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ecOMMerce TrenDS AnD beST prAcTIceS Thursday, May 10th 8:00am - 9:00am Ballroom 2 @beley @colderice @seanshopvisible Expert Tactics to Double Your E-Commerce Revenues brandon eley Interactive Director, Kelsey Advertising & Design Doing Business @ The Speed of Light with Social Commerce John lawson Founder, ColderICE.com John is the CEO of 3rd Power Outlet and the founder of the award-winning e-commerce industry blog at ColderICE.com. John is an Platinum eBay Power Seller, Top-Rated Amazon Seller, Social Media Personality and e-commerce analyst for Wall- Street firms. John specializes in multi-channel e-commerce, social rich-media marketing and mobile commerce. Named Small Business Influencer Champion by Small Biz Trends and Savviest in Social Media by Startup Nation, John Lawson, formally of Accenture consulting firm, today is an Ecommerce Business CEO, International Business Keynote Speaker, Award-winning Social Media Strategist, American Express Featured TV Personality and appeared on Fox News. Leveraging Mobile Commerce effectively in an Omnichannel World Sean Cook CEO, ShopVisible, LLC Questions in this session? Reach the speaker by tweeting with the hashtags #dsum12 #room2 Brandon Eley is an Interactive Director, entrepreneur, and author. Brandon has 12 years of experience in online marketing and e-commerce. As the Interactive Director for Kelsey Advertising & Design, a small+smart advertising agency with a strong focus on digital media, Brandon oversees interactive projects, online marketing campaigns and information architecture. Brandon is the co-author of “Online Marketing Inside Out,” and frequently speaks about online marketing at conferences and organizations all over the country. He also co-authors the SitePoint Tribune email newsletter that reaches over 200,000 web professionals weekly. Brandon is the owner of 2BigFeet.com, online retailer of large men’s shoes, as well as several other websites and blogs. Sean Cook is CEO of ShopVisible. He envisions an aligned evolution of commerce - creating an ecosystem that continually expands the limits and connections to customers on all levels. Cook drives this constant innovation through extensibility, agility and the iterative enhancements of the ShopVisible technology and the best practices of the ShopVisible team. He assures that solutions are robust, react in real time, and adapt to changing market and technology conditions faster than the competition. He is a frequent presenter and educator on the topic of integrated touch point commerce at conferences like Shop.org and Innovate. Cook is currently slated to speak at IRCE 2012. Additionally, he has published articles in tier-one publications such as Forbes, 1to1 Magazine and Internet Retailer and his commentary has been included in popular retail and ecommerce publications like Website Magazine, Ecommerce Times and DMNews. In 2011, Cook was listed as a top 25 Entrepreneur to watch, by Business to Business Magazine. 25 www.digitalsummit.com @DIGITALSUMMIT_ #DSUM12
eMAIL MArKeTInG Thursday, May 10th 9:20am - 10:20am Communicorp Ballroom @kyleplacy @lauriehood @yesmail @DIGITALSUMMIT_ #DSUM12 The Power of Marketing to the Individual Kyle Lacy Principal, Marketing Research and Education, ExactTarget Social Studies: Leveraging Social Networks to Grow Your Email Database Laurie Hood Vice President of Product Marketing, Silverpop How Digital Competitive Intelligence Can Shape Your Campaign Strategy Matt Gault VP of Channel Strategy, Yesmail Interactive Matt is Director of Channel Strategy at Yesmail Interactive, an Infogroup company that powers intelligent customer interactions. Matt leverages his integrated database marketing and strategic services expertise to grow Yesmail’s emerging agency practice. He designs interactive solutions specifically geared towards helping agencies and their clients achieve their desired outcomes while maximizing their return on investment. Most recently Matt was Vice President, Partner Channel at GX Software. There, he expanded the release of their BlueConic multichannel online engagement platform, which allows marketers to communicate and establish relationships with customers across multiple channels, turning them from unknown to known, by integrating critical data across online and offline systems to help bridge the engagement gap created by disparate data sources.. Session Emcee: Amanda Bass, Communicorp 26 www.digitalsummit.com Questions in this session? Reach the speaker by tweeting with the hashtags #dsum12 #room1 Kyle Lacy is Principal of Marketing Research and Education for ExactTarget, a leading provider of interactive marketing solutions. He is the author of two critically acclaimed books, Twitter Marketing for Dummies (2nd ed) and Branding Yourself (2nd ed). Prior to ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver digital marketing experiences. You can visit his blog at KyleLacy.com Laurie Hood is currently vice president of product marketing for Silverpop, a leading provider of digital marketing and marketing automation solutions. In this role Hood is responsible for product- and market-specific messaging and positioning, product launch activities and sales enablement. Hood brings 20 years of experience in technology marketing and product management to Silverpop. Prior to joining Silverpop, she was vice president of product management for Equifax Technology and Analytical Services.
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Page 6 and 7: ConferenCe agenda: Wednesday, May 9
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Page 12 and 13: Social Media advanced May 9th, 8:00
Page 14 and 15: conTenT, deSiGn & USabiliTy May 9th
Page 16 and 17: OpenInG KeynOTe SeSSIOn: ALexIS MAy
Page 18 and 19: USAbILITy & DeSIGn Wednesday, May 9
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