Tribal - California Apparel News

New Lines Continued from page 9
The New Mart
The following are new lines carried by showrooms at The New Mart, located at
127 E Ninth St., Los Angeles. The California Apparel News lists new tenants and
lines each market-week issue.
NEW SHOWROOMS
Heather G Showroom
Suite 513
Green Dragon
Pink Lotus
Defiance USA
Suite 703
Da Vinci Menswear Est.
1952 Maker of fine men’s
apparel since 1952 for Frank
Sinatra, Dean Martin, the cast
of The Sopranos and Charlie
Sheen. Sweater knits, skinny
suits, banded polo shirts and
panel shirts.
English Laundry Men’s and
boys’ hand-laundered, handsewn
shirts and designs based on
English stripes, plaids and solid
poplins from the ’60s and ’70s
Fender A rock ’n’ roll brand
that includes wovens, T-shirts,
hoodies, outerwear and bottoms
Scott Weiland Collection
A rock ’n’ roll lifestyle brand,
which is a collaboration between
English Laundry’s Christopher
Wicks and musician Scott
Weiland of Stone Temple Pilots
and Velvet Revolver
C&C California
Suite 813
Laundry by Shelli Segal
Suite 813
NEW LOCATIONS
Diane Levin Sales
Suite 402
Tracy Engelien Sales
Suite 802
NEW LINES
Niche Showroom
Suite 400
Byron Lars Beauty Mark
Ecru
Gender Bias
Laila Jayde
Dial M
The New Mart, Suite 715
(213) 627-9811
Diane Levin Sales
Suite 402
Liamolly
La Rue Sales
Suite 406
LinQ
s.a.m.
Suite 407
Boyod
Chantal Accessories
Suite 410
Lisa Blue Swimwear company
that donates a percentage of
profits to protect whales and
dolphins
Monica Rose Jewelry
Select Showroom
Suite 501
Fedaboa
Happy Socks
Jackie B. Showroom
Suite 505
Mihndi
Runaway Pony
Tony Barra Sales
Suite 507
U.S. Polo Assn. Men’s,
women’s outerwear and
swimwear
The Company Z
Suite 508
Cupio Sweaters
Bernadette Mopera & Co.
Suite 701
Bloom Clean sweater knits
Sock It to Me Socks with
“magical” prints
KLA/Karen L. Anderson
Suite 704
CP Shades Wearable casual
classic clothing for any lifestyle
ginger.
Suite 707
Wednesday Easy knit
collection
Stacey Rhoads Sales
Suite 800
10 CALIFORNIA APPAREL NEWS January 14–20, 2011
Addison Heart Silk dresses
Tracy Engelien Sales
Suite 802
KALYX Sports bra and apparel
collection
Corina Collections
Suite 807
CJ Studio Silver and gold
jewelry
Daphne Lorna Jewelry
Necklaces and bracelets
Sigalie Jewelry Beaded
jewelry
Work in Progress/Michael
Cohen Showroom
Suite 901
291 Venice
Fine Cloth Initiative
Isabel Lu
Nine O Seven
Suite 907
Alternative Accessories
Show Me Your Mumu
Whitley Kros
Yoon
Studio Two Clothing
Suite 1000
Akiko
Hammitt —Los Angeles
Taka
Leila Ross LA
Suite 1003
My Freedom
Truck Jeans Men’s and
women’s premium denim
Sue Goodman Showroom
Suite 1008
Olive & Oak
West Bank Clothing
Suite 1101
Iron
JVL
Red23
Sheri Bodell
Pulse Showroom
Suite 1104
Red Engine
Spoiled
NEW LINES
Gerry Building
The following are new lines carried by showrooms at the Gerry Building, located at
910 S. Los Angeles St., Los Angeles. The California Apparel News lists new tenants
and lines each market-week issue.
NEW SHOWROOMS
Ribkoff USA Inc.
Suite 403
Mirana Ojeda Showroom
Suite 702
Salt & Pepper Sales
Suite 802
KoMAROV
Suite 807
Neetu Malik Showroom
Suite 901
Arlene Henry Sales
Suite 902
Lady Liberty Building
The following are new lines carried by showrooms at the Lady Liberty Building, located
at 843 S. Los Angeles St., Los Angeles. The California Apparel News lists new tenants and
lines each market-week issue.
NEW LINES
Ocean Showroom
Suite 301
Kolae
Shaya Jewelry
The Bar Showroom
Suite 401
JILA Diamond jewelry
NaNa Bijou jewelry
Tsu Bo Mi
The Penthouse Showroom
Suite 500
Abi Ferrin
Fortunate Sun
Academy Awards Building
The following are new lines carried by showrooms at the Academy Awards Building,
located at 817 S. Los Angeles St., Los Angeles. The California Apparel News lists new
tenants and lines each market-week issue.
Magnet Showroom
Suite 3A
Furi
ShOWROOm PROFILES
For more than 20 years, Margaret Chevedden
has had a showroom that encompassed
1,200 square feet at The New Mart. But that
recently changed.
After eyeing the space next door, walls were
torn down, and Chevedden will be greeting the
upcoming Los Angeles Fashion Market with
twice as much space as before.
Margaret Chevedden with her staff
“The opportunity became available, and it
was a great chance to expand,” said the showroom owner, who works with three other people in her
seventh-floor showroom. “We were so cramped for space. We’ve made it work over the years, but
this gives us some breath to expand and take on new sales staff.”
The expanded Dial M showroom’s décor will reflect the nine lines that Chevedden carries. The
new furniture will be clean and elegant, with steel-framed tables topped with glass and red leather
chairs for accents well as armless chairs that will add depth to grouping areas.
“The décor will reflect my lines, which are clean, sophisticated but have an edge and are timeless,”
Chevedden said.
Those lines include Woo., by Los Angeles designer Staci Woo, who creates comfortable California
lifestyle pieces; Repeat, a Swiss knitwear line that concentrates on cashmere; Cambio, a German
trouser and jeans label; Omgirl and Roam, both designed by Los Angeles designer Meghan
Fielding; Christopher Fischer, a knitwear collection strong on cashmere and novelty patterns;
Anni Kuan, a New York designer whose clothes have a European influence; Indigenous, a Northern
California organic and fair-trade knitwear collection produced primarily in Peru and Ecuador;
and NewField, a shirt collection created by Japanese designer Maryann Shinta of San Francisco.
—Deborah Belgum
Julie & Stuart Marcher,
LTD
Suite 903
Jamie Prince Sales
Suite 904
Barbara Nogg
Suite 905
Karen Kearns Sales
Suite 906
Herz & Herz / Steven
Levinson
Suite 907
Julie Walls & Nina Perez
Showroom
Suite 908
HA-67
Jenny Dayco Jewelry
Madisonpark Collective
Sofie Olgaard
Storm of London Watches
Kris Mesner @ The
Penthouse Showroom
Suite 500
Bleu Claire
Bristols 6
Butterflies
Claire Pettibone
DimitySo
Eberjey
Elle Macpherson
Fayreform
Salt & Pepper Sales
Gerry Building, Suite 802
(213) 892-0722
saltandpepperapparel@msn.com
NEW LINES
Russell & Ellie Frank
Suite 703
B B Simon Belts
Chinese Laundry
Fahrenheit
Icon
Mary Frances Handbags
Otazo Accessories
Park Avenue
Soriac
Vilaiwan Handbags
La Fee Verte
Lizalde
Miel
Montelle
Munki Munki
Stella McCartney
Citizens of Humanity
Suite 501
Citizens of Humanity
Goldsign
By hanging an ornate chandelier, Emmalena
Bland put some of the final touches
on the 2,015-square-foot showroom she
moved into on Jan. 1.
Bland’s Salt & Pepper Sales had been
located in the California Market Center
since 1985, and a steady flow of her
long-time clients have been dropping by
to see her new place. Visitors have come
from the Heart chain of boutiques, based
in Seattle, and BB-One boutique, based in
Palm Desert, Calif.
Bland calls the fashion lines she repre- Emmalena Bland
sents “crossover” collections, intended for
women ages 35 and up. For Salt & Pepper’s first market in the Gerry Building, the
showroom will have seven collections with wholesale price points ranging from $40
for some tops to $500 for some coats.
Salt & Pepper’s lines include San Francisco–based Karen Klein, a contemporary
line that features some jersey looks; New Bedford, Mass.–based Moon Tide Dyers,
an eco-line of bamboo garments with stylish dyes; Minneapolis-based accessories
line Teresa Goodall; Weatherford, Texas–based knits line Georgina Estefania; Los
Angeles–based linen line Mosaic; Turkish-made Unique Leather Studio, which
features mesh and lace jackets complemented by leather; and German line Elemente
Clemente.—Andrew Asch