Toimintakertomus 2012 - Liikenneturva

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An example of successful cooperation with companies is Rovio, which wanted to engage in voluntary traffic safety work with Liikenneturva. We arranged a joint pedestrian crossing campaign in which Liikenneturva toured 12 cities with Angry Birds characters presenting good pedestrian crossing behaviour. We have earned our position as a reliable provider of information. The large number of media contacts is based on correct and up-to-date information. We gave almost a thousand interviews, provided background information for traffic topics in the media and were even involved with an extensive series of articles. Early in the year, the most prominent traffic safety topic was the prevention of drunk driving. The theme became a focal point due to the death of a child caused by a drunk driver. Liikenneturva responded swiftly to the need for communication and reacted flexibly as the discussion on the theme progressed. Tiredness is road traffic was a big topical theme in the summer. It was discussed at MTV3’s SuomiAreena event in Pori. In the autumn, we highlighted children’s safety in traffic under the theme “Every road is a school path”. We also opened lively debate on the topic in social media. Later in the autumn, the focal theme was the safety of pedestrian crossings, in connection with which we reminded the public of the responsibility of both motorists and pedestrians. The effectiveness of both communications and major education projects was surveyed as much as possible. The attention value measurements of the safety belt campaign showed record-high figures. The survey shows that the message hit the target group; it was seen, remembered and talked about. The Hyppy (“Jump”) movie related to the campaign was awarded as the best public information film in the social and cultural category of the Voitto advertising film competition. The effect of education was also assessed after a longer time had passed since the completion of training. The highly popular supplementary education project for teachers organised in 2011 was followed up with a successful seminar. The training was considered very useful. We trained instructors for further training for motorcyclists and drivers of passenger cars and heavy vehicles. The development of administrative operating models was continued. The cornerstones of the development work are transparency, openness and streamlining of finances. The occupational healthcare action plan was reformed in line with the principles of early support. 44 Liikenneturvan toimintakertomus 2012 The management and operating culture was also developed. Focusing on Liikenneturva’s core tasks was emphasised at the personnel training events and in various contexts in the cooperation between the management and the units. The personnel strategy sets out the preparation for the retirement of employees as well as how to secure the competence required to implement Liikenneturva’s strategy. We continuously invested in wellbeing at work. The development has been favourable over two consecutive years. Progress has taken place in the estimates of the entire working community: I would like to extend my thanks to Liikenneturva’s employees and partners. Safety work is based on cooperation, also in the future. Anna-Liisa Tarvainen
Hyväksytty Liikenneturvan kevätkokouksessa 15.5.2013
Page 1 and 2: Toimintakertomus 2012
Page 3 and 4: Sisällys 4 6 8 10 Toimitusjohtajan
Page 5 and 6: kansallisen lajiliiton, AKK-Motorsp
Page 7 and 8: Tieliikenteessä kuolleet 2002-2012
Page 9 and 10: Kuva: Liikenneturva/Nina Mönkköne
Page 11 and 12: Sidosryhmät ja päättäjät VUONN
Page 13 and 14: olla tijuoppo aa 6 ES 14.6 Kesätoi
Page 15 and 16: Kouluikäiset (6-17-vuotiaat) KOULU
Page 17 and 18: Särmänä liikenteessä on merkitt
Page 19 and 20: Kuva: Liikenneturva Kuva: Liikennet
Page 21 and 22: Kuva: Liikenneturva / Sini Aarnio-K
Page 23 and 24: Kuva: Liikenneturva Liikenneturvan
Page 25 and 26: Tietopalvelu Tietopalvelumme perust
Page 27 and 28: Liikenneturvallisuusalan ansiomital
Page 29 and 30: Kuva: Liikenneturva lasketaan keski
Page 31 and 32: Hallinto- ja muut toimielimet LIIKE
Page 33 and 34: Johtoryhmä Puheenjohtaja Toimitusj
Page 35 and 36: Henkilökunta Keskustoimisto Tarvai
Page 37 and 38: Tilinpäätös TULOSLASKELMA VARSIN
Page 39 and 40: TILINPÄÄTÖSMERKINTÄ Suoritetust
Page 41 and 42: Rapport från verkställande direkt
Page 43: Managing Director’s review Traffi

Toimintakertomus 2012 - Liikenneturva

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