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Singapore SME Innovation Support Schemes - PRO INNO Europe

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which can be given by human interaction. EnterpriseOne achieves this though the use of<br />

the hotlines and the enterprise development centres. Moreover EnterpriseOne seems<br />

to have been designed with the client, - i.e. the <strong>SME</strong> firmly in mind, i.e. the focus is on the<br />

presentation of the information in a manner which is expected by the <strong>SME</strong>s as opposed<br />

to the manner in which the information might be organised within an agency.<br />

There is quite a significant depth of information available though the website, with “how<br />

to” guides, case studies, links to news and events under a topic, toolkits (to help <strong>SME</strong>s in<br />

aspect such as customer service, design, human resources, marketing, etc.). Also impressive<br />

is the way in which the website attempts to co-ordinate and provide access to the<br />

information from a relatively large number of agencies.<br />

5.2.1 Transferability<br />

The concept of providing an information portal and first access point to public services<br />

is entirely transferable. Indeed the EnterpriseOne approach of providing an information<br />

front end, applied on top of existing information from a different agencies, is in some<br />

ways easier to set-up than a fully integrated e-service delivery. Nevertheless there are<br />

important barrier to successfully implementing such as system. The learning from <strong>Singapore</strong><br />

is that it requires a significant top-down push to make such a system work and to<br />

ensure that all agencies co-operate effectively in keeping the information up to date and<br />

relevant.<br />

The resources required in larger countries may also be considerable, e.g. in <strong>Singapore</strong><br />

the service with hotlines and EDC is provided by approximately 30 staff, serving a client<br />

base of approximately 150,000 companies. The back-up by hotline is an important aspect,<br />

although transfer to larger countries might involve significant investment to make<br />

such a hotline effectively complement the on-line service with more detailed/customised<br />

help and information.<br />

Transferring the service to a different context, particularly a country which has a complex<br />

pre-existing support system (i.e. numerous different agencies which do not necessarily<br />

collaborate), would be challenging due to the need for constant updating of information,<br />

which requires excellent relationships between contacts at agencies and the<br />

EnterpriseOne team, as well as a top down or strategic agreement to work together.<br />

There are similarities between EnterpriseOne and some of the US websites such as<br />

Grants.Gov. In considering implementation of an EnterpriseOne type service in such a<br />

country it would be worth considering also transferring the collaboration protocols developed<br />

by Grants.Gov etc. 1<br />

i ”<strong>Singapore</strong>’s Salad days are over” Nature 468, 731, December 2010,<br />

http://www.nature.com/nature/journal/v468/n7325/full/468731a.html<br />

ii Stimulating Youth Entrepreneurship: Barriers and Incentives to enterprise start-ups by Young People,<br />

Ulrich Schoof, SEED Working Paper No. 76, International Labour Office, Geneva, 2006.<br />

1 Covered in more detail in IPF ‘First Stage Review Report’.<br />

PAGE 25<br />

www.proinno-europe.eu/partnering-forum

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