Brochure: Lafarge, Leader in a Sustainable World
Brochure: Lafarge, Leader in a Sustainable World
Brochure: Lafarge, Leader in a Sustainable World
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PAGE 06 | LAFARGE<br />
For over a century and a half, <strong>Lafarge</strong>, the world number one <strong>in</strong> build<strong>in</strong>g materials, has been help<strong>in</strong>g<br />
to shape the everyday surround<strong>in</strong>gs of millions of men and women. Throughout the world, the Group carries out its bus<strong>in</strong>ess<br />
with the same high standards and the same quality of expertise, respect<strong>in</strong>g people and the environment.<br />
EGYPT<br />
A cement plant’s quarry,<br />
Cairo.<br />
AT THE ORIGIN<br />
Extract<strong>in</strong>g from the earth<br />
to shape matter<br />
Balanced growth<br />
As the top manufacturer of build<strong>in</strong>g materials, <strong>Lafarge</strong> plays a lead<strong>in</strong>g<br />
role <strong>in</strong> each of its bus<strong>in</strong>ess l<strong>in</strong>es: Cement, Aggregates, Concrete<br />
and Gypsum. In every world region, its performance is based on<br />
well-structured bus<strong>in</strong>esses, a high level of expertise and modern,<br />
ethical management. While consolidat<strong>in</strong>g its position on developed<br />
markets, the Group has managed to successfully <strong>in</strong>tegrate its bus<strong>in</strong>ess<br />
<strong>in</strong>to the markets of newly-emerg<strong>in</strong>g economies and cont<strong>in</strong>ues<br />
to <strong>in</strong>crease its <strong>in</strong>dustrial capacities. The Group’s bus<strong>in</strong>ess l<strong>in</strong>es,<br />
evenly present throughout the world, make it ideally placed to<br />
seize growth opportunities wherever they might emerge.<br />
Shap<strong>in</strong>g everyday surround<strong>in</strong>gs<br />
In partnership with civil eng<strong>in</strong>eers, build<strong>in</strong>g contractors, craftsmen<br />
and architects, <strong>Lafarge</strong> helps to shape the everyday surround<strong>in</strong>gs<br />
of the communities <strong>in</strong> which it works. New materials from the<br />
<strong>Lafarge</strong> research center are push<strong>in</strong>g the frontiers of technology,<br />
allow<strong>in</strong>g more <strong>in</strong>novative architectural projects to be realized<br />
and meet<strong>in</strong>g the new demands of susta<strong>in</strong>able construction.<br />
Inspired by this on-go<strong>in</strong>g contact with the ma<strong>in</strong> participants <strong>in</strong><br />
the sector, <strong>Lafarge</strong> is a key player <strong>in</strong> studies on the urbanism and<br />
construction of the future.<br />
A long-term vision<br />
For the fifth consecutive year, <strong>Lafarge</strong> features<br />
on the Global 100 <strong>in</strong>ternational list of the<br />
100 mult<strong>in</strong>ational corporations most committed<br />
to susta<strong>in</strong>able development. For<br />
<strong>Lafarge</strong>, the challenges of perennial growth<br />
go hand <strong>in</strong> hand with the pr<strong>in</strong>ciples of susta<strong>in</strong>able<br />
development. What is good for the<br />
company must also be good for people and<br />
their environment. <strong>Lafarge</strong>'s bus<strong>in</strong>ess<br />
therefore meets a dual goal: creat<strong>in</strong>g added<br />
value for customers and <strong>in</strong>vent<strong>in</strong>g more<br />
socially responsible lifestyles for the future<br />
of the planet.<br />
Guided by values<br />
Integrity, responsibility, ethics, courage,<br />
respect and high standards are the many values<br />
developed by <strong>Lafarge</strong>. Limit<strong>in</strong>g the use<br />
of natural resources, sav<strong>in</strong>g energy,<br />
respect<strong>in</strong>g the diversity of knowledge and<br />
local culture, shar<strong>in</strong>g success and encourag<strong>in</strong>g<br />
good practices... All these are Group<br />
priorities on a daily basis.<br />
LAFARGE | PAGE 07