173_CAN111210_letter.. - California Apparel News

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T-Shirts Continued from page 1 out for T-shirts. “T-shirts play a very important role in Madison’s business. They represent a good chunk of my business—approximately 20 percent,” she said. Madison—which sells brands such as Yigal Azrouel, Missoni and Halston Heritage—stocks T-shirts from a slew of sources, including Alexander Wang, Minden Chan, Kain Label and Elizabeth and James. “T-shirts are a go-to item; they’ll never be obsolete.” Back to basics, then beyond For Whitley Kros founders Marissa Ribisi and Sofia Coloma, culling the line back to the least-expensive and most-accessible item was the only way to avoid shuttering the brand. “T-shirts always did well for us. We enjoyed designing a full line, but right Kain now is not the time for us to do a full fashion collection. The market is inundated … and the number of stores that can afford to make the buys [that a collection] would need has shrunk,” Ribisi said. Wholesaling for $33 to $40, the T-shirts are breezy, versatile and priced to sell. “So far the reaction from retailers has been great,” she said. Despite her concerns about the economy, Ribisi has hopes that Whitley Kros’ new incarnation will spur growth for the company—but not necessarily in the direction of its past life. “T-shirts are the best way to maximize our brand right now. I think we’ll stick with the more casual stuff, possibly expand into men’s T-shirts and kids’ T-shirts, maybe hoodies, before we consider becoming a full collection again.” Whitley Kros, which debuted its music-inspired collection of T-shirts at Directives West’s “First L.A.” fashion show during Fashion Market, isn’t the only brand using T-shirts as an incubator for a faltering contemporary business. Minden Chan, a Los Angeles–based designer who, four seasons ago, morphed his eponymous contemporary sportswear collection into a T-shirt collection, said T-shirts were never a significant part of his business before the recession. “I had one or two basic T-shirts,” he said. His collection—which sold in retailers such as Barneys New York, Fred Segal, Steven Allan 8 CALIFORNIA APPAREL NEWS NOVEMBER 12–18, 2010 Directory of Professional Services & Business Resources ACCOUNTING SERVICES HOVIK M. KHALOIAN CPA ACCOUNTING ��AUDITING TAXATION SERVICES FOR THE APPAREL INDUSTRY 520 N. CENTRAL AVE., SUITE # 650 GLENDALE, CA 91203 TEL: 818.244.7200 HMKCPA@JPS.NET Associations ATTORNEY SERVICES Refused on a Letter of Credit? CENTURY CITY ATTORNEY LAW OFFICES OF JAMIE R. SCHLOSS 20 years litigating in State and Federal Court Legal counsel for business and consumers Extensive litigation and trial experience Extensive Letters of Credit experience Class Actions—over $250 million in judgments and settlements Can consider contingency retention FREE CONSULTATION—No obligation Website: jrschlosslaw.org Tel: (310) 226-2500 1875 Century Park East Suite 1240, Los Angeles, <strong>California</strong> 90067 NEWS Whitley Kros and Harvey Nichols—was mostly devoted to tailored wovens, crisp blazers, silk dresses and luxe outerwear. But when the recession hit, demand for his designs, which were at the upper levels of contemporary pricing, dried up. “Fewer stores were buying the more expensive items—and, at that time, that was our focus,” Chan said. T-shirts, despite being underrepresented in his collection, became the focus. With 10 to 15 styles per season and wholesale prices ranging from $35 to $65, Chan found that T-shirts opened up his distribution and helped him forge relationships with new stores. Now, Chan is making moves to cash in on the success of his T-shirts. “The goal is to become a full collection again,” he said. For Spring 2011, Minden Chan grew to include lightweight cashmere sweaters and slim blazers, timing their introduction to coincide with what Chan perceives as a slowly recovering contemporary market. Fall 2011 will see the addition of more cashmere layering pieces and novelty blazers. Eventually, Chan plans to introduce trousers and dresses and phase out some of his focus on T-shirts. “I am already seeing retailers buying the more expensive things. The cashmere has been a bright spot for us, and that is quite encouraging,” he said. Madison, which �� Moving, Expanding or Consolidating �� J.C. Rack Systems 5232 ��V�� 1-323-588-0137 �� www.jcracksystems.com GRADING & MARKING MODEL SERVICES Let Kamran help your business be more productive carries Minden Chan, placed a bigger order for the brand’s sweaters than for its T-shirts for Spring, Goldstein confirmed. The brand that T-shirts built Like James Perse and Ella Moss before them, Los Angeles–based Kain Label is using T-shirts as a launching pad for its expansion into a full contemporary collection. The brand, co-founded by sisters Melanie and Amanda Kain in 2008 as a four-piece T-shirt collection, has been steadily growing its offerings and distribution. Spring 2011 marks Kain Label’s latest and greatest strides into the realm of a full lifestyle brand. The season features a deeper selection of matte jersey dresses, open-weave knits, and the introduction of chiffon and linen terry fabrications for a variety of silhouettes, Melanie Kain said. “2011 is a big turning point for us. For Fall 2010 we added cashmere and merino wool and got a great response. We’re gaining confidence.” The brand’s dramatic growth was made possible by the strength of its T-shirt business. “They’re our workhorses,” Kain said. Sold online at Net-a-porter.com and Shopbop.com as well as specialty retailers and majors nationwide, Kain Label has “truly defied the [down] economy,” Kain said. “It turns out that T-shirts have been the Holy Grail,” she joked, referring to T-shirts helping a company thrive during a recession. “We didn’t know what we had when we started.” Quality control for each added category is a big focus for the brand, which produces domestically. The biggest challenge, however, has been pacing the brand’s growth with the goal of creating long-term success, Kain said. “We stayed small for a really long time. It was a tough balance to grow without blowing out our distribution and avoid being trendy or a one-hit wonder.” Now with retailers readily buying new and pricier categories from Kain Label, it appears that diligence is paying off—and, possibly, just in time. Madison’s Goldstein said she has begun to notice a subtle shift away from T-shirts. “Women are beginning to look for something a little more special than a T-shirt,” she said. ● MODEL SERVICES OVERRUNS & CLOSEOUTS We buy your CLOSEOUT or EXCESS INVENTORY Garment Trims and Accessories PATTERN SERVICE Duroojou Inc. Full Package Design Service *Illustration/Technical Design *Pattern & Sampling *1st thru Production *Marking & Grading -Sportswear to High-End -Knit, Woven and Formal Dresses Call 213.820.6614 ( Julien ) Julien2101@gmail.com Located Downtown Los Angeles Call me at CAL TRIMS (323) 855-8805 or e-mail:caltrims@yahoo.com
Directory of Professional Services & Business Resources REAL ESTATE—COMMERCIAL FOR LEASE Designer/Retail/Offi ce/ Showroom/Sherman Oaks/ Charming Rick Pallack Building Beautiful Street So. of Blvd. @ 405 & 101 freeways Call: Josh Breaux 818-380-5211 Position Available Hudson Jeans is presently looking for the following positions for our corporate office in Commerce, CA. ASSOCIATE DESIGNER Responsibilities include line sheets, tech sketches, development of new styles, cutting and tracking tickets, as well as creating artwork. Experience: Minimum 3-5 years Software requirements: Excel, Illustrator, Photoshop FIRST PATTERNMAKER Responsibilities include creating 1st patterns, draping/ computer, issue muslin first to fit & track, creating target specs on charts, and updating information on shared drives. Categories: Women’s/Men’s, denim & sportswear Experience: Minimum 3-5 years Software requirements: Gerber DESIGNER Seeking creative individual to hand sketch in ALL categories. Responsibilities also include checking tech sketches, passing details of sketches to patternmakers, sourcing and buying for first sample, and obtaining sewing cost for ALL styles. Experience: 5+ years Software requirements: Excel, Illustrator, Photoshop For immediate consideration please e-mail your resume along with salary requirements to recruitment@hudsonjeans.com. Production Sewer Needed Established company looking for a skilled production sewer with experience in private label fit samples and all aspects of production quality sewing. Must be detail oriented and able to communicate well with pattern makers and design team. First thru Production Pattern Maker Looking for a pattern maker who is able to hit the ground running in our busy design room. Must have experience with Junior trend pattern making, computer experience not mandatory. Please email resumes to Julie@mimichica.com or fax to (323) 264-9274 Associate Designer �� individual to collaborate in all areas of design and collection process. Individual should be self-motivated with a strong sense of urgency and excellent follow up skills. Good color sense and detail. Proficient in Excel, Illustrator and PhotoShop. Fax resumes, references and flat sketches to: (323) 277-6830 or email to Resumes@karenkane.com WAREHOUSE DISTRIBUTION CLASSIFIEDS P 213-627-3737 Ext. 278, 280 F 213-623-1515 Position Available Position Available A denim company in the Los Angeles area is looking for the following position to be filled: Sample Room Manager � �� women's and men’s denim product � �� while monitoring the sample development � �� garments � �� and hand sewing � �� embellishments, etc. � �� construction from concept through to bulk production � �� according to the established fit & quality standards as well as complying with cost specification � �� internal team and contractors � �� and working under pressure � �� simultaneously � �� For immediate consideration please e-mail your resume with salary requirements to denimone1@hotmail.com. Tech Designer / Design Assistant Fashion Design Degree. 4-5 years of experience ( Denim) Computer Skills is a Must: Excel, Word, Illustrator, Photoshop (no exceptions they need to be up to date with all the programs) Will do mainly Tech packs........From Beginning to end Will Assist Design on all aspects of development when needed. *They need to know about patterns *They need to know about construction *They need to know about Washes *They need to know about Hardware (Tacks and Rivets) Knowledge of the entire line completion is a must �� under pressure at a fast pace. They also need to be able to think on their own.........I don't have the time explain things step by step. Fast learners. Please fax your RESUME AT (323)389-0663 Attention Human Resources. SALES DIRECTOR FOR MEN WOVENS LINE We are launching a new men wovens line and we need to build our sales team. We need: o Someone who knows how to build a sales force from the beginning. o Someone reliable and driven who has a strong customer base in men wovens with boutiques, chains and department stores and o Someone who has a great knowledge of showrooms nationwide. Please email resume to Laetitia Allouche, laetitia@jjaconsulting.net Call 213-627-3737 x280 to advertise To advertise in the Directory of Professional Services & Business Resources call June 213-627-3737 x250 or E-mail: june@apparelnews.net www.apparelnews.net MEN'S WOVEN & KNIT PRIVATE LABEL CO. seeks the following positions: Pre-Production Coordinator This is a full time position. Candidate must have a minimum of 5 years experience. Strong knowledge of fittings, specs and garment construction. Coordinate and follow up on technical packs. Responsible for final preparation and construction of production submission. Technical Designer and Patternmaker Manager This is a full time position needed for import & private label. Preferred 5 yrs exp. in garment con-struction & spec creation. Coordinates all aspects of preproduction. Ensure on time delivery of sam-ples. All candidates must be a strong team player. Must have excellent written and verbal skills. Proficient in Microsoft Office, Photoshop and Adobe Illustrator.Optitex Preferred. Knowledge of Target & Kohls processes a plus. Excellent salary plus bonus. For qualified candidates, please email resume to ownedbrands@gmail.com Leading Junior <strong>Apparel</strong> Co. seeks SENIOR DESIGNER to launch a Missy sportswear & dress division. �� Missy market designing wovens & knits. �� tions & be highly motivated. �� skills & able to multi task. �� necessary Email resume to Eran@secretcharm.com FIRST PATTERNMAKER Innovative designer, Raquel Allegra, seeks qualified full time first patternmaker. Must have min of 5 yrs exp, able to work proficiently in jerseys, knits and wovens. Looking for candidate with strong draping and construction skills who is able to think creatively and outside the box, work independently to meet deadlines, work closely with sewers and oversee the sample room. Must be Gerber proficient. Fax Resume to Human Resources: 213 – 624-5858 Associate Designer K. Bell, a leader in the Hosiery Industry since 1979, is looking for a creative & innovative Designer with 2-3 yrs of exp. Candidate must be highly creative, have strong computer skills, & excellent sense of color. Duties will include knit design projects & sample approvals. Fashion/Graphic/Textile Degree, proficiency in Adobe Illustrator is required. For consideration please submit resume, com- puterized cad jpegs & salary history to design- jobs@kbellsocks.com. No relocations please. NOVEMBER 12–18, 2010 CALIFORNIA APPAREL NEWS 9
Page 1 and 2: everly hills Olima Atelier VOLKER C
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Page 7: VOLKER CORELL Teresa Rosati Elie Ta
Page 11 and 12: Position Available Well-established

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