Tribal - California Apparel News

en cope 

newspaper 2nd class 

SEREFINA’s 

“Snow Owl” 

pheasant 

feather 

necklace 

($18) 

NAKAMOL’s 

turquoise 

choker ($28) 

Tribal 

Chic 

Prepare to go globe-trotting this 

Spring with bold ethnic-inspired 

accessories. For more on the 

trend, see pages 14 and 15. 

A PEACE TREATY’s 

“Kawar” bone ring 

with antiqued goldplated 

brass ($50) 

PELLE MODA’s 

“Gabby” suede 

caged-wedge heel 

(call for pricing) 

The Voice of The indusTry for 67 years 

DOUBLE 

HAPPINESS’ 

“Halima” 

paper bead 

gold-fill 

earring 

($65) 

LIMON PIEL’s 

leather “Raymi” 

messenger bag 

with hand-woven 

strap ($155) 

WESTERN 

FASHION’s 

gold cuff ($4) 

$3.50 VOlUMe 67, nUMber 3 JanUary 14–20, 2011 

TrAdE Show rEporT 

Surf Expo Takes Over 

the Action-Sports Arena 

By Erin Barajas Manufacturing Editor 

ORLANDO, Fla.—Coming off what was reportedly a 

strong holiday season, attendees and exhibitors arrived at 

Surf Expo, held Jan. 6–8 at the Orange County Convention 

Center, to find a new trade show landscape. 

With the demise of the Action Sports Retailer Trade 

Expo, Surf Expo becomes the biggest action-sports trade 

show in the country. Nipping at its heels, however, is the 

Agenda trade show (see following story), which debuted 

a larger format with dates directly coinciding with Surf 

Expo. 

Many key brands opted to participate in both shows. A 

handful, including Hurley, chose to support only the Surf 

Expo show, while a few, including Volcom, sat out the East 

Coast show. Despite a soft opening day, show organizers 

➥ Surf Expo page 20 

TrAdE Show rEporT 

Agenda Trade 

Show Starts 2011 

on a High Note 

By Andrew Asch Retail Editor 

Agenda was one of the first trade shows out of the gate 

in 2011, attracting nearly one-third more buyers and expanding 

its reach to snow brands and more surfwear. 

At the show, held Jan. 6–7 in Anaheim, Calif., the floor 

was busy with buyer traffic and order writing. 

Chris Josol, an Agenda vendor, was surprised at the 

show’s robust energy and business. “Agenda is supposed to 

be a preview show. But everyone was writing. We made our 

money back at this show,” said Josol, managing partner for 

the Los Angeles–based 722 Figueroa showroom, which 

represents menswear lines SLVDR and Copy. He estimated 

his showroom’s business jumped 25 percent compared 

with last year. 

➥ Agenda page 16 

InSIdE: 

Where fashion gets down to business SM 

8 11 

Première Vision Preview show coverage ... p. 13 

Finance Resource Guide ... p. 19 

Fashion Resource Guide ... p. 22 

Made in America Resource Guide ... p. 24 

www.apparelnews.net

L.A. Denim Maker Pays Back Wages to Garment Workers 

Los Angeles denim producer Joe’s Jeans 

has paid 110 workers nearly $160,000 for 

back wages that were not paid to them by a 

sewing contractor. 

The U.S. Labor Department said the contractor, 

Angel’s Finishing Inc., located at 

5619 S. Main St., had been paying employees 

on a piece-rate basis without guaranteeing 

they received at least minimum wage or 

taking into consideration overtime pay and 

work on Saturdays and Sundays. 

“Piece-rate pay is not illegal as long as employers 

have a record of the hours employees 

worked,” said Deanne Amaden, a spokesperson 

for the U.S. Labor Department. She said employers 

should look at the total hours and the 

total pay. “If it shows the workers were paid less 

than minimum wage, you have a problem.” 

Joe’s Jeans paid $158,952 in back wages 

for work done between Sept. 29, 2008, and 

Oct. 6, 2010, Amaden said. Joe’s Jeans also 

agreed to a plan promoting compliance by 

all its contractors through periodic monitoring 

of its garment producers. 

“Upon being informed by the Department 

of Labor that one of its contractors may have 

violated minimum wage and overtime regulations, 

as required by the Fair Labor Standards 

Act, Joe’s Jeans acted quickly to cooperate 

with the DOL and to give them the information 

they requested to complete their investigation,” 

Lori Nembirkow, senior vice president of 

legal and compliance at Joe’s Jeans, wrote in 

an e-mail. “Joe’s Jeans met with the Labor Department 

on two separate occasions to discuss 

their findings, as well as to reach resolution on 

the matter. Joe’s Jeans voluntarily paid the full 

amount of back wages of Angel’s Finishing to 

ensure that Angel’s employees were properly 

paid for all hours worked.” 

FASHION 

DISTRICT 

2 CALIFORNIA APPAREL NEWS January 14–20, 2011 

NEWS 

In addition, the owners of Angel’s Finishing, 

Daisy Mazariegos and Eduardo Santizo, 

were ordered to pay $41,140 in civil penalties 

for willfully violating the law by falsifying 

employees’ time records, Amaden said. 

They are appealing that fine, she added. Neither 

Mazariegos nor Santizo was available 

for comment. 

Angel’s Finishing worked exclusively 

for Joe’s Jeans, finishing jeans that were 

later shipped to U.S. stores such as Bloomingdale’s, 

Macy’s, Neiman Marcus, Dillard’s 

and Nordstrom. 

“We expect employers to take responsibility 

to ensure that anyone manufacturing their 

products follows the law, and if they do not, we 

will take necessary actions to ensure that they 

do,” said George Friday Jr., administrator of the 

Labor Department’s Wage and Hour Division’s 

Western regional office.—Deborah Belgum 

Quiksilver Repositions Women’s 

Brand, Outsources Design 

The road for one of Quiksilver’s newest 

brands has been a circuitous one. 

Quiksilver Women debuted in 2008 with 

a contemporary design aesthetic and contemporary 

price point. At the time, the only 

thing reminiscent of the beach was the label’s 

name and heritage. 

Now, the company has enlisted POP Studio, 

the Culver City, Calif.–based design firm 

founded by Modern Amusement alum John 

Moore, to bring the brand closer to its surf 

roots. Replacing the more forward, trendy 

pieces of seasons past are simple, crisp beachtinged 

designs and a new name for the brand. 

It will be known as QSW, continuing to 

target better specialty and boutique stores but 

with friendlier young contemporary prices to 

make some of QSW’s offerings accessible to 

better surf/skate shops. 

The evolution of the brand has been continual, 

said Steve Ellingson, QSW’s vice president 

of sales. Initially, Quiksilver Women was 

Explore 

www.fashiondistrict.org 

Our new website is updated and full of useful 

resources and information about the LA Fashion District 

positioned as a brand for urban creatives. The 

brand enlisted bloggers, musicians and artists 

as muses and ambassadors. Along the way, 

Quiksilver tested a variety of fabrications and 

inspirations. Some seasons were decidedly 

more runway-inspired and heavy on luxe fabrications 

while others were more low-key. 

“We were challenged on a number of 

fronts,” Ellingson said. Core retailers liked 

the collection but were resistant to the line’s 

price points, he acknowledged. Another sticking 

point was that the line’s fashion-forward 

styling appealed to better specialty retailers 

but didn’t speak to the brand’s heritage. 

Quiksilver has been emphasizing its heritage 

across its brand roster—from the Quiksilver 

men’s collection and Roxy to the new Quiksilver 

Girls collection. Now it is applying that 

same focus to QSW. “We’ve gone from being 

more aggressive in our styling to being a modern, 

coastal classic,” Ellingson said. “We’re 

more connected to the ocean now.” 

Kenna Florie, QSW’s vice president of sales 

and marketing, agreed. “There is a difference 

from our prior seasons. The [collection] is more 

understandable now, and our focus is making a 

young contemporary collection that reflects our 

brand heritage that feels ‘coastal,’” she said. 

The return to the beach also marks a potential 

shift in distribution. QSW—which 

will continue to target retailers such as American 

Rag, Atrium, Fred Segal and E Street 

Denim—will also be marketing to core and 

specialty retailers more keenly in upcoming 

seasons. “There is a need in the surf [market] 

for elevated product. They need to reach for a 

$300 jacket,” Ellingson said, to attract shoppers 

that are as likely to shop fast-fashion 

stores as better contemporary stores. 

The first inkling of QSW’s ocean-minded 

new direction came in August, when the 

brand showed its Spring 2011 collection at 

the Class@ASR trade show in San Diego. 

Cotton dresses, tunics and breezy staples 

made up the bulk of the collection. 

Fall 2011, the first collection under Moore’s 

direction, is the culmination of QSW’s return 

to the beach. The line, which wholesales for 

$16 to $147, incorporates silk blouses, sophisticated 

striped linen dresses, wool duffel coats 

and a leather moto jacket with more accessible 

pieces such as Tencel/silk-blend graphic Tshirts, 

marled Henley tops and sporty cotton 

beach shorts. Approximately 45 percent of 

QSW’s Fall offerings are at the brand’s opening 

price points, Ellingson said. 

Moore, whose firm has designed the fledgling 

Quiksilver Girls line since its debut in 2010, 

said his goal for the QSW brand is to “tell authentic 

coastal stories.” For Fall 2011, Moore 

turned to San Francisco–based artist/surfer/retailer 

Serena Mitnik-Miller for inspiration. 

Mitnik-Miller’s dreamy watercolors appear 

in the QSW collection on T-shirts, 

dresses and blouses. Some of her favorite 

vintage pieces, including cardigans, are recreated 

with a QSW twist in the Fall collection. 

Florie said she expects to see Mitnik- 

Miller’s influence extend to the Spring 2012 

collection.—Erin Barajas 

Week 

In RevIew 

California 

Shirt recall. About 20,800 men’s pullover 

Sherpa shirts imported by Foria 

International Inc. of City of Industry 

have been recalled by the U.S. Consumer 

Product Safety Commission. 

The shirts, with a Norm Thompson 

label and made in India, are an 80 percent 

cotton/20 percent polyester blend. 

They were recalled because they failed 

to meet federal flammability standards 

for apparel. There were two reports 

from consumers that the shirts quickly 

caught on fire. Consumers should stop 

wearing the shirts and contact Foria International 

at (888) 999-6568. 

Cherokee in Japan. Van Nuys–based 

Cherokee Inc., which licenses its brands 

to stores such as Target and Tesco, has 

entered into an exclusive license agreement 

for Cherokee with the Nishimatsuya 

Chain Co. in Japan. Nishimatsuya 

is a specialty chain that sells baby and 

children’s products. The multi-year 

agreement covers a range of categories 

such as infant and childrenswear, footwear, 

accessories, and home products. 

Nishimatsuya plans to launch a range 

of Cherokee products in more than 800 

of its stores within the next 12 months. 

Cherokee is now licensed in more than 

30 countries. 

National 

Perry buys Rafaella. Perry Ellis International 

of Miami announced it has 

agreed to buy the Rafaella Apparel 

Group, a women’s better sportswear 

label, from Cerberus Capital Management 

for $70 million plus warrants to 

purchase 106,564 shares of common 

stock. The deal is expected to close on 

or before Jan. 28. “With the addition of 

the Rafaella Apparel platform, Perry 

Ellis will immediately become a more 

significant player in the women’s apparel 

industry,” said George Feldenkreis, 

Perry Ellis’ founder and the company’s 

chairman and chief executive officer. 

Perry Ellis’ other labels include Jantzen, 

C&C California, Laundry by Shelli Segal, 

Girl Star, Redsand, Original Penguin 

by Munsingwear and Gotcha. The 

Rafaella label is sold in department 

stores. For the 12-month period ending 

Sept. 30, Rafaella’s revenues were 

$122 million. 

On Target. Target Corp. announced 

it will be opening 21 stores across the 

United States this year. Five of them 

will be in California—in Oakland, San 

Luis Obispo, Oxnard, San Clemente 

and Dublin. Most of the stores will be 

at least 135,000 square feet and employ 

100 to 250 people. Target is scheduled 

to open a new store in downtown Los 

Angeles in 2012. 

Quote of the Week 

By this point, to be a 

designer is also to be a 

businessman. 

—Olivier Saillard in a New York Times 

story, talking about the 1990s as seen in his 

curated contemporary fashion exhibition at 

the Museé des Arts Décoratifs in Paris

WWW. 

ENKSHOWS. 

COM 

WWW.ENKSHOWS.COM

ops_2.2011ad_4.837 x 13.75:Layout 1 12/7/10 2:47 PM Page 1 

Because Everyone 

Who Loves Fashion, 

Loves Bargains 

F E B R U A R Y 

11 –14, 2011 

SANDS EXPO & CONVENTION 

CENTER | LAS VEGAS 

OFFPRICE 

On Trend Fashion. Below Wholesale Prices! 

WWW.OFFPRICESHOW.COM 


Summer begins on a Sunday for Fashion 

Market Northern California, which hosts its 

Summer 2011 market Jan. 30–Feb. 1 at the San 

Mateo Event Center in San Mateo, Calif. 

To better accommodate buyers who 

prefer to shop market on the weekend, the 

show opens on a Sunday and runs through 

Tuesday. 

The show features everything from juniors 

to contemporary to updated merchandise, including 

European collections and accessories. 

Jan. 16 

Designers’ Collective 

Blue 

TMRW 

Clean 

The Tunnel/LaVenue 

New York 

Through Jan. 18 

Project 

82 Mercer 

New York 


Jan. 17 

“WGSN Trend Edit: Global 

Consumer Attitudes” seminar 

California Market Center, annex 

Los Angeles 

Los Angeles Fashion Market 

California Market Center 

Cooper Design Space 

Gerry Building 

NEWS 

Fashion Market Northern 

California Sets Sunday Opening 

Calendar 

The New Mart 

824 Building 

Lady Liberty Building 

Primrose Design Building 

Academy Awards Building 


Designers and Agents 

The New Mart 

Los Angeles 


Select 


Los Angeles 


Hong Kong Fashion Week 

World Boutique 

Hong Kong Convention & Exhibition 

Centre 

Hong Kong 


Agenda 

Chelsea Art Museum 

The show’s organizers, the Golden Gate 

Apparel Association, have lined up several 

buyer amenities, including a reduced rate 

at the nearby Marriott hotel (for rooms 

booked by Jan. 16), a complimentary shuttle 

from the hotel to the convention center, free 

breakfast, discounted lunch, and cookies 

and snacks throughout the day. 

For more information about the show, 

visit www.fashionmarketnorcal.com. 

—Alison A. Nieder 

WSA Adds Sole Commerce to Vegas Show 

The WSA shoe show announced it will include a Sole Commerce Pavilion during its 

upcoming Feb. 7–9 show at The Venetian and Sands Expo and Convention Center in Las 

Vegas. Sole Commerce, which is traditionally held in New York, and WSA are both owned 

by New York–based ENK International Trade Events. 

“The addition of the Sole Commerce Pavilion at WSA will enhance our retailers’ experience, 

providing them with a glimpse of the best fashion footwear available in the marketplace, 

making WSA truly a one-stop buying venue,” said David Kahan, president of ENK 

Footwear, in a statement. The Las Vegas edition of Sole Commerce will be smaller than its 

New York edition and feature brands such as Badgley Mischka, L.A.M.B., Pour La Victoire, 

Steve Madden, Matiko, Dolce Vita and Jeffrey Campbell. 

Sole Commerce will also take place in New York Feb. 20–22, running concurrently with 

ENK’s Fashion Coterie trade show.—Erin Barajas 

CMC’s New Select Show to Bow at L.A. Market 

The California Market Center’s new 

contemporary trade show, Select, bows at 

the Jan. 17–20 run of Los Angeles Fashion 

Market in the building’s Fashion Theater. 

Among the lines showing are Ai for Ai, 

Sam Edelman footwear, Alexia Admor, 

Boutique 9, Gorjana jewelry, Joan and 

David footwear, Magaschoni Apparel, 

Minnie Rose knitwear, Royal Plush activewear, 

Voom by Joy Han, Inge Christopher 

evening bags and Monserat De Lucca 

Italian leather handbags. 

Visitors to Select are able to sample organic 

iced tea at the Honest Tea Tasting Bar. 

Other shows planned for the upcoming 

market at the CMC include Focus, covering 

apparel and accessories, and Transit, covering 

footwear. Both are set for Jan. 18–20 in 

the 13th-floor Penthouse Pavilion. The L.A. 

Kids’ Market is set for Jan. 17–20 on the 

CMC’s sixth floor. 

The CMC will also host two runway 

shows, the CMC’s Contemporary Collections 

show on Jan. 18 at 5 p.m. and Focus F2 on 

Jan. 19 at 5 p.m. Both shows will be held in 

the CMC’s 13th-floor Penthouse Pavilion. 

For more information, visit www.californiamarketcenter.com.—A.A.N. 

New York 


(capsule) 

Center 548 

New York 


MrketNY 

Jacob K. Javits Convention Center 

New York 


Vanguard 

Jacob K. Javits Convention Center 

New York 


There’s more 

on ApparelNews.net. 

For calendar details and 

contact information, visit 

ApparelNews.net/calendar. 

Submissions to the calendar should be faxed to the Calendar Editor at (213) 623-5707. Please include the event’s name, date, time, 

location, admission price and contact information. The deadline for calendar submissions is the Tuesday prior to Friday publication. 

Inclusion in the calendar is subject to available space and the judgment of the editorial staff. 

POSTMASTER: Send address changes to: CALIFORNIA APPAREL NEWS, Customer Service, PO Box 4419, Orlando, 

FL 32802. CALIFORNIA APPAREL NEWS ® : (ISSN 0008-0896) Published by MnM PUBLISHING CORP. APPAREL 

NEWS GROUP Publishers of: California Apparel News ® , Market Week Magazine ® , New Resources ® , Water wear ® , 

New York Apparel News ® , Dallas Apparel News ® , Apparel News South ® , Chicago Apparel News ® , The Apparel 

News (National), Bridal Apparel News ® , Southwest Images ® , Stylist ® and MAN (Men’s Apparel News ® ). Properties 

of MnM PUBLISHING CORP., California Market Center, 110 E. Ninth St., Suite A777, Los Angeles, CA 90079, 

(213) 627-3737. © Copyright 2011 MnM Publishing Corp. All rights reserved. Pub lished weekly except semi-weekly 

first week of January, second week of July and first week of September. Periodicals Postage Paid at Los Angeles, CA, 

and addition additional entry offices. The publishers of the paper do not assume responsibility for statements made by 

their advertisers in business competition. Opinions expressed in signed editorial columns or articles do not necessarily 

reflect the opinions of the publishers. Subscription rates: U.S.: 1 year, $89; 2 years, $140. Foreign: $180 U.S. funds 

(1-year subscription only). Single-copy price $3.50. Send subscription requests to: California Apparel News, Customer 

Service, PO Box 4419, Orlando, FL 32802 or visit www.apparelnews.net. For customer service, call (866) 207-1448.

T:9.875” 

CONSERVE GAS THIS WINTER AND 

SAVE TWO WAYS: 

1 

SAVE ON 

MONTHLY 

GAS COSTS 

2 

GET UP TO A 

20% 

BONUS CREDIT 

This January and February, you can save two ways 

when you reduce your gas gas use. You’ll save once on 

your monthly gas costs costs and a second time with a 

bonus credit of up to 20 percent on your Pacifi c 

Gas and Electric Company Company (PG&E) bill this this spring. 

Companies like yours are already taking steps 

to save gas and money. Just turning down the 

thermostat one degree can save your company up 

to fi ve percent on your energy costs. 

All PG&E core gas customers are automatically 

enrolled. Just visit www.pge.com/bonussavings 

to fi nd a range of gas-saving tips. 

DISCOVER YOUR WINTER GAS SAVINGS. 

“PG&E” refers to Pacifi c Gas and Electric Company, a subsidiary of PG&E Corporation. ©2011 Pacifi c Gas and Electric Company. All rights reserved. These offers 

are funded by California utility customers and administered by Pacifi c Gas and Electric Company under the auspices of the California Public Utilities Commission. 

T:13.75”

It’s back to the drawing board for a plan to let Mexican 

trucks bring long-haul cargo into the United States. 

The U.S. Department of Transportation released a “concept” 

document on Jan. 6 that would gradually lead to the 

U.S. border being opened to Mexican long-haul trucks. 

A one-year pilot program to allow 100 Mexican trucking 

companies to bring in cargo beyond 20 miles from 

the U.S. border was launched in 2007. But it was shelved 

when Congress closed down the program in early 2009. 

Mexico than instituted a number of tariffs on $2.5 billion 

of U.S. exports in retaliation. 

The decision to allow Mexican long-haul trucks into the 

United States and U.S. long-haul truckers into Mexico was 

originally agreed upon in the North American Free Trade 

Agreement, which went into effect in 1994. That bilateral 

exchange of trucks was to be implemented by 2000. But 


NEWS 

Mexican Truckers Could Get the Green 

Light to Enter the United States 

concerns related to poor emissions in Mexican trucks and 

their safety delayed the program. 

It would help U.S. apparel companies producing garments 

in Mexico. Many Los Angeles blue-jeans makers 

do part of their production south of the border and use 

Mexican-made denim for their clothing. 

The concept program foresees that a safety audit would 

be conducted on each carrier’s safety-management program. 

Drivers’ records would be reviewed, and each vehicle 

would be inspected for safety and emissions. Evidence 

of vehicle insurance would have to be submitted to 

the Department of Transportation. 

In addition, a Mexican carrier’s vehicle and driver 

would have to be inspected, for an agreed-upon amount of 

time, every time they enter the United States. 

—Deborah Belgum 

Client 

loyalty? 

Let’s talk. 

I have been a CIT client for 

16 years. CIT provides fast online 

credit approvals and flexible 

financing that has helped my 

company grow. Recently, three 

different factors tried to get my 

business. I said no to all of them.” 

KC HuAnG, PH.D. 

PRESIDEnT AnD OWnER 

WEEKEnDz OFF 

" Fashion for the Casual Life " 

CIT is the nation’s leading factor and 

lender to the apparel industry. 

What’s the secret to our success? 

Deep and long-standing relationships 

with clients like Weekendz Off, a 

Los Angeles-based supplier of casual 

sportswear. We provide fast credit 

decisions, flexible financing solutions and 

the support that clients need to grow their 

businesses during all economic cycles. 

Want to talk about how CIT Commercial 

Services can begin a long-term 

relationship with your company? 

Visit us at cit.com or call 800-248-3240. 

Athleta Flagship 

Opens in S.F. 

© 2011 CIT Group Inc. CIT and the CIT logo are registered service marks of CIT Group Inc. 

Gap Inc. opened a flagship store for its Athleta division in San 

Francisco’s Fillmore neighborhood on Jan. 13. The 5,000-squarefoot 

outlet will offer clothes for a full range of sports activities such 

as yoga, running, golf, paddleboarding and gym workouts. 

Athleta started business as an online venture in 1998. Ten years 

later, Gap purchased the Petaluma, Calif.–based women’s athletic 

wear label and retailer for $150 million. Gap opened a smaller Athleta 

shop in Mill Valley, Calif., in 2010. However, the San Francisco 

Athleta store, located at 2226 Fillmore St., is considered the 

brand’s formal bricks-and-mortar debut. 

“This store opening launches the next phase of our multi-channel 

growth plan for the Athleta brand,” said Toby Link, president 

of Gap Inc. Direct, the division that handles the Athleta brand. A 

Gap representative said there were no plans to open more stores. 

“We’re going to see how customers respond to this new store,” said 

Gap’s Callie Canfield. 

Gap Inc. does not break out sales results for Athleta. However, 

the company recently reported 

that same-store sales in December 

declined 3 percent compared 

with December 2009, when Gap 

reported a same-store increase of 

2 percent.—Andrew Asch 

Credit Protection n Working Capital 

Factoring n Import/Export Financing 

Debt Restructuring n Growth Financing 

Anchor Blue 

to Liquidate 

117 Stores 

Anchor Blue announced it 

would be shuttering all 117 of its 

stores following news that the company 

was declaring bankruptcy. 

Liquidation sales started 

Jan. 7 and will continue until all 

merchandise is gone. Gordon 

Brothers Group and Hilco Merchant 

Resources, both finance and 

liquidation specialists companies, 

announced Jan. 14 they will be 

handling the going-out-of-business 

sales for the Corona, Calif.–based 

retailer’s stores, with 84 located in 

California. 

All store merchandise will be 

marked down 40 percent to 60 percent. 

The stores’ fixtures also will 

be sold. Anchor Blue store sales 

will run as long as necessary, but 

liquidators listed Jan. 21 as a tentative 

deadline. Anchor Blue will 

honor gift cards and returns until 

Jan. 21. 

News of the retailer’s demise 

trickled through the grapevine a 

few weeks ago. Employees started 

posting comments on the company’s 

Facebook page, and on Jan. 4 

they received word through e-mails 

and a conference call that the end 

was near. 

The company had a long heritage 

in California. It started business in 

the mid-1970s as Miller’s Surplus 

and then Miller’s Outpost. 

In 1981, the company created its 

own brand, Anchor Blue. In 2009 

it declared Chapter 11 bankruptcy 

and later emerged from bankruptcy 

that year, with private-investment 

firm Sun Capital Partners being 

the principal owner. 

Thomas Sands, Anchor Blue’s 

then-chief executive, blamed the 

bankruptcy on the poor economy. 

“The unprecedented downturn and a 

related drop in consumer spending, 

especially in the teen-age market, 

had a severe impact on our financial 

performance,” he said in a company 

statement.—A.A.

FEBRUARY 13 –16, 2011 

Opens One Day Before MAGIC 

Where Fashion Starts 

North America’s largest sourcing event representing 

the total fashion supply chain from fiber to finish. 700+ 

manufacturers, fabric and design resources from around the 

world. Exclusive Spring/Summer 2012 trend forecasting, 

business matchmaking and seminars 

featuring top industry experts. 

LAS VEGAS CONVENTION CENTER / SOUTH HALL 

REGISTER TODAY AT SOURCINGATMAGIC.COM OR 877.554.4834

New Resources 

Jesse Kamm has relaunched her eponymous collection 

with a newfound simplicity and sophistication. The designer, 

whose work appeared in Gen Art’s “The New Garde” 

in 2008, recently took a year off to raise her son and has 

emerged with a new perspective. According to Kamm, the 

Spring collection, titled “Constructive Order,” is a reaction 

to her year off. 

“The idea behind [the collection] is the word constructive, 

which means to move something forward,” explained the designer. 

“I wanted to make a group of pieces that was super 

accessible to my customer and easy to get back into. And 

there’s been a really positive response,” she said. 

So far, the collection has been picked up by Tenoversix in 

Los Angeles; Roseark in West Hollywood and Santa Monica, 

Calif.; Kickpleat in Austin, Texas; Studio Sebastian in 

Dallas; Gravel and Gold in San Francisco; Maryam Nassir 

A Textile 

Finishing Company 

Serving the Specialized 

needs of the 

Textile, Apparel & 

Home-Furnishing 

Industry Since 

1931 


mAdE IN AmERICA 

A California Apparel News special section focusing on domestic production 

Jesse Kamm: Grown-Up Chic 

Zadeh in New York; and Deuxieme Classe in Tokyo. 

The luxury artisan label, which originally launched in 

2005, is designed with versatility and price point in mind. 

It appeals to a wide range of clients from the fashionable, 

young Hollywood girl to stylish women in their 60s. “I feel 

like as I grow up, the pieces grow up,” Kamm said. “It used 

to be a little bit more fun and flirty and bohemian. And now 

I feel like there’s a new sophistication, which I really love.” 

The collection is made up of easy-to-wear classic shapes 

that can transition from day to night—an integral concept 

to building a modern wardrobe for today’s price-conscious 

yet fashion-savvy consumers. “I want the person to be able 

to pull a top out and be able to wear it on Monday and then 

to be able to wear it next Friday in a totally different way,” 

Kamm explained. Styles include tank tops, blouses, tunic 

dresses, tie-front shorts and crop-leg trousers in a soft, 

�� 

FINISHING 

Framing 

Heat-Setting & Curing 

Anti-Curling 

Process to Improve Crocking 

Natural Crinkling 

Odor & Smoke Elimination 

Tight or Loose Selvage 

Sponging & Decating 

Soft or Firm Hand 

Gum & Trim Selvage 

Resin Finish 

Center Crease Elimination 

Anti Static 

Brushing 

Water Repellent 

Anti-Needle Cutting 

LAUNDRY 

Wash-Down 

Pre-Shrink 

Scouring 

Softwash 

Bleaching 

BONDING 

Knit Backing 

Non-Woven Backing 

Double-fuse Backing 

Knit Back Express - Next Day Service 

�� 

1914 Bay Street • Los Angeles, CA 90021 

Tel: 213 . 622 . 2015 • Fax: 213 . 622 . 4572 

info@geltman.com • www.geltman.com 

1 . 800 . 451 . 8772 

PLEASE CONTACT US FOR YOUR REPAIR WORK 

earthy palette. 

Wholesale prices range from 

$75 to $255, and all pieces retail 

for under $650. Textiles are made 

in solids and original prints in 

luxe silk and natural linen fibers. 

Kamm designs all of the prints for 

the collection, which is printed 

and made in California. 

Prior to this season, the artwork 

she designed was very intricate 

with hand-drawn detailed 

graphics. 

For Spring, Kamm infused 

the repetition and simplicity of 

her new daily routine into her 

prints. “This year of time with my 

son was [filled with] all of these 

super-basic tasks, and they were 

repeated. Sleep, eat, play. Sleep, 

eat, play,” she said. “I’ve really 

opened up to being ‘here in the 

now,’ in the words of Ram Daas,” 

Kamm said. 

Whereas past collections were 

inspired by trips to Panama or 

Paris, her work is more influenced 

currently by everyday surroundings 

such as architecture or the 

cracks in the sidewalk. “It’s more 

about what’s happening around 

me on the street or in my home,” 

she explained. 

In a natural progression, 

Kamm’s personal experience led 

her to explore the Bauhaus design 

philosophy. She gleaned inspiration 

from Bauhaus weavers such 

as German textile artist Gunta 

Stölzl and created her artwork by 

cutting construction paper up into 

simple shapes and forming patterns. 

Kamm is becoming known for 

her prints. Recently, she began 

collaborating with Cerno, a Laguna 

Beach, Calif.–based furniture 

and lighting company, on fabric 

for lampshades. Her printed clothing 

pieces, like an artist print, are 

limited edition and have their own 

tag and number. “It’s very special, 

and I feel like a lot of my customers 

can feel this vibration because 

so much artwork goes into making 

these pieces come to fruition,” 

she said. 

“You feel like you have this 

collectible piece, but it’s also 

easy to wear, and it’s something 

that stands the test of time,” she 

explained. “I want it to be something 

that lasts a long time in your 

closet,” she said. 

For more information, call the 

Maryam Nassir Zadeh Showroom 

at (212) 226-1088. 

—N. Jayne Seward 

Luke Brower


The following are new lines carried by showrooms at the California Market Center, 

located at 110 E. Ninth St., Los Angeles. The California Apparel News lists new 

tenants and lines each market-week issue. 

NEW SHOWROOMS 

Accessories & 

Intimate Apparel 

Wells Intimates & Apparel 

Suite B301 

Hur Showroom 

Suite B1063 

Maxwell Dickson, LLC 

Suite C1019 

Childrenswear 

Diesel Kids 

Suite A619 

191 Unlimited 

Suite A657 

Contemporary 

Tulle 

Suite B405 

William Rast and J 

Lindberg 

Suite B427 

Halemary Showroom 

Suite B501 

Voom by Joy Han 

Suite B583 

Juniors 

Cherish Apparel 

Suite A888 

Tresics, Free Bird Original 

Suite B891 

Menswear 

Monoblanq 

Suite C481 

PerlmanRep 

California Market Center, Suite B525 

(800) 216-8427 

Vision Sales 

Suite C445 

Modern/Updated 

Collections 

Rennes Apparel 

Suite A823 

Mia Fashion 

Suite A1139 

NEW LINES 

Accessories & 

Intimate Apparel 

Priorities 

Suite A1055 

The Original B Bag by Lisa 

B. Handbags Small leather 

goods 

Mindy Lubell 

Suite A1081 

Bindy Accessories Jewelry 

Valerie Hambas Showroom 

Suite B565 

Julie France Intimate apparel, 

foundations, bras 

Six Degrees Intimate 

apparel, foundations, bras 

Wild & Free Intimate apparel, 

loungewear, sleepwear 

Childrenswear 

Rochelle Sasson Perlman 

Suite A604 

Crooked Monkey Preteen 

girls 

Nicky Rose Kids 

Suite A605 

Ancis Infants, toddlers, girls 

and boys 

Juicy Couture Baby Infants 

and toddlers 

Lola Jo Sales 

Suite A611 

Madeemae Coats Girls, 

infants accessories and gifts 

Sungabye USA Infants and 

toddlers 

Zoobies Accessories and gifts 

AB Spoon Showroom 

Suite A677 

Blu Pony Vintage Infants 

and toddlers 

Randee’s Showroom LLC 

Suite A679 

A La Modish Infants and 

toddlers 

Lindsay’s Forever Young 

Suite A693 

Adore la Vie Girls 4–16, 

preteen 

Divas and Dudes Accessories 

and gifts 

Indigo Child Preteen girls 

Jet Setters Boys 4–20 

Ninachka Couture Infants 

and toddlers 

Planet Birth Infants and 

toddlers 

Chantique’s Showroom 

Suite A663 

Lemmi Girls, boys, infants and 

toddlers 

Allison Showroom 

Suite B603 

Babidy Infants and toddlers 

Baby Soy Infants and toddlers 

Clover Girls, boys, preteen 

Esp No. 1 Girls, boys, infants 

and toddlers 

LillyBee Infants and toddlers 

Run Scotty Run Boys and 

girls 

NEW LINES 

Contemporary 

L On 5 

Suite B511 

Black Rainn Contemporary 

dresses and tops 

Pure And Simple 

Contemporary dresses and tops 

Stella Cruz Contemporary 

dresses 

PerlmanRep 

Suite B525 

Darling Contemporary tops and 

bottoms 

ShowroomFive21 

Suite B530 

Kitten Pink Contemporary 

dresses 

Pascucci Contemporary dresses 

Valerie Hambas Showroom 

Suite B565 

Undertease Contemporary 

tops 

The Vonderheide 

Showroom 

Suite C502 

Helios & Luna Contemporary 

bottoms, tops and dresses 

Lucinda Showroom 

Suite C548 

Andrew Marc Contemporary 

outerwear 

ShOWROOm PROFILES 

To kick off the launch of the Darling contemporary 

collection in Los Angeles, David Perlman gave his California 

Market Center showroom a sweet makeover. 

Darling is the latest collection to join the showroom, 

which also represents Kersh and Press. 

Darling launched in the United Kingdom in 2008 

and last season made its U.S. debut at Coterie in New 

York. Retailers, including buyers from Anthropologie 

and ModCloth, loved the collection’s sweet vintageinspired 

looks, and so did Perlman and his team. 

“Their booth stood out,” said Noel Smejkal, a rep 

with the showroom. 

For Los Angeles Fashion Market, the PerlmanRep 

showroom is getting an installation that will mimic the 

look of the Darling booth. Embossed wallpaper covers 

one wall, traditional furnishings have been brought 

in, and the room is decked out in lace-covered hanging 

lamps, hat boxes and floral-painted china. 

“Everything is so adorable,” Smejkal said. “And it’s 

so price-point driven.” 

Darling’s sweaters, dresses, tops, skirts and pants are wholesale priced from $15 to $55. 

And when PerlmanRep takes the line to regional trade shows in San Francisco, Seattle, Chicago, Dallas 

and Atlanta, as well as to WWDMAGIC in Las Vegas and back to Coterie in February, the team will 

re-create the Darling look at each show—right down to the fresh flowers in the booth. 

During Los Angeles market, models dressed in Darling will be passing out cupcakes in the CMC 

lobby. 

Darling’s contemporary styling and competitive prices are a good fit at the PerlmanRep showroom, 

Smejkal said. In additional to Canadian label Kersh and sister brand Press, the showroom represents the 

Mavi, Monoreno, Trinity, Tresics and Freebird labels. 

“The lines sit nicely together, but each hits a different market,” she said. “Our clothing is very fashionforward. 

We offer great value, and we are on trend.—Alison A. Nieder 

Jewelry & Gifts 

International 

Suite A1067 

Laura Alexander Bridal 

accessories 

Robert Arju 

Suite A1073 

Patricia Nosh Design 

Accessories, belts, handbags and 

hats 

Uvo Luxury Accessories 

Accessories, belts, handbags and 

hats 

Strut L.A. 

Suite A1084 

She’s Hair Access Hair 

accessories 

Viewmark Handbags 

Suite A1086 

Nomad Footwear Footwear 

Menswear 

ShowroomFive21 

Suite B530 

Mokdasi Street contemporary 

Revolution Now Street 

contemporary 

Ecko Unltd 

Suite C407 

WT:02 Street contemporary 

Modern/Updated 

Collections 

Fred Postal 

Suite A301 

Erin Lee Updated sportswear 

Melody Fast Sales 

Suite A313 

Christopher Calvin Updated 

tops, plus sizes 

Craig Nadeau Showroom 

Suite A315 

Morrissey Updated misses 

pants 

Fern Liberson & Co. 

Suite A317 

G9C United Knitwear 

Sweaters 

Aimee Z. et.cie 

Suite A326 

Gloria Lewis/Handpainted 

Silks Special occasion 

Cary Lowe 

Suite B303 

Chetta B Dresses 

Josh & Jazz Dresses, 

outerwear 

Betty Bottom Showroom 

Inc. 

Suite B398 

Cute Options Dresses, tops 

Cooper Design Space 

The following are new lines carried by showrooms at the Cooper Design Space, located 

at 860 S. Los Angeles St., Los Angeles. The California Apparel News lists new tenants and 

lines each market-week issue. 

NEW SHOWROOMS 

Dolce Vita Showroom 

Lobby I 

HM Showroom 

Lobby I 

Duarte No. Q65 

Aaron Matthew Showroom 

Suite 205 

Ritz Group 

Suite 213 

Showroom LA 

Suite 521 

Cooper Design Space, Suite 301 

(213) 623-5677 

www.duarteq65.com 

Bond 

Suite 632 

Scotch & Soda 

Suite 820 

➥ New Lines page 10 

In October, designer Henry 

Duarte and business partner Jon 

Levine opened an in-house West 

Coast showroom at the Cooper 

Design Space. The intimate showroom 

houses Duarte No. Q65, a 

high fashion–inspired contemporary 

line that includes a fashion 

basics capsule. 

Duarte, who last year collaborated 

with Los Angeles–based 

premium-denim maker J Brand, 

also designs rock ’n’ roll–tinged 

denim for his collection, including 

skinny waxed black jeans, cropped 

denim with intricate tonal seaming 

and low-slung jeans with Duarte’s 

trademark lace-up fly. A small collection 

of minimalist black leather purses rounds out the brand’s offerings. 

The brand, which has a small distribution, is looking to use the showroom 

as a way to more widely promote the label. “We’re hoping to pick up some 

more key retailers. We’re got great price points, and the Fall collection is 

looking amazing,” said Jeannie Goldman, Duarte’s West Coast sales representative. 

Buyers at the upcoming Los Angeles Fashion Market can shop the showroom 

for Duarte No. Q65’s Spring and Summer collections and sneak a peek 

at the brand’s Fall 2011 offerings, which include directional jackets cut from 

boiled wool and leather. 

Wholesale prices for the collection range from $40 to $250. 

—Erin Barajas 

January 14–20, 2011 CALIFORNIA APPAREL NEWS 9

New Lines Continued from page 9 

The New Mart 

The following are new lines carried by showrooms at The New Mart, located at 

127 E Ninth St., Los Angeles. The California Apparel News lists new tenants and 


NEW SHOWROOMS 

Heather G Showroom 

Suite 513 

Green Dragon 

Pink Lotus 

Defiance USA 

Suite 703 

Da Vinci Menswear Est. 

1952 Maker of fine men’s 

apparel since 1952 for Frank 

Sinatra, Dean Martin, the cast 

of The Sopranos and Charlie 

Sheen. Sweater knits, skinny 

suits, banded polo shirts and 

panel shirts. 

English Laundry Men’s and 

boys’ hand-laundered, handsewn 

shirts and designs based on 

English stripes, plaids and solid 

poplins from the ’60s and ’70s 

Fender A rock ’n’ roll brand 

that includes wovens, T-shirts, 

hoodies, outerwear and bottoms 

Scott Weiland Collection 

A rock ’n’ roll lifestyle brand, 

which is a collaboration between 

English Laundry’s Christopher 

Wicks and musician Scott 

Weiland of Stone Temple Pilots 

and Velvet Revolver 

C&C California 

Suite 813 

Laundry by Shelli Segal 

Suite 813 

NEW LOCATIONS 

Diane Levin Sales 

Suite 402 

Tracy Engelien Sales 

Suite 802 

NEW LINES 

Niche Showroom 

Suite 400 

Byron Lars Beauty Mark 

Ecru 

Gender Bias 

Laila Jayde 

Dial M 

The New Mart, Suite 715 

(213) 627-9811 

Diane Levin Sales 

Suite 402 

Liamolly 

La Rue Sales 

Suite 406 

LinQ 

s.a.m. 

Suite 407 

Boyod 

Chantal Accessories 

Suite 410 

Lisa Blue Swimwear company 

that donates a percentage of 

profits to protect whales and 

dolphins 

Monica Rose Jewelry 

Select Showroom 

Suite 501 

Fedaboa 

Happy Socks 

Jackie B. Showroom 

Suite 505 

Mihndi 

Runaway Pony 

Tony Barra Sales 

Suite 507 

U.S. Polo Assn. Men’s, 

women’s outerwear and 

swimwear 

The Company Z 

Suite 508 

Cupio Sweaters 

Bernadette Mopera & Co. 

Suite 701 

Bloom Clean sweater knits 

Sock It to Me Socks with 

“magical” prints 

KLA/Karen L. Anderson 

Suite 704 

CP Shades Wearable casual 

classic clothing for any lifestyle 

ginger. 

Suite 707 

Wednesday Easy knit 

collection 

Stacey Rhoads Sales 

Suite 800 


Addison Heart Silk dresses 

Tracy Engelien Sales 

Suite 802 

KALYX Sports bra and apparel 

collection 

Corina Collections 

Suite 807 

CJ Studio Silver and gold 

jewelry 

Daphne Lorna Jewelry 

Necklaces and bracelets 

Sigalie Jewelry Beaded 

jewelry 

Work in Progress/Michael 

Cohen Showroom 

Suite 901 

291 Venice 

Fine Cloth Initiative 

Isabel Lu 

Nine O Seven 

Suite 907 

Alternative Accessories 

Show Me Your Mumu 

Whitley Kros 

Yoon 

Studio Two Clothing 

Suite 1000 

Akiko 

Hammitt —Los Angeles 

Taka 

Leila Ross LA 

Suite 1003 

My Freedom 

Truck Jeans Men’s and 

women’s premium denim 

Sue Goodman Showroom 

Suite 1008 

Olive & Oak 

West Bank Clothing 

Suite 1101 

Iron 

JVL 

Red23 

Sheri Bodell 

Pulse Showroom 

Suite 1104 

Red Engine 

Spoiled 

NEW LINES 

Gerry Building 

The following are new lines carried by showrooms at the Gerry Building, located at 

910 S. Los Angeles St., Los Angeles. The California Apparel News lists new tenants 

and lines each market-week issue. 

NEW SHOWROOMS 

Ribkoff USA Inc. 

Suite 403 

Mirana Ojeda Showroom 

Suite 702 

Salt & Pepper Sales 

Suite 802 

KoMAROV 

Suite 807 

Neetu Malik Showroom 

Suite 901 

Arlene Henry Sales 

Suite 902 

Lady Liberty Building 

The following are new lines carried by showrooms at the Lady Liberty Building, located 

at 843 S. Los Angeles St., Los Angeles. The California Apparel News lists new tenants and 


NEW LINES 

Ocean Showroom 

Suite 301 

Kolae 

Shaya Jewelry 

The Bar Showroom 

Suite 401 

JILA Diamond jewelry 

NaNa Bijou jewelry 

Tsu Bo Mi 

The Penthouse Showroom 

Suite 500 

Abi Ferrin 

Fortunate Sun 

Academy Awards Building 

The following are new lines carried by showrooms at the Academy Awards Building, 

located at 817 S. Los Angeles St., Los Angeles. The California Apparel News lists new 

tenants and lines each market-week issue. 

Magnet Showroom 

Suite 3A 

Furi 

ShOWROOm PROFILES 

For more than 20 years, Margaret Chevedden 

has had a showroom that encompassed 

1,200 square feet at The New Mart. But that 

recently changed. 

After eyeing the space next door, walls were 

torn down, and Chevedden will be greeting the 

upcoming Los Angeles Fashion Market with 

twice as much space as before. 

Margaret Chevedden with her staff 

“The opportunity became available, and it 

was a great chance to expand,” said the showroom owner, who works with three other people in her 

seventh-floor showroom. “We were so cramped for space. We’ve made it work over the years, but 

this gives us some breath to expand and take on new sales staff.” 

The expanded Dial M showroom’s décor will reflect the nine lines that Chevedden carries. The 

new furniture will be clean and elegant, with steel-framed tables topped with glass and red leather 

chairs for accents well as armless chairs that will add depth to grouping areas. 

“The décor will reflect my lines, which are clean, sophisticated but have an edge and are timeless,” 

Chevedden said. 

Those lines include Woo., by Los Angeles designer Staci Woo, who creates comfortable California 

lifestyle pieces; Repeat, a Swiss knitwear line that concentrates on cashmere; Cambio, a German 

trouser and jeans label; Omgirl and Roam, both designed by Los Angeles designer Meghan 

Fielding; Christopher Fischer, a knitwear collection strong on cashmere and novelty patterns; 

Anni Kuan, a New York designer whose clothes have a European influence; Indigenous, a Northern 

California organic and fair-trade knitwear collection produced primarily in Peru and Ecuador; 

and NewField, a shirt collection created by Japanese designer Maryann Shinta of San Francisco. 


Julie & Stuart Marcher, 

LTD 

Suite 903 

Jamie Prince Sales 

Suite 904 

Barbara Nogg 

Suite 905 

Karen Kearns Sales 

Suite 906 

Herz & Herz / Steven 

Levinson 

Suite 907 

Julie Walls & Nina Perez 

Showroom 

Suite 908 

HA-67 

Jenny Dayco Jewelry 

Madisonpark Collective 

Sofie Olgaard 

Storm of London Watches 

Kris Mesner @ The 

Penthouse Showroom 

Suite 500 

Bleu Claire 

Bristols 6 

Butterflies 

Claire Pettibone 

DimitySo 

Eberjey 

Elle Macpherson 

Fayreform 

Salt & Pepper Sales 

Gerry Building, Suite 802 

(213) 892-0722 

saltandpepperapparel@msn.com 

NEW LINES 

Russell & Ellie Frank 

Suite 703 

B B Simon Belts 

Chinese Laundry 

Fahrenheit 

Icon 

Mary Frances Handbags 

Otazo Accessories 

Park Avenue 

Soriac 

Vilaiwan Handbags 

La Fee Verte 

Lizalde 

Miel 

Montelle 

Munki Munki 

Stella McCartney 

Citizens of Humanity 

Suite 501 

Citizens of Humanity 

Goldsign 

By hanging an ornate chandelier, Emmalena 

Bland put some of the final touches 

on the 2,015-square-foot showroom she 

moved into on Jan. 1. 

Bland’s Salt & Pepper Sales had been 

located in the California Market Center 

since 1985, and a steady flow of her 

long-time clients have been dropping by 

to see her new place. Visitors have come 

from the Heart chain of boutiques, based 

in Seattle, and BB-One boutique, based in 

Palm Desert, Calif. 

Bland calls the fashion lines she repre- Emmalena Bland 

sents “crossover” collections, intended for 

women ages 35 and up. For Salt & Pepper’s first market in the Gerry Building, the 

showroom will have seven collections with wholesale price points ranging from $40 

for some tops to $500 for some coats. 

Salt & Pepper’s lines include San Francisco–based Karen Klein, a contemporary 

line that features some jersey looks; New Bedford, Mass.–based Moon Tide Dyers, 

an eco-line of bamboo garments with stylish dyes; Minneapolis-based accessories 

line Teresa Goodall; Weatherford, Texas–based knits line Georgina Estefania; Los 

Angeles–based linen line Mosaic; Turkish-made Unique Leather Studio, which 

features mesh and lace jackets complemented by leather; and German line Elemente 

Clemente.—Andrew Asch

Not far from downtown Los Angeles, 

in an industrial neighborhood 

dotted with apparel manufacturers 

and textile companies, Basic Line 

Corp. has become the go-to guys 

to embroider those fancy pocket designs 

seen on the back of some of 

California’s best premium-denim 

lines. 

The company’s customer list 

reads like a who’s who of the L.A. 

denim world: 7 For All Mankind, 

Citizens of Humanity, True Religion, 

Paige Premium Denim, Current/Elliott 

and Goldsign. 

“We have the capacity to do 

10,000 to 20,000 pockets a day,” 

said David Shalom, who, with his 

brother, Azad, owns the embroidery 

and embellishment company, 

founded in 1992. 

The array of machinery inside 

their 45,000-square-foot building 

is as diverse as the denim and other 

apparel that passes in and out of 

their doors. Some of their machines 

are so old—some dating back to 

1876—that they could easily be 

part of an exhibit at the Smithsonian 

Institution. 

On one floor are rows and rows 

of metal machines with 750 embroidery 

heads to work on the squiggles 

and loops that distinguish one denim 

label’s pockets from another. 

On another floor is an array of 

smaller machines capable of creating 

more than 300 novelty embellishments, 

such as smocking, 

shirring, pleating, ribbon roses, 

soutache, chain stitching, crochet 

stitching, cording, pintucking, laser 

cutting and heat transfer. 

Inside a small room is a library 

of Basic Line’s embroideries shown 

on sheets upon sheets of denim fabric 

filled with various back-pocket 

designs. There are examples of intricate 

embellishments that are hard 

to find. “This is like a candy store 

for designers,” Azad said. 

When the Shaloms launched 

their business, their bread and butter 

was embroidering millions of 

T-shirts for licensees of Disney 

and Warner Bros. characters. The 

shirts were often sold at stores such 

as Target and Wal-Mart. In addition, 

they embroidered hundreds of 

T-shirts for Las Vegas resorts and 

hotels. The hallways of their building 

are lined with framed samples 

of their artistic work—from pieces 

that show a logo for “The Lion 

King” to an image of the Sphinx 

for the Luxor Las Vegas. 

When Basic Line was working 

on T-shirts, the company’s factory 

was working around the clock with 

300 employees. 

But about six years ago, much 

of that embroidered T-shirt business 

went to China and other overseas 

factories. Fortunately for the Shalom 

brothers, they had already embarked 

on doing denim pocket designs. 

It all started in 1999 when designer 

Jerome Dahan, one of the 

original founders of 7 For All Mankind, 

walked through their doors to 

develop pocket art for his then-new 

blue-jeans line launching in 2000. 

The result is the simple but wellknown 

long squiggle that is the 

denim line’s original pocket design. 

“It was a lot of trial and error,” Azad 

recalled. 

Azad, left, and David Shalom started 

their company in 1992. 

MADE IN AMERICA 

A California Apparel News special section focusing on domestic production 

L.A. Embroidery Factory Keeps Local Manufacturers on Top of the Curve 

Basic Line has been doing embroidery 

for 7 For All Mankind 

ever since. Other denim labels, all 

produced in Los Angeles and riding 

the premium-denim wave, soon followed. 

Now about 70 percent of the 

company’s embroidery business is 

taken up by denim labels. The rest 

are hats, T-shirts and bags. 

The embellishment side of the 

business is heavy on women’s contemporary 

fashions. “With shorter 

lead times, manufacturers come to 

us needing things the next day, and 

with our large capacity, we can deliver,” 

David said. 

Basic Line, with the help of 

two technical designers, is able to 

retool many of its machines to create 

hard-to-find embellishments. 

The brothers remember when a 

childrenswear maker showed up at 

their factory looking for a certain 

kind of smocking. He had been 

One fl oor of the factory is fi lled with embroidery machines capable of working 

on 10,000 to 20,000 pockets a day. 

searching for two months to find 

a factory that could do the waistband 

on a girl’s knit skirt. “He was 

almost in tears when he found out 

we could do it,” Azad said. “They 

had to make their deliveries in a 

couple of days.” 


JANUARY 14–20, 2011 CALIFORNIA APPAREL NEWS 11

Buhler Quality 

Yarns Corp. 

BuHler Quality yarns 

launcHes : 

the est yarns that 

are stronger, inherently 

move moisture & naturally 

inhibit the growth of bacteria. 

Werner Bieri, President & CEo 

wbieri@buhleryarns.com 

eautiful 

Fabrics that provide 

the ultimate in softness 

and comfort. 

David Sasso, International sales 

dsasso@buhleryarns.com 

ContaCt us 

Victor Almeida, tech. serv. & sales 

valmeida@buhleryarns.com 

Visit Buhler to see Micro tencel ® 

at: 

NEW GloBaltex, YORK TEXWORLD March 2–4 USA 

JAVITS CENTER, LENZING PAVILION 

la textile show, March 15–17 

JAN. 18–20, 2011 

a etter Footprint with 

Fsc certified pulp, closed loop 

processing, and fibers certified 

by the Oeko-tex ® standard 100. 

Kelly Ouellette, Customer service 

kouellette@buhleryarns.com 

Buhler Quality Yarns Corporation 1881 athens Highway, Jefferson, Ga, 30549 

office: (706) 367-9834 | fax: (425) 944-2675 | e-mail: sales@buhleryarns.com 

www.buhleryarns.com 

MicroTencel_Full_CAD_P3_withDates_SNAP.indd 1 1/25/10 5:43 PM

NEW YORK—Première Vision Preview New York, the 

abridged version of the last Paris-based textile trade show, had 

a strong turnout for the Jan. 11–12 run at the Metropolitan 

Pavilion and Altman Building. 

Among exhibitors and attendees, there was a handful of 

West Coast textile representatives and designers—including 

Eva Franco, Pegah Anvarian, and representatives from Juicy 

Couture and American Apparel—according to exhibitors. 

Other companies shopping the show included Calvin Klein, 

Eileen Fisher, Jill Stewart, Nine West and Robert Graham. 

For Franco, the show’s timing, which coincided with the 

Intermezzo trade show at New York’s Show Piers, gave her a 

chance to spend the day at Première Vision Preview after working 

in her booth at Intermezzo. 

Franco said she was still looking for Fall fabrics and for novelties. 

The designer’s collection is produced in Los Angeles, but 

Franco sources fabric from around 

the world, including Europe, China 

and Turkey. “My fabrics have become 

more global than ever,” she 

said, adding that she designs her 

own prints. Last year, her business 

doubled, thanks in part to privatelabel 

work she does for Anthropologie. 

Phil Fox, owner of Los Angeles– 

based Fox Fabrics, was at the show 

with two of his collections, Efilan 

from Italy and Debs Corp. from 

Japan. 

Fox described the mood at the 

show as “definitely upbeat.” 

“There’s a lot more interest 

across the board in European and 

Japanese fabrics,” he said. 

Kevin Maldonado, co-owner of 

Studio Bert Forma in Los Angeles 

and New York, was at the show representing 

several European collections, 

including Reynaud Rexo and 

Philea, both based in France, and 

button and trim supplier Bottonificio 

BAP, based in Italy. Pierre Schmitt, 

director of Philea, was also showing 

the latest developments from French 

corduroy and velvet mill Velcrex, 

which he recently acquired. 

Maldonado, who, with his wife, 

Heather, purchased Studio Bert 

Forma in 2004, was bullish about 

the show—and business in general. 

“It was the best year since we 

bought the company—by far.” 

John Marshall, owner of Los Angeles–based 

textile agency JM International 

Group, was at the show 

with Nicholas Brun, sales manager 

for French textile mill AB Creations 

and its Opening collection. 

Marshall recently opened a New 

York office, staffed by East Coast 

Sales Director Brigette Appell, who 

was also on hand at the show. 

Mike Derderian, president of 

development and sales for the new 

Los Angeles–based evening wear 

and bridal line Atelier Pavoni, 

was among the designers shopping 

Première Vision Preview. 

Derderian launched his company 

with two other partners after working 

for Lebanon-based couturier 

Zuhair Murad. Derderian said it 

made sense to open in Los Angeles, 

which has manufacturing facilities 

as well as access to stylists and celebrity 

clientele. 

International affair 

Originally, Première Vision— 

and Première Vision Preview—restricted 

its exhibitor base to only 

European mills. But that policy 

has relaxed over the years, and 

NEWS 

Trade Show Report 

Busy Première Vision Preview Draws a Handful of West Coast Names 

By Alison A. Nieder Executive Editor 

LOOK AHEAD: In addition to scouting new mills and previewing 

new collections, visitors to Première Vision Preview got an 

overview of Spring/Summer ’12 trends. 

now show organizers cite the quality of the mills’ products 

over their provenance. 

Indeed, the show features a growing contingent of Korean 

mills. KOTRA, the Korean trade-development association, 

has a booth at the show. Other countries with an increasing 

presence at the show include Turkey and Brazil. (Première 

Vision organizers anticipate increased participation 

from Brazilian companies following the Jan. 20–21 debut of 

Première Brasil, the joint venture partnership between Première 

Vision and Brazilian Fagga Eventos in São Paulo.) 

Still, the majority of exhibitors at Première Vision—and 

Première Vision Preview—are European companies. 

Gilbert Heller of New York–based Le Loup Blanc was 

at the show with French embroideries maker Goutarel, one 

of Le Loup’s eight collections. “The rest come after PV and 

work the market,” Heller said. 

Christina Knaus of New York–based Grupo Textil was 

➥ Première Vision page 22 


REPORT SIGNATURE’s bronze 

leather “Herricks” sandal ($75) 


NAKAMOL’s 

red multi-strand 

beaded necklace 

($65), gold 

multi-strand beaded 

necklace ($48), and 

red, turquoise and gold 

single-strand beaded 

necklaces ($22 and $23) 

SEREFINA’s blue triplestrand 

wrap bracelet with 

brass beads ($18) 

ACCESSORIES 

NAKAMOL’s 

large gold 

beaded cuff 

($18) 

WESTERN 

FASHION’s 

large gold cuff 

($6) 

Tribal 

Chic 

Accessory designers take cues from the 

style tribes of the world. Visions of chic urban 

safaris and bohemian desert adventures inspire 

an ethnic-infusion of chunky jewelry, tribal 

patterns, bold colors and the oh so of-themoment 

turban.—N. Jayne Seward 

NAKAMOL’s 

gold bead and 

turquoise ring 

($12) 

LIMON PIEL’s red, black and tan woven belt ($74) 

MICHELLE ANASTOS’ 

black leather wrapped 

triangle earring ($30) 

MISS ROBERTSON’s beaded 

kid suede “Lyoness” sandal 


JENNIFER 

ELIZABETH’s 

antique brass 

“Athena” tiered 

breastplate 

necklace ($83) 

SIXTER’s “Folk 

Lore” multi-braid 

rayon/spandex 

scarf ($26) 

DOUBLE 

HAPPINESS’ 

“Chata” multicolor 

paper 

bead and chain 


SEREFINA’s 

“Zebra” silver 

pheasant feather 

earring with 

macaw accent 

($21)

TEN79LA’s 

turquoise resin drop 


GUINEVERE & CO’s 

“Elephant” necklace 

with multi-tone 

chain ($26) 

BUTIK’s 

assorted West 

African glass 

snake bead 

necklaces 

($30 each) 

NAKAMOL’s crochet bead 

tribal bracelet ($15) 

NAKAMOL’s turquoise crochet cuff ($22) 

ACCESSORIES 

NAKAMOL’s lapis and gold 

bead crochet choker ($25) 

CHAN LUU’s 

graduated 

turquoise bead 

earrings ($48) 

A PEACE 

TREATY’s 

“Kammara” 

bone earrings 

with antiqued 

gold-plated 

brass ($100) 

PELLE MODA’s seal 

brown “Classic” sandal 

with gold ornamentation 


CHAN LUU’s 

brown horn 

and gold 

circle hoops 

($44) 

CHAN LUU’s cypress 

scarf with turquoise 

tassles ($46) 

TEN79LA’s 

cream resin 

bangle ($25) 

JENNIFER 

ELIZABETH’s 

“Lust” antique 

brass cuff ($54) 

CONTEMPO’s 

gold horseshoe 

earrings with 

crystals ($5.50) 

COLLINA STRADA’s 

“Luna” Mexi-stripe 

canvas oversized 

hobo bag ($135) 

STYLIST: N. JAYNE SEWARD; PHOTOGRAPHER: BEN COPE; STYLIST ASSISTANT: LAUREN HANAWALT 

DIRECTORY: * Please note all prices are wholesale. A PEACE TREATY, Cooper Design Space, suite 215, (213) 623-8703; BUTIK, Cooper Design Space, suite 219, (213) 627-9740; CHAN LUU, The New Mart, suite 1107, (213) 624-0856; COLLINA STRADA, Cooper Design Space, suite 202, (213) 622-0184; CONTEMPO, 

California Market Center, B1069, (213) 623-4124; DOUBLE HAPPINESS, Cooper Design Space, suite 204, (213) 627-6096; GUINEVERE & CO, Cooper Design Space, suite 204, (213) 627-6096; JENNIFER ELIZABETH, Cooper Design Space, suite 202, (213) 622-0184; LIMON PIEL, Cooper Design Space, suite 219, (213) 

627-9740; MICHELLE ANASTOS, Cooper Design Space, suite 204, (213) 627-6096; MISS ROBERTSON, Culver City, Calif., (310) 837-6400; NAKAMOL, California Market Center, A1084, (310) 483-3631; PELLE MODA, Culver City, Calif., (310) 837-6400; REPORT SIGNATURE, Cooper Design Space, suite 513, (425) 586- 

4940; SEREFINA, Cooper Design Space, suite 219, (213) 627-9740; SIXTER, Cooper Design Space, suite 202, (213) 622-0184; TEN79LA, California Market Center, A1079, (213) 489-0846; WESTERN FASHION, California Market Center, B1069, (213) 623-4124 


Mudpie to Open Los Angeles Office 

After partnering with the now-defunct 

Los Angeles textile trade show GlobalTex 

for two years, London-based trend forecaster 

Mudpie is looking to plant a permanent 

stake in Los Angeles. 

The company plans to open its U.S. headquarters 

in Los Angeles to take advantage of 

the California market and the proximity to 

Mexico. 

“We have considered both New York and 

Los Angeles for our U.S. headquarters; we 

feel that the fashion industry in L.A. is key to 

the city’s economy,” said Fiona Jenvey, chief 

executive officer of the trend-forecasting 

service, which launched in 1992. “The casual 

and active lifestyle in L.A. also perfectly 

suits the Mudpie brand.” 

During the last GlobalTex edition, in October, Mudpie’s trend seminars drew nearly 400 

people, Jenvey said, adding that Mudpie’s active-trend book, contemporary casual-trend book 

for women, and casual and street-trend book for men do well in the Los Angeles market. Also, 

Mudpie is planning to expand its online service, at www.mpdclick.com, in the Los Angeles region 

with the opening of the West Coast office. 

The trend forecaster envisions hiring more than 40 people to staff the office, which will serve 

all U.S. markets west of the Mississippi, as well as Mexico. 

John Gorman, Mudpie’s commercial director, will be in Los Angeles in February to begin 

scouting for potential partners. 

“I will begin by looking for L.A. real estate as well as 

seeking partners to work with,” he said. “Once we have retained 

the right senior personnel, we will work with them 

to finalize a suitable office location. The U.S. [headquarters] 

in L.A. is just the beginning for Mudpie; our business 

plan will deliver substantial growth. As a brand, Mudpie 

will skyrocket. Internationally, Mudpie plans to invest in 

more sales offices, adding both sales staff and creatives 

in markets where we feel that there are opportunities for 

rapid growth.” 

Mudpie trend books are available in the Fashion Bookstore 

in the lobby of the California Market Center in Los 

ONLINE: Mudpie’s online trend 

service (www.mpdclick.com) 

biatta 

I N T I M A T E S 


FORUM: As a sponsor for GlobalTex, Mudpie created 

the trend forums and hosted trend seminars 

during the textile trade show’s two-year run. 

Angeles. For more information, e-mail enquire@mudpie. 

co.uk or visit www.mudpie.co.uk.—Alison A. Nieder 

biatta.com 

NEWS 

Agenda Continued from page 1 

Jason Bates, a vendor for WeSC, a 

streetwear brand of apparel and footwear, 

estimated his sales mushroomed 

35 percent over last 

year’s show. 

And Don Brown, senior 

vice president of Sole 

Technology Inc. in Lake 

Forest, Calif.—which encompasses 

several brands of 

apparel, footwear and accessories 

for snowboarders and 

skateboarders—said business 

was good. “We were 

busy both days from open to 

close,” Brown said. “I’d say 

it was probably the best trade 

show we’ve been to in a long 

time.” 

The show’s timing, in 

many ways, was perfect because 

it was held right after a 

solid holiday retail season. Retailers posted 

a 3.8 percent increase in same-store sales in 

November and December, according to the 

OBEY BIZ: More than 4,500 buyers were 

estimated to visit Agenda. Many visited the 

booth for label Obey, pictured above. 

International Council of Shopping Centers. 

The good holiday news was making 

retailers optimistic if still cautious. 

Matt Pindroh, owner and founder of the 

Liberty Boardshop in Brea, Calif., said 

consumers let their guard down and spent a 

lot during the holidays. He said it will take 

some time before 

consumers return 

to spending again. 

“The next six months 

are going to be very 

tough,” Pindroh said. 

“We’re going to take 

chances again on 

Back-to-School.” 

Vick Tran, a buyer 

for Huntington 

Beach, Calif.–based 

e-commerce retailer 

80’s Purple, felt he 

could start to take 

risks because the 

economy is showing 

signs of improvement, 

but he 

will also stick to the 

tried-and-true. “At 

the end of the day, 

we’re still going to 

sell what we know— 

brands like Obey 

and Insight, brands we have carried season 

after season.” 

Filling a void? 

MORE SURF: Agenda 

President Aaron Levant 

hopes more surf brands 

will show at Agenda in 

the future. 

Estimates of buyer attendance at the 

show rose to 4,500 buyers, compared with 

3,500 during the August show in Huntington 

Beach, Calif., according to Aaron Levant, 

who co-founded the Agenda show. 

Retailers visiting the event included 

specialty chains Active, Zumiez, Urban 

NEW BAG: Vans’ Bryan Easterman shows the 

label’s new series of backpacks and bags. 

Outfitters, Pacific Sunwear and Tilly’s; 

boutiques American Rag and Fred Segal; 

e-commerce retailers; and a host of core 

skate shops that included True Clothing 

from San Francisco, Bodega 

from Boston and 35th North 

in Seattle. 

Leading skate, street and 

lifestyle brands such as Obey, 

The Hundreds, Vans and Volcom 

exhibited at big booths. 

For the first time, the show 

hosted snow vendors. Twentyfive 

snow brands, including 

Burton and 686, exhibited at 

the show with the hope more 

would show up next year. 

However, the big surf brands 

such as Billabong, Hurley, Rip 

Curl and Quiksilver’s core 

collections didn’t exhibit. They 

were showing their Fall 2011 

collections at Surf Expo, held 

Jan. 6–8 in Orlando, Fla. 

“Surf was introduced to Agenda two years 

ago,“ said Levant, noting that 300 brands 

were at this show, compared with 140 last 

BUSY SHOW: Chris Josol said, “Agenda is 

supposed to be a preview show. But everyone 

was writing.” 

January. “Next summer, the majority of the 

major surf players will be at the show.” 

The variety of vendors and retailers had 

many wondering whether Agenda would fill 

a void left by the closing in November of 

the Action Sports Retailer Trade Expo, 

which was held twice a year in San Diego. 

ASR had been the 

dominant actionsports 

trade event 

on the West Coast 

since the 1980s. 

Dave Patri, a 

vendor and president 

of Santa Ana, 

Calif.–based Life 

Distribution— 

parent of brands 

Ambiguous, Split 

and Split Girl— 

said Agenda was 

making all of the 

right moves to be 

ASR’s heir apparent. 

“ASR became 

a regional show,” 

Patri said. “This is 

a regional show as 

well. [Agenda] is 

inexpensive, and it 

is easy to get in and 

easy to get out.” 

Agenda debuted in 2003 as a trade event 

for streetwear and skateboarding. As it 

found more success, it competed with ASR 

for vendors and buyer attention. “We spent a 

lot of time going neck and neck with ASR,” 

Levant said. “Now, Agenda does not have to 

spend its time fighting.” 

Rather, Agenda will seek to attract 

more of the traditional ASR vendors to 

the show without sacrificing or changing 

Agenda’s skate and streetwear character, 

Levant said. ●

100% woven Egyptian cotton. Made in Japan. More than 3 million 

yards in stock. Ask for it by name: Superba, ® Corona, ® Ultimo. ® 

Low minimums. Special orders welcome. 

Tel. (631) 755-1230 

Fax. (631) 755-1259 

PHILIPSBOYNE.COM 

SALES@PHILIPSBOYNE.COM 

0 

More than 

SIXTY YEARS 

of Superior 

Products and Service 

Est. 1949 

OUTERWEAR 

BEACHWEAR 

LININGS 

LOUNGEWEAR 

RESORTWEAR 

SHIRTS 

BLOUSES 

Shirting. 

It’s not just for shirts anymore. 

Stocked in NYC for U.S.-based manufacturers

The M factor 

the next generation 

Business Development Officers: 

Alexandra Scoggin & Linda Tang 

Factoring A/R Management Letters of Credit 

visit us @ www.Merchantfactors.com or call 213.347.0101 

LA Office: 800 S. Figueroa St. Suite 730 CA 90017 

NY Office: 1430 Broadway, NY 10018 


Special Thanks: 

Maurice Zekaria, founder 

of the Los Angeles– 

based retail chain Windsor 

Fashions, died on Jan. 4 of 

heart failure. He was 82. 

Zekaria was born in 

Baghdad, Iraq, in 1928 and 

was the youngest of six children, 

all of whom eventually 

immigrated to the United 

States. Zekaria arrived in 

1947 and six years later 

started working with older Maurice Zekaria 

brother Albert, who started 

Windsor Sports Shop, a women’s clothing 

concern, with stores in three Southern California 

locations: Palmdale, Lancaster and Azusa. 

In 1956, the brothers went their own way, 

with Albert keeping the stores in Palmdale 

and Lancaster and Maurice taking over the 

Azusa store and renaming it Windsor Fashions. 

In 1961, Maurice opened his second 

store, in El Monte, and a third outlet, in 

Montclair Plaza, in 1968. 

“He got to know a few of the major landlords 

fairly well in Southern California, especially 

the owner of the Hahn company, 

Ernie Hahn [owner at the time of several 

major Southern California shopping centers], 

and they would make real estate deals 

with a handshake,” said Ike Zekaria, one of 

Maurice’s five children and vice president of 

Windsor Fashions. 

In the beginning, Windsor Fashions sold 

all kinds of merchandise and then went 

through several evolutions. In the 1970s, it 

was strong on denim until Gap Inc. started 

flooding the market with blue-jeans stores. 

Then the retailer concentrated on sweaters 

until The Limited cornered that market, Ike 

remembered. 

It was in the late 1980s 

that the retailer started 

stocking more juniors apparel, 

particularly dresses 

for proms and special occasions. 

Now all 64 stores in 

the chain are geared toward 

younger customers, and 

dresses make up 50 percent 

of the stock. 

Maurice Zekaria was remembered 

as a self-made 

man who was kind and encouraging 

with his employees. 

Joyce Deprest, a one-time employee 

who worked in the accounting department, 

recalled how Zekaria trained her to do the 

best she could. “About 30 years ago, I went 

to work for a pillar of a man. In his unique 

way, he encouraged me to learn more and 

tackle every task that was put before me,” 

she recalled. “He knew my strengths and 

never accepted less than what I was capable 

of. He truly changed my life and was instrumental 

in my career path.” 

Ike said his father was a real merchant, 

especially coming from Baghdad. “They 

were street merchants, and he applied it to 

the apparel industry here and it worked,” he 

said. 

Maurice’s dream was to have 100 stores 

in the Windsor Fashions chain. “We are going 

to try to make that come true,” Ike said. 

Maurice Zekaria is survived by his wife, 

Alice; his five children: Lilly Levy and Ruth 

Levy of Deal, N.J., and Mary Zekaria, Ike Zekaria 

and Leon Zekaria of Los Angeles; 10 

grandchildren; and four great-grandchildren. 

Services were held Jan. 5 at Mt. Sinai 

Memorial Park in Burbank, Calif. 


The factor that fits 

Whether your business is reinventing a look or bringing a new 

look to the marketplace, you need a lender that can support 

you. The Trade Capital team at Wells Fargo Capital Finance 

has more than 50 years of apparel industry experience, which 

means we know how to create flexible financing that helps 

you meet your goals. Plus, we can offer you a comprehensive 

set of products and services from a leading financial services 

company with a legendary reputation for strength and stability. 

To learn more about how our factoring and receivables 

management services fit businesses with revenues from 

$5 million to $200 million and more, contact us today. 

Wells Fargo Capital Finance 

1-866-703-4932 

wellsfargocapitalfinance.com/apparel 

© 2011 Wells Fargo Capital Finance. All rights reserved. Wells Fargo Capital Finance is the trade name for certain asset-based lending, accounts receivable and purchase order 

finance services of Wells Fargo & Company and its subsidiaries, including Wells Fargo Trade Capital, LLC and Wells Fargo Trade Capital Services, Inc. (12-10 132251) 

©2010 Merchant Factors Corp. 

Steff Walk © 

ObItuARy 

Maurice Zekaria, Windsor Fashions Founder, 82

Finance Resource Guide 

Established in 1908, CIT Commercial Services operates 

throughout the United States and internationally. 

The Los Angeles office serves clients in the 

Western United States and Asia. CIT is the nation’s 

leading provider of factoring, credit protection, and 

accounts receivable management services. Companies 

of all sizes turn to CIT for protection against 

bad-debt losses, to reduce days’ sales outstanding, 

and to enhance cash flow and liquidity. CIT’s 

breadth of services, experienced personnel, industry 

expertise, proprietary credit files on over 330,000 

customers, and comprehensive online systems are 

all reasons that clients say give CIT a competitive 

advantage. Visit www.cit.com. 

As the oldest privately held factoring company in the 

Southwest, Goodman Factors provides recourse and 

non-recourse invoice factoring for businesses with 

monthly sales volumes of $10,000 to $2 million. Services 

include invoice and cash posting, credit and 

collection service, and cash advances on invoices 

upon shipment. Due to its relatively small size and 

centralized-management philosophy, its clients often 

deal directly with company management/ownership. 

Its size also enables it to provide flexible arrangements 

and quick decisions. For more information, 

visit www.goodmanfactors.com. 

Merchant Factors Corp. offers credit checking of 

customers, credit protection, collections, receivable 

accounting, advancing funds, and purchase-order 

financing with quick, non-bureaucratic decisionmaking 

and flexibility to meet clients’ needs. We 

have been in existence for 25 years and understand 

this business. We maintain strong client relationships. 

www.merchantfactors.com 

Milberg Factors offers a competitive menu of 

factoring, financing, and receivables-management 

products for entrepreneurial and middle-market 

companies with more personalized attention than 

larger institutional firms. A partner of our firm 

This listing is provided as a free service to our advertisers. 

We regret that we cannot be responsible for any errors or 

omissions within the Finance Resource Guide. 

Get exposed in Las Vegas 

Reserve your advertising space for these issues and be seen by the buyers, 

fashion icons, and the 200,000 industry decision makers that attend these events. 

JANUARY 28 

Cover: Fashion 

Retail Outlook 

Technology Special Section 

BONUS DISTRIBUTION: 

West Coast Trend Show 1/29–31 

OffPrice Show 2/11–14 

Atlanta Market Week 2/3–7 

Class 2/10–11 

Sourcing@MAGIC 2/13–16 

AccessoriesTheShow/Las Vegas 

2/14–16 

CurveNV 2/14–16 

ENK Vegas 2/14–16 

FN Platform 2/14–16 

ISAM 2/14–16 

MAGIC, WWDMAGIC 2/14–16 

MRket 2/14–16 

Project LV 2/14–16 

POOL 2/14–16 

WWIN 2/14–17 

Boutique Lingerie 2/15–17 

FEBRUARY 4 

Cover: Vegas Must Buys 

E-tail Spot Check 

Retail Focus 

Denim Special Section 

Eco Special Section 

Lingerie Special Section 

LAS VEGAS RESOURCE GUIDE 


CALA 2/7–8 

WSA Show 2/7–9 

Class 2/10–11 




2/14–16 




ISAM 2/14–16 


MRket 2/14–16 


POOL 2/14–16 

WWIN 2/14–17 


manages every client relationship. Our 70-year 

track record in the core factoring industry assures 

our clients that they will enjoy a stable relationship 

supported by a mature and experienced staff. www. 

milbergfactors.com 

Wells Fargo Capital Finance has a large and diversified 

portfolio of more than 2,300 clients with loans 

outstanding in excess of $27 billion. We offer 

traditional asset-based financing, specialized senior 

secured financing, accounts-receivable financing, 

purchase-order financing, and supply-chain financing 

to companies throughout the United States. Our 

Retail Finance, Trade Capital, and Purchase Order 

Finance teams have years of experience working 

with apparel companies. We are part of Wells Fargo 

& Co., a diversified financial-services company 

with $1.2 trillion in assets, and provide banking, 

insurance, investments, mortgage, and consumer financing 

through more than 10,000 Wells Fargo and 

Wachovia stores, 12,000 Wells Fargo and Wachovia 

ATMs, the Internet, and other distribution channels 

across North America and internationally. www. 

wellsfargocapitalfinance.com 

FEBRUARY 11 

Cover: Fashion 

NY Fashion Week Coverage 

WSA Show Trends 

Sourcing & Fabric Special Section 

Finance Special Section 





2/14–16 




ISAM 2/14–16 


MRket 2/14–16 

POOL 2/14–16 


WWIN 2/14–17 


Designers & Agents NY 2/19–21 

The Train 2/19–21 

Coterie NY 2/20–22 

Curve NY 2/21–23 

Call Terry Martinez for details: 

(213) 627-3737 x213 

You Give Us Your Invoice. 

We Give You the Money. 

You Pay Your Bills. 

Factoring Made Simple. 

The concept 

of factoring 

is simple: 

No bells, unnecessary, really. No whistles, not 

needed as well. No tricks. Ditto. 

At Goodman Factors, we simply offer smart, 

dedicated good service from an experienced 

team of pros. Along with money at competitive 

rates when you need it—today, for instance. 

Goodman Factors 

— Since 1972 — 

Please call 877-4-GOODMAN 

or visit us at goodmanfactors.com. Simple, right? 

The entrepreneur vs. the conglomerate 

Entrepreneurs assume the risks of building a business. Conglomerates are 

organized to avoid risk. The struggle between the two is played out every day. 

Entrepreneurs need business partners who provide fast, responsive action; 

planning flexibility; clear, immediate communication and forward thinking. 

Since 1936, we’ve maintained our independence and our focus as entrepreneurs 

who serve entrepreneurs. So, if you want an entrepreneurial financial partner 

who understands your changing needs, someone who will help you assume the 

financial risks of your business, someone who will work as hard as you do to 

ensure success; tell the conglomerate you’ll get back to them and call Milberg 

Factors. You’ll talk with a decision maker on the first call and every call after that. 

Milberg Factors, Inc. 

A Tradition of Creative Finance 

www.milbergfactors.com 

Call Dave Reza, SVP, LA 818.649.8662 

Dan Milberg, SVP, NY 212.697.4200 

MIL.003.07 Entrepreneur; CAN 4.837" x 6.75" 

©2007 Milberg Factors, Inc. 

JANUARY 14–20, 2011 CALIFORNIA APPAREL NEWS 19

Digital EDition 


Check out our latest 

addition to our 

reportoire—an online 

digital edition. 

Just click on the 

turning pages icon 

and view the printed 

version of the paper. 

Advertising opportunities are many: 

‘Loading pagE’ sponsorship 

prEsEnTaTion pagE 

FLash ads 

Margin ads 

LivE Links 

vidEos 

BLow-in Cards 

BELLy Bands 

TooLBar ad 

gaTEFoLds 

Call Terry Martinez at (213) 627-3737 Ext. 213 for pricing. 

Surf Expo Continued from page 1 

reported a more than 9 percent increase in 

attendance over the same show last year. 

Exhibitors said they were pleased with the 

retailer turnout, especially on the show’s 

second day. 

“With Agenda being held the same days, 

there was potential for the retailer base to be 

split,” said Mike Martin, vice president of 

sales and marketing for Ezekiel. Although 

the bulk of buyers 

on the show 

floor proved to 

be East Coast 

and international 

buyers, some 

West Coast 

retailers made 

the trek east, including 

Jack’s 

Surf Shop and 

Sun Diego. 

The show— 

which attracted 

biggies such as 

O’Neill, Quiksilver, 

Roxy, 

Rip Curl, Vans, 

Reef and Billabong—greeted buyers with a 

segmented apparel offering. The show was 

too early for some brands to show their Fall 

2011 collections, so retailers were met with 

exhibitors showing Immediate, Summer and 

Fall apparel. 

Nearly all exhibitors showing Fall 2011 

lines reported increased prices to reflect the 

rising costs of Chinese labor and cotton. 

“It’s a perfect storm right now,” said Ezekiel’s 

Martin. Some brands noted they were 

leaning more heavily on synthetic fabrics 

and cotton blends, but virtually all said that 

wholesale costs for goods would go up by 

10 percent to 20 percent for Fall 2011. 

Root bound 

Regardless of the season, however, exhibitors 

emphasized heritage, accessibility 

and a dose of newness in their product offerings. 

Quiksilver—which came to Surf Expo with 

its DC, Roxy, Quiksilver, Quiksilver Waterman, 

QSW and Quiksilver Girls lines—was 

strong on a back-to-basics approach to product. 

Roxy, which in recent seasons has pulled 

back on its more fashion-forward offerings in 

favor of beach-oriented staples, debuted a revamped 

denim collection. 

Deanna Jackson, senior vice president 

of sales, said the brand is narrowing its focus 

to select core staples such as denim and 

fleece. She said the brand is looking to do a 

few things well. Denim programs in the past 

took too wide of an approach to the market. 

“We had to refine our approach … to get 

a point of differentiation. Our focus was to 

really ‘beachify’ our denim.” 

For the Fall 2011 season, Roxy’s denim 

features upgraded fabrications and 

unique touches, such as retro patchwork 

NEWS 

and boardshort-style drawstrings for some 

styles. The collection—which includes a 

tight selection of skinny, boot-cut, flare and 

shorts silhouettes—will retail for $44.50 to 

$69.50—roughly $10 more than previous 

Roxy denim offerings. “We can’t compete 

in price. In response to fast fashion, we got 

back to the beach. It has been proven time 

and again that we need to be true to our 

DNA—no matter what is going on in fashion,” 

Jackson said. 

Beach Bound: Roxy reintroduced denim to retailers at Surf Expo. This time 

around, Roxy’s jeans are “beachified” to match the brand’s return to its surf roots. 

Gone SWIMMInG: Swim brands were well-represented at Surf Expo. 

Here the Swim Systems booth does brisk business. 

Rusty, which has found success with its 

Wired Series of garments that feature builtin 

headphones and MP3 jacks, debuted surf 

shirts that include waterproof versions of 

the technology. The shirts, which are part 

of a 2011 initiative to broaden the scope 

of the Wired Series, wholesale for $49.50. 

Another focus for the brand is skate. With 

the launch of its So Rad capsule of skateinspired 

apparel for men and the signing 

of its first team rider in approximately five 

years, Rusty is making a play for the core 

skate business. 

Vans came to Surf Expo with a new women’s 

“Made in the USA” denim program, 

which features a tight capsule of jeans made 

in Los Angeles. The four styles of denim, 

including an extreme skinny, cropped cigarette 

jean and a slouchy take on the skinny 

jean, will wholesale for $22 to $28. “We had 

denim before, but we struggled with consistency 

in wash and fit,” said Sylvia Niles, 

Vans’ category director for girls. 

The brand’s men’s denim did not receive 

a similar reinvention. Instead, the men’s 

outerwear offerings for Fall 2011 were expanded 

to include elevated fabrications and 

more fashion-forward silhouettes. 

Split, the Santa Ana, Calif.–based surf 

brand, reintroduced itself to the market at 

Surf Expo after its acquisition by Life Distribution 

in 2010. 

The brand showed 

a men’s line packed 

with basic surf apparel—woven 

plaid 

shirts, walk shorts, 

boardshorts—and 

a decidedly more 

boutique-friendly 

women’s line. The 

collection—which 

includes vintageinspired 

bucket bags, 

skinny moto-style 

jeggings, oversize 

Navajo-print cardigans 

and cotton lace 

tops—wholesales for 

$13 to $44. 

Billabong, which 

brought its Summer goods to the show, 

gave retailers a heads-up on new projects 

set to debut for Fall, including a new Bob 

Marley collaboration for the women’s collection, 

which builds on the success of the 

earlier men’s collaboration. Retailers will 

get their first peek at Fall offerings from 

Billabong and its stable of brands, which 

includes Element and Element Eden, at a 

special invite-only event in Southern California 

later this month. ●

Apparel News Group 

1944-2011 

Sixty-seven years of news, 

fashion and information 

ExEcutivE Editor 

ALISON A. NIEDER 

Fashion Editor 

N. jAyNE SEwARD 

sEnior Editor 

DEbORAh bELgum 

rEtail Editor 

ANDREw ASch 

ManuFacturing Editor 

ERIN bARAjAS 

Editorial ManagEr 

jOhN IRwIN 

WEb Editor 

cONNIE chO 

contributing WritErs 

chRIStIAN chENSvOLD 

RhEA cORtADO 

cLAuDIA SchOu 

DENA SmOLEk 

contributing PhotograPhErs 

bEN cOpE 

vOLkER cORELL 

jOhN EckmIER 

RIchARD kNApp 

fELIx SALzmAN 

mIchAEL SchmIDt 

WEbMastEr 

gREg wILkER 

crEativE MarkEting dirEctor 

LOuISE DAmbERg 

dirEctor oF salEs and MarkEting 

tERRy mARtINEz 

account ExEcutivEs 

DANIELLA pLAtt 

Amy vALENcIA 

account ManagEr 

LyNNE kASch-gORDON 

salEs & MarkEting coordinator 

mIchELLE ANDRIzzI 

salEs assistants 

cRyStAL cONtI 

mIRANDA mALOuff 

classiFiEd account ExEcutivEs 

zENNy R. kAtIgbAk 

jEffERy yOuNgER 

classiFiEd accounting 

mARILOu DELA cRuz 

sErvicE dirEctory account 

ExEcutivEs 

juNE ESpINO 

Production ManagEr 

kENDALL IN 

art dirEctor 

DOt wILtzER 

Production artist 

jOhN fREEmAN fISh 

Photo Editor 

jOhN uRquIzA 

controllEr 

jIm pAtEL 

crEdit ManagEr 

RItA O’cONNOR 

PublishEr/ 

gEnEral ManagEr 

mOLLy RhODES 

MnM Publishing corP.: 

co-cEos 

tERI fELLmAN 

cARL wERNIckE 

PublishEr/chairMan/cEo 

mARtIN wERNIckE 

1922-2000 

PublishEd by 

MnM Publishing corP. 

aPParEl nEWs grouP 

publishers of: 

california Apparel News 

waterwear 

jr. 

ExEcutivE oFFicE 

california market center 

110 E. Ninth St., Suite A777 

Los Angeles, cA 90079-1777 

(213) 627-3737 

fax (213) 623-5707 

classified Advertising fax 

(213) 623-1515 

www.apparelnews.net 

webmaster@apparelnews.net 

Pr i n t e d in t h e U.S.A. 

Fashion Resource Guide 

Biatta is an intimate-apparel company known for its 

affordable yet classic and contemporary collections 

for the juniors, plus sizes, and 

sleepwear markets. The company 

produces elegant, quality bra and 

panty sets, babydolls, chemises, 

and sleepwear at appealing price 

points that ensure women can be as sexy and professional 

as the mood takes them. Biatta recently relaunched 

its website, www.biatta.com, which caters to 

both retail and wholesale customers. The website will 

play a big part in the marketing of the brand as Biatta 

looks to expand globally and has implemented many 

interactive strategies to attract its ideal demographic. 

ENK is featuring several trade shows in New York. Designers’ 

Collective has launched season after season 

with a precise degree of vision, injecting 

its environment with incomparable style. 

Blue features collections that are progressive, 

yet still wearable. A contemporary 

fit with the right denim under one roof for 

people who are younger, older or in between. 

TMRW is a handpicked group of 

emerging brands set to deliver a dose of 

progressive style. Clean features young and formidable 

companies in the personal grooming and hygiene 

space. Upcoming show dates are Jan. 16–17 at The 

Tunnel/LaVenue in New York. www.enkshows.com 

With more than 2,000 ready-to-wear and accessories 

collections, Fashion Market Northern California offers 

the largest open-booth format on the West Coast. The 


…Lost Leaving La Jolla Group 

…Lost, the Irvine, Calif.–based surfboard 

and skateboard maker, will be taking its apparel 

in-house after the Fall 2011 season, 

said owners Matt Biolos and Joel Cooper. 

La Jolla Group—an Irvine-based maker of 

action-sports licensed apparel for brands such 

as O’Neill, Metal Mulisha and Rusty—had 

been producing …Lost-branded apparel under 

a license. 

Biolos said the move is an attempt to bring 

a cohesive look to the whole …Lost brand. “In 

recent seasons, …Lost apparel hasn’t reflected 

our surfboards or skate boards. There was a 

disparity between the clothing and the boards. 

The two parts of the business didn’t relate to 

each other,” Biolos said. “Taking the apparel 

back [in-house] gives us a chance to do our own 

thing. We want our vibe to be consistent.” Going 

forward, the brand’s apparel will be “lighter, 

more fun, more colorful,” he said. 

The transition will be gradual, Biolos said. 

Permière Vision Continued from page 13 

at the show representing French lace collections 

Sophie Hallette and Riechers Marescot. 

“The mood is the best it has been in 2½ years,” 

she said, adding that many companies fared much 

better in 2010 than they had anticipated. But, she 

added, her high-end lace collections tend to fare 

well even in a down market. 

“With lace there’s only a couple of people in 

town—we’re always busy,” she said. “It’s almost 

recession-proof.” 

Sandrine Bernard, vice president for the New 

York–based arm of French lace mill Solstiss, was 

at the show with a new collection, French silk 

maker Denis et Fils. The new collection includes 

prints, jacquards and novelties. 

Bernard said designer and piece-goods buyers 

began arriving around 10 a.m. on opening day, including 

large companies, as well as international 

buyers from Mexico and Guatemala. In addition 

to bridal and eveningwear designers, Bernard said 

she saw designers of accessories and shoes. 

“So far, so good,” said Peter Vöegtlin, who was 

showing fabrics from German print mill KBC. 

The turnout, he said, was what he expected for the 

show. The mood was positive. “We’re seeing the 

light at the end of the tunnel.” 

Price-conscious 

One of the topics of discussion at the show was 

the rising price of raw materials—in particular, the 

La Jolla will ship the Summer 2011 collection. 

“Fall ’11 has already been designed 

[by La Jolla Group]. We were able to affect 

the T-shirt offerings.” …Lost, which initially 

produced T-shirts and some apparel in-house, 

has already hired designers to begin work on 

future menswear seasons. Future collections 

will include the categories established by La 

Jolla, including boardshorts, T-shirts, wovens, 

denim and accessories. “But instead of 60 Tshirts, 

we’ll do 30; instead of 23 boardshorts, 

we’ll do 15,” Biolos said. 

The brand, which, under its La Jolla Group 

license, also produced women’s apparel and 

swimwear, will put its women’s offerings on 

hold. “We hope to get back into women’s after 

the Holiday 2011 season. It will have a beach-y, 

swim vibe,” Biolos said. 

Toby Bost, La Jolla’s chief executive, said 

the move is consistent with the company’s diversification 

strategy.—Erin Barajas 

escalating cost of cotton. 

“Literally, I’ve changed prices in one day,” Franco, 

the Los Angeles–based designer, said. 

KBC’s Vöegtlin said that for most companies, 

“prices have to be, more or less, accepted. It’s been 

like this already for 12 months.” Although some 

designers ask for alternatives to cotton, prices for 

polyester and rayon have also risen, and, Vöegtlin 

said, the ultimate deciding factor is fashion, rather 

than price. “Fashion does not rely on price alone,” 

he said. 

Indeed, Fox Fabrics’ Fox said he’s seen a change 

in the market in just a few months. “I’m not getting 

as much price resistance as I was in October and November,” 

he said. 

But the rising raw-materials prices—as well as 

other factors, including rising labor costs and increasing 

demand from China’s domestic market— 

have led to new uncertainty, said Philippe Pasquet, 

chief executive officer of Première Vision. 

“Compared to the previous year, there are more 

question marks in the U.S. than in some other markets,” 

he said. “In that respect, we are at a crossroad. 

American brands and retailers will have to make a 

choice about how they position themselves in the future. 

They seem to be eager to defend their margins. 

We understand this policy, but in the long-term, there 

are many risks.” 

Direction by Indigo 

NEWS 

Upstairs from Première Vision was Direction by 

Indigo, the print show launched by Première Vision 

Fashion Market has been the premier marketplace in 

Northern California for 50 years and continues to provide 

buyers with the most complete shopping experience 

in the Bay Area. Fashion Market is designed 

and merchandised to meet the needs of better, contemporary, 

and moderate 

collections 

whether you 

are an established brand or an up-and-coming designer. 

Catering to industry leaders, three 2011 Fashion 

Market shows will be open on Sundays: Jan. 30– 

Feb. 1, June 26–28, and Aug. 28–30. The remaining 

Fashion Market shows will begin on Saturday: April 

9–12 and Oct. 22–25. Visit www.fashionmarketnorcal. 

com for more information. 

The MAGIC Marketplace is the pre-eminent trade 

event in the international fashion industry, hosting 

global buyers and sellers of men’s, women’s, and 

children’s apparel, footwear, accessories, and sourcing 

resources. As an incubator 

of fashion, MAGIC is 

where new trends surface 

and develop into what will 

be seen on the consumer. 

The show’s goal is to connect 

and inspire the fashion community and fuse 

diverse trends, while offering unbeatable service to 

its customers. The next show dates are Feb. 14–16, 

2011 (SOURCING at MAGIC opens on Feb. 13) at the 

Las Vegas Convention Center and Mandalay Bay Convention 

Center in Las Vegas. www.magiconline.com 

McGalla Named 

Wet Seal’s CEO 

Susan P. McGalla, American Eagle Outfitters 

Inc.’s president and chief merchandising officer, was 

named The Wet Seal Inc.’s new chief executive on 

Jan. 11. She starts her new job on Jan. 18. 

McGalla replaces Ed Thomas, who is resigning 

after more than three years on the job at the Foothill 

Ranch, Calif.–based company, which runs a fleet of 

425 Wet Seal stores and 78 Arden B stores. Thomas 

announced in July he would be resigning from the juniors 

and contemporary-apparel retailer. 

McGalla said Wet Seal was well-positioned to ride 

an improving economy. “The company has tremendous 

growth potential and the financial strength to 

execute its growth and other business strategies,” she 

said in a prepared statement. 

McGalla led a portfolio of several brands at Pittsburgh-based 

American Eagle. The brands ranged from 

children’s and teens to young contemporary. The company 

now has 1,100 stores and $3 billion in annual 

revenues.—Andrew Asch 

in 2009 after the French trade show purchased American 

print and artwork show Directions in 2008. The 

show is held annually within Première Vision Preview 

during the January show. 

Unlike the textile collections at Première Vision 

Preview, at Direction by Indigo, the collections are 

complete and fully finished, said Gilles Lasbordes, 

exhibition director for Directions by Indigo. 

“It’s not a preview; it’s the first view with the 

mood of what’s going on in the market,” he said. 

Designers and textile buyers crowded the aisles of 

the show, which took up two floors in the Metropolitan 

Pavilion. 

Missy Pawlecki and Brian Caviness of Orange, 

Calif.–based Birds of Ohio were at Direction by Indigo 

for the second year, showing their collection of 

vintage swatches. 

This is the only show the husband -and-wife 

team—and Ohio transplants—attend. The two said 

that in addition to the local designers, they met with 

designers from Dallas and San Francisco at the 

show. 

“But a lot of people are in a rush to get out because 

of the snow,” Caviness said. 

Indeed, New York was scheduled to get 6 to 12 

inches of snow beginning the evening of Jan. 11. 

Many exhibitors and attendees feared the snow 

would keep crowds away on the second day of the 

show (or strand those scheduled to leave on Jan. 12). 

Those fears turned out to be unfounded, as designers 

continued to shop on the second day of the show 

and flights left New York as scheduled throughout 

the day. ● 

Exciting fashion news: Banana Blue has moved with 

Merilyn Aickin at 814 S. Spring St., suite 1, Los Angeles, 

CA 90014. Launching Fall for Banana Blue at 

the new loft living 

situation, 200 steps 

from the Mart between 

Eighth and 

Merilyn Aickin 

–A335– 

Ninth streets. Come join in a new experience and stop 

BananaBlue 

for a glass of champagne. E-mail merilyn86@aol.com 

or call (213) 362-1123 or (954) 873-6629. Australia 

Fenini 

Pooltradeshow is the original independent trade show, 

established in 2001 for the boutique market Made and lead- in 

ing retailers worldwide. The show is hosted biannually USA 

Available in 

every February and August 

sizes XS - 3X 

in Las Vegas in conjunction 

with the MAGIC Market- 

Now showing 

place. Each show balances 


–A335– 

fresh talent with established 110 E. Ninth St., Los Angeles 

brands, keeping a well- 

213.362.1123 

rounded representation of items that will 949.873.6629 keep the 

boutique and lifestyle market at the pulse of emerging 

trends. Pooltradeshow is a community of art- and 

design-driven brands creating industry connections 

for creative visionaries. Upcoming show dates are 

Feb. 14–16. www.pooltradeshow.com 



omissions within the Fashion Resource Guide.

SELECT. LIFESTYLE. APPAREL. TREND. EMERGENCE. 

FEBRUARY 14 TH , 15 TH , 16 TH , 2011 MANDALAY BAY CONVENTION CENTER / LAS VEGAS 

I WWW.MAGICONLINE.COM I CALL 877.554.4834

Merilyn Aickin 

24 CALIFORNIA APPAREL NEWS JANUARY 14–20, 2011 

BananaBlue 

Australia 

Fenini 

Made in 

USA 

Available in 

sizes XS - 3X 

Now showing 

814 S. Spring St. 

Unit 1 

Los Angeles 

213.362.1123 ph 

213.488.0526 fx 

949.873.6629 cell 

MADE IN AMERICA RESOURCE GUIDE 

Asher Fabric Concepts makes sophisticated 

fabrics from luxurious fi bers in California for 

the contemporary 

market. The company 

can accommodate 

both small- and big-lot 

orders and offers the 

most fashion-forward 

fabrics, PFGD solid 

colors, and prints made 

in the USA. Contact 

Asher Shalom at (323) 

268-1218 or e-mail asher@asherconcepts. 

com for more information. 

Buhler Quality Yarns Corp. provides ringspun 

yarn with 100 percent Supima, 100 percent 

Micro 

Modal, 

50/50 

Supima 

Micro 

Modal, 

and 50/50 

Supima Outlast. Yarn count ranges from 12/1 

Ne to 90/1 Ne. New fabrics include Micro 

Tencel, Royal Spun, and fashion slub yarns 

in Supima and Supima Micro Modal that are 

super-soft, comfortable, durable, bright, and 

extraordinarily strong. Popular counts and 

blends are inventoried, and there are no minimums 

for samples. Buhler provides service, 

quality, innovation, and fl exibility. For more 

information, visit www.buhleryarns.com. 

California Label Products has been servicing 

the apparel industry for 25 years. Our 

product list consists of woven labels, printed 

labels, care labels, size tabs, custom hangtags, 

integrated hangtags, novelty items, price 

tickets, self-adhesive labels, thermal transfer 

labels, printers, and ribbons. We have a service 

bureau for care labels, price tickets, and 

bar-coding as well as a full-service in-house 

art department. We have factories in China 

and Korea and an offi ce in Hong Kong. We 

manufacture and drop-ship printed labels, 

woven labels, hangtags, and novelty items 

from these facilities to locations around the 

globe. We always keep a close watch on the 

economic concerns of the manufacturers. We 

are proud to say that now, more than ever, we 

are striving to give our customers low prices, 

low minimums, fast turn time, and excellent 

quality! Call us for a quote at (310) 523-5800 

or e-mail info@californialabel.com. 

Geltman Industries serves the specialized 

needs of the textile, apparel, and homefurnishing 

industries. 

Some 

of the 

company’s 

services 

include textile fi nishing, laundry, bonding, and 

fabric-repair services. Newly added services 

include brushing and water-repellent processes 

and next-day service on bonding. Visit www. 

geltman.com. 



omissions within the Made in America Resource Guide. 

To order subscriptions to 

or for assistance with your 

current subscription 

Go to 


and click Subscribe 

Or call 

(866) 207-1448 

7 a.m.–3:30 p.m., Monday–Friday

Directory of Professional Services & Business Resources 

THE LAW OFFICES OF 

MATHEW B. RABIN 

APROFESSIONAL LAW CORPORATION 

The answer 

to all your 

business’s 

legal needs— 

in the CMC 

ACCOUNTING SERVICES 

HOVIK M. KHALOIAN 

ACCOUNTING • AUDITING 

TAXATION SERVICES FOR THE APPAREL INDUSTRY 

520 N. CENTRAL A VE., SUITE # 650 

GLENDALE, CA 91203 

TEL: 818.244.7200 

HMKCPA@JPS.NET 

Attorney IN the CMC 

Negotiation, Drafting & Review of All 

Commercial Agreements 

Licensing & Franchising 

Commercial Leases 

Debtor/Creditor Issues 

Business Formation & Structuring 

Open in Suite B274 • 213.629.1773 

www.rabinlegal.com 

35 Yrs. Exp. 

1st thru prod. patterns, 

samples, fitting, grading, 

sportswear, menswear, 

lingerie, Kids, Jr, Missy & 

all area. Sketches & 

pictures available. 

Christin 213-627-9191 

ATTORNEYS 

CUTTING SERVICES 

DYE SERVICES 

CPA 

Let Kamran 

help your 

business be 

more 

productive 

OVERRUNS & CLOSEOUTS 

We buy your 

CLOSEOUT or 

EXCESS 

INVENTORY 

Garment Trims and 

Accessories 

Call me at 

CAL TRIMS 

(323) 855-8805 

or e-mail:caltrims@yahoo.com 

CLASSIFIEDS 

P 213-627-3737 Ext. 278, 280 

P 213-627-3737 F 213-623-1515 Ext. 278, 280 

F 213-623-1515 

To place ads call 213-627-3737 X280 

Fax 213-623-1515 E-mail: jeffery@apparelnews.net 

WAREHOUSE DISTRIBUTION 

To advertise in 

the Directory of Professional Services 

& Business Resources 

call June 213-627-3737 x250 

or E-mail: june@apparelnews.net 



Position Available Position Available 

Position Available 

Positions Wanted 

DESIGNER, PAttERN MAKER, SAMPLE MAKER 

FREELANCE PATTERNMAKER 

Expert Draper/Pattern Maker 

20 Years Experience 

Patterns, Tech Packs, 

Fittings, Samples, 

Duplicates, Sm. Production 

Highest Quality Available. 

Dwntn Location 

M.O.D. 818-679-2007 

PRIVATE LABEL PRODUCTION 

FREELANCE 

Exp'd 1st/Prod. Computer- 

ized Patterns/Marking/ 

grading srvc. on PAD 

System w/ Gerber 

converter. Import specs 

available. 32 yrs. exp. 

Fast/reliable 

Ph. 626-792-4022 

MODEL SERVICES 

Tag Studio 

Pattern Design Service 

since 1993 1st/Prod 

computerized PAD Sys- 

tem W/ Gerber converter. 

tagstudio.biz 

Monica Houlihan 

415-664-2408 

PRIVATE LABEL SERVICES 

A full service PRIVATE LABEL manufacturer who 

manufactures factory-direct for importers and retailers 

is looking to add two new accounts. Also enquire about 

our stock PFD Tee’s, 30 Singles Men’s Tee’s and Fleece. 

APPAREL 

CLOSEOUTS 

WANTED 

We buy it all!! 

Call Alex or Peter 

213-749-7629 

mgwebuy@jps.net 

Contact shaun@dinhatex.com 

PRODUCTION SOURCING 

Close Outs 

Advertise 

Your 

CLOSE OutS 

HERE 

ask about the 

PREMIER JOB OPPORtuNItY 

Category Listings for the 

Web version of your ad 

Call: 213-627-3737 Ext. 280 

January 

JANUARY 

14–20, 

14–20, 

2011 

2011 

CALIFORNIA 

CALIFORNIA 

APPAREL 

APPAREL 

NEWS 

NEWS 

25 

9



We are currently seeking a Fit Technician. 

The ideal candidate for this position must possess 

the following attributes: 

• Min. 2 years experience in production fits 

• Attend fitting and email FIT comments to 

overseas in timely manner 

• Responsible to correct production graded spec 

and sewing construction if necessary 

• Have knowledge in paper pattern, garment 

constructions is an asset. 

• Have sense of urgency and be a team player 

• Detailed, organized & xlnt. communication skills 

• Computer literate Excel, Outlook, Illustrator, 

Photo Shop etc. 

Email your res. to Vchang@cmt-canada.com 

or jmyers@cmt-america.com 

TECHNICAL DESIGNER 

Must have 5 years experience working on 

Tech Packs for Domestic and Imports, as well as 

working well with Patternmakers, Designers and 

Production. Must have knowledge to spec gar- 

ments for Sportswear, Jr Dresses and Sweaters. 

Needs to be able to prioritize in a fast 

paced environment. 

Please send your resume to 

GRASSLLC2010@GMAIL.COM 

Only qualified candidates will be contacted. 

LA contemporary men's and women's showroom 

seeks energetic, self-motivated West Coast, 

Midwest, and East Coast 

Account Representatives 

includes showroom duties, tradeshows, and 

extensive road travel. Minimum 3 yrs experience. 

Proficient in Word, Excel, and Power Point. 

Please email resume to 

jana@la-showroom.com or fax to 213.488.9688 

Orange County Apparel Design, Manufacturing 

and Import Company is seeking a self-motivated 

Product Manager with 5 plus years experience in 

the garment industry. 

The ideal Candidate will have experience managing multiple 

clients in a fast-paced, high-energy environment. We 

require you to have the ability to understand clients tech 

packs, to communicate and to work with overseas manufacturers 

to properly execute clients styles and to manage 

production to meet required quality standards and delivery 

date. Understand the importance of time management. 

Willingness to comply with different clients and 

processes applicable to each. Understand the requirements 

of garments. 

Email resume:hr@qualityworldwide.com 

Full Charge Bookkeeper for 

Apparel Importer/Distributor: 

Work in City of San Fernando, 4 day week. 

Full charge bookkeeper through financial 

statements. Must have experience to manage 

payables, receivables and working with a factor. 

Must understand letters of credit & related 

financing issues. Must be able to manage 

payroll and related tax reporting, etc. 

Fax resumes to: 213-623-1515 

Angel Kiss is seeking individuals with passion and talent: 

1. Designer 

1) Denim - min. of 3 years exp in major junior market. 

2) Casual woven junior bottoms and tops with at least 

3 years of exp. 

2. Sales Rep 

1) NY Showrom - with exp in major junior market and 

stationed in NY. 

2) LA corporate office - With exp in junior market. 

Email resumes to: HR@jezebell.com 

Phone for advertising information: 213-627-3737 Ext. 280 

Fax your ads to 213-623-1515 E-mail your ad to: jeffery@apparelnews.net 


Engraver/ 

Textile Artist 

Well-established Southern California apparel 

manufacturer has excellent opportunity for an 

Engraver/Textile Artist. Responsibilities include: all 

engraving aspects of the textile designs; advising 

textile artists regarding all technical aspects of their 

design work, such as printability of details and 

color combinations; correspondence to and from 

mills regarding achievement of optimum printing 

results; meeting seasonal deadlines; maintaining 

and organizing all digital design files for each sea- 

son. Requires at least five years engraving experi- 

ence; well-organized and detail-minded individual; 

excellent communication skills; experience approv- 

ing strike-offs. Knowledge of NedGraphics a plus. 

Competitive salary and benefits, opportunity to 

grow, creative professional environment, 

state-of-the-art corporate facility and design studio. 

Email resume to apparelfashions@gmail.com 

Production Piece Goods Buyer 

Excellent skills in: organization, oral & written 

communication, math, computer (AS400, Excel), 

negotiation, vendor relations. Ability to get along 

well with others. Must have min 5 yrs exp in 

securing domestic & import fabrics for domestic 

& import production. No phone calls please. 

Fax resume to 323-277-6830 or 

email to resumes@karenkane.com 

ASSISTANT MERCHANDISER 

Manufacturer of ladies clothing is seeking an 

individual with minimum 3 years experience in 

the ladies garment industry. Must be computer 

literate, organized, self starter with good 

communication skills , sales is a big plus. 

Responsibilites include merchandising, 

sales and detailed office work. 

Excellent Salary & Benefits. 

Fax resume to (323) 264-1972 Attn: Ray 

ACCOUNTS RECEIVABLE 

ARNOLD ZIMBERG , THE #1 ESTABLISHED FASHION 

SHIRT CO. is seeking an accounts receivables person: 

MUST HAVE 5 YEARS OF APPAREL EXPERIENCE. 

MUST SPEAK FLUENT ENGLISH 

A/R AND C/B ANALYST 

MUST KNOW AIMS AND QUICKBOOKS 

STRONG COLLECTION BACKGROUND 

FACTOR AND DEPT. STORE EXp. REQUIRED 

Email resume to: JAIMEV@ARNOLDZIMBERG.COM 

Production Assistant needed for a busy 

apparel co. in DTLA.Need 2 yrs expr, including 

sourcing and buying trims. Will be responsible for 

trim buying, communicating with contractors and 

vendors, tracking orders, data entry, etc.Strong 

computer, organizational skills. 

Pls email res. to holly@greendragonstyle.com 

Contemporary Sportswear Company seeks 

1st-through Production Patternmaker 

Must have extensive knowledge of garment dyeing 

& sewing construction with a min. of 5 yrs exp. 

Please email resume to: 

tp@testamentapparel.com 

The La Jolla Group’s newest brand, In God’s 

Hands, is looking for a Sales Rep for the jew- 

elry and apparel lines: Independent Contractor-LA, 

Northern CA, Pac Northwest, and East Coast 

territories. Will build new brand, open new 

accounts, 80% travel. Must have fashion exp 

w/established account base. Experience 

working w/boutiques preferred. 

Email resume to: 

tammy.hammond@lajollagroup.com 

Sr. Technical Designer 

Initiates tech packs for protos, conducts fittings & 

creates specs. Ensures consistency of fit, quality 

& construction for non-denim. Req: 8+ yrs exp w/ 

woven’s, knits & constructed garments. Expert 

knowledge of patternmaking, grading & production 

process. Great communication skills, proficient 

w/ tukatech & MS Office. 

Apply @ http://www.guessinc.com/Work/ 

Junior Sportswear Designer 

Opportunity for Fashion Design Graduate with 5+ years of 

experience and strong fashion and color sense. The suc- 

cessful candidate will lead a design team to create com- 

plete collections for the China market. Our brand is simi- 

lar to Forever21 and includes knits, wovens, sweaters, 

jeans, tops & bottoms. Hong Kong employment with posi- 

tion based in Shanghai. Benefits include Shanghai hous- 

ing allowance and two economy air tickets per year to 

U.S. Compensation ranges from US $130,00 to 200,000 

p.a. based on experience and track record. Company 

representatives will be in LA for interview in 

early to mid-February. 

Please email CV and design portfolio materials 

to hkstarteam@gmail.com 

Well established apparel company is seeking an 

EDI/Customer Service Representative 

with 2 to 3 yrs of exp. within the retail industry. Must be 

proficient w/ EDI and customer routing guide procedures. 

Liaise between Sales team and buyers to resolve any is- 

sues and follow up w/ orders. Must be able to multi-task, 

detail-oriented, well organized, reliable & dependable w/ 

excellent verbal & written communication skills. Company 

contributes on Health insurance. Paid vacation/holidays. 


HR4MISSY@LIVE.COM EOE 

Customer Service Manager 

A growing Mfr. in El Monte seeking leadership 

to develop/train staff, setup & maintain 

C/S SOPs 

• Must have 3-5 yr exp working w/major 

Dept/chain/specialty stores in apparel industry. 

• Manage 3PL, EDI & required manual/logistics. 

• Prof. in apparel program (e.g. AIMS) & MS Excel. 

Email resume/salary and mention code: AN in 

Subj to jobs.beachrays.com@gmail.com 

SALES 

REPRESENTATIVE 

We are seeking an experienced and successful 

sales representative with accounts that can 

handle big volume. We specialize in linen, velour, 

outerwear, wovens, and knits. We have huge 

factories all over China & can handle any volume. 

Contact Info: 

needasalesrep@hotmail.com 

Cad Designer /Textile Artist 

Min. 2 years experience in creating cads and textile 

design in junior or kids market. 

• Adobe Illustrator and Photoshop proficiency required; 

• Able to take direction with good communication skills; 

• Capable of design, recolor and able to create repeats 

for prints, plaids etc.; 

• Be able to work on multiple projects simultaneously. 


resume7254@gmail.com


BELLA DAHL 

PRODUCTION PATTERNMAKER 

10 YEARS+ EXP IN WOVEN & KNIT GARMENT 

DYE WOVEN BOTTOM EXP A MUST 

CONTEMPORARY PRODUCT W/KNOWLEDGE 

IN SHRINK TESTS, GARMENT SPECS, 

FIT,QUALITY , CONSTRUCTION. 

E-MAIL: KERRY@BELLADAHL.COM 

A leading Contemporary Knitwear Company is 

seeking a Senior Designer with a min 5-10 yrs 

experience. Photoshop illustrator proficient, knowledge 

of send-outs, screens garment dyes, printing, 

draping and embroideries a plus 

Please e-mail resume to: exnovtoni@aol.com 

CAD DESIGNERS 

L.A. based importer of yarn dyed, and prints is seeking 

highly motivated, experienced and detailed oriented 

individuals with knowledge of repeats and color separa- 

tions. Must have e xp. in Photoshop and Nedgraphics. 

Please email resume to: 

Ramin@unitedfabric.com 

Immediate opening for the following positions: 

1. Silk Screen Graphic Artist 

2. Clothing Designer for Men and Women. 

3 yrs or more exp.req’d. Must use Photoshop / Illustrator 

to create & color separation job for screen printing. 

Please e-mail resume and sample of your work 

to kevinsyoon@gmail.com 

Sales Rep & Acct Executive 

Growing wholesale T-shirt company based in 

Ontario, CA, is seeking independent / in house 

salesperson, min 3 years experience of selling 

blank T-shirts & Private Labels 

Email resume to info@pimaapparel.com 

FABRIC STYLIST/MERCHANDISER 

A fabric importer is looking for an experienced and 

talented stylist/merchandiser to research and 

develop junior/missy prints & woven lines. 

Please fax resumes to: 

213-623-1515 Attn: FSM 

CAD 

ARTIST 

A textile company 

seeks a talented 

CAD ARTIST. 

Please email your 

resume to: 

bmctextile@ 

gmail.com 

L.A. based textile 

importer is seeking 

a highly motivated, 

diligent, and reliable 

Sales 

Representative 

Experience is a plus. 

Please contact: 

apply@ 

eleganttextiles.com 

GRAPHIC DESIGNER 

MISSY MANUFACTURER 

SEEKING HIGHLY 

TALENTED & 

MOTIVATED PERSON 

5+YR EXP. KNOWLEDGE 

OF PRINTS, COLORS & 

FABRICS 

Email to: 

midaswear@ 

sbcglobal.net 

Phone for advertising 

information: 

213-627-3737 

Ext. 280 

Fax your ads to 

213-623-1515 

Production 

Patternmaker 

8 yrs min. exp 

Contemp. Co needs a 

Pro! Familiar with 

Tuka software 

Email resumes to 

parcandpearl@ 

parcandpearl.com 

E-mail your ad to: 

jeffery@apparelnews.net 


FABRIC BUYER/PRE-PRODUCTION 

Junior dress firm looking for a fabric buyer/ 

pre-production person. Must have a minimum of 

5 years experience in the garment industry. Will 

be in charge of sourcing fabric as well as oversee 

some pre-production. Must have strong managerial 

skills, detail oriented and organized. 

Please fax resume to 

(323)622-0184 

PRODUCTION ASSISTANT/ 

QUALITY CONTROL 

High end sportswear manufacturer is seeking 

person with experience in garment construction, 

garment dye & washing and trims. Must 

understand production process from cutting to QC. 

Minium 5 years experience in the apparel industry. 

Must be detail oriented and computer literate. 

Fax resumes to: 213-623-1515 Attn: PAQC 

Los Angeles based high end apparel manufacturer is 

seeking a Fullcharge Bookkeeper. 

Candidate must have a min. of 5 yrs exp. in the 

apparel industry. Must be organized & thorough and be 

able to work in a fast paced environment. Duties include 

but are not limited to the following, all aspects of A/R, 

A/P factor & general ledger. 

Please email resume to Minjares@att.net 

ASSISTANT DESIGNER 

Great opportunity! Will assist head designer in all 

aspects of design for an indy contemporary 

women’s brand. College Degree, detail oriented 

and hard working a must. Must be proficient in 

Illustrator, Photoshop & Excel. 

E-mail resume to: fashionjob123@gmail.com 

Denim Designer 

* Min. 2 yrs. exp. in contemporary women’s denim line 

* Knowledge of fabrics , wash & trims 

* Knowledge of domestic & import 

* Creative, Energetic, Organized & detail oriented. 

Please send resume to 

Kolor540@gmail.com 

CAD ARTIST/COLORIST 

Prof. in Photoshop, Illustrator, NedGraphics, 

Vision, Design & repeats. Must hv 5 yrs fab prodn 

exp. Fast paced envir. Full benefit pkg. 

Email to 55699five@gmail.com 

INDEPENDENT 

SALES REPS 

needed for jr/contemp 

apparel design & mfr. co. 

Lines incl. apparel, acces- 

sories & shoes, both 

domestic & import prod. 

. Estab. accts. a must. 

Generous commission. 

Resume: 

salestaff2011@gmail.com 

Jewelery 

Sales Rep 

Seeking a jewelery sales- 

rep in L.A. with mid-high 

end jewelery store/buyer 

contacts to represent new 

fine jewelery line. Only 

exp’d reps please. 

Forward resume to 

shane@ninoosh.com 

business Space Available 

Be A Member of the Famous Anjac Fashion Buildings 

SPACE FOR LEASE 

(LA Fashion District) 

Vintage Offices• Design Studios• 

Showrooms • Manufacturing • Contracting • 

Cutting Service • Retail • Self-Storage Unit 

200 s.f. up to 12,000 s.f. 

Convenient Parking and Walking Distance to 

California Mart 

213-626-5321 

Advertise 

Your 

SPACES 

HERE 

Advertise Your 

REAL EStAtE HERE 

WAREHOUSE-SHIPPING/ 

RECEIVING MANAGER 

MUST have experience shipping JCP, Target, 

Hot Topic and all major retailers. Must be familiar 

with specific routing and packing. Familiar with 

chargeback areas and how to avoid them. Able to 

manage up to 30 employees. High volume and 

quick turn times. Apply only if qualified. 

Send resume to: latestinfo@headlineent.com 

Customer Service Rep 

Mandatory 3 years experience. Better contemporary line 

servicing high maintenance accounts. Entering orders, 

creating invoices contacting customers, issuing RA’s and 

credit memos. Candidate will be organized with ex- 

tremely professional phone etiquette. 

arlene@localcelebrity.com 

An organized, detail oriented individual who 

will be responsible for the Accounts Payable / 

Receivable in the fashion industry. Must be 

proficient in Quickbooks, Microsoft Office and the 

internet. This is a full time position that needs a 

professional, yet outgoing person on its team. 

Email resumes to: pj@classicalsilk.com 

LOOKING FOR A NEW CAREER? 

Join our winning salesteam! Represent our 

great line of knit fabrics. Must have 3 yrs of textile 

experience. Self motivated & aggressive. 

Saleslead & support is provided. 

Email your info to newfabricrep@gmail.com 

in confidence. 

PRE-PROD/PRODUCTION 

Private Label Mfg looking for pre-prod/production 

manager. Must have min. 10 yrs. exp. Must have strong 

managerial skills, detail oriented with sense of urgency. 

Have knowledge in pattern, garment construction a must. 

Must be fluent on the computer. 

Please submit resume to: hr19989@yahoo.com 

Pattern Maker/ 

Technical Designer 

Must be able to flat 

sketch, photo shop, illus- 

trator. Pattern making 1st 

through production, Able 

to create tech packs, 

specs garments. 

socalfashionjobs 

@gmail.com 

WE BUY FABRIC! 

Excess rolls, lots, sample 

yardage, small to large qty's, 

ALL FABRICS! 

fabricmerchants.com 

Steve 818-219-3002 

We Need Fabric 

Sally’s Fabrics 

1420 S. Grande Vista Ave. 

L.A., CA 90023 

310-930-4765 

323-780-1010 

sallys_fabrics@yahoo.com 

Fabrics Wanted 

Advertise 

Your 

FAbRICS 

HERE 

Coming Soon to 

California Apparel News 

January 21 

Cover: Market Wrap 

2010 Financial Review/2011 Financial Forecast 

Bonus Distribution 

LA Gift & Home Market 1/18–24 

Imprinted Sportswear Show Long Beach 1/21–23 

Kingpins LA 1/25–26 

Dallas Market Week 1/27–30 

Chicago Stylemax 1/29–31 

Fashion Market Northern California 1/30–2/1 

Call Terry Martinez 

for details and reservations 

213-627-3737 

Quality 

Control 

5 years experience. 

Be computer literate, 

with ability to put 

procedures in place. 

Team player, diplomatic. 

English/Spanish a plus. 

socalfashionjobs@ 

gmail.com 

WE NEED SILKS - 

WOOLS & OTHER 

NATURAL FABRICS 

RAGFINDERS OF CA 

784 S. San Pedro St. 

Los Angeles, CA 90014 

email ragfinder@aol.com 

213-489-1732

Tribal - California Apparel News

Create successful ePaper yourself

Delete template?

Save as template?