<strong>Apparel</strong> <strong>News</strong> Group 1944-2011 Sixty-seven years of news, fashion and information ExEcutivE Editor ALISON A. NIEDER Fashion Editor N. jAyNE SEwARD sEnior Editor DEbORAh bELgum rEtail Editor ANDREw ASch ManuFacturing Editor ERIN bARAjAS Editorial ManagEr jOhN IRwIN WEb Editor cONNIE chO contributing WritErs chRIStIAN chENSvOLD RhEA cORtADO cLAuDIA SchOu DENA SmOLEk contributing PhotograPhErs bEN cOpE vOLkER cORELL jOhN EckmIER RIchARD kNApp fELIx SALzmAN mIchAEL SchmIDt WEbMastEr gREg wILkER crEativE MarkEting dirEctor LOuISE DAmbERg dirEctor oF salEs and MarkEting tERRy mARtINEz account ExEcutivEs DANIELLA pLAtt Amy vALENcIA account ManagEr LyNNE kASch-gORDON salEs & MarkEting coordinator mIchELLE ANDRIzzI salEs assistants cRyStAL cONtI mIRANDA mALOuff classiFiEd account ExEcutivEs zENNy R. kAtIgbAk jEffERy yOuNgER classiFiEd accounting mARILOu DELA cRuz sErvicE dirEctory account ExEcutivEs juNE ESpINO Production ManagEr kENDALL IN art dirEctor DOt wILtzER Production artist jOhN fREEmAN fISh Photo Editor jOhN uRquIzA controllEr jIm pAtEL crEdit ManagEr RItA O’cONNOR PublishEr/ gEnEral ManagEr mOLLy RhODES MnM Publishing corP.: co-cEos tERI fELLmAN cARL wERNIckE PublishEr/chairMan/cEo mARtIN wERNIckE 1922-2000 PublishEd by MnM Publishing corP. aPParEl nEWs grouP publishers of: california <strong>Apparel</strong> <strong>News</strong> waterwear jr. ExEcutivE oFFicE california market center 110 E. Ninth St., Suite A777 Los Angeles, cA 90079-1777 (213) 627-3737 fax (213) 623-5707 classified Advertising fax (213) 623-1515 www.apparelnews.net webmaster@apparelnews.net Pr i n t e d in t h e U.S.A. Fashion Resource Guide Biatta is an intimate-apparel company known for its affordable yet classic and contemporary collections for the juniors, plus sizes, and sleepwear markets. The company produces elegant, quality bra and panty sets, babydolls, chemises, and sleepwear at appealing price points that ensure women can be as sexy and professional as the mood takes them. Biatta recently relaunched its website, www.biatta.com, which caters to both retail and wholesale customers. The website will play a big part in the marketing of the brand as Biatta looks to expand globally and has implemented many interactive strategies to attract its ideal demographic. ENK is featuring several trade shows in New York. Designers’ Collective has launched season after season with a precise degree of vision, injecting its environment with incomparable style. Blue features collections that are progressive, yet still wearable. A contemporary fit with the right denim under one roof for people who are younger, older or in between. TMRW is a handpicked group of emerging brands set to deliver a dose of progressive style. Clean features young and formidable companies in the personal grooming and hygiene space. Upcoming show dates are Jan. 16–17 at The Tunnel/LaVenue in New York. www.enkshows.com With more than 2,000 ready-to-wear and accessories collections, Fashion Market Northern <strong>California</strong> offers the largest open-booth format on the West Coast. The 22 CALIFORNIA APPAREL NEWS January 14–20, 2011 …Lost Leaving La Jolla Group …Lost, the Irvine, Calif.–based surfboard and skateboard maker, will be taking its apparel in-house after the Fall 2011 season, said owners Matt Biolos and Joel Cooper. La Jolla Group—an Irvine-based maker of action-sports licensed apparel for brands such as O’Neill, Metal Mulisha and Rusty—had been producing …Lost-branded apparel under a license. Biolos said the move is an attempt to bring a cohesive look to the whole …Lost brand. “In recent seasons, …Lost apparel hasn’t reflected our surfboards or skate boards. There was a disparity between the clothing and the boards. The two parts of the business didn’t relate to each other,” Biolos said. “Taking the apparel back [in-house] gives us a chance to do our own thing. We want our vibe to be consistent.” Going forward, the brand’s apparel will be “lighter, more fun, more colorful,” he said. The transition will be gradual, Biolos said. Permière Vision Continued from page 13 at the show representing French lace collections Sophie Hallette and Riechers Marescot. “The mood is the best it has been in 2½ years,” she said, adding that many companies fared much better in 2010 than they had anticipated. But, she added, her high-end lace collections tend to fare well even in a down market. “With lace there’s only a couple of people in town—we’re always busy,” she said. “It’s almost recession-proof.” Sandrine Bernard, vice president for the New York–based arm of French lace mill Solstiss, was at the show with a new collection, French silk maker Denis et Fils. The new collection includes prints, jacquards and novelties. Bernard said designer and piece-goods buyers began arriving around 10 a.m. on opening day, including large companies, as well as international buyers from Mexico and Guatemala. In addition to bridal and eveningwear designers, Bernard said she saw designers of accessories and shoes. “So far, so good,” said Peter Vöegtlin, who was showing fabrics from German print mill KBC. The turnout, he said, was what he expected for the show. The mood was positive. “We’re seeing the light at the end of the tunnel.” Price-conscious One of the topics of discussion at the show was the rising price of raw materials—in particular, the La Jolla will ship the Summer 2011 collection. “Fall ’11 has already been designed [by La Jolla Group]. We were able to affect the T-shirt offerings.” …Lost, which initially produced T-shirts and some apparel in-house, has already hired designers to begin work on future menswear seasons. Future collections will include the categories established by La Jolla, including boardshorts, T-shirts, wovens, denim and accessories. “But instead of 60 Tshirts, we’ll do 30; instead of 23 boardshorts, we’ll do 15,” Biolos said. The brand, which, under its La Jolla Group license, also produced women’s apparel and swimwear, will put its women’s offerings on hold. “We hope to get back into women’s after the Holiday 2011 season. It will have a beach-y, swim vibe,” Biolos said. Toby Bost, La Jolla’s chief executive, said the move is consistent with the company’s diversification strategy.—Erin Barajas escalating cost of cotton. “Literally, I’ve changed prices in one day,” Franco, the Los Angeles–based designer, said. KBC’s Vöegtlin said that for most companies, “prices have to be, more or less, accepted. It’s been like this already for 12 months.” Although some designers ask for alternatives to cotton, prices for polyester and rayon have also risen, and, Vöegtlin said, the ultimate deciding factor is fashion, rather than price. “Fashion does not rely on price alone,” he said. Indeed, Fox Fabrics’ Fox said he’s seen a change in the market in just a few months. “I’m not getting as much price resistance as I was in October and November,” he said. But the rising raw-materials prices—as well as other factors, including rising labor costs and increasing demand from China’s domestic market— have led to new uncertainty, said Philippe Pasquet, chief executive officer of Première Vision. “Compared to the previous year, there are more question marks in the U.S. than in some other markets,” he said. “In that respect, we are at a crossroad. American brands and retailers will have to make a choice about how they position themselves in the future. They seem to be eager to defend their margins. We understand this policy, but in the long-term, there are many risks.” Direction by Indigo NEWS Upstairs from Première Vision was Direction by Indigo, the print show launched by Première Vision Fashion Market has been the premier marketplace in Northern <strong>California</strong> for 50 years and continues to provide buyers with the most complete shopping experience in the Bay Area. Fashion Market is designed and merchandised to meet the needs of better, contemporary, and moderate collections whether you are an established brand or an up-and-coming designer. Catering to industry leaders, three 2011 Fashion Market shows will be open on Sundays: Jan. 30– Feb. 1, June 26–28, and Aug. 28–30. The remaining Fashion Market shows will begin on Saturday: April 9–12 and Oct. 22–25. Visit www.fashionmarketnorcal. com for more information. The MAGIC Marketplace is the pre-eminent trade event in the international fashion industry, hosting global buyers and sellers of men’s, women’s, and children’s apparel, footwear, accessories, and sourcing resources. As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show’s goal is to connect and inspire the fashion community and fuse diverse trends, while offering unbeatable service to its customers. The next show dates are Feb. 14–16, 2011 (SOURCING at MAGIC opens on Feb. 13) at the Las Vegas Convention Center and Mandalay Bay Convention Center in Las Vegas. www.magiconline.com McGalla Named Wet Seal’s CEO Susan P. McGalla, American Eagle Outfitters Inc.’s president and chief merchandising officer, was named The Wet Seal Inc.’s new chief executive on Jan. 11. She starts her new job on Jan. 18. McGalla replaces Ed Thomas, who is resigning after more than three years on the job at the Foothill Ranch, Calif.–based company, which runs a fleet of 425 Wet Seal stores and 78 Arden B stores. Thomas announced in July he would be resigning from the juniors and contemporary-apparel retailer. McGalla said Wet Seal was well-positioned to ride an improving economy. “The company has tremendous growth potential and the financial strength to execute its growth and other business strategies,” she said in a prepared statement. McGalla led a portfolio of several brands at Pittsburgh-based American Eagle. The brands ranged from children’s and teens to young contemporary. The company now has 1,100 stores and $3 billion in annual revenues.—Andrew Asch in 2009 after the French trade show purchased American print and artwork show Directions in 2008. The show is held annually within Première Vision Preview during the January show. Unlike the textile collections at Première Vision Preview, at Direction by Indigo, the collections are complete and fully finished, said Gilles Lasbordes, exhibition director for Directions by Indigo. “It’s not a preview; it’s the first view with the mood of what’s going on in the market,” he said. Designers and textile buyers crowded the aisles of the show, which took up two floors in the Metropolitan Pavilion. Missy Pawlecki and Brian Caviness of Orange, Calif.–based Birds of Ohio were at Direction by Indigo for the second year, showing their collection of vintage swatches. This is the only show the husband -and-wife team—and Ohio transplants—attend. The two said that in addition to the local designers, they met with designers from Dallas and San Francisco at the show. “But a lot of people are in a rush to get out because of the snow,” Caviness said. Indeed, New York was scheduled to get 6 to 12 inches of snow beginning the evening of Jan. 11. Many exhibitors and attendees feared the snow would keep crowds away on the second day of the show (or strand those scheduled to leave on Jan. 12). Those fears turned out to be unfounded, as designers continued to shop on the second day of the show and flights left New York as scheduled throughout the day. ● Exciting fashion news: Banana Blue has moved with Merilyn Aickin at 814 S. Spring St., suite 1, Los Angeles, CA 90014. Launching Fall for Banana Blue at the new loft living situation, 200 steps from the Mart between Eighth and Merilyn Aickin –A335– Ninth streets. Come join in a new experience and stop BananaBlue for a glass of champagne. E-mail merilyn86@aol.com or call (213) 362-1123 or (954) 873-6629. Australia Fenini Pooltradeshow is the original independent trade show, established in 2001 for the boutique market Made and lead- in ing retailers worldwide. The show is hosted biannually USA Available in every February and August sizes XS - 3X in Las Vegas in conjunction with the MAGIC Market- Now showing place. Each show balances <strong>California</strong> Market Center –A335– fresh talent with established 110 E. Ninth St., Los Angeles brands, keeping a well- 213.362.1123 rounded representation of items that will 949.873.6629 keep the boutique and lifestyle market at the pulse of emerging trends. Pooltradeshow is a community of art- and design-driven brands creating industry connections for creative visionaries. Upcoming show dates are Feb. 14–16. www.pooltradeshow.com This listing is provided as a free service to our advertisers. We regret that we cannot be responsible for any errors or omissions within the Fashion Resource Guide.
SELECT. LIFESTYLE. APPAREL. TREND. EMERGENCE. FEBRUARY 14 TH , 15 TH , 16 TH , 2011 MANDALAY BAY CONVENTION CENTER / LAS VEGAS I WWW.MAGICONLINE.COM I CALL 877.554.4834
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