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NEW YORK—Première Vision Preview New York, the abridged version of the last Paris-based textile trade show, had a strong turnout for the Jan. 11–12 run at the Metropolitan Pavilion and Altman Building. Among exhibitors and attendees, there was a handful of West Coast textile representatives and designers—including Eva Franco, Pegah Anvarian, and representatives from Juicy Couture and American <strong>Apparel</strong>—according to exhibitors. Other companies shopping the show included Calvin Klein, Eileen Fisher, Jill Stewart, Nine West and Robert Graham. For Franco, the show’s timing, which coincided with the Intermezzo trade show at New York’s Show Piers, gave her a chance to spend the day at Première Vision Preview after working in her booth at Intermezzo. Franco said she was still looking for Fall fabrics and for novelties. The designer’s collection is produced in Los Angeles, but Franco sources fabric from around the world, including Europe, China and Turkey. “My fabrics have become more global than ever,” she said, adding that she designs her own prints. Last year, her business doubled, thanks in part to privatelabel work she does for Anthropologie. Phil Fox, owner of Los Angeles– based Fox Fabrics, was at the show with two of his collections, Efilan from Italy and Debs Corp. from Japan. Fox described the mood at the show as “definitely upbeat.” “There’s a lot more interest across the board in European and Japanese fabrics,” he said. Kevin Maldonado, co-owner of Studio Bert Forma in Los Angeles and New York, was at the show representing several European collections, including Reynaud Rexo and Philea, both based in France, and button and trim supplier Bottonificio BAP, based in Italy. Pierre Schmitt, director of Philea, was also showing the latest developments from French corduroy and velvet mill Velcrex, which he recently acquired. Maldonado, who, with his wife, Heather, purchased Studio Bert Forma in 2004, was bullish about the show—and business in general. “It was the best year since we bought the company—by far.” John Marshall, owner of Los Angeles–based textile agency JM International Group, was at the show with Nicholas Brun, sales manager for French textile mill AB Creations and its Opening collection. Marshall recently opened a New York office, staffed by East Coast Sales Director Brigette Appell, who was also on hand at the show. Mike Derderian, president of development and sales for the new Los Angeles–based evening wear and bridal line Atelier Pavoni, was among the designers shopping Première Vision Preview. Derderian launched his company with two other partners after working for Lebanon-based couturier Zuhair Murad. Derderian said it made sense to open in Los Angeles, which has manufacturing facilities as well as access to stylists and celebrity clientele. International affair Originally, Première Vision— and Première Vision Preview—restricted its exhibitor base to only European mills. But that policy has relaxed over the years, and NEWS Trade Show Report Busy Première Vision Preview Draws a Handful of West Coast Names By Alison A. Nieder Executive Editor LOOK AHEAD: In addition to scouting new mills and previewing new collections, visitors to Première Vision Preview got an overview of Spring/Summer ’12 trends. now show organizers cite the quality of the mills’ products over their provenance. Indeed, the show features a growing contingent of Korean mills. KOTRA, the Korean trade-development association, has a booth at the show. Other countries with an increasing presence at the show include Turkey and Brazil. (Première Vision organizers anticipate increased participation from Brazilian companies following the Jan. 20–21 debut of Première Brasil, the joint venture partnership between Première Vision and Brazilian Fagga Eventos in São Paulo.) Still, the majority of exhibitors at Première Vision—and Première Vision Preview—are European companies. Gilbert Heller of New York–based Le Loup Blanc was at the show with French embroideries maker Goutarel, one of Le Loup’s eight collections. “The rest come after PV and work the market,” Heller said. Christina Knaus of New York–based Grupo Textil was ➥ Première Vision page 22 January 14–20, 2011 CALIFORNIA APPAREL NEWS 13
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