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Welcome to Digital Summit 2012! 

On behalf of TechMedia, welcome to the second annual Digital Summit in one of our 

favorite places - Atlanta, Georgia. 

We’re thrilled with this year’s event... a great mix of attendees, connected sponsors and 

top level speakers. This mix forms the backbone of an expanding digital community in 

Atlanta and the greater Southeast region, of which we’re proud to be a part of. 

Our sponsors and supporters are what make this event happen, so a big shout-out and 

huge thanks for their efforts. We encourage you to stop by their exhibit booths to learn 

about their offerings and keep them in mind as your company grows. These are all firms 

that understand the unique challenges and opportunities of a digital world. 

Finally, we’d like to thank all of you - our attendees - for whom we’re extremely grateful, for 

making the trek to Atlanta for DS12... for many it has been a long journey, with attendees 

representing multiple countries and most of the 50 states, while for others it’s just a short 

drive from home. 

Expand your knowledge base, forge lasting relationships, be inspired and ultimately come 

away from the Digital Summit in a better position to contribute to your firm and the greater 

success of the Internet economy. We truly hope that DS12 will meet and exceed your own 

goals and you will continue to be a lasting part of our growing Digital Summit community. 

Sincerely, 

The Entire Digital Summit/TechMedia Team 

For more on our team and to contact us directly, just stop by 

www.techmediaco.com/team.html

@DigitalSummit_ #DSum12 

Digital Summit iS maDe poSSible by theSe SupporterS 

preSenteD by 

www.digitalsummit.com

ConferenCe agenda: Wednesday, May 9 

8:00am - 1:00pm 

Preconference Intensive Workshops 

(Note: separate registration) 

• Social Media Advanced (Communicorp Ballroom) 

• Social Media Fundamentals (Ballroom 2) 

• Content, Design & Usability (Ballroom 3) 

(Detailed Precon descriptions start on Page 11) 

12:30pm 

Conference Registration and Exhibit Hall Opens 

1:30pm - 2:30pm 

Opening Keynote Session (Communicorp Ballroom) 

• Alexis Maybank 

Co-founder, Gilt Groupe 

2:50pm - 3:50pm 

Social Media Trends (Communicorp Ballroom) 

• The Power of Peer Influence: Why Influencer Marketing 

Is Not About ‘Influencers’ 

Brandon Evans - CEO & Founder, Crowdtap 

• Shift The Power - Take Control of Your Social Media 

Jason Weaver - CEO, Shoutlet 

• Tapping into Pinterest: The Time is Now 

Daniel Maloney - CEO & Co-Founder, PinLeague 

Usability & Design (Ballroom 2) 

• UX: The Baseline is Shifting 

Joseph Dickerson - User Experience Architect, Fiserv 

• Uncovering the Truth about Design with A/B Testing 

Mick Winters - SVP, E-commerce and Customer Experience, 

National Builder Supply 

• The Psychology of Sales and Design 

Allan Branch - Co-Founder, LessEverything 

Panel: Using Data to Guide your Organization (Ballroom 3) 

• Mike Baker - President & CEO, DataXu 

• Brianne Keating Forst - Director of Ecommerce, Plow & Hearth 

• Scott Huie - Sr. Manager, Banking Advisory Services, 

Ernst & Young 

• Michael Wolfe - Sr. Director, “The Worth” Modeling Group, BBDO 

• Moderator: Lance Weatherby - COO, Half Off Depot 

www.digitalsummit.com 

5 

4:05pm - 5:05pm 

Mobile & Location Marketing (Communicorp Ballroom) 

• What’s in a Moment? Leveraging Happiness... 

Eric Shoicket - Director of Brand Partnerships, Kiip 

• Are we there yet? 3 Strategies to Separate Hype from 

High-Value 

Loni Kao Stark - Group Solutions Manager, Digital Marketing, 

Adobe Systems 

• Top 10 Challenges in Mobile Privacy 

Richard Qiu - VP of Business Development, TRUSTe 

Online Advertising (Ballroom 2) 

• Online Advertising Jujutsu : 5 Unexpected Moves that 

Could Double Your ROI 

Bill Leake - CEO, ApogeeResults.com 

• The Rise of Native Advertising 

Jack Krawczyk - Sr. Product Marketing Manager, StumbleUpon 

• Lessons Learned from the Front Lines 

Randi Stipes - VP, Client Solutions, The Weather Channel 

Panel: Email Marketing Best Practices (Ballroom 3) 

• Amy Ellis - Head of Integrations & Partnerships, MailChimp 

• Shane Eubanks - Innovation Manager, Shaw Industries Group 

• Grey Garner - Market Strategist, Emma 

• Amanda Steinberg - Founder & CEO, DailyWorth 

• Moderator: Jacqui Chew - Founder, iFusion Marketing 

5:20pm - 6:00pm 

Featured Speaker (Communicorp Ballroom) 

• John Trimble 

Chief Revenue Officer, Pandora 

Demo Showcase (Ballroom 2) 

• Awessome!, Inc. - www.awessome.com 

• Heartbyte - www.heartbyte.com 

• Mowgli - www.mowgligames.com 

• Proximus Mobility - www.proximusmobility.com 

• Scribit - www.scribit.com 

• SlimWare Utilities - www.slimwareutilities.com 

• StoryMark Life - www.storymarklife.com 

• TapSocial - www.tapsocial.net 

6:00pm - 8:00pm 

Digital Summit Reception (Sponsor Exhibit Area) 

@dIgITaLsUMMIT_ #dsUM12

ConferenCe agenda: ThUrsday, May 10 

7:00am - 8:00am 

Networking Breakfast (Sponsor Exhibit Area) 

8:00am - 9:00am 

Featured Speakers (Communicorp Ballroom) 

• Michael Greer 

CPO & CTO, The Onion 

• Joel Lunenfeld 

VP, Global Brand Strategy, Twitter 

Ecommerce Trends and Best Practices (Ballroom 2) 

• Expert Tactics to Double Your E-Commerce Revenues 

Brandon Eley - Interactive Director, Kelsey Advertising & Design 

• Doing Business @ The Speed of Light with Social 

Commerce 

John Lawson - Founder, ColderICE.com 

• Leveraging Mobile Commerce effectively in an 

Omnichannel World 

Sean Cook - CEO, ShopVisible, LLC 

9:20am - 10:20am 

Email Marketing (Communicorp Ballroom) 

• The Power of Marketing to the Individual 

Kyle Lacy - Principal, Marketing Research, ExactTarget 

• Social Studies: Leveraging Social Networks to Grow 

Your Email Database 

Laurie Hood - VP of Product Marketing, Silverpop 

• How Digital Competitive Intelligence Can Shape Your 

Campaign Strategy 

Matt Gault - VP of Channel Strategy, Yesmail Interactive 

Paid Search (Ballroom 2) 

• Keyword Selection and Intelligence 

Ray Peabody - Account Director, Definition 6 

• Big Data and the Power of Site/Search Retargeting 

Kevin Lee - CEO, Didit 

• Using Data to Find Performance in Search Syndication 

Adam J. Epstein - President & COO, adMarketplace 

Panel: SoLoMo (Social, Local & Mobile) (Ballroom 3) 

• Douglas Busk - Mobile Brand Strategy - Global Connections, 

The Coca-Cola Company 

• Jake Dolce - Director of Sales-East Coast, Jumptap 

• David Rollo - Chief Strategy Officer, BLINQ Media 

• Jed Williams - Program Director, Social Local Media, BIA/Kelsey 

• Moderator: Kate Keib - Director of Digital Marketing, 

11Alive/Gannet 

@dIgITaLsUMMIT_ #dsUM12 


6 

10:40am - 11:40am 

Advanced SEO (Communicorp Ballroom) 

• SEO Playing Field Leveled: What Google’s New “Over 

Optimization” Penalty Means for Big and Small Companies 

Matt McFadden - Director of Marketing, Merge 

• The Colliding Worlds of Social and SEO 

Simon Heseltine - Director of SEO, AOL/Huffington Post 

• Video + Schema.org - A perfect match? 

Topher Kohan - SEO Coordinator, CNN 

Online Video (Ballroom 2) 

• Integrating Video into Your Webinar 

Brandon Hess - Sr. Product Marketing Manager, ReadyTalk 

• Consumption, Content & Distribution: Maximizing your 

Brand Opportunities with YouTube 

Maureen Schumacher - Head of Financial Services, 

YouTube, Google 

• Digital Video: The Unraveling of the Traditional 

Television-Centric Paradigm 

John Cattarulla - Director of the Southeast, Specific Media 

Panel: Customer Engagement Strategies (Ballroom 3) 

• Chidi Afulezi - Product Director, Turner 

• Bryon Morrison - President, Mobile Marketing, TheMarketingArm 

• Efi Rodik - Co-Founder & CEO, Relevantor LLC 

• Loni Kao Stark - Group Solutions Manager, Digital Marketing, 

Adobe Systems 

• Moderator: Sarah Hatter - Founder, CoSupport 

12:00pm - 1:30pm 

Keynote Lunch Panel: The Future of Digital Media & Marketing 

(Communicorp Ballroom) 

• Don Hoan - Director of Business Development, Klout 

• Joel Lunenfeld - VP, Global Brand Strategy, Twitter 

• Frederick Townes - Sr. Technical Advisor, Mashable 

• Moderator: Kathryn Szumowski - Sr. Media Director, 

Turner Media Group 

1:50pm - 2:50pm 

Facebook & Twitter Marketing (Communicorp Ballroom) 

• Twitter Analysis & Action: Cater to Followers and Attract 

Key Influencers to Get Results that Matter! 

Kurt Krejny - Director of Online Marketing, Fathom 

• The Science of Social: Facebook Engagement 

Matt Peters - Co-Founder & Creative Director, Pandemic Labs 

• Facebooks Apps: Right Content, Right Consumer, 

Right Time 

Barry Nelson - Social Media Analyst, Microstrategy

ConferenCe agenda: ThUrsday, May 10 

Web Analytics (Ballroom 2) 

• What Real-Time Data Means for Your Organisation 

Tony Haile - CEO, Chartbeat 

• How Social Platforms Impact Site Visitor Loyalty 

Matt Crenshaw - VP of Marketing & Analytics, 

Discovery Digital Media, Discovery Communications 

• Measuring the Mobile Impact 

Warren Raisch - Executive VP, Digitaria 

Panel: Designing for Multiple Platforms (Ballroom 3) 

• Catherine Cook - Co-founder, myYearbook and VP, 

Brand Strategy, Quepasa Corporation 

• Adam Harrell - Founder & President, nebo 

• Eric Orme - Chief Technology Officer, Remark Media 

• Richard White - Creative Director, Sojo 

• Moderator: Vince Baskerville - VP of Product, TripLingo 

3:10pm - 4:10pm 

Mobile Apps and Engagement (Communicorp Ballroom) 

• A New Way to Get Involved in Mobile - Lessons in App 

Valuation & Monetization 

Jonathan Kay - Founder & COO, Apptopia 

• Apps of the Future 

Prerna Gupta - CEO, Khush 

• ESPN Mobile Ecosystem: Complimenting Live Sports 

Michael Bayle - Senior VP & General Manager, ESPN Mobile 

Social Media Measurement (Ballroom 2) 

• Justifying the Investment: Leveraging Social Data to 

Create More Powerful Content 

Jeff Ragovin - Co-Founder & Chief Strategy Officer, Buddy Media 

• Social Data Visualization: Reporting Big Data Into 

Real-Time Insights 

Jordan Franklin - Director of Social Strategy, Clickable 

• Challenges with Social Media Measurement 

Rudi Shumpert - Sr. Director Technology Solutions Group, 

Keystone Solutions 

Panel: Impact of the Cloud (Ballroom 3) 

• Leo Dalakos - Vice President, Client Services, Performics 

• Julien Emery - Senior Account Executive, HootSuite Media Inc. 

• Gavin Finn - President & CEO, Kaon Interactive, Inc. 

• Brandon Hess - Sr. Product Marketing Manager, ReadyTalk 


7 

4:30pm - 5:30pm 

Social Media Marketing (Communicorp Ballroom) 

• 5 Ways to Leverage Google+ for Your Business 

David Perry - Business Development Executive, 

Software & Services, Google 

• Brand Love Story: What We Can Learn from 

Romantic Movies 

Erika Jolly Brookes - Vice President of Marketing, Vitrue 

• How Can Social Media Amplify Your Overall Brand Spend? 

Ian Wolfman - Principal & CMO, imc² 

Panel: Internet Entrepreneurship (Ballroom 2) 

• Catherine Cook - Co-founder, myYearbook and VP, 


• David Cummings - CEO & Co-Founder, Pardot 

• Glenn McGonnigle - General Partner, TechOperators 

• Todd Sawicki - Chief Marketing Officer, Cheezburger Network 

• Moderator: Eric Gregg - Co-Founder, TechMedia 

5:30pm - 6:30pm 

Closing Reception (Sponsor Exhibit Area) 


VenUe and ConferenCe InforMaTIon 

Conference registration desk 

Digital Summit registration is open May 9th and 10th during the full 

conference hours. 

Should you need assistance with anything please do not hesitate 

to stop by the desk. Digital Summit staff are available to make your 

conference stay as productive and enjoyable as possible. If you need 

assistance during non registration hours or are offsite with anything 

urgent, you can contact: 

Joanna Wolfe @ 919.219.2417 or joanna@techmediaco.com 

Conference Badges 

Conference attendees are required to display conference name 

badges during all Digital Summit functions. If you have misplaced 

your badge, please see the registration desk for a duplicate. Badge 

lanyards are also available at the registration desk. 

sponsors 

Sponsors make the Digital Summit world go around, so stop by and 

check them out. These are companies who understand the Digital 

world and could be great partners or relationships to have. 

demo Companies 

We also encourage you to check out our Demo companies in the 

sponsor area, they will be presenting in the 5:20pm session on May 

9th so you can see them in action. 

Luggage Check 

If you are checking out of your hotel on the second day of the 

conference, your hotel will be glad to check your bags. If you are 

using an offsite hotel the Digital Summit registration desk will be 

happy to store your luggage as well, as needed. 

dining 

The neighborhood surrounding Cobb Galleria Centre is a veritable 

wonderland of quality eating establishments and delectable fare. 

Gourmet pizza, succulent rotisserie chicken and ribs, savory fresh 

sushi, steaks grilled to perfection-you will never run short of epicurean 

delights. Let your taste buds lead the way. Here is a small sampling of 

restaurants within walking distance: 

Inside Cobb Galleria Centre: 

Big Chow Grill, Jocks and Jills, Subway, China Sun, Espresso Bar and 

Chick-fil-A 

Across the pedestrian sky bridge at Cumberland Mall: 

Maggiano’s Little Italy, Cheesecake Factory, Ted’s Montana Grill, PF 

Chang’s China Bistro, Stoney River Legendary Steaks, Jason’s Deli, 

Fresh2Order and a full Food Court 

At the Adjacent Renaissance Waverly Hotel: 

Medici, Tosca Blu Bar, Starbucks 

Learn more at www.cobbcvb.com and www.atlanta.net 

@dIgITaLsUMMIT_ #dsUM12 

Business Center 

The Business Center inside the Cobb Galleria offers a variety of 

business services to help keep you productive. The Business Center 

is open from 7:30 a.m. to 5:00 p.m. For a small fee, the Center offers: 

Color and black and white copy services, Fax, Computer and Internet 

access with printers, Office supplies, Administrative services. The 

Business Center is located adjacent to Exhibit Hall A. Please call 

770-989-5043 for additional information. If you just need to check a 

flight schedule or something similar, don’t hesitate to ask at the Digital 

Summit registration desk - we are happy to assist. 

airport and Transportation 

Just 20 minutes separate Cobb Galleria Centre from Hartsfield- 

Jackson Atlanta International Airport. Taxis are readily available 

outside the adjacent Renaissance Waverly Hotel. 

For dedicated private airport shuttle service contact: A&M Limo. & 

Galleria Direct. www.AandMLimo.com / www.GalleriaDirect.net 

(770.955.4565) A&M Limo Corp. provides limousine, sedan, minibus 

and coach charter services to locations throughout the Atlanta area 

upon request. Galleria Direct provides customized round-trip and 

one-way airport transportation with continuous hourly airport services 

directly to and from the Cobb Galleria Centre, hotels, businesses and 

residences in the Cobb County area. 

MARTA 


8 

The Metropolitan Atlanta Rapid Transit Authority (MARTA) is Atlanta’s 

public transportation system. Transfers are available on MARTA 

buses and CCT buses at no charge. For more information on routes, 

schedules, and fares call (404) 848-4711 or www.itsmarta.com 

Event Twitter Channel 

Event Hashtag: #dsum12 

Follow us: @ DigitalSummit_ 

(don’t forget the underscore at the end!) 

Digital Summit WiFi log-in 

Network: Digital Summit 2012 

Password: rocknroll

VenUe and ConferenCe Map 


9 


noTes

Social Media advanced 

May 9th, 8:00am - 1:00pm 

Communicorp Ballroom 

8:00am - 9:00am - Session 1 

Integrating Social into Overall Marketing Plans - Mobile, 

Search & Email 

Speaker: Joellyn “Joey” Sargent 

Results matter. If you’re struggling to see the bottom line impact of social 

media, it’s time to take a broader view. This session will demonstrate how 

social adds spice to a comprehensive marketing strategy. Mix it up with 

generous measures of mobile, search and email. Add a dash of traditional 

marketing for maximum impact. Explore successful examples of companies 

that got the recipe right while learning how to create your own blue-ribbon 

strategies for lead generation, brand awareness and customer engagement. 

We’ll address tactics and techniques like gamification, multi-channel 

promotions and when to take digital connections offline, as well as how to set 

goals, track progress and measure those all-important results for maximum 

marketing ROI. 

9:15am - 10:15am - Session 2 

Measuring Social Media through Marketing and Sales 

Integration 

Speaker: Michael Loban 

Many organizations use a variety of marketing strategies to work toward 

a common goal. Today we market through a variety of channels – Social 

Media, Email, Search as well as traditional print and snail mail campaigns – 

to compete and increase our market share. All these methods are designed 

to help organizations sell more products and services – the challenge is 

creating a fluid, unified strategy providing an opportunity to measure ROI. 

This session will discuss how a defined process will enable you to track 

which social channels translate into the most traffic, leads and sales. We’ll 

also look at how using a variety of analytics tools to track how social media 

to drive website traffic and convert that traffic into customers and sales. 

Using case studies of both large and small organizations we’ll examine how 

companies can use social media to gain wins for both B2B and B2C. 

10:30am - 11:30am - Session 3 

Taking Social Media to the Next Level; Facebook Apps, 

Contests and Sweepstakes on Twitter & Facebook and Mobile 

Speakers: Bill Leake and Mark Cooper 

Facebook Apps increase your reach and engage your customers, but where 

to start? How do you create an App to work with Facebook? Where can you 

go to find a reliable developer? How do you host an Facebook App? What 

rules do you have to comply with? What privacy measures do you have to 

take? Bill Leake, Apogee Results, will discuss what you need to know, do 

to get started and how to be successful with Facebook Apps and what to do 

with all those fans once you’ve engaged them. 

Who doesn’t like free stuff? Mark Cooper, Offerpop, will demystify the steps 

you need to take to legally execute contests & sweepstakes on Facebook, 

Twitter & mobile devices. Mark will show you how to engage customers 

to build your fan base and detail the steps from fan acquisition to fan 

engagement to converting fans into customers and advocates. 

11:45am - 12:15pm 

Lunch & Networking Break 

12:00pm - 1:00pm - Session 4 

Emerging Social Trends, Technologies and Tools 

Speaker: Jenny Schmitt 

Get ready for this fast-paced session designed to bring you to the edge of 

social media today and the share tools and technologies changing the way 

we behave. In the era of the active, social consumer, you’ll understand how, 

where and why consumers interact online and how you can best meet their 

needs. Get an interactive look at the newest tools and technologies shaping 

the trends that affect your brand and your bottom line. Find the ways to get 

ahead of the curve and get the competitive advantage through: 

• An understanding of where and how consumers are interacting on social 

networks 

• An understanding of the four major trends in social media 

• A preview of the emerging technologies and soon-to-be release tools that 

will influence our behaviors and experiences with the world around us 

• The resources you can access to stay ahead of the curve and the 

competition 

Feed your inner geek and walk away with data, trends, and the cool social 

tools coming our way. 

@brandsprout 

@ideserveajob 

@marketing_bill 

@markerpop 

@cloudspark 

11 


Joellyn “Joey” Sargent 

Principal, BrandSprout LLC 

Joellyn “Joey” Sargent is principal of BrandSprout LLC, a strategic 

marketing and management consulting firm that helps companies turn 

daunting business challenges into compelling success stories. An 

avid fan of technology and innovation, Joey’s approach merges new 

media with traditional marketing. Before founding BrandSprout, Joey 

spent 20 years leading marketing strategy for businesses ranging 

from start-ups to the Fortune 500, including UPS and BellSouth (now 

AT&T). As a senior marketing executive, she had global responsibility 

for branding, marketing strategy, communications and product 

management functions. Joey has been quoted in Fox Business, 

Huffington Post and Social Media Today. 

Michael Loban 

CMO, InfoTrust, LLC 

Michael Loban is a CMO of InfoTrust, a digital marketing company 

that helps organizations analyze their digital marketing presence 

and increase their marketing ROI through web analytics, conversion 

optimization and CRM integration. He is Google Analytics Qualified 

Individual and holds a certification in Digital Marketing from 

Columbia University. Michael has conducted over 250 workshops 

on web analytics, website conversion optimization, CRM integration 

and social media. Recently, he co-authored a book on Practicing 

Leadership that is being used by colleges across the country. 

Bill Leake 

CEO, ApogeeResults.com 

As a McKinsey & Co. and Dell Computer veteran, Bill draws on a 

deep expertise in both business and marketing to help increase 

revenues for a wide range of clients. Bill has guided Apogee-branded 

marketing companies from inception to success, creating of the 20 

largest independent online marketing agencies in North America and 

one of the fastest growing companies on the Inc. 500 list. Apogee has 

been particularly instrumental in building dozens of “Internet Retailer 

500”, “Software 500”, and VC-backed companies, growing more Inc. 

500 / 5000 companies than anyone else in the industry, and serving 

top global brands like Whole Foods, IBM, SAP and Hewlett Packard. 

Mark Cooper 

Co-Founder & CMO, Offerpop 

As co-founder of a technology based company that is required to 

innovate constantly, Offerpop CMO Mark Cooper lives at the forefront 

of Facebook innovation - serving clients such as Audi, AmEx, Gap, 

Birchbox and more. Mark has nearly 20 years of experience in 

management, marketing and strategy. Prior to Offerpop, Mark helped 

launch Frontal, an open source language for rich media. Before that, 

Mark was Sr. Director of Product Marketing at ESPN for their mobile 

business. 

Jenny Schmitt 

President & Senior Spark, CloudSpark 

Jenny Schmitt is the First Employee and Senior Spark at CloudSpark, 

an award-winning strategic communications and social media 

company that specializes in helping new and emerging companies 

answers the key questions of “What now?” and “What next?” With 

experience, expertise, inspiration – and a spark or two – the company 

provides answers that help business stand out and achieve results. A 

veteran public relations and marketing professional and sought-after 

public speaker, Jenny is a frequent media contributor and has been 

quoted in USA Today, The Wall Street Journal, BrandWeek, Ragan’s 

PR Daily, Nielsen’s Small Business among others; an author as well, 

she regularly contributes to the online world through blogs relating to 

social media and public relations. 

@diGiTalSUMMiT_ #dSUM12

Social Media FUndaMenTalS 

May 9th, 8:00am - 1:00pm 

Ballroom 2 

8:00am - 9:00am - Session 1 

Creating a Plan, Setting Goals and Understanding Options for 

Social Media Use 

Speaker: Maria Peagler 

Too many marketers enter the social media realm without a plan, end up 

overwhelmed and overworked, with little in the way of actual results to 

show for their efforts. That stops now. In this hands-on session, you’ll learn 

the six elements of social media strategy and how they guide every aspect 

of your marketing campaigns. 

In this no-nonsense workshop, you’ll get advice that puts your business 

goals first, integrating social media into your overall marketing plan, not the 

other way around. Don’t fall for the “engaging” is enough mantra: if your 

job is to market, you need to show results. 

You’ll learn solutions for which social networks get results and which 

are a waste of time (the answers will surprise you), how to develop the 

“secret sauce” of your social media campaign that showcases your brand’s 

personality and connects with customers, effective time management, 

which advertising platforms generate best ROI, and how to run the social 

marathon and the sprint to capture your audience’s attention and deliver 

results. 

9:15am - 10:15am - Session 2 

Harness the Power of Facebook - both Organic and Paid 

Options 

Speaker: Garrett Kuk 

With Facebook’s ever-changing platform, marketers, agencies, and 

business owners need to stay current on the latest developments to 

properly invest their resources. 

We will explore the evolving landscape for organic and paid visibility 

on Facebook, how the new Timeline format impacts brands, privacy & 

publicity strategies, and case studies of businesses & organizations who 

are active and effective. 

We’ll discuss recent innovations/additions to the Facebook Insights 

platforms, and how businesses can interpret consumer behavior data. 

We’ll cover both “big picture” strategies to identify ROI as well as 

implementation tactics for best results. You won’t want to miss this 

informative program! 

10:30am - 11:30am - Session 3 

Twitter, LinkedIn and Content Generation 

Speaker: Kelly Quattlebaum 

Social Media Trainer and Public Speaker Kelly Quattlebaum will walk you 

through the world of content generation on Twitter and LinkedIn. You will 

learn to optimize your content not only for search engines, but also for 

time. During this session both automated and traditional approaches will 

be explored, with a focus on optimization. 

She will discuss various types of content, SEO tips for content generation, 

content generation software, Tweet optimization and scheduling, 

customized URL shortening, Twitter and LinkedIn integration, maximizing 

LinkedIn status updates, LinkedIn group discussion board strategies, 

LinkedIn company profile enhancements and video integration strategies 

for LinkedIn. 

11:45am - 12:15pm 


12:00pm - 1:00pm - Session 4 

Understanding [Free or Inexpensive] Tools to Measure Social 

Media Success 

Speaker: Brandy Nagel 

Many tools are available for monitoring and measuring social media 

success. We will review a variety of these tools – specifically the free and 

affordable programs – to find the right combination for your needs. This will 

be a hands-on session with laptops open as we compare the tools used to 

measure Twitter, Facebook, LinkedIn and other social media platforms. 

@diGiTalSUMMiT_ #dSUM12 

@sm_onlineclass 

@garrettkuk 

@kquattlebaum 

@benag 

12 


Maria Peagler 

Founder, SocialMediaOnlineClasses.com 

Maria Peagler is founder of SocialMediaOnlineClasses.com, offering 

the world’s largest selection of 24/7 courses on Facebook, LinkedIn, 

Twitter, Pinterest, YouTube, Slideshare, and more. Her articles 

and infographics have been featured worldwide on blogs such as 

Alltop, AllFacebook, and SmartBlogs on Social Media. She is a serial 

entrepreneur, and a Benjamin Franklin award-winner for a Best Book 

of 2010. She drove sales of her eighth book exclusively with social 

media, going from unknown to Amazon’s top ten list for its category 

for two years - despite the down economy. Peagler is former Director 

of Courseware Development for ExecuTrain, the nation’s largest 

computer training company, and is a veteran technology trainer who 

specializes in making the complex simple. 

Garrett Kuk 

Social Media Strategy Partner, Speakeasy Media 

Garrett Kuk is the founder of Speakeasy Media, a Digital Customer 

Strategy consultancy in Atlanta. He is a social media early adopter, 

and helps businesses grow and differentiate themselves via 

their online presence and meaningful customer engagement. He 

specializes in helping organizations understand social media’s 

role within the overall customer purchase pathway, from creating 

brand awareness and attracting new customers, to building loyalty 

and g athering actionable customer feedback. He has successfully 

implemented new digital and internet-based technologies in a 

variety of industries, including wealth management, professional and 

collegiate sports, healthcare, travel & tourism, nonprofits, and food 

and beverage industries. 

Kelly Quattlebaum 

Social Media Trainer & President, Global Marcoms 

Social media trainer Kelly Quattlebaum is the President of Global 

Marcoms, a full-service marketing and communications company 

based in Atlanta that offers social media and Internet Marketing 

consulting and training, as well as marketing, public relations and 

business development support for businesses. Kelly is an expert 

on social networking, specializing in LinkedIn, Facebook, Twitter 

and foursquare. She shares her knowl edge with others as a social 

media trainer and public speaker, hosting a series of seminars 

that provide social media training for executives. Her passion is 

the art of communication. With more than 10 years of international 

business experience, Kelly has a deep understanding of intercultural 

communication and speaks English, Spanish and Brazilian 

Portuguese. 

Brandy Nagel 

Marketing Catalyst, nagliTech 

As a Social Media and LinkedIn Coach, Brandy Nagel has traveled 

the Southeast speaking and teaching high-profile executives how 

to use social media for business and career development at over 

40 organizations. She holds an MBA from Mercer University and 

volunteers with MicroMentor, helping entrepreneurs develop social 

media marketing plans to grow their business. Previous clients 

include Pennzoil, Quaker State, Tony Roma’s Restaurants, Simmons 

Bedding Company and more. Most recently, Nagel worked at Georgia 

Tech’s Innovation Institute as a Marketing Catalyst. Her book, Digitally 

Famous: Visibility Campaigns for Job Seekers is available on Amazon 

and Kindle.

conTenT, deSiGn & USabiliTy 

May 9th, 8:00am - 1:00pm 

Ballroom 3 

8:00am - 9:00am - Session 1 

Designing for Success - Fundamentals that Build Brand 

Speaker: J Cornelius 

Many people feel design is color, typography, proper use of whitespace, 

and the like. And that’s true, but there’s a lot more to consider. 

Successful brands build on the fundamentals to create an experience for 

the customer. REALLY successful brands craft an experience so detailed 

that people “feel” them (think of your last trip to an Apple Store or Disney 

World). In this talk, we’ll explore some of the ways successful brands 

have used design to craft their customer experiences, used interesting 

and sometimes unconventional methods to build brand awareness, 

and ultimately earn the loyalty of their customers. You’ll see how good 

branding extends beyond logos and tag lines, and into the realms of social 

psychology, user experience, and (perhaps most importantly) opening a 

dialog with customers. 

9:15am - 10:15am - Session 2 

Avoiding Barriers to Business: UX Design as a Strategic Tool 

to Drive Business 

Speaker: Anthony Franco 

We all know that thinking about and respecting your customer’s experience 

is paramount – from first click to final purchase, and making it the most 

seamless experience possible. So why is it that many online experiences, 

are still incredibly bad? And what is it exactly that makes sites like Amazon 

and eBay work so incredibly well? Whether you want to improve customer 

relationships, increase efficiency, add brand value, or increase revenue, 

the UX factor needs to play a first-hand role in your company’s online 

design and business strategy. This workshop will delve into key insights 

that will impact how you approach the user experience across mobile and 

Web and how to build a strong digital presence that drives business for 

your brand. You will learn the real meaning of great user experiences that 

go beyond design in what EffectiveUI’s president and co-founder Anthony 

Franco calls the “Laws of UX.” Our exploration of the essential components 

and successful strategies for Web and mobile user experiences will help 

you walk away with the practical knowledge to share and implement these 

immediately within your organization. 

10:30am - 11:30am - Session 3 

Testing and Analytics for Better Customer Experience 

Speaker: Mick Winters 

Never before have designers and marketers had more data available about 

how their customers behavior online. This flood of analytics data can to be 

harnessed not only to gain insight into customer needs, but also to aid the 

design process to optimize site performance and conversion. 

Creatives shouldn’t dread the inclusion of hard quantitative data into their 

process. They should embrace it. Every argument over which layout, 

photo, color, or headline to use should now be put to the test in live 

environments. Users will settle all subjective disagreements with their 

clicks. This presentation will show you which metrics you should focus on, 

how to approach testing methodology and platforms, and how to integrate 

testing and metrics analysis into the creative process. 

11:45am - 12:15pm 


12:00pm - 1:00pm - Session 4 

Mobile Design Considerations and Best Practices 

Speaker: Jim Zimmerman and Scott Blackburn 

Dramatically expand the engagement of your mobile apps through new 

design best practices. Mobile apps have grown substantially and are 

increasingly becoming a primary communication channel to customers 

due to high interaction rates. Mobile app users are likewise engaging in 

social medial platforms such as Facebook and are doing so from the same 

mobile platforms, at a rate that is more than twice that of desktop users. 

This usage pattern is driving a trend of merging mobile and social apps 

making them even more powerful as a brand platform with viral user reach. 

This session will focus on the best practices for building mobile 

applications including a strategy for leveraging the reach of social media 

reach. We will discuss methods to leverage single sign on for simplicity 

and dual communication channels between mobile and Facebook. 

We’ll also address methods to truly leverage the app notification 

systems available on mobile platforms and how this drives tenfold user 

engagement. The outcome of the session is a best practices strategy in 

mobile app design including social media as a driving force. 

@jc 

@anthonyfranco 

@mickwinters 

@jimzim 

13 


J Cornelius 

VP Operations, CoffeeCup Software 

J Cornelius is a software developer, Web developer, and Formula 

1 fan in Atlanta GA who is passionate about efficient, usable, 

aesthetically pleasing design; and exceptional service. He also has 

a strange affinity for odd numbers, european sports cars, thoughtful 

analogies, and is hopelessly addicted to chips & salsa. He’s currently 

the VP of Operations at CoffeeCup Software, and President of the 

Atlanta Web Design Group. 

Anthony Franco 

President & Co-founder, EffectiveUI 

A self-described, “usability fanatic,” Anthony Franco, president of 

Denver-based EffectiveUI, co-founded his company in 2005 under 

the core belief that people deserve better software. In his role as 

president, Anthony is responsible for building and strengthening 

business relationships, identifying new business opportunities and 

market solutions for clients, and communicating the value and 

importance of user experience-driven business strategies. 

Prior to EffectiveUI, Anthony founded successful technology-based 

consultancy companies beginning in 1998. He specializes in many 

disciplines including interface architecture, technology enablement, 

and strategic product visioning. 

Mick Winters 

SVP, E-commerce and Customer Experience, National 

Builder Supply 

Mick Winters is a veteran interactive user experience architect, 

designer, strategist, and educator based in Atlanta, Georgia. In over 

14 years as a professional creative, Mick has worked in advertising 

agencies, Fortune 250 in-house design departments, interactive 

studios, and as an independent brand consultant. As SVP of 

E-commerce and Customer Experience at the online-only plumbing 

and lighting fixture retailer National Builder Supply, Mick is building 

a culture of conversion optimization through agile UX and iterative 

design. Mick actively works to mentor the next generation of user 

experience designers and developers as an Adjunct Professor at The 

Creative Circus. 

Jim Zimmerman 

CTO, Thuzi 

Jim Zimmerman is currently a Windows Azure MVP. Jim has spoken 

at Facebook Mobile Hacks in New York and Boston on best practices 

for building native iOS and Android apps for Facebook. He also 

has spoken on various web related topics including Azure, Ajax, 

jQuery, and ASP.NET MVC at Code Camps and .NET user groups in 

Florida and around the country. Jim has been a contributing member 

of several open source projects including the Facebook C# SDK, 

Windows Azure Toolkit, PHP Azure Toolkit, Ajax Control Toolkit, and 

SubSonic 3. He co-authored the book, Beginning ASP.NET 2.0 Ajax 

from Wrox press, which was published in July of 2007. 

Jim is the CTO of Thuzi and has worked with several online web 

startups for the last 15 years, Jim currently specializes in scalable 

web application development using jQuery, Node.js, ASP.NET MVC, 

SQL Server, C#, AJAX, along with the Facebook API. He has 15+ 

years experience in web development with past experience using 

other languages such Perl, Php, C, C++, Java and Visual Basic. He 

also specializes in SEO for clients using organic search, PPC, and 

online marketing strategies. 

@diGiTalSUMMiT_ #dSUM12

noTeS

OpenInG KeynOTe SeSSIOn: ALexIS MAybAnK 

Wednesday, May 9th 

1:30pm - 2:30pm 


@giltfounder 

Alexis MAybAnk 

Co-founder, Gilt Groupe 

Alexis has dedicated her career to building and launching innovative 

and compelling ecommerce experiences for consumers. In 2007, 

Alexis became a founding CEO of Gilt Groupe, working to expand the 

company’s sales categories from women’s brands to include lifestyle 

categories such as sporting goods, home decor, children’s apparel, 

local experiences and luxury travel services. 

Prior to founding Gilt Groupe, Alexis served as general manager and 

business development director for AOL’s ecommerce businesses. 

In 1998, she became an early member of the eBay team, where she 

helped launch the company’s first strategic planning group and also 

launched eBay Canada, which grew to become Canada’s largest 

ecommerce business. She later helped found eBay Motors, which 

grew to over $2.5 billion in gross sales and continues to be the largest 

category of goods sold on eBay today. 

15 


@DIGITALSUMMIT_ #DSUM12

SOcIAL MeDIA TrenDS 


2:50pm - 3:50pm 


@brandone 

@jasondweaver 

@danielpmaloney 

@DIGITALSUMMIT_ #DSUM12 

The Power of Peer Influence: Why Influencer Marketing Is Not About ‘Influencers’ 

brandon evans 

CeO & Founder, Crowdtap 

Brandon is a founder and the CEO of Crowdtap - the Influencer Marketing Platform. The Crowdtap platform enables leading 

brands and agencies to easily identify and activate crowds of their brand’s influential consumers and was recently named 

“Up-and-Coming Social Media Service” by Mashable. Crowdtap’s customers include American Express, Old Navy, Verizon 

Wireless, Sony Pictures, GE, Microsoft, and more. 

Brandon’s work has spanned three successful startups, most recently he served as Managing Partner and Chief Strategy 

Officer of Mr Youth which was sold in 2011 to LBi. Brandon is well known as a pioneer and leading expert in social marketing. 

His vision and thought leadership helped transform Mr Youth into one of the leading social marketing agencies in the country. 

Shift The Power - Take Control of Your Social Media 

Jason Weaver 

CeO, shoutlet 

Jason is considered an authority in social media with more than 15 years experience as an entrepreneur, executive, and 

innovator. In 2002, years before the launch of Facebook and Twitter, he discovered the power of working collaboratively 

through social networks to help execute engagement-marketing campaigns within online communities. His invention, Shoutlet, 

is now a leading Social Media Marketing Platform used by global brands, small businesses, and marketing agencies to build, 

engage, and measure their social media communication. 

Tapping into Pinterest: The Time is Now 

Daniel Maloney 

CEO & Co-Founder, PinLeague 

Session Emcee: Adam Steinberg, Silverpop 

16 


Questions in this session? Reach the 

speaker by tweeting with the hashtags 

#dsum12 #room1 

Danny Maloney is an internet entrepreneur who has spent his career building consumer internet businesses that connect 

consumers to each other and to brands more effectively. Currently, Danny is CEO and Co-founder of PinLeague.com, the 

world’s largest Pinterest Influencer Network, helping brands large and small build a prolific and highly targeted marketing 

channel on the world’s hottest social network. Previously, Danny lead the New Initiatives team at YouTube and Google Maps/ 

Local Search, rebuilt AOL’s Video business from #13 to #2 in US online video and co-Founded BridesView.com, an online 

community that enables engaged couples to style and plan their dream wedding through real wedding photography. Danny is 

an alumnus of the University of Pennsylvania’s Jerome Fisher M&T Program.

USAbILITy & DeSIGn 


2:50pm - 3:50pm 

Ballroom 2 

@josephdickerson 

@mickwinters 

@allanbranch 

UX: The Baseline is Shifting 

Joseph Dickerson 

User Experience Architect, Fiserv 

Session Emcee: Loni Kao Stark, Adobe 

Joseph Dickerson currently serves in a lead role within Fiserv’s Innovation team, where he is focused on integrating Web 2.0 

technologies and improving the usability of the Fiserv’s suite of banking applications. Fiserv, a Wisconsin-based Fortune 500 

company with over 16,000 clients, is the largest provider of IT services to the US financial industry. Previously, Joseph worked 

at Cingular Wireless/AT&T’s human centered design group, where he implemented processes in user testing and design and 

was instrumental in setting up Cingular’s first usability lab. 

Uncovering the Truth about Design with A/B Testing 

Mick Winters 

SVP, E-commerce and Customer Experience, National Builder Supply 




Mick Winters is a veteran interactive user experience architect, designer, strategist, and educator based in Atlanta, Georgia. In 

over 14 years as a professional creative, Mick has worked in advertising agencies, Fortune 250 in-house design departments, 

interactive studios, and as an independent brand consultant. As SVP of E-commerce and Customer Experience at the onlineonly 

plumbing and lighting fixture retailer National Builder Supply, Mick is building a culture of conversion optimization through 

agile UX and iterative design. Mick actively works to mentor the next generation of user experience designers and developers 

as an Adjunct Professor at The Creative Circus. 

The Psychology of Sales and Design 

Allan Branch 

Co-Founder, LessEverything 

Allan Branch grew up cleaning cars at my family’s car washes. He has scars from being a former college offensive lineman. 

He enjoys the band Journey, hamburgers and people that like to hug. He co-founded the coolest company you’ve never 

heard of, LessEverything.com. He spends his day writing in third person and adjusting/improving the sales funnel of 

LessAccounting.com 

17 



pAneL: USInG DATA TO GUIDe yOUr OrGAnIzATIOn 


2:50pm - 3:50pm 

Ballroom 3 

Panelists: 

Mike Baker 

President & CEO, DataXu 

Brianne Keating Forst 

Director of Ecommerce, Plow & Hearth, Inc. 

Scott Huie 

Senior Manager, Banking Advisory Services, 

Ernst & Young 

Michael Wolfe 

Sr. Director at “The Worth” Modeling Group, 

BBDO 

Moderator: Lance Weatherby 

Chief Operating Officer, Half Off Depot 


@michaelkbaker 

@plowandhearth 

@eynews 

@bbdoworldwide 

@lance 

Mike Baker 

President & CeO, Dataxu 



#dsum12 #panel 

Mike Baker has been pioneering digital media platforms for 20 years and is a 

widely recognized thought leader in interactive advertising. Before co-founding 

DataXu, he was vice president at Nokia, where he created and ran Nokia 

Interactive. Baker came to Nokia through its acquisition of mobile advertising 

leader Enpocket in 2007, where he was the founding investor and CEO. He 

has also been executive vice president at Engage Technologies, an innovator 

in online advertising and behavioral targeting. An active angel investor in digital 

media, he is currently chairman of the board of Nexage, a mobile advertising 

solutions provider. 

Brianne Keating Forst 

Director of Ecommerce, Plow & Hearth, Inc. 

Serving as the Director of Ecommerce, Brianne Keating Forst manages the 

e-commerce marketing initiatives for six titles under the Plow & Hearth multichannel 

umbrella. Brianne has focused her entire career around ecommerce, 

previously developing and executing email marketing and web development 

for multi-billion dollar organizations, leading and directing all marketing efforts 

for ecommerce only start-up brands, and driving all ecommerce initiatives for a 

variety of B2B and B2C titles. 

Scott Huie 

Senior Manager, Banking Advisory Services, Ernst & Young 

Scott acts as a banking and eCommerce expert for Ernst & Young, helping 

companies identify and execute transformational change to move their business 

forward. His balanced background includes both business strategy, customer 

design and technology delivery. Specific examples of success include creating 

new solutions to combat revenue loss, designing customer focused solutions 

and leading enterprise level business strategy. Scott previously spent time with 

Anderson Consulting/ Accenture and Bank of America. 

Michael Wolfe 

Sr. Director at “The Worth” Modeling Group, BBDO 

Michael Wolfe has 25+ years of experience in marketing analytics that has taken 

him across firms such as Kellogg’s, Fisher-Price, Kraft Foods, Coca-Cola and 

his own firm, Bottom-Line Analytics. Michael has a masters in Economics from 

the University of Iowa and Ph.D coursework at Indiana Univ. Presently, Michael 

helps lead the modeling practice called “The Worth”, a group specializing in 

marketing and media response modeling and part of the agency BBDO Inc. 

Some notable clients of “The Worth” include such firms as AT&T, L’Oreal, Hyatt 

Corporation, Starbucks, Federal Express and Capital One. Recently, Michael’s 

expertise in marketing - mix modeling has led him to develop innovative 

approaches for measuring the impact and ROI of social media on client brands. 

Moderator: Lance Weatherby 

Chief Operating Officer, Half Off Depot 

Lance Weatherby is the chief operating officer at Half Off Depot, a leading 

online commerce marketplace that connects progressive businesses with 

savvy consumers. Previously he was a Startup Catalyst with the Advanced 

Technology Development Center, a startup accelerator at Georgia Tech. Lance 

has experience with both early stage and high growth startups. He has held 

executive business development, marketing and general management positions 

at CipherTrust, EarthLink, and MindSpring. He can be found online at Force of 

Good, a popular blog covering Atlanta startup and technology news. 

18 


MObILe & LOcATIOn MArKeTInG 


4:05pm - 5:05pm 


@eshoiks 

@lonistark 

@truste 

What’s in a Moment? Leveraging Happiness... 

Eric Shoicket 

Director of Brand Partnerships, Kiip 

Are we there yet? 3 Strategies to Separate Hype from High-Value 

Loni Kao Stark 

Group Solutions Manager, Digital Marketing, Adobe Systems 

As head of product marketing for Adobe’s Digital Marketing Solutions, Loni leads a team responsible for defining solutions 

and go-to-market strategies essential to CMOs and digital marketers worldwide. Stark has over 14 years experience helping 

businesses apply technology to optimize critical functions to meet business objectives including building brand awareness and 

driving consumer demand. 

Stark is also Co-Founder of Stark Insider, a west coast online magazine covering technology, theater, arts, wine and food to 

over half a million readers/year. 

Top 10 Challenges in Mobile Privacy 

Richard Qiu 

VP of business Development, TRUsTe 

Richard is responsible for identifying, developing and executing on new business opportunities in areas of online privacy, 

mobile media, online advertising and data management at TRUSTe. 

An expert in the digital media and advertising, Richard has held a number of senior management positions with emerging 

media and mobile companies. Prior to TRUSTe, Richard was EVP of Business Development at 4INFO and has been a key 

figure in shaping 4INFO’s growth from a messaging powerhouse to growing the mobile industry’s third largest mobile display 

network that holds over 90M unique mobile users; driving the direction of mobile publishing and advertising and responsible 

for platform strategy and operations and strategic partnerships. Richard was VP of Worldwide Business Development at 

FanBox, a mobile data and billing company that pioneered mobile social community. 

Session Emcee: John levinson, Atlanta Journal Constitution 

19 





Eric Shoicket is the Director of Brand Partnerships at Kiip where he focuses on building strategic alliances for Kiip’s mobile 

gaming rewards platform. Eric is a 10 year media veteran with a diverse background in both digital media sales as well as 

traditional media strategy. Prior to Joining Kiip as their Director of Sales, he held director level positions at both Technorati 

Media and CNET Networks. 

Kiip is the world’s first mobile rewards network. We connect brands to their consumers via the games and apps they love at 

moments of achievement within their mobile gameplay. Leveraging the massive scale of mobile with the deep engagement of 

mobile games, Kiip has created several unique solutions for brands to connect to the hundreds of millions of mobile users at 

the most important part of their experience, when they are happy. 


OnLIne ADverTISInG 


4:05pm - 5:05pm 

Ballroom 2 

@marketing_bill 

@jackk 

@weatherchannel 

Session Emcee: Marva bailer, ibM 


The Rise of Native Advertising 

Jack Krawczyk 

Senior Product Marketing Manager, StumbleUpon 

As Senior Product Marketing Manager at StumbleUpon, Jack Krawczyk is responsible for the product marketing development 

of advertising and partnership solutions. Focused on Paid Discovery, StumbleUpon’s social media marketing platform, Jack 

has been working closely with marketers to understand how to better engage brand promise with consumers who are in the 

mindset of discovery. Jack is also responsible for the distribution of StumbleUpon traffic solutions, which enable site owners to 

more deeply engage and grow their audience. 

Prior to joining StumbleUpon, Jack was at Google where he worked on the development of Google+, and previously industry 

marketing management of Fortune 500 advertising relationships in the media & entertainment, financial services, travel 

and local services sectors. He has also worked as an analyst at Banc of America Securities. Jack holds a BS in Information 

Systems from Carnegie Mellon University. 

lessons learned from the Front lines 

Randi stipes 

Vice President, Client Solutions, The Weather Channel Companies 

20 





Online Advertising Jujutsu : 5 Unexpected Moves that Could Double Your ROI 

Bill Leake 

CEO, ApogeeResults.com 

CEO of ApogeeResults.com, a McKinsey & Co. and Dell Computer veteran, Bill draws on a deep expertise in both business 

and marketing to help increase revenues for a wide range of clients. Bill has been driving provable revenues through Internet 

marketing techniques since the mid 1990s when, as part of the management team at Power Computing, he built the first 

company to sell $1 million of product over the Internet. 

Bill has guided Apogee-branded marketing companies from inception to success, creating of the 20 largest independent 

online marketing agencies in North America and one of the fastest growing companies on the Inc. 500 list. Apogee has been 

particularly instrumental in building dozens of “Internet Retailer 500”, “Software 500”, and VC-backed companies, growing 

more Inc. 500 / 5000 companies than anyone else in the industry, and serving top global brands like Whole Foods, IBM, SAP 

and Hewlett Packard. 

As vice president, client solutions, for The Weather Channel Companies, Randi Stipes oversees the client solutions team 

in creating ad products and custom media solutions across all TWCC properties, including broadcast, weather.com, TWC 

mobile and tablet. Stipes has been instrumental in creating powerful campaigns that connect TWCC advertisers with their 

target audiences in meaningful ways, and has helped craft award-winning digital and cross-platform campaigns for such brand 

giants as Disney, The Home Depot, Verizon, American Express, Toyota, Sears, GM, Johnson & Johnson, Starwood Hotels, 

RadioShack and Merck.

pAneL: eMAIL MArKeTInG beST prAcTIceS 


4:05pm - 5:05pm 

Ballroom 3 

Panelists: 

Amy ellis 

Head of Integrations & Partnerships, 

MailChimp 

Shane Eubanks 

Innovation Manager, Shaw Industries Group 

Grey Garner 

Market Strategist, Emma 

Amanda Steinberg 

Founder & CEO, DailyWorth 

Moderator: Jacqui Chew 

Founder, iFusion Marketing 

@amy_e_ellis 

@shaneeubanks 

@gpgarner 

@AmandaSteinberg 

@jacquichew 

Amy ellis 

Head of Integrations & Partnerships, MailChimp 

21 





Amy Ellis is the Head of Integrations and Partnerships at MailChimp. Her 

professional background stems from marketing and public relations for nonprofit 

organizations and she takes her job at MailChimp so seriously that she only eats 

bananas. In her spare time, Ms. Ellis manages social media and community for 

the Atlanta Rollergirls in addition to skating for one of the league’s home teams. 

She loves a good yarn bombing. 

Shane Eubanks 

Innovation Manager, Shaw Industries Group 

Shane Eubanks is the Innovation Manager of Interactive Marketing for Shaw 

Industries Group Inc., which is the world’s largest carpet manufacturer and a 

leading flooring provider. Shane leads digital innovation for Shaw’s commercial 

division by implementing strategies that drive customer acquisition through 

websites, email campaigns, search marketing, and more. Shane continuously 

drives growth and increases ROI by implementing innovative solutions in email 

marketing, search engine optimization, social media, and emerging digital 

technology for Shaw’s commercial brands including Shaw Contract Group and 

Patcraft. 

Grey Garner 

Market Strategist, Emma 

Grey Garner is the Market Strategist at Emma, the Web-based email marketing 

and communications service. Launched in 2002, Emma powers the email 

newsletters and campaigns of more than 30,000 organizations around the 

world, supporting the efforts of stylish small businesses, nonprofits and agencies 

around the U.S. and beyond. Prior to Emma, Grey worked for Nashville-based 

Emagination-Media, creating studio recordings and video production for major 

label and indie artists. In his time at Emma, Grey has seen all sides of the 

business from design and client services to product management. Also, his ability 

to air drum Boston’s “More Than a Feeling” astounds most who are lucky enough 

to witness it. 

Amanda Steinberg 

Founder & CeO, DailyWorth 

Amanda Steinberg started DailyWorth.com as a way to give women key 

insights into building net worth. DailyWorth stands out as the go-to source about 

personal finance for smart, ambitious women. Since its inception in January 

2009, DailyWorth has garnered 100,000+ subscribers and a stream of media 

appearances including the New York Times, Forbes, USA Today, and a recent 

2-page spread in Cosmopolitan magazine. Prior to DailyWorth, Steinberg owned 

and operated multiple Website development consultancies. A graduate of 

Columbia University, Steinberg also contributes to ForbesWoman.com 

Moderator: Jacqui Chew 

Founder, iFusion Marketing 

Jacqui believes innovation drives growth and economic recovery. She puts this 

belief to work at iFusion Marketing by helping technology startups and e-commerce 

businesses identify and build products that customers want. She was Silverpop’s 

first marketing director and helped launch its first product at the prestigious DEMO 

conference in February 2001. An award-winning marketer, Jacqui has had 15 

years of leveraging digital and traditional programs to grow enterprise software, 

Internet, information security, consumer products and professional services 

businesses. Companies include IBM e-Business Services, eBay, NanoLumens and 

KontrolFreek. Jacqui is Venture Atlanta’s editorial director, TEDxPeachtree’s coorganizer 

and board director at the Atlanta Press Club. 


FeATUreD SpeAKer: JOhn TrIMbLe 


5:20pm - 6:00pm 


@pandora_radio 


JOHN TRIMBLE 

Chief Revenue Officer, 

Pandora 



#dsum12 # room1 

John Trimble serves as the Chief Revenue Officer of Pandora Media 

where he is responsible for all advertising revenue, strategic sales 

marketing and advertising operations. Pandora’s diverse revenue 

streams tap display, mobile, audio that reach consumers on their 

computers, mobile phones and consumer electronic devices. Pandora 

advertising offerings utilize the super-specific aspects of internet radio: 

a medium that enables advertisers to reach any type of consumer, 

anytime, anywhere - based on a multitude of quantifiable data. 

Previous to Pandora, John was the EVP of sales at Glam Media 

where he helped guide their revenue and product expansion. Before 

that, John was part of the executive team tasked by News Corp. to 

develop and execute the creation of Fox Interactive Media where he 

was part of the acquisition team that brought MySpace.com and 

IGN.com into the Fox Interactive Media fold. 

22 


DeMO ShOwcASe 


5:20pm - 6:00pm 

Ballroom 2 

Check out some of Atlanta’s up and coming digital startups as they 

each get 5 minutes to tell their story. 

Awessome!, Inc. - www.awessome.com 

Awessome! is a platform for finding & 

sharing recommendations. It is a place 

where you and your friends can save all 

your recommendations in one place so one can access them at any 

point. Think Yelp, but for everything good in life, not just restaurants. 

Presenter: Akshay Arabolu, Founder 

Heartbyte - www.heartbyte.com 

Heartbyte is a real time audience 

participation platform that creates 

authentic two way conversations. We 

deliver rich interactive content that drives 

consumers to give you the insights your 

business needs at massive scale. 

Presenter: Danny Miller, Co-founder/CTO 

Mowgli - www.mowgligames.com 

We are Mowgli, a gaming company based 

around a simple concept - connecting 

people through social creation. Mowgli’s 

first game, Songster, will be the first and 

only music creation social game on Facebook, allowing players to create 

songs with friends. Players can build their songs with layers of instrument 

and vocal loops. They can even create their own melodies with just a 

flick of their fingers. And all of this can be done while working with friends 

on the same song. 

Presenter: Marshall Seese, Jr. Founder & CEO 

Proximus Mobility - 

www.proximusmobility.com 

Proximus Mobility delivers relevant 

content to consumers’ mobile phones at 

the point of purchase, regardless of phone 

type and without an app. An end-to-end 

solution to digital out-of-home, ATM and kiosk companies, ad networks, 

retailers, hotels and casinos, restaurants, venues, advertising agencies 

and small to medium sized businesses, Proximus Mobility enables 

brands to effectively reach and capture anonymous consumer data 

and track their customers in the out-of home environment, providing 

executive level reports and in-depth analytics on dwell times, traffic 

patterns and behavior profiles. These insights facilitate the advertiser to 

deliver customized and impactful content based on previous customer 

interactions and the consumer receives helpful and valuable locationbased 

information and offers completing the value chain. 

Presenter: Michael Zeto, CEO & Co-Founder 

23 


Scribit - www.scribit.com 

Scribit is the first web-based content 

marketing platform that enables 

businesses to easily find, publish and 

share quality and relevant content from 

premium brands to increase engagement 

and drive traffic to their sites. In addition to transforming how sharing 

works, Scribit lets businesses publish content with a single click making 

their sites more compelling, current and likely to drive revenues. Through 

strategic publishing relationships, Scribit offers access to millions 

of articles and videos from some of the best and biggest publishers 

including Business Insider, Discovery, and Inc., with more being added 

to the service daily. Scribit’s robust content spans a variety of industries 

including entertainment, technology, business and finance, making it 

easy for marketers to create deeper audience engagement, increase 

leads and sales. 

Presenter: Joe Fiveash, President 

slimWare Utilities - 

www.slimwareutilities.com 

SlimWare Utilities, automates the 

solutions to the world’s everyday computer 

problems. We provide cloud-based, 

crowd-sourced software that cleans, 

repairs, updates and optimizes personal 

computers. 

Our free, downloadable software is built 

on the premise of user-generated data. Our users rate and rank the 

items on their PC to provide feedback for making PCs everywhere 

run faster and more effectively: a Community-Powered Platform for 

improving PC performance. 

Presenter: Chris Cope, CEO 

StoryMark Life - 

www.storymarklife.com 

StoryMark Life is a mobile and tablet 

applications company for lifestyle and 

business, redefining the way we capture 

and share experiences. StoryMark, its 

flagship application, puts voice to pictures and captures memories to last 

a lifetime. Save StoryMarks for yourself or share via Facebook, email, 

and text. 

Presenter: Dale McIntyre, President & Co-Founder 

TapSocial - www.tapsocial.net 

TapSocial was founded upon the 

principle that consumers’ needs 

must come first when designing new 

technologies. In 2011, the company’s founders realized that the simple 

challenge of ‘how to integrate social media into our lives in the least 

obtrusive manner possible’ had not yet been solved. By analyzing both 

novice and expert social media users, the team quickly designed and 

released to market TapSocial 1.0, which was lauded and loved by its 

many users. Today, TapSocial continues to listen to its user community 

and creates elegant, pragmatic solutions that emphasize the company’s 

passion for user-centric design. 

Presenters: Chuck Konfrst and Justin Cullifer, Co-founders 


FeATUreD SpeAKerS: MIchAeL Greer / JOeL LUnenFeLD 

Thursday, May 10th 

8:00am - 9:00am 


@michaelgreer 

@joell 


MICHAEL GREER 

Chief Product Officer & 

Chief Technology Officer, 

The Onion 

JOel lUnenFelD 

VP, Global Brand Strategy, 

Twitter 



#dsum12 # room1 

Michael Greer has led digital products for The Onion and its partner brand the A.V. 

Club for the last 5 years. He is charged with delivering their comedy in its many 

forms to a hungry and tech-saavy world. His team has grown both brands across 

many platforms, and successfully integrated sponsors into satirical humor for the 

mobile & social mass audience. Greer joined The Onion from Time Warner, where 

he managed the web architects at Time Inc Interactive on such digital brands as 

People, EW, and InStyle. 

Joel Lunenfeld is the VP of Global Brand Strategy at Twitter, leading a team 

focused on creating custom advertising solutions for the most influential and iconic 

brands in the world. Joel has been one of the top influencers in the digital space for 

over a decade. He is known for encouraging his clients and teams to venture down 

unchartered paths to discover new ways of igniting conversations between brands 

and people. 

Prior to joining Twitter, Joel was a founding member and CEO of Moxie Interactive, 

a top digital agency, leading engagement with world-class brands such as Verizon 

Wireless, L’Oreal, Twentieth Century Fox and Coca-Cola. Joel is an entrepreneur 

and change agent that believes in the power of participation and the new role 

technology plays connecting brands and their customers. 

24 


ecOMMerce TrenDS AnD beST prAcTIceS 


8:00am - 9:00am 

Ballroom 2 

@beley 

@colderice 

@seanshopvisible 

Expert Tactics to Double Your E-Commerce Revenues 

brandon eley 

Interactive Director, Kelsey Advertising & Design 

Doing Business @ The Speed of Light with Social Commerce 

John lawson 

Founder, ColderICE.com 

John is the CEO of 3rd Power Outlet and the founder of the award-winning e-commerce industry blog at ColderICE.com. John 

is an Platinum eBay Power Seller, Top-Rated Amazon Seller, Social Media Personality and e-commerce analyst for Wall- 

Street firms. John specializes in multi-channel e-commerce, social rich-media marketing and mobile commerce. 

Named Small Business Influencer Champion by Small Biz Trends and Savviest in Social Media by Startup Nation, John 

Lawson, formally of Accenture consulting firm, today is an Ecommerce Business CEO, International Business Keynote 

Speaker, Award-winning Social Media Strategist, American Express Featured TV Personality and appeared on Fox News. 

Leveraging Mobile Commerce effectively in an Omnichannel World 

Sean Cook 

CEO, ShopVisible, LLC 




Brandon Eley is an Interactive Director, entrepreneur, and author. Brandon has 12 years of experience in online marketing 

and e-commerce. As the Interactive Director for Kelsey Advertising & Design, a small+smart advertising agency with a strong 

focus on digital media, Brandon oversees interactive projects, online marketing campaigns and information architecture. 

Brandon is the co-author of “Online Marketing Inside Out,” and frequently speaks about online marketing at conferences and 

organizations all over the country. He also co-authors the SitePoint Tribune email newsletter that reaches over 200,000 web 

professionals weekly. Brandon is the owner of 2BigFeet.com, online retailer of large men’s shoes, as well as several other 

websites and blogs. 

Sean Cook is CEO of ShopVisible. He envisions an aligned evolution of commerce - creating an ecosystem that continually 

expands the limits and connections to customers on all levels. 

Cook drives this constant innovation through extensibility, agility and the iterative enhancements of the ShopVisible 

technology and the best practices of the ShopVisible team. He assures that solutions are robust, react in real time, and adapt 

to changing market and technology conditions faster than the competition. He is a frequent presenter and educator on the 

topic of integrated touch point commerce at conferences like Shop.org and Innovate. Cook is currently slated to speak at IRCE 

2012. Additionally, he has published articles in tier-one publications such as Forbes, 1to1 Magazine and Internet Retailer and 

his commentary has been included in popular retail and ecommerce publications like Website Magazine, Ecommerce Times 

and DMNews. In 2011, Cook was listed as a top 25 Entrepreneur to watch, by Business to Business Magazine. 

25 



eMAIL MArKeTInG 


9:20am - 10:20am 


@kyleplacy 

@lauriehood 

@yesmail 


The Power of Marketing to the Individual 

Kyle Lacy 

Principal, Marketing Research and Education, ExactTarget 

Social Studies: Leveraging Social Networks to Grow Your Email Database 

Laurie Hood 

Vice President of Product Marketing, Silverpop 

How Digital Competitive Intelligence Can Shape Your Campaign Strategy 

Matt Gault 

VP of Channel Strategy, Yesmail Interactive 

Matt is Director of Channel Strategy at Yesmail Interactive, an Infogroup company that powers intelligent customer 

interactions. Matt leverages his integrated database marketing and strategic services expertise to grow Yesmail’s emerging 

agency practice. He designs interactive solutions specifically geared towards helping agencies and their clients achieve their 

desired outcomes while maximizing their return on investment. 

Most recently Matt was Vice President, Partner Channel at GX Software. There, he expanded the release of their BlueConic 

multichannel online engagement platform, which allows marketers to communicate and establish relationships with customers 

across multiple channels, turning them from unknown to known, by integrating critical data across online and offline systems 

to help bridge the engagement gap created by disparate data sources.. 

Session Emcee: Amanda Bass, Communicorp 

26 





Kyle Lacy is Principal of Marketing Research and Education for ExactTarget, a leading provider of interactive marketing 

solutions. He is the author of two critically acclaimed books, Twitter Marketing for Dummies (2nd ed) and Branding Yourself 

(2nd ed). Prior to ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver 

digital marketing experiences. You can visit his blog at KyleLacy.com 

Laurie Hood is currently vice president of product marketing for Silverpop, a leading provider of digital marketing and 

marketing automation solutions. In this role Hood is responsible for product- and market-specific messaging and positioning, 

product launch activities and sales enablement. 

Hood brings 20 years of experience in technology marketing and product management to Silverpop. Prior to joining Silverpop, 

she was vice president of product management for Equifax Technology and Analytical Services.

pAID SeArch 


9:20am - 10:20am 

Ballroom 2 

@raypeabody 

@kevin_lee_qed 

@adamjep 

Session Emcee: Marva bailer, ibM 

Keyword Selection and Intelligence 

Ray Peabody 

Account Director, Definition 6 

Ray Peabody has served in interactive marketing leadership roles for 17 years including AOL, Cox Interactive Media, NCI and 

now at Definition 6, a unified marketing agency in Atlanta and New York. He currently chairs the Tech SIG for IABC Atlanta 

and the Programming committee for SEMPO Atlanta. An early adopter/innovator of SEO and PPC, Ray has attracted millions 

of consumers at both the national and local level to a myriad of sites. His real estate portal became the 8th most visited for 

that category. Recognizing early the importance of content syndication for SEO, Ray has negotiated partnerships with Google, 

Yahoo, CBS TV, IAC, Microsoft, and The Wall Street Journal and many others. 

Big Data and the Power of Site/Search Retargeting 

kevin lee 

CeO, Didit 

Using Data to Find Performance in Search Syndication 

Adam J. epstein 

President & Chief Operating Officer, adMarketplace 




Kevin Lee Didit CEO, an industry pioneer in Search Engine Marketing and Digital Marketing since 1995 has authored 

hundreds of ClickZ columns and his most recent of three books Search Engine Advertising is widely praised. Kevin leads the 

evolution of Didit’s proprietary Maestro search and auction- based display campaign optimization technology. 

Kevin pioneered the area of holistic search-display campaign management and Didit offers Maestro as Managed Technology, 

delivering Excellence, Service and Price to marketers AND agencies. Didit’s growth earned Didit Inc. 500 & Deloitte fast 500 

recognition. Kevin has spoken at over 450 conferences sharing best practices. In addition, Kevin served on the Board of 

Directors of SEMPO (9 years). Kevin is also active in cause marketing as a founder of We-Care.com. 

Adam serves as President & COO, and is responsible for managing day to day business operations. Adam joined 

adMarketplace in November 2003 and was tapped to become President & COO in June 2006. Prior to joining adMarketplace, 

Adam launched Fancast.com. Trained as an attorney, Adam clerked for a US District Court judge, and was an attorney 

with Schulte Roth & Zabel LLP in New York. Adam graduated from Columbia University and the University of Michigan Law 

School. 

27 



pAneL: SoLoMo (SOcIAL, LOcAL & MObILe) 


9:20am - 10:20am 

Ballroom 3 

Panelists: 

Douglas Busk 

Mobile Brand Strategy - Global Connections, 

The Coca-Cola Company 

Jake Dolce 

Director of Sales-East Coast, Jumptap 

David Rollo 

Chief Strategy Officer, BLINQ Media 

Jed Williams 

Program Director, Social Local Media, BIA/ 

Kelsey 

Moderator: Kate Keib 

Director of Digital Marketing, 11Alive/Gannet 


@dbusk 

@jumptap 

@irollo 

@williamsjed 

@katekeib 




Douglas Busk 

Mobile Brand Strategy - Global Connections, The Coca-Cola Company 

With over 10 years leadership experience in the mobile space, ranging from 

interactive television to mobile grassroots strategy, Doug Busk brings a diverse 

background to his current role leading Mobile Brand Strategy for the Global 

Connections marketing team at The Coca-Cola Company. In that role, Doug is 

responsible for High Leverage Initiatives - strategic projects that have a direct 

impact on the company’s sales via the use of mobile tech nologies. His current 

focus is on mobile commerce, 2D, and location-based services. 

Jake Dolce 

Director of Sales-East Coast, Jumptap 

As Director of East Coast Sales at Jumptap, Jake Dolce oversees the sales and 

RFP process for the ad network’s top accounts. Mr. Dolce has more than 15 

years of experience selling in the advertising, media and mobile industries. Prior 

to Jumptap, Mr. Dolce served as Regional Sales Manager at Tremor Video. He 

has also held sales positions at Glam Media, Bloomberg and Clear Channel 

Radio New York. 

David Rollo 

Chief Strategy Officer, BLINQ Media 

David Rollo is the Chief Strategy Officer for BLiNQ Media and brings over 20+ 

years of experience in digital marketing innovation to both agencies and big 

brands. David oversees the marketing and sales strategy teams where he 

leverages his extensive social media expertise to enhance product and technology 

offerings, build brand and market leadership and lead social media strategy for 

key clients. David is recognized for a client-focused approach to innovation. He 

has deep experience in leveraging paid, owned and earned marketing to build 

engaged customer bases that amplify and extend brand value. Throughout his 

agency career, David has worked closely with brands like Coca-Cola, Hard Rock, 

UPS, Time-Warner, Baskin-Robbins and International Hotels Group. 

Jed Williams 

Program Director, Social Local Media, BIA/Kelsey 

Jed Williams is a senior analyst and the program director for BIA/Kelsey’s Social 

Local Media practice. In this role, he analyzes, forecasts and advises clients on 

the evolving digital media ecosystem. He has led strategic consulting projects for 

AT&T, NAA, NBC, Time-Warner Cable and Yahoo!. He is a frequent speaker at 

industry events whose insights have been cited in The New York Times, The Wall 

Street Journal, USA Today, The Financial Times, Bloomberg and Ad Age. 

Williams has written extensively on creative destruction and disruptive media. His 

work has been published by the Columbia Journalism School and the Yale School 

of Management. He received his master’s in media business from the School of 

Journalism and Mass Communications at UNC-Chapel Hill, where he was named 

the Outstanding M.A. Graduate by the school in 2010. 

Moderator: Kate Keib 

Director of Digital Marketing, 11Alive/Gannett 

Kate Keib Director of Digital Marketing The Networks of 11Alive Kate Keib joined 

11Alive, Gannett’s NBC affiliate in Atlanta, Georgia, in January 2001. At 11Alive, 

Keib leads the digital marketing, focused on communicating the brand message 

of the networks of 11Alive online. With a focus on social media, 11Alive now 

leads Gannett and the Atlanta TV market in Facebook likes and engagement. 

The networks of 11Alive include 11Alive News, WXIA-TV, myATL TV, Boune TV, 

Antenna TV, WIZ TV, 11Alive.com, Atlanta & Company, and Deal Chicken. 

28 


ADvAnceD SeO 


10:40am - 11:40am 


@mattmcfadden 

@simonheseltine 

@topheratl 

The Colliding Worlds of Social and SEO 

Simon Heseltine 

Director of SEO, AOL/Huffington Post 

Simon Heseltine is the Director in charge of Search Engine Optimization (SEO) at AOL Inc. In this role Simon and his team 

are responsible for organic search and training across all AOL and Huffington Post Media Group properties. In his previous 

position as Director of Search at a Washington D.C. based agency, Simon was responsible for developing and implementing 

organic search and social media strategies. He also developed and delivered organic search and social media training 

programs for clients. 

Simon writes a regular column for SearchEngineWatch.com on a variety of topics within the marketing industry, and has 

previously written for other industry sites, such as SearchEngineLand.com (for their in-house marketing column). Simon 

teaches SEO at Georgetown University in Washington D.C. as part of their Digital Media Management program. 

Video + Schema.org - A perfect match? 

Topher kohan 

seO Coordinator, Cnn 

Session Emcee: Kurt Krejny, Fathom 




SEO Playing Field Leveled: What Google’s New “Over Optimization” Penalty Means 

for Big and Small Companies 

Matt McFadden 

Director of Marketing, Merge 

Matt McFadden is director of marketing/account executive for Merge – a digital strategy agency based in Greenville, South 

Carolina. With more than 12 years of marketing and business development success, Matt is responsible for making Merge 

its own best success story. He designs winning strategies for Merge and its clients (which include Clemson University, 

Erskine College and Seminary, McMillan Pazdan Smith, Michelin NA and many others). He directs all search marketing 

strategies: paid and organic search; content strategy and creation; lead generation and nurturing campaigns; and social media 

management. Matt’s contributes regularly to Merge’s blog on a wide range of digital marketing topics. Before Merge, he held 

marketing and business development positions for Prudential Financial and the YMCA. He graduated from Auburn University, 

earning a Bachelor’s of Science in Marketing. 

Topher Kohan is the search engine optimization (SEO) coordinator for CNN Digital. In this position, Kohan oversees all 

SEO for CNN’s digital properties. He also trains and advises editorial in SEO best practices and works with the design and 

development teams to optimize SEO for each site. Based at CNN’s world headquarters in Atlanta, Kohan reports to Kitric 

Kerns, vice president of product development and digital operations. 

Since joining CNN in 2008, Kohan has worked with several of CNN’s digital news units, including CNN International, HLNtv. 

com, iReport, CNNMexico.com, CNNArabic.com and CNNEspañol.com. He has also helped increase search traffic for CNN 

Digital, including the 2008 Presidential election, one of the largest search traffic days in the site’s history, as well as the 

relaunch of CNN.com in 2009. 

29 



OnLIne vIDeO 


10:40am - 11:40am 

Ballroom 2 

@brandonhess 

@youtube 

@specificmediaus 


Integrating Video into Your Webinar 

Brandon Hess 

Sr. Product Marketing Manager, ReadyTalk 

Consumption, Content & Distribution: Maximizing your Brand Opportunities with 

YouTube 

Maureen Schumacher 

Head of Financial Services, YouTube, Google 

Maureen Schumacher joined Google in 2006 to build their presence in the Southeast. Five years later it is staffed with close 

to 100 employees including engineers and a sales force providing Fortune 100 customers with innovative marketing solutions 

as well as centralized sales and service. Formerly a GE marketing veteran, Maureen brings 20-years of experience including 

strategy, planning, and advertising. She has worked in the US and abroad to expand GE’s financial products globally. Prior to 

her career with GE, Maureen worked for Shell Oil Company and SunTrust. 

Maureen is an active member of the CMO Roundtable, sits on the executive board of Junior Achievement and is a member of 

Google Grants, a program that supports non-profit organizations with in-kind advertising. 

Maureen is a Pennsylvania State University graduate; she holds a BA and MBA and studied management and economics in 

Lima, Peru. Currently she is pursuing an Executive Doctorate degree from Georgia State University. 

Digital Video: The Unraveling of the Traditional Television-Centric Paradigm 

John Cattarulla 

Director of the Southeast, Specific Media 

30 





Brandon Hess is a Senior Product Marketing Manager at ReadyTalk, focusing his efforts on ReadyTalk’s mobile, video, and 

audio conferencing initiatives. He spends a significant amount of time talking to marketers about their top-of-mind issues 

and the role webinars play in their demand generation and content marketing strategies. Brandon initially began his career 

journey as a web designer and online content editor in the newspaper industry before eventually transitioning into the digital 

agency and startup world where he honed his online marketing and strategy skills. In his free time, he enjoys writing, drawing, 

spending time with his wife and two dogs, being tall and imagining the multiple ways Batman could win in a fight. 

John Cattarulla is President of the Atlanta Interactive Marketing Association, and Director of the Southeast for Specific Media 

& MySpace. As the Director of the Southeast for Specific Media & MySpace, John is responsible for building and leading 

a world-class sales team covering 13 states. John’s team collaborates with advertisers and agencies to deliver seamless 

audience targeting across both the #3 largest online display ad network and #2 largest video ad network. 

Previously John served as a Director at Microsoft Advertising, which encompasses digital media brands such as MSN, 

MSNBC, Bing, WonderWall, and XBox. His team was responsible for providing integrated advertising solutions to Fortune 

500 clients including Porsche, Coca-Cola, Verizon Wireless, Qwest, Nationwide, Home Depot, Office Depot, and the 

Intercontinental Hotels Group.

pAneL: cUSTOMer enGAGeMenT STrATeGIeS 


10:40am - 11:40am 

Ballroom 3 

Panelists: 

Chidi Afulezi 

Product Director, Turner 

bryon Morrison 

President, Mobile Marketing, 

TheMarketingArm 

Efi Rodik 

Co-Founder & CEO, Relevantor LLC 


Group Solutions Manager, Digital Marketing, 

Adobe Systems 

Moderator: Sarah Hatter 

Founder, CoSupport 

@foolazy 

@bryonmorrison 

@efirodik 

@lonistark 

@sh 

Chidi Afulezi 

Product Director, Turner 

31 





Chidi Afulezi is Product Director with Turner Broadcasting’s Audience and Multi 

Platform Technologies (AMPT) organization. In this role, Chidi leads a team that 

is tasked with developing mobile and connected device product strategy and 

solutions, and providing mobile product analysis for Turner and its brands. 

Prior to Turner, Chidi was a Product Director with Time Warner Cable in 

Herndon, VA, where he worked on new products and marketing for the Digital 

Voice business. He also worked at Sony Music in NYC as Director of Business 

Development. His first gig out of college was as a Wireless RF Engineer with 

AT&T Wireless, where he was part of the startup team that built and deployed 

the DC-Baltimore digital mobile network in ’97. 

bryon Morrison 

President, Mobile Marketing, TheMarketingArm 

Bryon Morrison is the president of mobile marketing for The Marketing Arm, an 

integrated marketing agency that agency provides best-in-class consulting within 

entertainment, sports, multicultural, and cause marketing. 

In addition to serving as a strategic resource for clients such as JC Penney, VS 

Pink, Novartis, AT&T, Chili’s, and Frito-Lay, Morrison oversees the agency¹s 

day to day operations, initiates and manages strategic partnerships, and directs 

business development efforts for the mobile practice. 

Efi Rodik 

Co-Founder & CeO, Relevantor llC 

Efi Rodik is the Co-Founder and CEO of Relevantor LLC, a content optimization 

service dedicated to creating dynamic, personalized web experiences through 

relevant content. Launched in 2011, Relevantor works with small and mediumsized 

businesses to increase conversions, reduce bounce rates, heighten 

engagement, and ultimately boost ROI by analyzing web visitors and matching 

them to the web content most relevant to them. Efi has been a digital marketing 

innovator and visionary for over a decade, leading teams and businesses to 

achieve their goals by thinking outside of the box and creating extraordinary 

solutions to the problems that pain web marketers everywhere. 


Group Solutions Manager, Digital Marketing, Adobe Systems 

As head of product marketing for Adobe’s Digital Marketing Solutions, Loni leads 

a team responsible for defining solutions and go-to-market strategies essential 

to CMOs and digital marketers worldwide. Stark has over 14 years experience 

helping businesses apply technology to optimize critical functions to meet 

business objectives including building brand awareness and driving consumer 

demand. Stark is also Co-Founder of Stark Insider, a west coast online 

magazine covering technology, theater, arts, wine and food to over half a million 

readers/year. 

Moderator: Sarah Hatter 

Founder, Cosupport 

Sarah Hatter is founder of CoSupport, a company that’s teaching small app 

teams worldwide how to offer amazing customer support. Sarah started 

CoSupport after building up the support team at 37signals and has since trained 

the support teams of the top-rated web and mobile apps. She likes wine. 


KeynOTe LUnch pAneL: The FUTUre OF DIGITAL MeDIA & MArKeTInG 


12:00pm - 1:30pm 


Panelists: 

Don Hoang 

Director of Business Development, Klout 

Joel lunenfeld 


Frederick Townes 

Sr. Technical Advisor, Mashable 

Moderator: Kathryn Szumowski 

Senior Media Director, Turner Media Group 


@dghoang 

@joell 

@w3edge 

@tbsinc 

Don Hoang 

Director of Business Development, Klout 

Don Hoang is the Director of Business Development for Klout, which analyzes 

engagement across social networks to help users understand and unlock their 

influence. Hoang previously spent time as a Strategic Advisor to VentureBeat 

and spearheaded product marketing for Salesforce.com’s Chatter product. He 

holds an MBA from the Stanford Graduate School of Business and is active in 

the Stanford and startup communities. 

Joel lunenfeld 


Joel Lunenfeld is the VP of Global Brand Strategy at Twitter, leading a team 

focused on creating custom advertising solutions for the most influential and 

iconic brands in the world. Joel has been one of the top influencers in the digital 

space for over a decade. He is known for encouraging his clients and teams to 

venture down unchartered paths to discover new ways of igniting conversations 

between brands and people. 

Prior to joining Twitter, Joel was a founding member and CEO of Moxie 

Interactive, a top digital agency, leading engagement with world-class brands 

such as Verizon Wireless, L’Oreal, Twentieth Century Fox and Coca-Cola. Joel is 

an entrepreneur and change agent that believes in the power of participation and 

the new role technology plays connecting brands and their customers. 

Frederick Townes 

Sr. Technical Advisor, Mashable 

Frederick Townes is the Senior Technical Advisor to Mashable, from 2007 to 

January 2012, he served as the Chief Technical Officer, building / maintaining of 

the network of sites / products and scaling Mashable‘s infrastructure. He is also 

founder of W3 EDGE a new media oriented software development company. 

W3 EDGE has provided solutions for brands like: Constant Contact, CVS 

Pharmacy, Edelman, Hyatt, Kodak, Lord & Taylor, Microsoft, Sanyo, Southwest 

Airlines, Staples, Sony, REI, Weight Watchers and Yahoo. His passions and 

experiences are diverse, ranging from founding startups, user interface design 

and development, blogging and Internet marketing. Frederick currently splits time 

between Florence, Italy and Boston, Massachusetts and is a graduate of Boston 

University, where he focused on computer science and mathematics. 

Moderator: Kathryn Szumowski 

Senior Media Director, Turner Media Group 

Kathryn Szumowski is senior media director for Turner Media Group. In this role, 

she oversees digital media planning and ideation for all Turner networks and 

offline media planning for CNN, Turner Sports and Cartoon Network/Adult Swim. 

Szumowski is based in Atlanta and is part of the Turner Media Group. 

Szumowski joined Turner in 2010 and previously held a number of different roles 

during an 18-year career with Verizon Wireless. Most recently, she managed 

the digital and multicultural media for Verizon Wireless, overseeing digital, 

SEM, mobile, social and video campaigns for product launches and programs, 

including Droid and VCAST. She also led the strategic development of the 

company’s multicultural media programs. 

32 


FAcebOOK & TwITTer MArKeTInG 


1:50pm - 2:50pm 


@kurtkrejny 

@fracked 

@ginsengbomb 

Twitter Analysis & Action: Cater to Followers and Attract Key Influencers to Get 

Results that Matter! 

Kurt Krejny 

Director of Online Marketing, Fathom 

Kurt Krejny specializes in applying online marketing with strategic vision to develop custom solutions for clients in the 

technology, manufacturing, education and healthcare industries. As Director of Online Marketing at Fathom, he leads a team 

that handles more than 200 accounts with a focus on exceeding clients’ goals and consistently improving ROI. He has a 

diverse skill set that includes traditional marketing, graphic design, usability, website development and video. 

Over the last decade as an online marketer, Kurt has worn many different hats, always staying ahead of the curve in a 

continuously changing field. Kurt shares his expertise by speaking at marketing events on a wide range of topics, including 

SEO, social media and website usability. 

Facebooks Apps: Right Content, Right Consumer, Right Time 

barry nelson 

Social Media Analyst, Microstrategy 

Session Emcee: Jason Weaver, shoutlet 

The Science of Social: Facebook Engagement 

Matt Peters 

Co-Founder & Creative Director, Pandemic Labs 




Matt Peters is the Co-Founder and Creative Director of Pandemic Labs, the nation’s leading social media marketing and 

analytics agency. Since the agency’s inception, Matt has been one of the primary creative and strategic forces behind 

campaigns with clients such as The Ritz-Carlton, Puma, Canon, The WILD Foundation, Au Bon Pain, and DirecTV. Matt 

speaks frequently at social media conferences, and is often brought in by companies, think tanks, and traditional ad agencies 

to provide education and consulting on social media marketing. 

Barry Nelson has an extensive professional and academic background in social channel marketing, digital advertising, 

branding, and messaging strategy. Barry has over 8 years’ experience in digital advertising, and has developed 

comprehensive social commerce programs for clients as diverse as Hewlett-Packard, Heinz, and the Americana Music 

Association. A recent Marketing/Strategy MBA graduate from Vanderbilt University, Barry joined the MicroStrategy Social 

Intelligence team in July 2011, where he focuses on developing implementation strategy for clients. 

33 



web AnALyTIcS 


1:50pm - 2:50pm 

Ballroom 2 

@arctictony 

@mcrenshawATL 

@warrenraisch 


What Real-Time Data Means for Your Organisation 

Tony Haile 

CEO, Chartbeat 

Tony Haile is the CEO of Chartbeat, the real-time analytics service used by everyone from the New York Times to Groupon. 

Tony was an early employee at, and now acts as an advisor to, Betaworks, the company behind Summize (now Twitter 

Search), Bit.ly and Tweetdeck, where he led Twitterfeed, the largest publisher to Twitter. Prior to moving headlong into the 

world of digital startups, Tony spent time leading and managing polar expeditions and acting as bowman for Team Logica on 

a Round-the-world yacht race. Startups are apparently similarly exciting with less risk of losing a limb. 

How Social Platforms Impact Site Visitor Loyalty 

Matt Crenshaw 

VP of Marketing & Analytics, Discovery Digital Media, Discovery Communications 

Session Emcee: Bob Kennedy, ExactTarget 

34 





Matt oversees audience development efforts for Discovery’s entire portfolio of digital brands, including Discovery Channel, 

TLC, Animal Planet and Howstuffworks. His expertise lies in applying data-driven strategies to engage audiences through 

search, social media, brand extensions and media partnerships. 

Matt was part of the management team at Howstuffworks when the company was acquired by Discovery in 2007. At 

Howstuffworks, he focused on growing the site’s publishing platform and turning the site from a niche content publisher into 

one of the most popular destinations on the Web. Matt holds an undergraduate degree from the University of Georgia and a 

master’s degree from Harvard University. 

Measuring the Mobile Impact 

Warren Raisch 

Executive VP, Digitaria 

Warren, Digitaria’s Executive Vice President is a strategic digital industry leader and a McGraw-Hill published author in the 

digital marketing industry. Warren manages our largest corporate client relationships including leading companies such as 

Intel Corporation, DreamWorks, Cisco, Comcast, MTV Networks and others. 

Warren has two decades of leadership experience in Silicon Valley building global brands across over 190 countries for 

industry leaders in the HighTech & Digital Agency industries. His 25 years of leadership experience includes being a senior 

executive at some of the most successful global companies such as Apple Computer, Gateway, 3Com, Autonomy|Interwoven, 

Adobe|Omniture as well as leading digital agencies Digitas/Publicis, MarchFIRST and Digitaria|JWT.

pAneL: DeSIGnInG FOr MULTIpLe pLATFOrMS 


1:50pm - 2:50pm 

Ballroom 3 

Panelists: 

Catherine Cook 

Co-founder, myYearbook and Vice President, 


Adam Harrell 

Founder & President, nebo 

Eric Orme 

Chief Technology Officer, Remark Media 

Richard White 

Creative Director, Sojo 

Moderator: Vince Baskerville 

VP of Product, TripLingo 

@cncook 

@neboweb 

@ericorme 

@rowhite211 

@whoisvince 

35 






Co-founder, myYearbook and Vice President, Brand Strategy, Quepasa 

Corporation 

Catherine is the Vice President, Brand Strategy for Quepasa Corporation, the 

public market leader for social discovery and owner of Latin-American platform 

Quepasa and North-American platform myYearbook. Catherine co-founded 

myYearbook, with her brother Dave in 2005. The company merged with the 

Quepasa Corporation in Nov. 2011. Catherine is responsible for creating some 

of the most important applications on myYearbook and has been instrumental 

in driving the site’s growth by conceiving of the next popular features. As part 

of Quepasa Corp.’s management team, Catherine will continue to drive new 

features that deliver on our mission -- to be the best place to meet new people. 

Adam Harrell 

Founder & President, nebo 

Adam is founder and President of nebo, a leading digital marketing and design 

agency located in Atlanta. Adam started nebo in 2004 and has been instrumental 

in building the company into a multi-million dollar agency serving some of the 

world’s best brands. 

Adam’s passion is helping clients craft interactive experiences that connect 

with their customers. He believes that a good user interface shouldn’t require 

instructions, and that design can be a differentiator. With a bevy of awards under 

his belt and a love of all things digital, Adam’s energetic approach is a key part of 

what differentiates nebo from the competition. 

Eric Orme 

Chief Technology Officer, Remark Media 

Eric Orme is Chief Technology Officer for Remark Media where he has led 

large platform initiatives for global media companies, including HowStuffWorks 

International, Sharecare.com, Dr.Oz.com, and Curiosity.com. Currently, his 

expertise is focused on the Remark Media suite of services and proprietary 

properties and platforms. His experience extends into China and Brazil, where 

he launched HowStuffWorks.com to international audiences and navigated 

the localization of the brand’s content and technology. Eric oversees product, 

technology, and design. He has been called a leader with the “x factor” and has 

inspired a loyal team of developers known for their tech savvy and integrity. 

Richard White 

Creative Director, Sojo 

Richard White’s talents extend to corporate and brand identity, print systems, 

publication design, architectural signage, exhibition design, interactive 

development and photography. 

He takes pride in challenging himself and his team to dig deep into the client’s 

world to uncover the authentic truths that underlie effective strategies. 

Prior to Sojo, Inc., Richard has worked for Sony Music, Jack Morton, HBO, 

Seven Worldwide and Saatchi & Saatchi Advertising, providing marketing 

communication and design services to a diverse number of customers including 

fashion, financial institutions, foods products, manufacturing and technology 

companies. 

Moderator: Vince Baskerville 

VP of Product, TripLingo 

I’m a co-founder and VP of Production for a startup: TripLingo, and I maintain 

an industry blog at VincentJordan.com. I’ve been working as a Developer and 

Designer for over a decade and I’m known for crafting highly intuitive/engaging 

digital product - in addition for being an adrenaline junkie! I’ve had the opportunity 

to work for the military (I was enlisted in the US Navy and did various consulting 

work afterwards), educational institutions, creative agencies and startups. That 

said, currently most of my time is being focused on TripLingo and being an 

awesome husband. 


MObILe AppS AnD enGAGeMenT 


3:10pm - 4:10pm 


@jonathanckay 

@prernagupta 

@espn 

Apps of the Future 

Prerna Gupta 

CeO, khush 


Prerna Gupta is CEO of Khush, a start-up that develops intelligent music apps, like the #1 hit app Songify, which turns speech 

into music. Prerna has led Khush to profitability through Khush’s apps, with over 10 million downloads and 200 songs created 

to date. She is also responsible for producing viral videos for her products that have reached over 180 million views. Khush 

was recently acquired by Smule, the leading developer of social music apps. Prior to her foray into entrepreneurship, Prerna 

worked in consulting at Monitor Group and early-stage venture capital at Summit Partners. She studied Economics and 

Computer Science at Stanford University. Prerna was voted one of FastCompany’s Most Influential Women in Technology 

2011, and her writing has been featured in the New York Times and TechCrunch. She is also a Resident Mentor at 500 

Startups. 

ESPN Mobile Ecosystem: Complimenting Live Sports 

Michael Bayle 

Senior Vice President & General Manager, ESPN Mobile 

Session Emcee: steve brady, smartOnline 

36 





A New Way to Get Involved in Mobile - Lessons in App Valuation & Monetization 

Jonathan kay 

Founder & COO, Apptopia 

Jonathan is the Founder and COO at Apptopia, a marketplace designed to help broker mobile app acquisitions. Their goal 

is to make buying & selling mobile app ownership (code, users, revenue, etc.) as simple as eBay. Jonathan is extremely 

passionate about branding, story telling, and customer engagement. More than anything though he loves meeting and 

connecting new people. Before starting Apptopia Jonathan was the Ambassador of Buzz at Grasshopper, Founder of 

BarCamp Tour, and author of Learn2Buzz. 

As Senior Vice President and General Manager, ESPN Mobile, Michael Bayle is responsible for developing and managing all 

aspects of ESPN’s mobile strategy and execution, including content production, programming and publishing on every ESPN 

Mobile platform. 

Most recently, Bayle was Vice President of Monetization and Marketing at Amobee, a leading mobile marketing developer, 

where he led global ad operations, North American business and market development and strategic partnerships. Prior to 

Amobee, Bayle was Senior Director of Global Mobile Monetization at Yahoo!, where he launched Yahoo’s mobile advertising 

business, while building a global team that created mobile campaigns for Fortune 500 partners in 29 markets.

SOcIAL MeDIA MeASUreMenT 


3:10pm - 4:10pm 

Ballroom 2 

@jeffragovin 

@jordanhfranklin 

@rudishumpert 

Justifying the Investment: Leveraging Social Data to Create More Powerful Content 

Jeff Ragovin 

Co-Founder & Chief Strategy Officer, Buddy Media 

Jeff has more than a decade of experience building expansive brand relationships at major technology and marketing firms. 

As Chief Strategy Officer, Jeff leads the efforts that have resulted in eight out of the top ten global advertisers employing the 

Buddy Media Social Marketing Suite as their social enterprise marketing software of choice. 

Since joining Buddy Media, Jeff has played a central role in guiding the company from a start-up into the premiere social 

marketing system in the world. Jeff is often called upon to give his insights and vast knowledge on social media and digital 

marketing to various news outlets and industry events, including Adweek, MediaPost, iMedia Connection, the Direct Marketing 

Association, the Kraft Social Media Summit, Anheuser-Busch Social Media Summit and Digital Hollywood. 

Social Data Visualization: Reporting Big Data Into Real-Time Insights 

Jordan Franklin 

Director of Social Strategy, Clickable 

As Director of Social Strategy, Jordan wears many hats at Clickable. After functioning as an account strategist for both search 

and social accounts on Clickable’s Solutions team, Jordan managed the development of the Social Act Engine’s algorithmic 

approach to bidding and budgeting as well as executing the new Social Analytics Dashboard. A master campaign optimizer, 

Jordan has built and launched some of the most complex accounts for an impressive roster of clients. Jordan is deeply versed 

in the social advertising space and plays an important role as a thought leader, advancing Clickable’s product development to 

bring clarity and actionable insight to social advertisers, marketers, and agencies. Jordan is a graduate of Yale University with 

a Bachelors Degree in American Studies, specializing in 20th Century American Culture. 

Challenges with Social Media Measurement 

Rudi shumpert 

Sr. Director Technology Solutions Group, Keystone Solutions 

Session Emcee: Barry Nelson, Microstrategy 

37 





Rudi is the Senior Director of Technology Solutions at Keystone Solutions where he puts his years of experience in both 

development and digital measurement to use with his clients. 

Helping the biggest clients with their biggest digital measurement problems, this is what he does with the team at Keystone 

Solutions. He is focused on solving the business challenges that span across the entire digital marketing landscape. Without 

an integrated strategy for digital marketing, it is impossible to create value and lower the total cost of ownership of the digital 

marketing architecture. 


pAneL: IMpAcT OF The cLOUD 


3:10pm - 4:10pm 

Ballroom 3 

Panelists: 

Leo Dalakos 

Vice President, Client Services, Performics 

Julien emery 

Senior Account Executive, HootSuite Media 

Inc. 

Gavin Finn 

President & CEO, Kaon Interactive, Inc. 

Brandon Hess 

Director of Product Marketing, ReadyTalk 


@performics 

@julienemery42 

@marketing3D 

@brandonhess 

Leo Dalakos 

Vice President, Client Services, Performics 




In his eight years at Performics, Leo Dalakos has worked in a variety of 

capacities. He originally joined the Affiliate team, eventually moving to Search 

and Client Services and most recently leading up our efforts within Strategy + 

Analytics. He has developed client-specific and company-wide best practices, 

as well as implemented scalable strategies for countless search programs. In 

his current role Dalakos is always focused on identifying, testing, and efficiently 

leveraging the next new shiny object within digital marketing. He fosters senior 

level partnerships with key search engines, and developed a new account 

planning methodology that is current being rolled out globally. He has overseen 

search marketing campaigns for numerous clients, including Microsoft (Globally), 

Target, Kohl’s, Bose, FinishLine, Verizon, American Eagle Outfitters, and Lexis 

Nexis. 

Julien emery 

Senior Account Executive, HootSuite Media Inc. 

Julien is a member of HootSuite’s strategic accounts business development 

team. In helping launch the HootSuite sales force and working with 

HootSuiteâ€s large customer base, Julien has developed a deep 

understanding of social media. He is responsible for establishing new client 

relationships, and helping clients reach their corporate communication goals 

through social media. Prior to HootSuite, Julien cultivated business development 

and digital and social strategy at Invoke Media and operated his own company 

JE Strength and Conditioning, which delivered athlete conditioning programs 

through online e-commerce. Julien is a graduate from the University of British 

Columbia with a degree in Kinesiology and Commerce. 

Gavin Finn 

President & CEO, Kaon Interactive, Inc. 

Gavin is an experienced executive with more than twenty-five years of success 

in building growth-oriented marketing and technology companies. Gavin is 

President & CEO of Kaon Interactive, the leader in 3D interactive product 

demonstration applications for marketing and sales. Under his leadership, the 

company has experienced substantial growth and has introduced numerous 

award-winning products. He teaches Entrepreneurial Marketing at Tufts 

University. Gavin was President & COO of Bluestreak, a provider of online 

marketing software. He led the company through three successful acquisitions, 

and a European market expansion. Previously, Gavin was the President & CEO 

of Prescient Technologies, a provider of data quality and automation software. 

He holds a Ph.D. and MS from MIT. 

Brandon Hess 

Sr. Product Marketing Manager, ReadyTalk 

Brandon Hess is a Senior Product Marketing Manager at ReadyTalk, focusing 

his efforts on ReadyTalk’s mobile, video, and audio conferencing initiatives. 

He spends a significant amount of time talking to marketers about their top-ofmind 

issues and the role webinars play in their demand generation and content 

marketing strategies. Brandon initially began his career journey as a web 

designer and online content editor in the newspaper industry before eventually 

transitioning into the digital agency and startup world where he honed his 

online marketing and strategy skills. In his free time, he enjoys writing, drawing, 

spending time with his wife and two dogs, being tall and imagining the multiple 

ways Batman could win in a fight. 

38 


SOcIAL MeDIA MArKeTInG 


4:30pm - 5:30pm 


@google 

@ebrookes 

@imwolfman 

5 Ways to Leverage Google+ for Your Business 

David Perry 

Business Development Executive, Software & Services, Google 

David Perry is a business development executive within Google’s software and services vertical. He helps global B2B 

software and services companies leverage Google’s advertising technologies to generate demand and build awareness 

of their solutions. Prior to joining Google in 2010, David was a business development executive at IBM, where he focused 

on creating a partnership “ecosystem” by recruiting six leading software companies to enhance complex global IBM 

solutions. As a senior consultant, also at IBM, he worked across several industries including electronics, financial services, 

telecommunications, aerospace & defense and automotive. David earned his bachelor’s degree at Colgate University and his 

MBA at the Johnson School at Cornell University. 

Brand Love Story: What We Can Learn from Romantic Movies 

Erika Jolly Brookes 

Vice President of Marketing, Vitrue 

Session Emcee: Matt Peters, Pandemic Labs 

39 





Erika Jolly Brookes is the Vice President of Marketing for Vitrue, the leading provider of social marketing publishing 

technology that provides businesses with the power to manage, message and moderate their presence on social networks. 

Erika joined MindSpring enterprises in 1995 as Director, Product Marketing, focused on the end-to-end customer experience. 

From 1997-1999, Erika was the Vice President, Product Marketing for MindSpring Enterprises and launched innovative 

services such as Spaminator & broadband. From 2000-2006, Mrs. Brookes was Vice President, Brand Strategy & Product 

Marketing, and contributed to growing Earthlink’s total awareness to 60% of US households and its customers to five million. 

Mrs. Brookes led the launch of new product features such as, high speed, Pop Up Blocker & Accelerator. From 2006-2008, 

Erika managed the marketing and product as well as revenue forecasting for an EarthLink business unit that generated 

revenue from value added product sales, advertising and search. As Vice President, Marketing from 2008-2009, Mrs. Brookes 

ran all aspects of marketing including brand, media, marketing services and loyalty efforts. 

How Can Social Media Amplify Your Overall Brand Spend? 

ian Wolfman 

Principal & CMO, imc² 

A pioneering, inspiring, strategic adviser, Ian is a leader who ignites innovative marketing initiatives across many of the world’s 

most accomplished brands. As CMO, Ian leads marketing, public relations and business development functions with prescient 

marketplace awareness. 

Ian’s expertise has led to successful ventures that include founding the Web’s first online events and promotions company 

and creating an online music company that became the emerging artists’ channel on Kazaa. His ingenuity in the online music 

industry helped pave the way for subsequent digital micropayment models including iTunes. Today, Ian focuses on facilitating 

a similar shift in the practice of marketing. 

At imc², Ian has cultivated and strengthened relationships with the agency’s clients and industry luminaries – including Procter 

& Gamble, The American Diabetes Association, Samsung Mobile, The A&E Network, Omni Hotels, RadioShack, Pizza Hut, 

The Coca-Cola Company and Johnson & Johnson. 


pAneL: InTerneT enTrepreneUrShIp 


4:30pm - 5:30pm 

Ballroom 2 

Panelists: 


Co-founder, myYearbook and Vice President, 


David Cummings 

CEO & Co-Founder, Pardot 

Glenn McGonnigle 

General Partner, TechOperators 

Todd Sawicki 

Chief Marketing Officer, Cheezburger Network 

Moderator: Eric Gregg 

Co-Founder, TechMedia 


@cncook 

@davidcummings 

@mcgonnigle 

@sawickipedia 

@ericgregg 





Co-founder, myYearbook and Vice President, Brand Strategy, Quepasa 

Corporation 

Catherine is the Vice President, Brand Strategy for Quepasa Corporation, the 

public market leader for social discovery and owner of Latin-American platform 

Quepasa and North-American platform myYearbook. Catherine co-founded 

myYearbook, with her brother Dave in 2005. The company merged with the 

Quepasa Corporation in Nov. 2011. Catherine is responsible for creating some 

of the most important applications on myYearbook and has been instrumental 

in driving the site’s growth by conceiving of the next popular features. As part 

of Quepasa Corp.’s management team, Catherine will continue to drive new 

features that deliver on our mission -- to be the best place to meet new people. 

David Cummings 

CeO & Co-Founder, Pardot 

David has been an entrepreneur for over a decade. In early 2001, David founded 

Hannon Hill, which was recognized as the 247th fastest growing company in 

the U.S. by Inc. magazine as part of the Inc. 500 awards. In early 2007, David 

co-founded Pardot, which was recognized by the Atlanta Business Chronicle as 

the fastest growing technology company in 2010 and the third fastest-growing 

company in all of Atlanta that same year. David also co-founded Clickscape 

real estate technology (clickscape.com), Rigor web performance management 

(rigor.com), and SalesLoft sales intelligence (salesloft.com). David blogs at 

DavidCummings.org, and is author of the book Startup Upstart and co-author of 

the book Think Outside the Inbox, both available on Amazon.com. 

Glenn McGonnigle 

General Partner, TechOperators 

Glenn McGonnigle is a General Partner at TechOperators. Prior to launching 

TechOperators, Glenn was most recently Chairman and CEO of Atlanta-based 

VistaScape Security Systems, a leading provider of enterprise intelligent video 

surveillance software where he was recruited by the company’s board to raise 

capital and grow the business. He subsequently oversaw the successful sale 

of the company to Siemens Building Technologies. An authority on IT and 

physical security convergence and a frequent contributor and expert speaker 

for numerous industry publications and events, Glenn helped shape President 

Bush’s 2005 National Strategy for Maritime Security. 

Todd Sawicki 

Chief Marketing Officer, Cheezburger Network 

Todd is the Chief Marketing Officer at Cheezburger Network, the largest online 

humor publisher in the world. He is an entrepreneur at heart with more than 

16 years of experience in online startups, media companies and everything in 

between. Todd has worked in senior sales and marketing management with 

many startups including most recently Lookery and is on the advisory boards for 

Wetpaint and BuddyTV. 

Moderator: Eric Gregg 

Co-Founder, TechMedia 

Eric co-founded TechMedia, which produces technology and entrepreneurial 

events including Digital Summit, Southeast Venture Conference, Digital East, 

and the upcoming Internet Summit. Eric brings his previous experience in venture 

capital and the startup community to help continue to foster entrepreneurship in 

the southeast and mid-atlantic along with the rest of the TechMedia team. He 

also serves as Publisher for TechJournal.org, covering the latest trends and best 

practices in the digital world. 

40

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