b2D2C

FeATUreD SpeAKerS: MIchAeL Greer / JOeL LUnenFeLD
Thursday, May 10th
8:00am - 9:00am
Communicorp Ballroom
@michaelgreer
@joell
@DIGITALSUMMIT_ #DSUM12
MICHAEL GREER
Chief Product Officer &
Chief Technology Officer,
The Onion
JOel lUnenFelD
VP, Global Brand Strategy,
Twitter
Questions in this session? Reach the
speaker by tweeting with the hashtags
#dsum12 # room1
Michael Greer has led digital products for The Onion and its partner brand the A.V.
Club for the last 5 years. He is charged with delivering their comedy in its many
forms to a hungry and tech-saavy world. His team has grown both brands across
many platforms, and successfully integrated sponsors into satirical humor for the
mobile & social mass audience. Greer joined The Onion from Time Warner, where
he managed the web architects at Time Inc Interactive on such digital brands as
People, EW, and InStyle.
Joel Lunenfeld is the VP of Global Brand Strategy at Twitter, leading a team
focused on creating custom advertising solutions for the most influential and iconic
brands in the world. Joel has been one of the top influencers in the digital space for
over a decade. He is known for encouraging his clients and teams to venture down
unchartered paths to discover new ways of igniting conversations between brands
and people.
Prior to joining Twitter, Joel was a founding member and CEO of Moxie Interactive,
a top digital agency, leading engagement with world-class brands such as Verizon
Wireless, L’Oreal, Twentieth Century Fox and Coca-Cola. Joel is an entrepreneur
and change agent that believes in the power of participation and the new role
technology plays connecting brands and their customers.
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www.digitalsummit.com