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ADvAnceD SeO Thursday, May 10th 10:40am - 11:40am Communicorp Ballroom @mattmcfadden @simonheseltine @topheratl The Colliding Worlds of Social and SEO Simon Heseltine Director of SEO, AOL/Huffington Post Simon Heseltine is the Director in charge of Search Engine Optimization (SEO) at AOL Inc. In this role Simon and his team are responsible for organic search and training across all AOL and Huffington Post Media Group properties. In his previous position as Director of Search at a Washington D.C. based agency, Simon was responsible for developing and implementing organic search and social media strategies. He also developed and delivered organic search and social media training programs for clients. Simon writes a regular column for SearchEngineWatch.com on a variety of topics within the marketing industry, and has previously written for other industry sites, such as SearchEngineLand.com (for their in-house marketing column). Simon teaches SEO at Georgetown University in Washington D.C. as part of their Digital Media Management program. Video + Schema.org - A perfect match? Topher kohan seO Coordinator, Cnn Session Emcee: Kurt Krejny, Fathom Questions in this session? Reach the speaker by tweeting with the hashtags #dsum12 #room1 SEO Playing Field Leveled: What Google’s New “Over Optimization” Penalty Means for Big and Small Companies Matt McFadden Director of Marketing, Merge Matt McFadden is director of marketing/account executive for Merge – a digital strategy agency based in Greenville, South Carolina. With more than 12 years of marketing and business development success, Matt is responsible for making Merge its own best success story. He designs winning strategies for Merge and its clients (which include Clemson University, Erskine College and Seminary, McMillan Pazdan Smith, Michelin NA and many others). He directs all search marketing strategies: paid and organic search; content strategy and creation; lead generation and nurturing campaigns; and social media management. Matt’s contributes regularly to Merge’s blog on a wide range of digital marketing topics. Before Merge, he held marketing and business development positions for Prudential Financial and the YMCA. He graduated from Auburn University, earning a Bachelor’s of Science in Marketing. Topher Kohan is the search engine optimization (SEO) coordinator for CNN Digital. In this position, Kohan oversees all SEO for CNN’s digital properties. He also trains and advises editorial in SEO best practices and works with the design and development teams to optimize SEO for each site. Based at CNN’s world headquarters in Atlanta, Kohan reports to Kitric Kerns, vice president of product development and digital operations. Since joining CNN in 2008, Kohan has worked with several of CNN’s digital news units, including CNN International, HLNtv. com, iReport, CNNMexico.com, CNNArabic.com and CNNEspañol.com. He has also helped increase search traffic for CNN Digital, including the 2008 Presidential election, one of the largest search traffic days in the site’s history, as well as the relaunch of CNN.com in 2009. 29 www.digitalsummit.com @DIGITALSUMMIT_ #DSUM12
OnLIne vIDeO Thursday, May 10th 10:40am - 11:40am Ballroom 2 @brandonhess @youtube @specificmediaus @DIGITALSUMMIT_ #DSUM12 Integrating Video into Your Webinar Brandon Hess Sr. Product Marketing Manager, ReadyTalk Consumption, Content & Distribution: Maximizing your Brand Opportunities with YouTube Maureen Schumacher Head of Financial Services, YouTube, Google Maureen Schumacher joined Google in 2006 to build their presence in the Southeast. Five years later it is staffed with close to 100 employees including engineers and a sales force providing Fortune 100 customers with innovative marketing solutions as well as centralized sales and service. Formerly a GE marketing veteran, Maureen brings 20-years of experience including strategy, planning, and advertising. She has worked in the US and abroad to expand GE’s financial products globally. Prior to her career with GE, Maureen worked for Shell Oil Company and SunTrust. Maureen is an active member of the CMO Roundtable, sits on the executive board of Junior Achievement and is a member of Google Grants, a program that supports non-profit organizations with in-kind advertising. Maureen is a Pennsylvania State University graduate; she holds a BA and MBA and studied management and economics in Lima, Peru. Currently she is pursuing an Executive Doctorate degree from Georgia State University. Digital Video: The Unraveling of the Traditional Television-Centric Paradigm John Cattarulla Director of the Southeast, Specific Media 30 www.digitalsummit.com Questions in this session? Reach the speaker by tweeting with the hashtags #dsum12 #room2 Brandon Hess is a Senior Product Marketing Manager at ReadyTalk, focusing his efforts on ReadyTalk’s mobile, video, and audio conferencing initiatives. He spends a significant amount of time talking to marketers about their top-of-mind issues and the role webinars play in their demand generation and content marketing strategies. Brandon initially began his career journey as a web designer and online content editor in the newspaper industry before eventually transitioning into the digital agency and startup world where he honed his online marketing and strategy skills. In his free time, he enjoys writing, drawing, spending time with his wife and two dogs, being tall and imagining the multiple ways Batman could win in a fight. John Cattarulla is President of the Atlanta Interactive Marketing Association, and Director of the Southeast for Specific Media & MySpace. As the Director of the Southeast for Specific Media & MySpace, John is responsible for building and leading a world-class sales team covering 13 states. John’s team collaborates with advertisers and agencies to deliver seamless audience targeting across both the #3 largest online display ad network and #2 largest video ad network. Previously John served as a Director at Microsoft Advertising, which encompasses digital media brands such as MSN, MSNBC, Bing, WonderWall, and XBox. His team was responsible for providing integrated advertising solutions to Fortune 500 clients including Porsche, Coca-Cola, Verizon Wireless, Qwest, Nationwide, Home Depot, Office Depot, and the Intercontinental Hotels Group.
Page 4 and 5: Welcome to Digital Summit 2012! On
Page 6 and 7: ConferenCe agenda: Wednesday, May 9
Page 8 and 9: ConferenCe agenda: ThUrsday, May 10
Page 10 and 11: VenUe and ConferenCe Map www.digita
Page 12 and 13: Social Media advanced May 9th, 8:00
Page 14 and 15: conTenT, deSiGn & USabiliTy May 9th
Page 16 and 17: OpenInG KeynOTe SeSSIOn: ALexIS MAy
Page 18 and 19: USAbILITy & DeSIGn Wednesday, May 9
Page 20 and 21: MObILe & LOcATIOn MArKeTInG Wednesd
Page 22 and 23: pAneL: eMAIL MArKeTInG beST prAcTIc
Page 24 and 25: DeMO ShOwcASe Wednesday, May 9th 5:
Page 26 and 27: ecOMMerce TrenDS AnD beST prAcTIceS
Page 28 and 29: pAID SeArch Thursday, May 10th 9:20
Page 32 and 33: pAneL: cUSTOMer enGAGeMenT STrATeGI
Page 34 and 35: FAcebOOK & TwITTer MArKeTInG Thursd
Page 36 and 37: pAneL: DeSIGnInG FOr MULTIpLe pLATF
Page 38 and 39: SOcIAL MeDIA MeASUreMenT Thursday,
Page 40 and 41: SOcIAL MeDIA MArKeTInG Thursday, Ma

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