b2D2C

OnLIne ADverTISInG
Wednesday, May 9th
4:05pm - 5:05pm
Ballroom 2
@marketing_bill
@jackk
@weatherchannel
Session Emcee: Marva bailer, ibM
@DIGITALSUMMIT_ #DSUM12
The Rise of Native Advertising
Jack Krawczyk
Senior Product Marketing Manager, StumbleUpon
As Senior Product Marketing Manager at StumbleUpon, Jack Krawczyk is responsible for the product marketing development
of advertising and partnership solutions. Focused on Paid Discovery, StumbleUpon’s social media marketing platform, Jack
has been working closely with marketers to understand how to better engage brand promise with consumers who are in the
mindset of discovery. Jack is also responsible for the distribution of StumbleUpon traffic solutions, which enable site owners to
more deeply engage and grow their audience.
Prior to joining StumbleUpon, Jack was at Google where he worked on the development of Google+, and previously industry
marketing management of Fortune 500 advertising relationships in the media & entertainment, financial services, travel
and local services sectors. He has also worked as an analyst at Banc of America Securities. Jack holds a BS in Information
Systems from Carnegie Mellon University.
lessons learned from the Front lines
Randi stipes
Vice President, Client Solutions, The Weather Channel Companies
20
www.digitalsummit.com
Questions in this session? Reach the
speaker by tweeting with the hashtags
#dsum12 #room2
Online Advertising Jujutsu : 5 Unexpected Moves that Could Double Your ROI
Bill Leake
CEO, ApogeeResults.com
CEO of ApogeeResults.com, a McKinsey & Co. and Dell Computer veteran, Bill draws on a deep expertise in both business
and marketing to help increase revenues for a wide range of clients. Bill has been driving provable revenues through Internet
marketing techniques since the mid 1990s when, as part of the management team at Power Computing, he built the first
company to sell $1 million of product over the Internet.
Bill has guided Apogee-branded marketing companies from inception to success, creating of the 20 largest independent
online marketing agencies in North America and one of the fastest growing companies on the Inc. 500 list. Apogee has been
particularly instrumental in building dozens of “Internet Retailer 500”, “Software 500”, and VC-backed companies, growing
more Inc. 500 / 5000 companies than anyone else in the industry, and serving top global brands like Whole Foods, IBM, SAP
and Hewlett Packard.
As vice president, client solutions, for The Weather Channel Companies, Randi Stipes oversees the client solutions team
in creating ad products and custom media solutions across all TWCC properties, including broadcast, weather.com, TWC
mobile and tablet. Stipes has been instrumental in creating powerful campaigns that connect TWCC advertisers with their
target audiences in meaningful ways, and has helped craft award-winning digital and cross-platform campaigns for such brand
giants as Disney, The Home Depot, Verizon, American Express, Toyota, Sears, GM, Johnson & Johnson, Starwood Hotels,
RadioShack and Merck.