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eMAIL MArKeTInG<br />
Thursday, May 10th<br />
9:20am - 10:20am<br />
Communicorp Ballroom<br />
@kyleplacy<br />
@lauriehood<br />
@yesmail<br />
@DIGITALSUMMIT_ #DSUM12<br />
The Power of Marketing to the Individual<br />
Kyle Lacy<br />
Principal, Marketing Research and Education, ExactTarget<br />
Social Studies: Leveraging Social Networks to Grow Your Email Database<br />
Laurie Hood<br />
Vice President of Product Marketing, Silverpop<br />
How Digital Competitive Intelligence Can Shape Your Campaign Strategy<br />
Matt Gault<br />
VP of Channel Strategy, Yesmail Interactive<br />
Matt is Director of Channel Strategy at Yesmail Interactive, an Infogroup company that powers intelligent customer<br />
interactions. Matt leverages his integrated database marketing and strategic services expertise to grow Yesmail’s emerging<br />
agency practice. He designs interactive solutions specifically geared towards helping agencies and their clients achieve their<br />
desired outcomes while maximizing their return on investment.<br />
Most recently Matt was Vice President, Partner Channel at GX Software. There, he expanded the release of their BlueConic<br />
multichannel online engagement platform, which allows marketers to communicate and establish relationships with customers<br />
across multiple channels, turning them from unknown to known, by integrating critical data across online and offline systems<br />
to help bridge the engagement gap created by disparate data sources..<br />
Session Emcee: Amanda Bass, Communicorp<br />
26<br />
www.digitalsummit.com<br />
Questions in this session? Reach the<br />
speaker by tweeting with the hashtags<br />
#dsum12 #room1<br />
Kyle Lacy is Principal of Marketing Research and Education for ExactTarget, a leading provider of interactive marketing<br />
solutions. He is the author of two critically acclaimed books, Twitter Marketing for Dummies (2nd ed) and Branding Yourself<br />
(2nd ed). Prior to ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver<br />
digital marketing experiences. You can visit his blog at KyleLacy.com<br />
Laurie Hood is currently vice president of product marketing for Silverpop, a leading provider of digital marketing and<br />
marketing automation solutions. In this role Hood is responsible for product- and market-specific messaging and positioning,<br />
product launch activities and sales enablement.<br />
Hood brings 20 years of experience in technology marketing and product management to Silverpop. Prior to joining Silverpop,<br />
she was vice president of product management for Equifax Technology and Analytical Services.
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