November 2011

INTERNATIONAL NEWS - ASIA
China, Italy boost IGS
IGS has maintained its leading position in both the online and commercial game
sectors for many years, and has recently been aggressively engaged in the
development of mobile games.
The company is benefiting from robust demand in the Chinese and Italian
commercial game markets. Revenue in September increased by 6.75 percent, to
reach a new high for the year – and indeed revenue at IGS has been rising for 17
consecutive months.
Recently, the firm has also been penetrating the mobile app market. Less than
one week after it launched Rodeo King, this new game’s download ranking
surpassed that of many famous games such as Angry Birds, Godgame Mahjong,
and Japan Life.
And now, to meet the needs of growing sales and expansion into new
territories, IGS has also finished the new office building that it started
constructing at its original location two years ago.
Preparing for Taipei
Registration is now underway for the GTI Asia Taipei Expo 2012, taking place
10-12 May next year.
Since its debut in 1994, the show has helped Taiwanese companies and
products reach out to the world. When Taiwan gradually developed into an
important provider for the global electronic game industry, GTI Asia Taipei Expo
successfully built up international awareness and obtained the enthusiastic
participation and support of many exhibitors and buyers.
Taiwanese companies have solid R&D capabilities and their products cover a
comprehensive range including gaming, amusement and online.
For more information on registration, email gametime@taiwanslot.com.tw or
visit www.taiwanslot.com.tw.
Sega outlines China plan
Sega’s chairman Hajime Satomi has said that co-operating with Chinese
enterprises, designing game product plans to suit the needs of the Chinese
market, and reducing product development costs will be the three fundamental
elements of Sega’s expansion in that country.
But as well as manufacturing and selling products, the firm’s joint venture in
China, Sega Jinwin, will also gradually try to develop Sega Joypolis-like
amusement establishments. Although the China marketplace is developing at a
surprisingly fast pace, Satomi believes that many products still rely on cut-throat
price competition and that it is difficult for enterprises to achieve higher profit
margins. In the past, Japan has also experienced similar conditions. But, after a
period of intensive competition, only companies that truly have the capability to
develop high value-added products can survive.
Satomi and Ueyama Tatsumi, the executive director of JAMMA in Japan,
visited the GTI Asia China Expo, Startoon City game industrial park, Wahlap’s
corporate headquarters, and the World Carnival amusement center in Tianhe
Entertainment Plaza, Guangzhou.
Nice work
www.euroslot-online.com
The Taiwan-based Nice Group has moved into China’s recreational and leisure
market. Its subsidiary Janfusun Fancyworld decided at an October board
meeting that it would establish invest $46m in a family amusement park and
culture innovation park in Jiyang, Jinan, Shandong.
The 485,000-square-meter site will include the Shandong Sun World Family
Edutainment Park district and Shandong Black Pottery Culture Innovation Park.
Construction is scheduled for completion by the end of 2014.