingerie, sportswear,<br />

Jr, missy<br />

Call Ana 562-413-4673<br />

DIANE DESPAS<br />

THE BEST FREELANCE<br />

DESIGNS/ PATTERNS/<br />

SAMPLES<br />

(213) 765-07<strong>22</strong><br />

1031 S. Broadway<br />

Suite #1150<br />

ddespas2000@yahoo.com<br />

FREELANCE<br />

Exp'd 1st/Prod. Computerized<br />

Patterns/Marking/<br />

grading service on PAD<br />

SYSTEM. Import specs &<br />

sample making available.<br />

25 yrs. exp. Fast/reliable<br />

Ph. 626-792-40<strong>22</strong><br />

FreelancePatternmaker<br />

15 years experience<br />

In-House Or Out<br />

1st thru Production<br />

Samples, Fittings<br />

Call Margaret<br />

818-679-2007<br />

To place your classified call 213-627-3737<br />

E-MAIL: jeffery@apparelnews.netor zenny@apparelnews.net<br />

POSITION WANTED<br />

DESIGNER, PATTERNMAKER, SAMPLEMAKER<br />

Freelance<br />

Patternmaker<br />

1st thru Production<br />

Patterns Women’s,<br />

Men’s & Kids Sportswear,<br />

contemporary,<br />

Missy & Jr.<br />

Call Mirna:<br />

626-482-4144<br />

714-292-0381 CASH PAID<br />

NEWSPAPER 2ND CLASS<br />

<strong>Apparel</strong><strong>News</strong><br />

For spacereservations<br />

call 213-627-3737<br />

January 4<br />

Waterwear<br />

Finance Advertorial<br />

THE VOICE<br />

OF THE<br />

INDUSTRY FOR<br />

63<br />

years<br />

Where fashion gets down to business $2.95 ($3.50 OUTSIDE CALIFORNIA) VOLUME 63, NUMBER 55 DECEMBER 28, 2007–JANUARY 3, 2008<br />

SM<br />

Plus-Size Designers<br />

Fill the Sizing Gap<br />

By Robert McAllister<br />

TECHNOLOGY EDITOR<br />

Some of <strong>California</strong>’s plus-size designers are finding<br />

new opportunities beyond their target customers—and<br />

they are adjusting their sizing below traditional plus-size<br />

boundaries.<br />

The plus-size segment traditionally has addressed sizes<br />

14 and up, but a group of young <strong>California</strong> companies is<br />

bringing those sizes down a notch to address a changing<br />

marketplace.<br />

San Francisco–based Igigi will lower size offerings to<br />

12 for January deliveries. Santa Ana, Calif.–based Svoboda<br />

expanded into a size 12 last season, and Anaheim,<br />

Calif.–based Kiyonna Clothing made the move a few<br />

years ago.<br />

These companies have found a gap between what mainstream<br />

manufacturers and retailers offer and what the<br />

plus-size market offers. Typically plus sizes are graded<br />

proportionally larger than misses sizes, according to designer<br />

Jessica Svoboda, who said there is also a vanity aspect,<br />

which means a plus size 14 tends to run larger than<br />

a misses size 14.<br />

Plus Size page 5<br />

2007 in Review<br />

It was a year of both the mega-deal and the quiet merger.<br />

7 For All Mankind sold for $775 million and American<br />

<strong>Apparel</strong> for $774 million, while Chicago menswear<br />

company Hartmarx quietly swooped in and bought its<br />

third Los Angeles label, Monarchy.<br />

Private-equity company Veronis Suhler Stevenson<br />

picked up MAGIC Marketplace parent Advanstar<br />

Communications for about $1.14 billion. And Fashion<br />

Coterie parent ENK International bought WSA Global<br />

Holdings, the producer of the biannual World Shoe Association<br />

show, for an undisclosed amount.<br />

<strong>California</strong>’s minimum wage increased, as did employers’<br />

health-care costs and lawmakers’ attempts to correct<br />

the state’s health-care system.<br />

Gap shuttered its Forth & Towne baby-boomer concept<br />

business, and Pacific Sunwear exited its One Thousand<br />

Steps shoe concept and began to look for ways to<br />

get out of the urban market by exploring opportunities for<br />

its demo stores.<br />

Christian Audigier and the owners of Ed Hardy artwork<br />

fought over royalties, and Paul Frank Industries<br />

and Paul Frank Sunich fought over the Paul Frank name.<br />

The Year in Review begins on page 8. <strong>California</strong> Couture<br />

Inside:<br />

LLOYD KLEIN<br />

Technology … p. 3<br />

Surf Report …p.6 L.A. Designers Use Personal Touch to Inspire Sales<br />

By Erin Barajas<br />

MANUFACTURING EDITOR<br />

What’s Checking …p.7 Fashion shows and the glamorous madhouse images “best of” and red-carpet favorites, and a new collection of<br />

www.apparelnews.net<br />

they conjure up are great for building buzz. But some Los sexy knitwear.<br />

Angeles–based couture designers are turning the idea of Klein, who greeted his guests after the show and<br />

the fashion show on its head to showcase their designs discussed the finer points of his gowns, said these tiny<br />

better and close sales.<br />

gatherings have become indispensable to his business.<br />

On a sunny afternoon in December, a dozen well-to-do “We got the idea to do monthly fashion shows in-house,<br />

women gathered in designer Lloyd Klein’s couture atelier and now they have become part of our protocol. They are<br />

in Los Angeles for an intimate fashion show. Guests sipped such a success,” Klein said.<br />

champagne and nibbled fancy cookies while models strut- Launched in October in collaboration with the Costed<br />

down a small catwalk in couture evening gowns, Klein’s tume Council of the Los Angeles County Museum<br />

Couture page 6<br />

VOLKER CORELL<br />

January 4<br />

Cover: Fashion<br />

New Resources<br />

Spot Check<br />

Waterwear<br />

Finance Advertorial<br />

PATTERN<br />

MAKERS<br />

ADVERTISE<br />

HERE<br />

FABRICS WANTED<br />

For linen, wool, silk,<br />

& cotton fabrics.<br />

Call Alex<br />

213-6<strong>22</strong>-0774<br />

APPAREL<br />

CLOSEOUTS<br />

WANTED<br />

We buy it all!!<br />

Call Alex or Peter<br />

213-749-7629<br />

mgwebuy@jps.net<br />

COMING SOON IN<br />

<strong>California</strong> <strong>Apparel</strong> <strong>News</strong><br />

January<br />

Bonus Distribution<br />

AccessoriesTheShow/Moda<br />

Manhattan/FAME 1/6–8<br />

Designers & Agents NY 1/6–8<br />

Surf Expo 1/10–13<br />

Designers & Agents LA 1/11–13<br />

LA Market Week 1/11–15<br />

LA Gift & Home Market 1/15–<strong>22</strong><br />

Brighte Cos. TBA<br />

January 11<br />

T-shirt Advertorial<br />

Accessories Slick<br />

Trend Watch: Basics<br />

HELP!!<br />

WE NEED FABRIC<br />

RAGFINDERS OF CA<br />

213-489-1732<br />

784 S. San Pedro St.<br />

Los Angeles, CA 90014<br />

ADVERTISE<br />

YOUR<br />

FABRICS<br />

HERE<br />

January 11<br />

Cover: Fashion<br />

Surf Report<br />

What’s Checking<br />

Webwatch<br />

T-shirt Advertorial<br />

Accessories Slick^<br />

Trend Watch: Basics<br />

Bonus Distribution<br />

Designers & Agents LA 1/11–13<br />

LA Market Week 1/11–15<br />

Direction NY 1/15–17<br />

LA Gift & Home Market 1/15–<strong>22</strong><br />

Imprinted Sportswear Show Long Beach<br />

1/18–20<br />

<strong>California</strong> Gift Show 1/18–21<br />

Outdoor Retailer 1/23–26<br />

POSITION WANTED<br />

Experienced<br />

Plus Size Fit Model<br />

Size 18.<br />

Well Proportioned & Curvy<br />

HT 5’6”,<br />

B 47”, W 39” LH 49”<br />

Bridget 714-309-9881<br />

MODELS, FIT MODELS<br />

MODELS<br />

ADVERTISE<br />

HERE<br />

SPACE FOR LEASE<br />

Be A Member of the Famous Anjac Fashion Buildings<br />

SPACE FOR LEASE<br />

(LA Fashion District)<br />

Vintage Offices• Design Studios•<br />

Showrooms • Manufacturing • Contracting •<br />

Cutting Service • Retail • Self-Storage Unit<br />

200 s.f. up to 12,000 s.f.<br />

Convenient Parking and Walking Distance to<br />

<strong>California</strong> Mart<br />

213-626-5321<br />

January 18<br />

Cover: ASR Must Buys<br />

Market Wrap<br />

2007 Financial Review/2008 Financial<br />

Forecast<br />

Eco Special Section^<br />

Denim Special Section<br />

ASR Resource Guide<br />

January 18<br />

Eco Special Section<br />

Denim Special Section<br />

ASR Resource Guide<br />

Bonus Distribution<br />

Imprinted Sportswear Show Long<br />

Beach 1/18–20<br />

<strong>California</strong> Gift Show 1/18–21<br />

San Francisco Market Week 1/19–<strong>22</strong><br />

Outdoor Retailer 1/23–26<br />

Agenda 1/24–26<br />

ASR San Diego 1/24–26<br />

Dallas Market Week 1/24–27<br />

Atlanta Market Week 1/26–29<br />

ADVERTISE<br />

YOUR SPACE<br />

HERE<br />

January 25<br />

Cover: Fashion<br />

Fashion Slick<br />

Technology<br />

Special Section+*<br />

Bonus Distribution<br />

Agenda 1/24–26<br />

ASR San Diego 1/24–26<br />

Chicago StyleMax 2/3–5<br />

Trafik Miami 2/3–5<br />

MRket 2/11–13<br />

ASAP Global Sourcing Show 2/11–14<br />

WWIN 2/11–14<br />

AccessoriesTheShow/Las Vegas<br />

2/12–14<br />

POOL 2/12–14<br />

Project LV 2/12–14<br />

United Trade Show 2/12–14<br />

ISAM 2/12–15<br />

CurveNV 2/14–16<br />

MAGIC, WWDMAGIC 2/12–15<br />

Sourcing@MAGIC 2/12–15<br />

Boutique Lingerie 2/14–16<br />

Westcoast Exclusive TBA<br />

January 25<br />

Fashion Slick<br />

Technology Special Section<br />

DECEMBER 28, 2007–JANUARY 3, 2008 CALIFORNIA APPAREL NEWS 15


Brenda Monterrosso, 24 years old<br />

American <strong>Apparel</strong> Production Employee<br />

“America’s immigration system is outdated, unsuited to the needs of our economy and to the values of our country.<br />

We should not be content with laws that punish hardworking people who want only to provide for their families, and<br />

deny businesses willing workers, and invite chaos at our border.” – President George Bush, State of the Union<br />

Address, February 5, 2005<br />

At American <strong>Apparel</strong>, we agreed with the President’s call for immigration reform, so why has nothing been done for<br />

the last three years?<br />

It’s time to give a voice to the voiceless. Businesses are afraid to speak to the media about immigration, frightened of<br />

reprisals by government agencies. But we cannot just sit in the shadows and watch the government and politicians<br />

exploit and misrepresent this matter to advance their own careers.<br />

Over 12 million human beings have become integral to our society, economy and culture here in the USA, yet they<br />

do so in legal purgatory. While no serious political voice calls to send them back to their previous home countries,<br />

very few have the courage to admit that the only realistic option is some form of legal integration, coupled with a<br />

legitimate, forward-thinking immigration policy.<br />

Migration and economic experts generally agree that the productivity and hard work of immigrants improves<br />

the economy, makes goods more affordable and available to US citizens, and creates more jobs for US workers.<br />

Immigrants not only increase the wealth of the nation, they have contributed significantly to major scientific,<br />

medical and industrial advancements, as well as to the arts. Many of them have become great entrepreneurs too.<br />

At what point are we going to recognize that the status quo amounts to an apartheid system? At what point will<br />

America stop living in a state of denial?<br />

At American <strong>Apparel</strong> we support our workers. We support our community. We support Los Angeles. We support the<br />

pride of America and the American Dream.<br />

Enough is enough.<br />

It’s time to Legalize LA, and Legalize the USA.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!