Musica_y_Mercado_67_W

UPDATE
Cover Story: Italian style illuminates changes in DTS
Those who work with
lighting already know
DTS, an Italian company
that manufactures and
distributes lighting effects
and devices in more than
70 countries, which are
used both in entertainment
and architecture. Their
LED and conventional
moving heads, LED bars,
blinders, controllers, dimmers, and others are found
in all kind of event, concerts, TV studios, theaters and
nightclubes, just to name a few. DTS president, Silvano
Latteo, tells more on the journey the company went
through to become what they are today. PAGE 46
Management: Audio-Technica launches Alteros
Audio-Technica
announced the creation
of a new subsidiary
company, called Alteros,
which is dedicated to the
development, research
and sales of technology
products focused on wireless applications. PAGE 38
Distribution: Disco Pro has
direct strategy for Celestion
Argentine distribuidor is
carrying out a detailed
work for Celestion in
the country, following
a different promotion
approach using the “word
of mouth” technique among
users and prospects. PAGE 30
Representation: Todomusica elevates the
dBTechnologies brand in the territory
Argentine distributor has been working hard with the
Italian brand focussing on the relationship between both
companies and local users. They have also visited dB’s
factory to learn on new products. PAGE 36
Lighting: Elation firmly
grows in Latin America
The lighting brand has had
a good year in several latin
countries, planning to work
harder in another territories
next year. See a general overview
on the region on PAGE 26
Market: Activities bring FBT and
Más Músika closer to clients
As part of its
positioning strategy,
Más Músika has
done several events
to promote FBT’s
technologies in
Ecuador. Learn how
the Italian manufacturer is doing there on PAGE 28
Balance: New alliances for SAE in Latin America
SAE Audio continues its work in the region, reinforcing
its collaboration with active distributors and looking for
new partnerships in the rest of the Latin countries. PAGE 42
Anniversary: 50th anniversary for Shure’s SM58
microphone
The company
presented a
commemorative
edition of the
famous and still
widely used SM58, after five decades since its original
launch. See more in this interview with José Rivas. PAGE 40
Manufacture: World percussion in Tycoon’s factory
The Tycoon brand was launched 22 years ago, after
manufacturing OEM guitars for different companies
and absolutely changing its product mix. Do you
want to know how they manufacture percussion
instruments today? Go to PAGE 32
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