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pAneL: DeSIGnInG FOr MULTIpLe pLATFOrMS Thursday, May 10th 1:50pm - 2:50pm Ballroom 3 Panelists: Catherine Cook Co-founder, myYearbook and Vice President, Brand Strategy, Quepasa Corporation Adam Harrell Founder & President, nebo Eric Orme Chief Technology Officer, Remark Media Richard White Creative Director, Sojo Moderator: Vince Baskerville VP of Product, TripLingo @cncook @neboweb @ericorme @rowhite211 @whoisvince 35 www.digitalsummit.com Questions in this session? Reach the speaker by tweeting with the hashtags #dsum12 #panel Catherine Cook Co-founder, myYearbook and Vice President, Brand Strategy, Quepasa Corporation Catherine is the Vice President, Brand Strategy for Quepasa Corporation, the public market leader for social discovery and owner of Latin-American platform Quepasa and North-American platform myYearbook. Catherine co-founded myYearbook, with her brother Dave in 2005. The company merged with the Quepasa Corporation in Nov. 2011. Catherine is responsible for creating some of the most important applications on myYearbook and has been instrumental in driving the site’s growth by conceiving of the next popular features. As part of Quepasa Corp.’s management team, Catherine will continue to drive new features that deliver on our mission -- to be the best place to meet new people. Adam Harrell Founder & President, nebo Adam is founder and President of nebo, a leading digital marketing and design agency located in Atlanta. Adam started nebo in 2004 and has been instrumental in building the company into a multi-million dollar agency serving some of the world’s best brands. Adam’s passion is helping clients craft interactive experiences that connect with their customers. He believes that a good user interface shouldn’t require instructions, and that design can be a differentiator. With a bevy of awards under his belt and a love of all things digital, Adam’s energetic approach is a key part of what differentiates nebo from the competition. Eric Orme Chief Technology Officer, Remark Media Eric Orme is Chief Technology Officer for Remark Media where he has led large platform initiatives for global media companies, including HowStuffWorks International, Sharecare.com, Dr.Oz.com, and Curiosity.com. Currently, his expertise is focused on the Remark Media suite of services and proprietary properties and platforms. His experience extends into China and Brazil, where he launched HowStuffWorks.com to international audiences and navigated the localization of the brand’s content and technology. Eric oversees product, technology, and design. He has been called a leader with the “x factor” and has inspired a loyal team of developers known for their tech savvy and integrity. Richard White Creative Director, Sojo Richard White’s talents extend to corporate and brand identity, print systems, publication design, architectural signage, exhibition design, interactive development and photography. He takes pride in challenging himself and his team to dig deep into the client’s world to uncover the authentic truths that underlie effective strategies. Prior to Sojo, Inc., Richard has worked for Sony Music, Jack Morton, HBO, Seven Worldwide and Saatchi & Saatchi Advertising, providing marketing communication and design services to a diverse number of customers including fashion, financial institutions, foods products, manufacturing and technology companies. Moderator: Vince Baskerville VP of Product, TripLingo I’m a co-founder and VP of Production for a startup: TripLingo, and I maintain an industry blog at VincentJordan.com. I’ve been working as a Developer and Designer for over a decade and I’m known for crafting highly intuitive/engaging digital product - in addition for being an adrenaline junkie! I’ve had the opportunity to work for the military (I was enlisted in the US Navy and did various consulting work afterwards), educational institutions, creative agencies and startups. That said, currently most of my time is being focused on TripLingo and being an awesome husband. @DIGITALSUMMIT_ #DSUM12
MObILe AppS AnD enGAGeMenT Thursday, May 10th 3:10pm - 4:10pm Communicorp Ballroom @jonathanckay @prernagupta @espn Apps of the Future Prerna Gupta CeO, khush @DIGITALSUMMIT_ #DSUM12 Prerna Gupta is CEO of Khush, a start-up that develops intelligent music apps, like the #1 hit app Songify, which turns speech into music. Prerna has led Khush to profitability through Khush’s apps, with over 10 million downloads and 200 songs created to date. She is also responsible for producing viral videos for her products that have reached over 180 million views. Khush was recently acquired by Smule, the leading developer of social music apps. Prior to her foray into entrepreneurship, Prerna worked in consulting at Monitor Group and early-stage venture capital at Summit Partners. She studied Economics and Computer Science at Stanford University. Prerna was voted one of FastCompany’s Most Influential Women in Technology 2011, and her writing has been featured in the New York Times and TechCrunch. She is also a Resident Mentor at 500 Startups. ESPN Mobile Ecosystem: Complimenting Live Sports Michael Bayle Senior Vice President & General Manager, ESPN Mobile Session Emcee: steve brady, smartOnline 36 www.digitalsummit.com Questions in this session? Reach the speaker by tweeting with the hashtags #dsum12 #room1 A New Way to Get Involved in Mobile - Lessons in App Valuation & Monetization Jonathan kay Founder & COO, Apptopia Jonathan is the Founder and COO at Apptopia, a marketplace designed to help broker mobile app acquisitions. Their goal is to make buying & selling mobile app ownership (code, users, revenue, etc.) as simple as eBay. Jonathan is extremely passionate about branding, story telling, and customer engagement. More than anything though he loves meeting and connecting new people. Before starting Apptopia Jonathan was the Ambassador of Buzz at Grasshopper, Founder of BarCamp Tour, and author of Learn2Buzz. As Senior Vice President and General Manager, ESPN Mobile, Michael Bayle is responsible for developing and managing all aspects of ESPN’s mobile strategy and execution, including content production, programming and publishing on every ESPN Mobile platform. Most recently, Bayle was Vice President of Monetization and Marketing at Amobee, a leading mobile marketing developer, where he led global ad operations, North American business and market development and strategic partnerships. Prior to Amobee, Bayle was Senior Director of Global Mobile Monetization at Yahoo!, where he launched Yahoo’s mobile advertising business, while building a global team that created mobile campaigns for Fortune 500 partners in 29 markets.
Page 4 and 5: Welcome to Digital Summit 2012! On
Page 6 and 7: ConferenCe agenda: Wednesday, May 9
Page 8 and 9: ConferenCe agenda: ThUrsday, May 10
Page 10 and 11: VenUe and ConferenCe Map www.digita
Page 12 and 13: Social Media advanced May 9th, 8:00
Page 14 and 15: conTenT, deSiGn & USabiliTy May 9th
Page 16 and 17: OpenInG KeynOTe SeSSIOn: ALexIS MAy
Page 18 and 19: USAbILITy & DeSIGn Wednesday, May 9
Page 20 and 21: MObILe & LOcATIOn MArKeTInG Wednesd
Page 22 and 23: pAneL: eMAIL MArKeTInG beST prAcTIc
Page 24 and 25: DeMO ShOwcASe Wednesday, May 9th 5:
Page 26 and 27: ecOMMerce TrenDS AnD beST prAcTIceS
Page 28 and 29: pAID SeArch Thursday, May 10th 9:20
Page 30 and 31: ADvAnceD SeO Thursday, May 10th 10:
Page 32 and 33: pAneL: cUSTOMer enGAGeMenT STrATeGI
Page 34 and 35: FAcebOOK & TwITTer MArKeTInG Thursd
Page 38 and 39: SOcIAL MeDIA MeASUreMenT Thursday,
Page 40 and 41: SOcIAL MeDIA MArKeTInG Thursday, Ma

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