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SOcIAL MeDIA MeASUreMenT Thursday, May 10th 3:10pm - 4:10pm Ballroom 2 @jeffragovin @jordanhfranklin @rudishumpert Justifying the Investment: Leveraging Social Data to Create More Powerful Content Jeff Ragovin Co-Founder & Chief Strategy Officer, Buddy Media Jeff has more than a decade of experience building expansive brand relationships at major technology and marketing firms. As Chief Strategy Officer, Jeff leads the efforts that have resulted in eight out of the top ten global advertisers employing the Buddy Media Social Marketing Suite as their social enterprise marketing software of choice. Since joining Buddy Media, Jeff has played a central role in guiding the company from a start-up into the premiere social marketing system in the world. Jeff is often called upon to give his insights and vast knowledge on social media and digital marketing to various news outlets and industry events, including Adweek, MediaPost, iMedia Connection, the Direct Marketing Association, the Kraft Social Media Summit, Anheuser-Busch Social Media Summit and Digital Hollywood. Social Data Visualization: Reporting Big Data Into Real-Time Insights Jordan Franklin Director of Social Strategy, Clickable As Director of Social Strategy, Jordan wears many hats at Clickable. After functioning as an account strategist for both search and social accounts on Clickable’s Solutions team, Jordan managed the development of the Social Act Engine’s algorithmic approach to bidding and budgeting as well as executing the new Social Analytics Dashboard. A master campaign optimizer, Jordan has built and launched some of the most complex accounts for an impressive roster of clients. Jordan is deeply versed in the social advertising space and plays an important role as a thought leader, advancing Clickable’s product development to bring clarity and actionable insight to social advertisers, marketers, and agencies. Jordan is a graduate of Yale University with a Bachelors Degree in American Studies, specializing in 20th Century American Culture. Challenges with Social Media Measurement Rudi shumpert Sr. Director Technology Solutions Group, Keystone Solutions Session Emcee: Barry Nelson, Microstrategy 37 www.digitalsummit.com Questions in this session? Reach the speaker by tweeting with the hashtags #dsum12 #room2 Rudi is the Senior Director of Technology Solutions at Keystone Solutions where he puts his years of experience in both development and digital measurement to use with his clients. Helping the biggest clients with their biggest digital measurement problems, this is what he does with the team at Keystone Solutions. He is focused on solving the business challenges that span across the entire digital marketing landscape. Without an integrated strategy for digital marketing, it is impossible to create value and lower the total cost of ownership of the digital marketing architecture. @DIGITALSUMMIT_ #DSUM12
pAneL: IMpAcT OF The cLOUD Thursday, May 10th 3:10pm - 4:10pm Ballroom 3 Panelists: Leo Dalakos Vice President, Client Services, Performics Julien emery Senior Account Executive, HootSuite Media Inc. Gavin Finn President & CEO, Kaon Interactive, Inc. Brandon Hess Director of Product Marketing, ReadyTalk @DIGITALSUMMIT_ #DSUM12 @performics @julienemery42 @marketing3D @brandonhess Leo Dalakos Vice President, Client Services, Performics Questions in this session? Reach the speaker by tweeting with the hashtags #dsum12 #panel In his eight years at Performics, Leo Dalakos has worked in a variety of capacities. He originally joined the Affiliate team, eventually moving to Search and Client Services and most recently leading up our efforts within Strategy + Analytics. He has developed client-specific and company-wide best practices, as well as implemented scalable strategies for countless search programs. In his current role Dalakos is always focused on identifying, testing, and efficiently leveraging the next new shiny object within digital marketing. He fosters senior level partnerships with key search engines, and developed a new account planning methodology that is current being rolled out globally. He has overseen search marketing campaigns for numerous clients, including Microsoft (Globally), Target, Kohl’s, Bose, FinishLine, Verizon, American Eagle Outfitters, and Lexis Nexis. Julien emery Senior Account Executive, HootSuite Media Inc. Julien is a member of HootSuite’s strategic accounts business development team. In helping launch the HootSuite sales force and working with HootSuiteâ€s large customer base, Julien has developed a deep understanding of social media. He is responsible for establishing new client relationships, and helping clients reach their corporate communication goals through social media. Prior to HootSuite, Julien cultivated business development and digital and social strategy at Invoke Media and operated his own company JE Strength and Conditioning, which delivered athlete conditioning programs through online e-commerce. Julien is a graduate from the University of British Columbia with a degree in Kinesiology and Commerce. Gavin Finn President & CEO, Kaon Interactive, Inc. Gavin is an experienced executive with more than twenty-five years of success in building growth-oriented marketing and technology companies. Gavin is President & CEO of Kaon Interactive, the leader in 3D interactive product demonstration applications for marketing and sales. Under his leadership, the company has experienced substantial growth and has introduced numerous award-winning products. He teaches Entrepreneurial Marketing at Tufts University. Gavin was President & COO of Bluestreak, a provider of online marketing software. He led the company through three successful acquisitions, and a European market expansion. Previously, Gavin was the President & CEO of Prescient Technologies, a provider of data quality and automation software. He holds a Ph.D. and MS from MIT. Brandon Hess Sr. Product Marketing Manager, ReadyTalk Brandon Hess is a Senior Product Marketing Manager at ReadyTalk, focusing his efforts on ReadyTalk’s mobile, video, and audio conferencing initiatives. He spends a significant amount of time talking to marketers about their top-ofmind issues and the role webinars play in their demand generation and content marketing strategies. Brandon initially began his career journey as a web designer and online content editor in the newspaper industry before eventually transitioning into the digital agency and startup world where he honed his online marketing and strategy skills. In his free time, he enjoys writing, drawing, spending time with his wife and two dogs, being tall and imagining the multiple ways Batman could win in a fight. 38 www.digitalsummit.com
Page 4 and 5: Welcome to Digital Summit 2012! On
Page 6 and 7: ConferenCe agenda: Wednesday, May 9
Page 8 and 9: ConferenCe agenda: ThUrsday, May 10
Page 10 and 11: VenUe and ConferenCe Map www.digita
Page 12 and 13: Social Media advanced May 9th, 8:00
Page 14 and 15: conTenT, deSiGn & USabiliTy May 9th
Page 16 and 17: OpenInG KeynOTe SeSSIOn: ALexIS MAy
Page 18 and 19: USAbILITy & DeSIGn Wednesday, May 9
Page 20 and 21: MObILe & LOcATIOn MArKeTInG Wednesd
Page 22 and 23: pAneL: eMAIL MArKeTInG beST prAcTIc
Page 24 and 25: DeMO ShOwcASe Wednesday, May 9th 5:
Page 26 and 27: ecOMMerce TrenDS AnD beST prAcTIceS
Page 28 and 29: pAID SeArch Thursday, May 10th 9:20
Page 30 and 31: ADvAnceD SeO Thursday, May 10th 10:
Page 32 and 33: pAneL: cUSTOMer enGAGeMenT STrATeGI
Page 34 and 35: FAcebOOK & TwITTer MArKeTInG Thursd
Page 36 and 37: pAneL: DeSIGnInG FOr MULTIpLe pLATF
Page 40 and 41: SOcIAL MeDIA MArKeTInG Thursday, Ma

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