jenkins-henry-convergence-culture
jenkins-henry-convergence-culture
jenkins-henry-convergence-culture
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262 CONVERGENCE CULTURE<br />
27. Theresa Howard, «Real Winner of "American Idol": Cole», USA Today, 8 de septiembre<br />
de 2002; Wayne Friedman, «Negotiating the American Idol Product Placement Deal». Advertising<br />
Age, 29 de septiembre de 2003, accesible en http://www.adage.com/news.crns?newsld=38800.<br />
28. Sara Wilson, entrevista con Cerol Kruse, IMedia Connection, 2 de octubre de 2003,<br />
http://www.imediaconnection.com/content/1309.asp.<br />
29. Robert V. Kozinets, «E-Tribalized Marketing?The Strategic Implications of Virtual Communities<br />
of Consumption», European Management Joumal, 17 (3) (1999): págs. 252-264.<br />
30. Roberts, Lovemarks, pág. 170.<br />
31. Ibíd., pég. 172-<br />
32. Mare Gobe, Emotíonal Branding: The New Paradigmfor Connecting Brands to People,<br />
Nueva York, Allworth Press, 2001 (trad. cast.: Branding emocional: el nuevo paradigma para conectar<br />
las marcas emocionalmente con las personas, Barcelona, Divine EGG Publicaciones,<br />
2(05); John Hagel m y Arthur G. Armstrong, Net.Gain: Expanding Markets through Virtual Communítíes,<br />
Cambridge, Mass., Harvard University Press, 1997 (trad. cast.: Negocias rentabíes a través<br />
de Internet: Net Gain, Barcelona, Paid6s, 20C10).<br />
33. Dou Peppers, «Introduction», en Seth Gordon, Permission Marketing: Turning Strangers<br />
ínto Fríendsand Fríends into Customers, Nueva York, Simon and Schuster, 1999, pág. 12.<br />
34. Philip Swann, TV.Com: How Television Is Shaping Our Future, Nueva York, TV Books,<br />
2000, págs. 9-10.<br />
35. Ibíd., pãg. 31.<br />
36. Albert M. Muniz Jr. y Thomas C. O'Guinn, «Brand Community», Ioumal ofConsumer<br />
Research, marzo de 2001, pág. 427.<br />
37. Kozinets, «E- Tribalized Marketing?», pág. 10.<br />
38. Ibíd., pãg. 12.<br />
39. Los hallazgos preliminares se refirieron en David Ernst, Stacey Lynn Koemer, Henry Jenkins,<br />
Sangita Shresthova, Brian Thiesen y Alex Chisholm, «Walking the Path: Exploring the Drivers<br />
of Expression», presentado en la Conferencia de la Fundaci6n para la Investigación Publicitaria/ESOMAR,<br />
junio de 2003.<br />
40. David Morley, Family Television: Cultural Power and Domestic Leisure, Londres, Rout1edge,<br />
1996.<br />
41. James H. McAlexander, John W. Schouten y Harold F. Koenig, «Building Brand Community»,<br />
Journal ofMarketing, enero de 2002, págs. 38-54.<br />
42. Deborah Starr Seibel, «American Idol Outrage: Your Vote Doesn't Count», Broadcasting<br />
& Cab/e, 17 de mayo de 2004, pãg. L<br />
43. Deborah Jones, «Gossip: Note on Women's Oral Culture». Women's Studies International<br />
Quarter/y 3 (1980), págs. 194-195.<br />
44. Cass Sunstein, Republic.Com, Princeton, NJ., Princeton University Press, 2002.<br />
45. Wade Paulsen, «Dístorted American Ido! Voting Due to ao Overtaxed American Power<br />
Grid?», Reality IV World, http://www.realitytvworld.comjindex/articles/story.php?s=2570.<br />
46. Staff «The Right Fix for Fox», Broadcasting & Cable, 24 de mayo de 2004, pág. 36.<br />
47. Joan Giglione, «What's Wrong with the American Ido! Voting System», 24 de mayo de<br />
2004, ya no sigue en la red.<br />
48. Wade Paulson, «Elton John Calls American Ido! Voting "Incredibly Racist"», Reality TV<br />
World, 28 de abril de 2004, http://www.realitytvworld.com/index/artic1es/story.php?s=2526.<br />
Notas deI capítulo 3<br />
1. Peter Bagge, «Get It?», http://whatisthematrix.wamerbros.com. reproducido en Andy y<br />
Larry Wachowski (comps.), The Matrix Comias, Nueva York, Burlyman Entertainment, 2003.
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