b2D2C

SOcIAL MeDIA TrenDS
Wednesday, May 9th
2:50pm - 3:50pm
Communicorp Ballroom
@brandone
@jasondweaver
@danielpmaloney
@DIGITALSUMMIT_ #DSUM12
The Power of Peer Influence: Why Influencer Marketing Is Not About ‘Influencers’
brandon evans
CeO & Founder, Crowdtap
Brandon is a founder and the CEO of Crowdtap - the Influencer Marketing Platform. The Crowdtap platform enables leading
brands and agencies to easily identify and activate crowds of their brand’s influential consumers and was recently named
“Up-and-Coming Social Media Service” by Mashable. Crowdtap’s customers include American Express, Old Navy, Verizon
Wireless, Sony Pictures, GE, Microsoft, and more.
Brandon’s work has spanned three successful startups, most recently he served as Managing Partner and Chief Strategy
Officer of Mr Youth which was sold in 2011 to LBi. Brandon is well known as a pioneer and leading expert in social marketing.
His vision and thought leadership helped transform Mr Youth into one of the leading social marketing agencies in the country.
Shift The Power - Take Control of Your Social Media
Jason Weaver
CeO, shoutlet
Jason is considered an authority in social media with more than 15 years experience as an entrepreneur, executive, and
innovator. In 2002, years before the launch of Facebook and Twitter, he discovered the power of working collaboratively
through social networks to help execute engagement-marketing campaigns within online communities. His invention, Shoutlet,
is now a leading Social Media Marketing Platform used by global brands, small businesses, and marketing agencies to build,
engage, and measure their social media communication.
Tapping into Pinterest: The Time is Now
Daniel Maloney
CEO & Co-Founder, PinLeague
Session Emcee: Adam Steinberg, Silverpop
16
www.digitalsummit.com
Questions in this session? Reach the
speaker by tweeting with the hashtags
#dsum12 #room1
Danny Maloney is an internet entrepreneur who has spent his career building consumer internet businesses that connect
consumers to each other and to brands more effectively. Currently, Danny is CEO and Co-founder of PinLeague.com, the
world’s largest Pinterest Influencer Network, helping brands large and small build a prolific and highly targeted marketing
channel on the world’s hottest social network. Previously, Danny lead the New Initiatives team at YouTube and Google Maps/
Local Search, rebuilt AOL’s Video business from #13 to #2 in US online video and co-Founded BridesView.com, an online
community that enables engaged couples to style and plan their dream wedding through real wedding photography. Danny is
an alumnus of the University of Pennsylvania’s Jerome Fisher M&T Program.